Scribd
Upload
40 views2 pages

03MakeTheGrade1 TermTest2 WrittenComp

Uploaded by

mercedesrodriguezarenas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
40 views2 pages

03MakeTheGrade1 TermTest2 WrittenComp

Uploaded by

mercedesrodriguezarenas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
You are on page 1/ 2

>

NAME: MARK:
TERM TEST 2

WRITTEN COMPREHENSION
Read the magazine article and answer the questions that follow.

The Power of the Blogger


I Cookbooks have always been a money-making business. Publishers look for well-known chefs who have a
good reputation and hire them to write the next best-selling cookbook. World-famous professional chefs have
also recently been joined in the cookbook industry by online “food influencers” – amateur chefs who post
recipes online and have followers via social media. Today, go into a bookshop and you are just as likely to
find a cookbook written by an online influencer as you are by a well-known chef.
So why are publishers so interested in making deals with online influencers? Simply put, it is because they
II are very popular. In some cases, online influencers have hundreds of thousands of followers on Twitter and
Instagram, and publishers want to cash in on this popularity.

III And they are not alone. Food companies have also recognised the potential of this immediate audience and
are trying to reach them in different ways. As social media continues to flood the Internet, these companies
understand that they must find ways to work with online influencers if they wish to market their product
successfully in the digital age.

IV That is why McDonald’s recently decided to join forces with popular “food, travel and lifestyle” vlogger
(video blogger) Doug Armstrong. The giant fast-food company hired Mr Armstrong to record a video where
he visited a beef farm, a meat-processing factory and a kitchen and showed his fans how the Big Mac burger
was made. The video attracted more than 2.2 million views.
Influencer marketing is clearly beneficial to companies as well as the influencers themselves. Their
V
cooperation with wealthy companies enables them to post high-quality content, which in turn helps them to
gain more followers. However, bloggers must make sure they don’t break advertising regulations by failing to tell
their viewers when their content has been paid for by a particular company.

1 Choose the correct answer. (1 point)


More than 2.2 million people ..... .
a visited a beef farm
b learned how a Big Mac is made
c stopped eating at McDonald’s
d made video blogs about McDonald’s

2 Decide if the following sentences are true (T) or false (F). Find evidence in the text to support your answers.
(3 x 2 = 6 points)
1 Most shops still prefer to sell cookbooks written by well-known chefs. ..........

.................................................................................................................................................................................................................................................................

2 Doug Armstrong became known after making a video for McDonald’s. ..........

.................................................................................................................................................................................................................................................................

3 Bloggers are required by law to let their viewers know when somebody has contributed to the costs of
their blog. ..........
.................................................................................................................................................................................................................................................................

3 Answer the question. (2 points)


How is influencer marketing beneficial to both food companies and online influencers?
...........................................................................................................................................................................................................................................................

...........................................................................................................................................................................................................................................................

1
>
NAME: MARK:
TERM TEST 2

4 Complete the sentences. (3 x 2 = 6 points)


1 You can become an online food influencer by .................................................................................................................................... .
2 Twitter and Instagram are mentioned because .................................................................................................................................... .
3 Publishers are anxious to publish books by online influencers due to .................................................................................

................................................................................................................................................................................................................................................ .

5 Find words or expressions in the text that mean: (5 x 1 = 5 points)


1 lucrative (paragraph I) ................................................

2 earn a lot of money from something (paragraph II) ................................................

3 bombard (paragraph III) ................................................

4 work together (paragraph IV) ................................................

5 be certain (paragraph V) ................................................

WRITTEN PRODUCTION

Write an essay (120-150 words) presenting your opinion about what makes a blog worth following. (20 points)

You might also like