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17 views12 pages

QU PPT Format

Uploaded by

Himanshu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Topic:-

Web Mining

Name:- Kriti Kumari


Q,Id:- 23030492
Submitted To:- Vikrant sir
Index
1. Introduction About Web Mining
2. Web Data
3. Types of Web Mining
4. Structure representation of web mining
5. Challenges in Web Mining
6. Application of Web Mining
7. Real World Examples
Web Mining
• Web mining refers to the process of discovering and extracting useful information
from a large amount of data available on the World Wide Web. It involves applying
various data mining techniques to web data to identify patterns, trends, and
relationships. Web mining is a multidisciplinary field that combines techniques
from data mining, machine learning, artificial intelligence, statistics, and
information retrieval.
Web Data
Type of web mining

• Web Content Mining -


Web content mining is the process of extracting useful information from
web pages, including text, images, and multimedia content. This involves
techniques such as text mining, natural language processing, and image
analysis. Web content mining can be used to extract structured and
unstructured data from web pages, including product descriptions,
reviews, and user-generated content.
• Web Structure Mining -
Web structure mining focuses on analyzing the web structure and the
relationships between web pages. This includes analyzing links between
pages, identifying communities of pages, and detecting patterns in
website design. Web structure mining techniques are used to improve
search engine results, identify authoritative pages, and detect web
spam.
• Web Usage Mining -
Web usage mining involves analyzing user behavior on the web,
including clickstream data, search queries, and other interactions with web
pages. Web usage mining can help identify user preferences, behavior
patterns, and trends. This information can be used to personalize content,
improve website design, and target advertising. Web usage mining can also
be used for security purposes, such as detecting fraud and identifying
potential security threats.
Structure Representation of Web Mining
Challenges in Web Mining
• The web is too large size :- the web is very huge and rapidly increasing.
• Complexity of web pages:- web pages are very complex and compared to traditional
text document.
• Web is dynamic information source :- Information on the web is rapidly updated.
• Diversity of user community :- User community on the web is rapidly expecting this
users have different background interest and usage purpose.
• Relevancy of information :- A particular person is generally interested in only small
portion of the rest of the portion of the web contains the information that is not relevant
to the user.
Applications of Web Mining
• Personalized marketing:Web mining can be used to analyze customer behavior on websites and social
media platforms. This information can be used to create personalized marketing campaigns that target
customers based on their interests and preferences.

• E-commerce: Web mining can be used to analyze customer behavior on e-commerce websites. This
information can be used to improve the user experience and increase sales by recommending products
based on customer preferences.

• Search engine optimization: Web mining can be used to analyze search engine queries and search engine
results pages (SERPs). This information can be used to improve the visibility of websites in search engine
results and increase traffic to the website.

• Fraud detection: Web mining can be used to detect fraudulent activity on websites. This information can be
used to prevent financial fraud, identity theft, and other types of online fraud.
Real World Example

• Netflix: Recommends movies and shows based on viewing


history.
• Google Search: Personalizes search results based on user queries
and browsing history.
• Social Media (e.g., Facebook): Analyzes likes, shares, and posts to
show relevant ads.
THANK YOU
References:-
https://youtu.be/4yPfuMdbhq0?si=-lLijV_XQMp1lpYN
https://youtu.be/IBrtPpeFkXU?si=j2IF91y6WBn3L45A

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