Research Propo
Research Propo
DEPARTMENT OF PHARMACY
TAZEB SHERB
Advisors Name; M
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Acknowledgement
First of all, we would like to thank for our almighty of God, who gave us the courage and power
to finish this proposal. We would like to thank Wollo University for providing us this
opportunity to maintain & continue our academic pursuits. We would like extend our deepest
gratitude to our advisor Mr yohannes M. whom generously spent his time and providing us with
valuable guidance and comments for the sequence and arrangement of our research proposal. Our
gratitude also goes to staffs of Wollo University health science, pharmacy department for their
kind cooperation in selection of research title.
Last but not least, we would like to thank those friends who helped us during development of this
proposal.
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Summary
Introduction: The trend of cosmetics utilization has increased globally; however, the exact
amount of usage is not researched well. Lack of population awareness on proper use of
cosmetics, particularly in developing countries, causes a prominent health challenge. Therefore,
this study will be conducted to assess knowledge, attitude and practice of cosmetics utilization.
Objective: The study will be conducted to assess the knowledge, attitudes and practices toward
the usage of cosmetics among female students in Wollo University, dessie campus.
Methodology: This study will be conducted on student based cross-sectional
study, using a structured questionnaire from July 25-augest 30; 2014 by
using simple stratified random method.
Budget: This project will need a total of 1297.00 birr.
Key word: cosmetics, knowledge, attitude and practice.
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Contents Pages
AKNOWLEDGEMENT.................................................................................................................................i
SUMMARY...................................................................................................................................................ii
ACRONYMS................................................................................................................................................iv
1. Introduction............................................................................................................................................1
1.1 Background....................................................................................................................................1
1.2 statement of the problem................................................................................................................2
1.3 Literature review............................................................................................................................2
1.4 Significance of the study................................................................................................................5
2 Objectives..............................................................................................................................................6
2.1 General Objective..........................................................................................................................6
2.2 Specific Objectives........................................................................................................................6
3 Methodology..........................................................................................................................................7
3.1 Study area and period.....................................................................................................................7
3.2 Study design...................................................................................................................................7
3.3 Population......................................................................................................................................7
3.3.1 Source population..................................................................................................................7
3.3.2 Study Population....................................................................................................................7
3.3.3 Inclusion and Exclusion criteria.............................................................................................7
3.4 Study Variable...............................................................................................................................7
3.4.1 Dependent variables...............................................................................................................7
3.4.2 Independent variables............................................................................................................8
3.5 Sample size determination.............................................................................................................8
3.6 Sampling Technique and procedure...............................................................................................8
3.7 Plans for data processing and analysis...........................................................................................8
3.8 Data Quality Control......................................................................................................................8
3.9 Ethical Considerations...................................................................................................................9
3.10 Operational Definitions..................................................................................................................9
4 Work plan.............................................................................................................................................10
5 Budget..................................................................................................................................................11
6 Reference.............................................................................................................................................12
7 Annex...................................................................................................................................................14
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Acronyms
WUDC………………... Wollo university dessie campus
PI…………………............ Principal investigator
USD…………………. …...United states dollar
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1. Introduction
1.1 Background
Cosmetics are substances or products used to enhance or alter the appearance or fragrance of the
body. Most of the cosmetics are designed for use on face and hair. Common cosmetics include
lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo,
hairstyling products (gel, hair spray, etc.), perfume and cologne [1].
In today's world, the customer’s demand and the power of the retailers is tremendously growing
due to competitive environment and changing business. It is vital to have a sustainable
relationship with customers for the survival and success of producers. Nowadays in the market a
tremendous growth is experienced by the beauty products and has become one of the leading
industries in the world [2]. The value of the global cosmetics industry reached USD 465 billion
in 2014 and is expected to reach USD 675 billion by 2020 [3].
Naturally, from the perspective of the need that could either be physiological or sociological,
females tend to place more interest in maintaining their self-images [4]. As frequently, being
associated when referring to any image building studies, cosmetics appeared to be linked with
female [5]. And it seems to vary accordingly to the age groups, nature of career, and also the
geographical factors where they are living in [6].
