Ent 10

Entrepreneurship
 PHYSICSWALLAH:- "Empowering Dreams, One Student at a Time."
Physics-Wallah (PW) is an Indian edtech startup that was founded in 2020. Alakh Satish
Pandey is the founder and CEO of PW. Its main headquartered located in Noida, Uttar Pradesh.
The startup primarily focuses on providing affordable online education, especially in the field
of science and engineering.
Alakh Pandey was born in 2 October 1991, Prayagraj (Allahabad), Uttar Pradesh. He did
his schooling at Bishop Johnson School and joined Harcourt Butler Technical Institute to
pursue his graduation in Mechanical Engineering. He dropped out of college when he was in
his third year of engineering. He was very passionate about teaching that’s why he started
teaching class 8 students. Later, he opened a youtube channel named as “Physicswallah”.
 Journey of Physics Wallah

 Early Days: Vision and Inspiration
Physics Wallah (PW) was founded by Alakh Pandey, a passionate physics teacher from
Prayagraj, India. In 2016, Alakh began uploading educational videos on YouTube with the
vision of making quality education accessible to students who couldn’t afford expensive
coaching classes. Inspired by his own struggles growing up, he aimed to bridge the gap between
affordability and quality in the education sector. His unique teaching style, relatable examples,
and dedication quickly resonated with students preparing for competitive exams like JEE and
NEET.
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 Key Milestones
1. 2016: Started as a YouTube channel, gaining a loyal following for its clear, engaging
teaching methods.
2. 2020: Launched the Physics Wallah app and website, offering affordable courses, study
materials, and mock tests.
3. 2022: Achieved unicorn status with a valuation exceeding $1 billion, becoming one of
India’s leading ed-tech platforms.
4. Expansion into Hybrid Learning: Opened offline centers (PW Vidyapeeths) in multiple
cities to integrate online and offline education.
5. User Base Growth: Over 10 million app downloads and a strong community of students
from across the country.
 Product or Service Analysis:

 Product or Service
Physics Wallah (PW) offers a range of educational products and services, including:
 Online Courses: Structured learning programs for JEE, NEET, and other competitive
exams.
 Live Classes and Recorded Lectures: Interactive sessions and pre-recorded videos.
 Study Materials: Comprehensive notes, question banks, and mock tests.
 PW Vidyapeeths: Hybrid offline centers that combine digital learning with in-person
support.
 Mobile App and Website: Platforms that deliver personalized learning experiences and
analytics.
 Problem Solve
Physics Wallah addresses critical issues in the Indian education sector:
 Affordability: High fees of traditional coaching centers exclude many students. PW
provides quality education at significantly lower costs.
 Accessibility: Students from Tier 2 and Tier 3 cities often lack access to good coaching
institutes. PW’s digital platforms make education accessible anywhere.
 Flexibility: Pre-recorded and live lectures allow students to learn at their own pace.
 Comprehensive Preparation: Students get a one-stop solution for study materials, doubt-
solving, and practice tests.
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 Unique Offer
 Cost-Effective Solutions: PW provides top-notch education at a fraction of the price
charged by competitors, democratizing access to learning.
 Localized Approach: Focuses on regional languages to cater to a diverse student base.
 Teacher-Driven Platform: Alakh Pandey’s relatable teaching style remains at the core of
its appeal.
 Hybrid Model: By integrating online courses with offline centers, PW ensures
personalized guidance and greater engagement.
 Strong Community: Builds a connection with students through motivational content,
fostering trust and loyalty.
 Marketing Strategies
Physics Wallah (PW) adopts a student-centric approach to marketing, focusing on trust-

building and genuine value delivery. Their strategies emphasize affordability and quality over
aggressive sales tactics, resonating with their target audience of students and parents.
 Channels and Tools Used for Marketing

1. YouTube:
o The primary marketing platform, where free educational content attracts millions of
subscribers.
o Demonstrates expertise and builds trust by offering valuable content before promoting paid
services.
2. Social Media Platforms:
o Active presence on platforms like Instagram, Facebook, and Twitter to engage with
students through motivational posts, live sessions, and updates.
o Use of short-form videos to showcase their teaching methods and success stories.
3. Mobile App and Website:
o Push notifications and personalized recommendations to retain users and promote new
courses.
4. Word-of-Mouth:
o Strong reliance on referrals from satisfied students and parents.
o High-quality teaching drives organic recommendations within student communities.
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 Innovative Campaigns or Strategies

