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    Discussion 3

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    Tushar Herma

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    Discussion 3

    Uploaded by

    Tushar Herma
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    3 views3 pages

    Discussion 3

    Uploaded by

    Tushar Herma

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    1. Sales and marketing differ?

     Sales is used to describe the direct method for making sales to customers of goods pr

    services. It focuses on private conversations, bargaining and deal closure.

     Marketing, however, involves creating marketing plans to position and promote the

    good or service to bring in potential clients before they are ready to make a purchase.

     Example of sales Activities: calling individuals customers, negotiating showing

    products, and completing agreements.

     Example of marketing activities: creating branding, managing social media, running

    ad campaigns, and collecting market data.

    2. What is marketing plan?

    A marketing plan is a strategic road map that defines the marketing objectives of a business,

    and the steps required to achieve them. It includes information on the target demographics,

    the strategies to be working and the production schedule.

    3. Components of a typical marketing plan:

     Executive Summary

     Market Research

     Marketing Objectives

     Marketing strategies

     Marketing Tactics(7Ps)

     Budget

     Metrics and KPIs


    4. 7Ps of marketing

     Product: What you are selling

     Price: A pricing looks at that takes demand and value into factor.

     Place: channels of distribution and methods used to get the product to the customer.

     Promotion: PR, sales, and advertising campaigns

     People: The customer service experience and staff members.

     Process: The processes by which the good or services is supplied.

     Physical Evidence: Tangible proof or branding to enhance the customer experience.

    5. Why is communication important in marketing?

    Providing exact, consistent information about the good or service requires successful

    communication. In addition to involving consumers and influencing their thoughts and

    buying choices, it helps increase the visibility of brands.

    6. Different types of marketing communication:

     Advertising: TV, radio, print, online ads.

     Public Relations: Press release, new stories

     Sales promotions: Discounts, coupons

     Direct marketing: Email, telemarketing

     Social media marketing: interacting with clients on social media sites like Instagram

    or Facebook.
    7. What is an integrated marketing communication plan?

    An integrated marketing communication plan makes sure that all messaging and channels of

    communication are tightly linked to one another, keeping consistency with the brand across a

    range of channels (PR, social media, advertising etc).

    8. Role and value of an IMC plan:

    The IMC plan ensures message consistency, which increases consumer trust and brand

    identification. Businesses can reach a larger audience, optimize the results of their marketing

    campaigns, and use resources more efficiently through integrating various channels and

    systems.

    Reference

    Ahearne, M., & Manning, G. L. (2023). Selling today: Partnering to create value.

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