Wearing cosmetics is one of the most common human behaviours and is present across different
cultures. In modern societies, the use of cosmetics by females to alter facial appearance is nearly
universal [7]. Studies indicate that female faces have greater facial contrast than male faces and
there is a positive relationship between facial contrast and facial attractiveness [8]. Moreover,
perceptions of attractiveness increase when cosmetics are applied, and when wearing cosmetics,
females provide higher estimates of their own attractiveness [9]. Applying cosmetics also
increases perceptions of traits related to attractiveness, with wearers perceived as healthier and
from a higher socioeconomic background [10]. Cosmetics can be used to mark the culture, class,
religion, or other social group to which a person belongs. They can also be used to indicate
status, rank, or wealth within a group, as well as other personal information, such as age, gender,
or reproductive status [8]. Studies have shown that cosmetic use seems to be linked with ages
greater than 18 years, female gender, nature of career, and also the geographical factors where
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people are living [5]. Cosmetics use also has psychological implications such as decreasing
anxiety and increasing self-confidence [11].
Nowadays, cosmetics one of the elements that bring attractiveness to human. It is becoming a
trend for most people to use cosmetic in their daily life regardless of which generation groups
they belong to. While usage of cosmetic is at the increasing trend, some users are not very
concerned about the implications of cosmetics to their healthy body [6]. When using the
cosmetic product without correct protection, it can make the skin more sensitive and skin will go
on the defensive, thinking that it is being attacked [12].
The problem is most of the cosmetic users are not seriously concerned about the effect of usage
of products to their skin. Instead, they focus on the short term result to their skin appearance
rather than the long-term effects to the whole body [13]. This condition, coupled with the lack of
proper channels of communication for reporting cosmetic related adverse effects and product
modification, makes cosmetic products rank among the top causes of toxic exposure [14].
This study will be conducted to assess the knowledge, attitude and practice of cosmetics
Utilization toward female students in Wollo University, Dessie Campus.
The study conducted in Malda, West Bengal, India indicated that the maximum number of
women use multiple cosmetic items. Also, majority of women have a wrong concept regarding
the need of using cosmetic products. However, maximum of them have the knowledge of correct
practices regarding the use of their cosmetic products. Also, a significant number who were
found to experience adverse effects are still using the same type of the cosmetic or the other [16].
According to reports done at Medical College in South Kerala, India among 206 students
participated in the 2006 study and 149 students in the 2016 study, show’s that 35% students in
2006 and 76% in 2016 opined that cosmetics enhanced their general appearance. In 2006, 56.5%
and in 2016, 55.7% believed that cosmetics increased their self-confidence. 67.5% (2006) and
80% (2016) preferred natural cosmetics [1].
The study done in Kochi, AmritaVishwa Vidyapeetham, India identified that the five factors: -
quality product, product price, brand name, product packaging and advertising have greater
impact on customer buying decision. Consumers go through the rigorous thought processing
making their buying decisions, since there are alternative products which compete in the areas
close proximity, relatively cheaper price, quality, etc. Brand, Quality and price are one among
the strong competing factors in the decision making process [2].
The study results in Indonesia showed that both religiosity and product knowledge significantly
impact attitude towards using Halal cosmetics products. Interestingly, the findings revealed that
product knowledge has a higher impact on attitude compared to religiosity. More importantly,
attitude towards Halal cosmetics also showed a positive effect on the intention to use Halal
cosmetics products [17].
The study conducted in Hamadan universities, Iran indicated that utilization of cosmetics
concerned on feeling beautiful (52.6%) and improved self-confidence (20.9%) were the most
common reasons for using cosmetic products. Also 31.1% of student reported the close friend
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plays an important role to make up pattern. Our result showed lipstick (62.2%), mascara (50.9%)
and liner (43.3%), were the most commonly used products among students [18].
The study conducted at Yazd city, Iran reported that, the mean score of participants’ knowledge
about using cosmetics was 5.95 ± 2.47 (ranging 0 to 14). The mean score of attitude and practice
about using cosmetics were 31.80 ± 3.96 (ranging 21 to 40) and 12.92 ± 2.83 (ranging 4 to 18),
respectively. There wasn’t a significant correlation between participants’ knowledge and
practice, however, there was a positive significant correlation (P = 0.01, r = 0.248) between their
knowledge and attitude. Results showed a positive statistically significant correlation between
attitude and practice with age (r = 0.168 and 0.139, respectively) [19].
The study conducted from November to December 2016 using cross sectional study at najran
University, Saudi Arabia regarding the purchase, 11% of the respondents don’t examine the
cosmetic ingredients before buying it, 50% of the respondents avoid cheap lotions because they
think that they are of low quality, 13% don’t specify needed products before purchase. 31% said
that commercials influence their purchase decisions of cosmetics.33% take their purchase
decision based on the effect of cosmetic on their colleagues without considering their skin type.