1. Free Classes During COVID-19:
o Provided free live classes during the pandemic, gaining massive goodwill and trust among
students.
2. Localized Content:
o Offering courses in regional languages to cater to students from non-English-speaking
backgrounds.
3. Motivational and Relatable Content:
o Regularly posting motivational videos and success stories that resonate with students
preparing for competitive exams.
4. Hybrid Model Campaigns:
o Promoted their offline "PW Vidyapeeths" centers as an affordable alternative to traditional
coaching, combining the best of online and offline learning.
5. Exam-Focused Campaigns:
o Launching last-minute revision courses, crash courses, and mock test series timed
strategically around exam season
 Competitors
Major competitors of PhysicsWallah include:
1. BYJU’s: One of the largest edtech companies in India, offering a wide range of educational
content.
2. Unacademy: Another major player in the Indian edtech space, providing courses across
various subjects and exams.
3. Vedantu: Focuses on live online tutoring in various subjects, including competitive exam
preparation.
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Entrepreneurship
 Financial Performance
1. Revenue and Profitability

 Revenue: Achieved ₹1,000 crore ($121 million) in FY2023.
 Profitability: One of the few profitable ed-tech startups in India, reporting a profit of ₹97
crore in FY2022.
 Operates with a lean business model, prioritizing cost efficiency and affordable pricing for
students.
2. Funding and Investors

 Funding Raised: Secured $100 million in a Series A funding round in June 2022.
 Valuation: Entered the unicorn club with a valuation of $1.1 billion.
 Key Investors:
i. WestBridge Capital
ii. GSV Ventures
Physics Wallah’s financial strategy reflects a rare balance of growth and profitability in the
highly competitive ed-tech sector, setting it apart from many loss-making startups.
 Future Prospects for Physics Wallah (PW)
 Vision for the Future

Physics Wallah aims to solidify its position as a leading ed-tech platform by maintaining
affordability, expanding accessibility, and leveraging technology to cater to diverse learning
needs. Their strategy focuses on scaling operations while sustaining profitability.
 Expansion Plans
1. Hybrid Learning Centers (PW Vidyapeeths):
o Rapid expansion of offline learning centers across Tier 2 and Tier 3 cities.
o Aims to make quality education available in underserved regions, combining online
resources with personalized offline support.
2. Global Expansion:
o Exploring international markets, particularly in regions with high demand for affordable
STEM education, such as the Middle East and Southeast Asia.
3. New Product Offerings:
o Diversifying beyond JEE/NEET preparation to include courses for competitive exams like
UPSC, GATE, and CAT.
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Entrepreneurship
o Introducing skill-based and career-oriented courses in coding, data science, and AI.
4. Regional Language Content:
o Expanding content in vernacular languages to cater to non-English-speaking students.
5. Technology Integration:
o Investing in AI-driven personalization for adaptive learning experiences.
o Incorporating gamified learning tools to enhance engagement and retention.
 Market Opportunities
o K-12 Education: Entering the school-level education segment with affordable courses
aligned with CBSE, ICSE, and state syllabi.
o Corporate and Upskilling Courses: Addressing the rising demand for professional
certifications and skill development.
 Key Challenges and Opportunities

o Challenges: Scaling without compromising affordability and quality; competing with
heavily funded rivals like BYJU'S.
o Opportunities: Leveraging its trusted brand and cost-effective model to capture a broader
audience, especially in untapped global and regional markets.
 Conclusion
 Key Lessons from Physics Wallah

1. Affordability Wins: Offering high-quality, budget-friendly solutions can disrupt
competitive markets.
2. Niche Focus: Excelling in one area (JEE/NEET prep) before diversifying ensures strong
foundations.
3. Customer-Centricity: Addressing underserved markets (Tier 2/3 cities, regional
languages) creates inclusivity and loyalty.
4. Lean Operations: Efficient resource use leads to profitability even in competitive sectors.
5. Digital Leverage: Using online platforms like YouTube helps scale quickly and cost-
effectively.
6. Adaptability: Expanding with hybrid models and localized content ensures relevance.
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Entrepreneurship

 PHYSICSWALLAH:- "Empowering Dreams, One Student at a Time."

 Journey of Physics Wallah

 Product or Service Analysis:

Physics Wallah (PW) adopts a student-centric approach to marketing, focusing on trust-

 Channels and Tools Used for Marketing

 Innovative Campaigns or Strategies

1. Revenue and Profitability

2. Funding and Investors

 Future Prospects for Physics Wallah (PW)

 Vision for the Future

 Key Challenges and Opportunities

 Key Lessons from Physics Wallah

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