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    Open Question Ecom

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    Open Question Ecom

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    phatla.work
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    open question ecom

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    Open Question Ecom

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    of 2

    Name: Nguyễn La Thành Phát

    Student ID: 31221023902

    Class: EEC01

    Definition Characteristics: Impact on D2C:

    Affiliate Affiliate marketing • Performance-Based: • Brand


    Marketing involves collaborating Affiliates are Exposure:
    with external partners compensated based Affiliates
    (affiliates) who on actual sales or expand D2C
    promote a company’s other desired actions brand reach by
    products or services in (such as sign-ups or reaching new
    exchange for a clicks). audiences.
    commission on sales • Diverse Channels:
    generated through their Affiliates use various • Revenue
    referrals. channels (blogs, Generation:
    social media, email, Successful
    etc.) to reach potential affiliate
    customers. marketing drives
    • Scalability: Affiliate sales and
    programs can scale revenue for D2C
    quickly by recruiting brands.
    more affiliates. • Brand
    Alignment:
    Careful selection
    ensures affiliates
    align with D2C
    brand values.
    Definition Characteristics Impact on Affiliate
    Marketing
    D2C The D2C model refers to • Brand Control: • Affiliate
    Model businesses that sell their D2C brands have Partnerships: D2C
    products or services full control over brands collaborate
    directly to consumers their brand image, with affiliates
    without intermediaries messaging, and (content creators,
    like retailers, wholesalers, customer influencers, niche
    or distributors. These experience. websites) to promote
    companies maintain • Data Ownership: their products.
    control over the entire They collect • Traffic Boost:
    supply chain, from valuable customer Affiliates drive
    production to distribution data directly, targeted traffic to
    and marketing. enabling D2C websites,
    personalized increasing visibility
    marketing and and potential sales.
    better • Cost-Effective: D2C
    understanding of brands pay
    consumer behavior. commissions only for
    • Digital Channels: successful
    D2C relies heavily conversions, making
    on digital channels it a cost-effective
    (websites, social marketing strategy.
    media, email) for
    sales and
    marketing.
    • Product
    Innovation: D2C
    brands often
    innovate rapidly,
    responding to
    consumer needs
    and preferences.

    Relationship D2C Affiliate marketing

    Mutual Benefit D2C brands benefit from While affiliates gain


    affiliate marketing’s reach. commissions by promoting
    D2C products.

    Synergy When executed well, D2C and affiliate marketing work


    synergistically to enhance brand exposure, customer
    acquisition, and revenue.

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