28% don’t make sure that the product is certified by the Ministry of Health in the country where
they buy it.43% don’t consult the doctor before buying a certain cosmetic.17% purchase
products not suitable for their budget.44% buy cosmetic products at sales times only.43% take
into their account the available alternatives in case of unavailability of required product. 21% use
special blends for skin whitening without considering its components. 25% said there is no
relationship between the budget and buying needs.18% doesn’t notice the original brand logo
and place of manufacture on the cosmetic they need to buy to ensure its quality.16% said that
they are not willing to change the product they're using; even if it is dangerous.30% think that
higher price means quality. 40% uses sun protection products continually [20].
The study conducted on Female University Students of Albaha; Saudi Arabia reviled that among
410 respondents, most of the respondents (77.8%) used cosmetics daily while (20%) used to
apply them sometimes or on need. Facial cosmetics, lipstick, and eye make-up as a group is the
most commonly used cosmetics (64.9%) followed by skin lightening products (14.4%). 69%
have an average level of knowledge concerning cosmetics adverse effects; (23%) have
knowledge level and only (8%) having a good level of knowledge. Avery significant proportion
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(37%) had experienced at least one side effect. Irritant contact dermatitis is the most commonly
seen adverse effect affecting (38.8%) of the study population; followed by acne (27%) and
allergic contact dermatitis (18.4%). Perfumes, deodorants, body lotions and creams by far the
most common cosmetics products causing adverse effects (52.4%); followed by Facial
cosmetics, lipstick and eye make-up in (34. 9%).A very significant proportion was experienced
at least one cosmetics-related side effect. This study concludes that cosmetics health-related
hazard awareness among their respondents was not satisfactory and therefore needs a special
consideration on cosmetic use-related safety concerns through awareness programs to raise their
awareness [21].
The study from eastern Ethiopia Jigjiga town explored that among 559 participants, 93% used at
least one type of cosmetics in the two weeks prior to the survey. The most commonly used
products were body creams and lotions (68%), shampoos and conditioners (35%), and
deodorants and perfumes (29%). Being single, female, and in the age group of 18–20 years
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2 Objectives
2.1 General Objective
To assess knowledge, attitude and practice of cosmetics utilization among female
students of Wollo University, Dessie Campus.
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3 Methodology
3.1 Study area and period
The study will be conducted in Wollo University, Dessie campus, Dessie , South Wollo, Ethiopia
from July 25 – Augest 30; 2014. Wollo university has two campus kombolcha and the main
campus dessie. In the main campus there are 8 college and there are 6439 total student from this
student 3129 are females. In the health science there are 971 students from this 433 are females
and we need our research conduct on this health science female students.
3.3 Population
3.3.1 Source population
All female students of Wollo University, Dessie campus will be used as population source.
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descriptive statistics (frequency count and percentage). Graphical representations like pie-chart
will be used to summarize the data accordingly.
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4 Work plan
N Activity Responsibili Time
o ty May 4 June July P Augus Septem October
2014 2014 2014 a t 2014 ber 2014
EC EC EC g 2014 EC
u EC
m
e
1 Topic selection PI and
and approval Advisor
2 1st draft research PI
Proposal writing
3 Data collection PI
4 Data analysis and PI
research writing
5 1st Research draft PI
submission and
return of
feedback
6 Submission of PI
2nd research draft
7 Return of PI
feedback from
2nd draft and final
submission
8 Distribute to PI
examiner and
defence
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5 Budget
No Item Unit Quantit Unit Total price Remark
measure y price
1 Note book Piece 3 22 66
2 Pen piece 10 10 100
3 Pencil piece 5 6 30
4 Eraser Piece 4 4 16
5 Photo copy paper Pack 2 200 400
6 Duplicating service Per 900 0.5 450
page
7 binding service Per 2 15 30
page
8 Printing Per 80 1 80
page
9 Mobile card 5 25 125
Total 1297.00
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6 Reference
1. Joan Felicita Samson, Mariam Philip, Arjun C, Soumya Varadan. Trends in awareness
and use of cosmetics among medical students – a study from a medical college in South
Kerala, India. International Journal of Contemporary Medical Research. 2017;4 (6):1415-
1417.
2. Anjana S S. A study on factors influencing cosmetic buying behavior of consumers.
International Journal of Pure and Applied Mathematics. 2018, 118 (9): 453-459.
3. Research and Markets: Global Cosmetics Market 2015–2020. Available online:
http://www.businesswire. com/news/home/20150727005524/en/Research-Markets-
Global-Cosmetics-Market-2015-2020-Market (accessed on 18 November 2016).
4. Mestawet Getachew, Tsegaye Tewelde. Cosmetic Use and Its Adverse Events among
Female Employees of Jimma University, Southwest Ethiopia. Ethiop J Health Sci.2018;
28 (6):717-724.
5. Mansor, N. CareerWomen: The Need for Image Building. As a Culture at a Work Place.
In Proceedings of the 2nd Asia Pacific Business Conference, Putrajaya, Malaysia, April,
2005.
6. Norudin Mansor, Desnika Efni binti Mat Ali, Mohd Rafi Yaacob. Cosmetic Usage in
Malaysia: Understanding of the Major Determinants Affecting the Users. International
Journal of Business and Social Science. December 2010 ;1(3):273-281.
7. Arebu I. Bilal, Zelalem Tilahun, Tariku Shimels, Yewubdar B. Gelan and
Ebrahim D. Osman. Cosmetics Utilization Practice in Jigjiga Town, Eastern Ethiopia: A
Community Based Cross-Sectional Study. www.mdpi.com/journal/cosmetics. 2016; 3(40)
:1-10.
8. Russell, R. Adams, R.B., Ambady, N., Nakayama, K., Shimojo, S.Why Cosmetics Work.
In the Science of Social Vision; Eds.; Oxford University Press: Oxford, UK, 2010; pp.
186–204.
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9. Etcoff, N.L.; Stock, S.; Haley, L.E.; Vickery, S.A.; House, D.M. Cosmetics as a Feature
of the Extended Human Phenotype: Modulation of the Perception of Biologically
Important Facial Signals. PLoS ONE 2011, 6, e25656.
10. Nash, R.; Fieldman, G.; Hussey, T.; Lévêque, J.L.; Pineau, P. Cosmetics: They influence
more than Caucasian female facial attractiveness. J. Appl. Soc. Psychol. 2006, 36, 493–
504.
11. Korichi, R.; Pele-De-Queral, D.; Gazano, G.; Aubert, L.V.M. Why women use makeup?
Implication of psychological traits in makeup functions. J. Cosmet. Sci. 2008, 59: 127–
137.
12. Merchandiser D, “Mass Corners Cosmetics”. Bistol, September 1999. 39(9) p.73.
13. Dibaba, H.; Yadesa, D.; Legesse, B.; Shewamene, Z.; W/Gerima, B. Cosmetics Utilization
Pattern and Related Adverse Reactions among Female University Students. Int. J. Pharm.
Sci. Res. 2013. 4: 997–1004.
14. Healthy Cosmetics. Available online: http://www.healthline.com/health/beauty-skin-care-
cosmetics# Overview1 (accessed on 16 November 2016).
15. Eun Jung Doh1, Hae Jung Hwang. Behavioral Study on the Use of Cosmetics and Skin-
Care Products among Female University Students in their 20s. Asian J Beauty Cosmetol
2020; 18(4): 587-597.
16. Dr Aashna Shiraz, Dr Md Abdur Rahaman. Study on Awareness about Adverse Health
Effects of Cosmetics among Females of Different Age Groups. Journal of Medical
Science and Clinical Research. 2019,07(11):503-510.
17. Divianjella, Monicha; muslichah, Istyakara; ariff, Zafirah Hanoum Ahmad. Do religiosity
and knowledge affect the Journal of the European Academy of Dermatology and
Venereology. 2010, 24(10):1214-1219.
18. Seyyed Nasrollah Hosseini, Mari Ataee, Touraj Ahmadi Jouybari, Iraj Salehi, Ali Asghar
Vahidinia, Shohreh Emdadi. Cosmetic Products Use Intention among Iranian Female
College Students. International Science Index. 2014,4(7):669-672.
19. Mahboobeh Dehvari, Mohammad Taghi Ghaneian,Mohammad Ali
Morowatisharifabad, Masoud Karimi , Tahereh Jasemizad. Knowledge, Attitudes and
Practice of Women About Adverse Effects of Cosmetics in Yazd City, Iran. Health Scope.
In Press (In Press):e68257. Published online 2018 February 26.p.1-5.
20. Rasha Gaffer M Helali, Nawal Ali Y Abdelrahman, Amar B Elhussein, Walid G Babikr.
Knowledge, Attitude and Practice Concerning Using Cosmetic among Females at Najran
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University, Saudi Arabia. IOSR Journal of Pharmacy and Biological Sciences. 2016,
11(6):46-50.
21. Hasan S. Al-Ghamdi, Abuobaida E. E. Abukhelaif, Manal Croft,Mohammed Yusif,
Horeyah A. Al Ghamdi and Altaf Ali Mangi. Assessment of Prevalence, Awareness and
Practices Regarding Cosmetics Harmful Effects among Saudi Female University Students
of Albaha; Saudi Arabia. Journal of Pharmaceutical Research International. 2020, 32(13):
184-194.
22. Haimanot Dibaba , Diriba Yadesa , Befikadu Legesse, Zewdneh Shewamene and
Birhanemeskel W/Gerima. Cosmetics utilization pattern and related adverse reactions
among female university students. International Journal of Pharmaceutical Sciences and
Research· 2013, 4(3): 997-1004.
7 Annex
Consent
These questioners are prepared by; Foziya and Tazeb we are from wollo university
collage of health sciences department of pharmacy graduating students and we are
conducting our study to assess the knowledge, attitude and practices of cosmetics
utilization among female student of WUDC. The data collection will not take more
than 5minutes. We kindly request you to answer our entire question so that we can
get reliable and accurate data.
Thank you in advance!!!
Sociodemographic data
I. General information about the respondent (student)
1. Age _______ (in years)
2. What is your religion?
A. orthodox B. Muslim
C. Catholic D. protestant
E. Other(specify)
3. What is your department?
A. Medicine D. Midwifery G. Physiotherapy
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B. Pharmacy E. Medical lab.
C.Nurse F. Anaesthesia
4. Batch of year
A. First year C.third year E.fifth year H. Seventh year
B. Second year D. forth year G. six year
5. Average Monthly Income in Ethiopian birr
A. <250 Ethiopian birr D. 750 -1000 Ethiopian birr
B. 250-500 Ethiopian birr E. >1000 Ethiopian birr
C. 500-750 Ethiopian birr
Knowledge part
1. What criteria do you use to select cosmetics?
A. Quality for product D. Easily accessible in the market
B.Affordability of the price E. Efficacy
C. Safety F. Other specify____________
2. What quality indicators do you use to check the quality of cosmetics?
A. Brand of the product D. Most of the people use
B. Country of the product E. High price of the product
C. Advertised in media F. Other specify____________
3. Are you familiar with ingredients within the cosmetics? A. Yes B. No
4. Do you read cosmetics related information? A. Yes B. No
5. If your answer is ‘yes’, for the above question what type of information do you read?
A.Brand C. Use instructions / label D. Ingredient
B.Expiry date E. Special remarks
6. If ‘yes’ for question No.4, when do you read information?
A. Always when purchasing a product
B. Only when purchasing a product for the first time
C. When observing some kind of side effect or effectiveness of the product declined
7. If ‘yes’ for question No.4, what is the source of information on cosmetics use?
A. Mass media C. Interpersonal/friends E.
Others(Specify)________________
B. Internet D. Package inserts
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Attitude part
1-Do you feel fun of using cosmetics? A. Yes B. No
2-If your answer is “yes” to the above question, what is your reason?
A. It can improve appearance D. Improves self-confidence
B. It can clean your body E. Other(Specify)______________
C. For correcting body odours
3-If your answer is NO for question No. (1), what is the reason?
A. fear of side effect C. cultural aspect
B. religion aspect D. other(Specify)___________________
4.Which instruction of use do you think should be strictly follow?
A. Washing your hands and the respective body part before application of cosmetics
B. Cleansing body parts before sleeping to remove cosmetics
C. Avoiding exposure to sun light for a lengthy period
5. Do you think use of cosmetics can cause allergies? A. Yes B. No
6. Are expiry dates clearly printed in the package? A. Yes B. No
7. Do you think that quality control is ensured in Ethiopia?
A. Yes B. No C. I am not sure
8. What do you advise your friends about cosmetic use?
A. Not to use C. To do what they like
B. To use occasionally D. Other(Specify)____________________
Practice part
1. Do you use Cosmetics? A. Yes B. No
2. If your answer is ‘yes’ for the above question, why do you use Cosmetics?
A. Cleaning B. Beautification C. protecting
D. Medication E. whitening F. Hair colouring
3. If the answer is ‘no’ for question No. (1), what is the reason?
A. Unaffordable price C. Health impact
B. Not recommended by religion D. Others (Specify)___________
4. How frequently (general) do you use cosmetics?
A. Daily B. For special occasions C. Sometimes
5. If you use daily, how frequently do you use cosmetics per day?
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A. Once B. Twice C. Three times D. Four times
6. Which country product do you often use?
A. local B. Western C. Chinese D. Indian E. Others (Specify)___________
7. What types of cosmetics you are use?
A. Body creams and lotions D. Face powder G. Skin colour
B. Shampoo and conditioners E. Lipsticks H. Hair cosmetics
C. Deodorants and perfumes F. Toothpaste I. Eye makeup
J. Nail polish K. Other (specify)____________
8. What marketing source do you use to purchase cosmetics?
A. Shop B. Supermarket C. Pharmacy/drug shop D. Other(specify)____________
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