DECLARATION

I hereby declare that this Internship Report on Organizational Study

at NARMADA DRINKS PVT LTD submitted in partial
fulfillment of the requirement for IV Semester B.Sc Degree
examinations 2024 of Central University through Guru Ghasidas
Vishwavidyalaya is my original work and not submitted to any
other university. This work has been done under the supervision of
Prof. Uma Devi Patel in Guru Ghasidas Vishwavidyalaya Bilaspur.

Place:Bilaspur

Date: 03 September 2024

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 ACKNOWLEDGEMENT

I would like to thank Mrs. Manju Singh, HR of Quality Department, NARMADA

DRINKS PVT LTD without whom internship would not have been possible. I am
grateful to her for having taken time off his busy schedule and spoken to concerned
person to get me this internship. My indebtedness also goes to Mr. Anmol Sir HOD of
Production and Maintenance Department, whose constructive guidance, continuous
support, stimulating suggestions and words of encouragement made internship most
fruitful and productive.

I express my gratitude to NARMADA DRINKS PVT LTD for having given me an

opportunity to work with them and make the best out of my internship. My
heartfelt gratitude also goes out to the staff and employees at NDPL for having co-
operated throughout 15 days of internship period.

I thank my university Guru Ghasidas Vishwavidyalaya and our HOD Dr. A.K.
Thakur for having given me this opportunity to put to practice, the theoretical
knowledge that I gained from the program. I thank my guide Prof. Uma Devi Patel
for having guided and supported me through the course of the internship. I take this
opportunity to thank my friends and family who have been with me and offered emotional
strength and moral support.

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 CONTENTS

Certificate from the Company

Certificate from the Faculty Guide

Declaration

Acknowledgement

1. Introduction

2. Industry Profile

3. Company Profile

4. Organizational Hierarchy

5. Study of Functional Departments

Production Department

6. My Job Experience

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 INTRODUCTION

Coca-Cola, the product that has given the world its best-known taste wasborn in Atlanta,
Georgia, on May 8, 1886. Coca-Cola Company is the world‟sleading manufacturer,
marketer and distributor of non-alcoholic beverageconcentrates and syrups, used to
produce nearly 400 beverage brands. Itsells beverage concentrates and syrups to bottling
and canning operators,distributors, fountain retailers and fountain wholesalers. The
Company‟sbeverageproducts comprises of bottled and canned soft drinks as well
asconcentrates, syrups and not-ready-to-drink powder products. In addition tothis, it also
produces and markets sports drinks, tea and coffee. The Coca-Cola Company began
building its global network in the 1920s. Nowoperating in more than 200 countries and
producing nearly 400 brands, theCoca-Cola system has successfully applied a simple
formula on a globalscale: “Provide a moment of refreshment for a small amount of
money- abillion times a day.”

The Coca-Cola Company and its network of bottlers comprise the mostsophisticated and
pervasive production and distribution system in the world.More than anything, that
system is dedicated to people working long andhard to sell the products manufactured by
the Company. This uniqueworldwide system has made The Coca-Cola Company the
world‟s premiersoft-drink enterprise. From Boston to Beijing, from Montreal to
Moscow,Coca-Cola, more than any other consumer product, has brought pleasure
tothirsty consumers around the globe. For more than 115 years, Coca-Colahas created a
special moment of pleasure for hundreds of millions of peopleevery day.

The Company aims at increasing shareowner value over time. Itaccomplishes this by
working with its business partners to deliversatisfaction and value to consumers through a
worldwide system of superiorbrands and services, thus increasing brand equity on a
global basis. They have nineaims at managing their business well with people who are
stronglycommitted to the company values and culture and providing anappropriately
controlled environment, to meet business goals andobjectives. The associates of this
Company jointly take responsibility toensure compliance with the framework of policies
and protect thecompany‟s assets and resources whilst limiting business risks.

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 INDUSTRY PROFILE

SOFT DRINKS INDUSTRY IN INDIA

BEVERAGES

Alcoholic Non-Alcoholic

Carbonated Non-
Carbonated

Cola Non-Cola Non-Cola

(Source: www.coca-cola.com)

(Fig no-1)
INDIAN BEVERAGES INDUSTRY

Beverages can be classified as non-alcoholic Beverages and Alcoholic Beverages.

 NON ALCOHOLIC BEVERAGES

 MALTED FOOD & HEALTH BEVERAGE INDUSTRY

The malted foods market is composed of two segments brown and white. While the
brown drinks are held to be as energy boosters, the white drinks are regarded as milk
substitutes.

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Malted beverages with nutritional attributes control around 70% of the total market and
energy drinks (brown beverages) account for the rest. The malted food drink industry is
dominated by few players. These include brands suchas Horlicks, Complan and Viva,
which are mainly known as white beverages. Boost, Bournvita, Milo and Maltova on the
other hand are classified as brown drink. Smithkline Beecham's Horlicks and Boost
dominate the segment with around 65 % of the market share.

TEA INDUSTRY
The Rs 86 billion Indian tea industry's leaders have launched a number of instant tea
drinks for the new-generation consumers. Tea has managed to remain on top despite
repeated onslaughts by other beveragesegments largely because of its price advantages.
India has a vast domestic market. About 88 per cent of tea grown in India belongs to CTC
variety. India generally produces black tea. Black tea can be classified into two groups-
Orthodox tea and Crush, Tear and Curl (CTC), a cheaper variety depending on the system
of processing the green leaves.
Consumers in different parts of the country have heterogeneous taste.Dust tea is very
popular in the south and in central India. In the western states, good quality loose tea is
preferred in Gujarat, whereas in Maharashtra, consumers provide a large market to packet
as well as unbranded tea. The eastern states of West Bengal and Orissa and northern
states consume CTC.
The main players in the tea industry are Hindustan Lever, Tata Tea, Williamson Magors,
George Williamson, Harrisons Malayalam, McLeod Russel, Bishnauth Tea, Dhunseri
Tea, Warren tea, AFT Industries. These ten companies took together account for
approximately 75 per cent of the turnover. In the packet / branded tea segment Hindustan
lever is the leader. The major segment of the market is dominated by the unorganized
players. Besides, many local brands have entered the packaged tea segment. There are
about1000 brands of tea in the country and out of which more than 90 % brandsare
represented by the regional players. Regional brands have increased their market share
from about 37 per cent to around 50 per cent.

COFFEE INDUSTRY
Coffee is consumed largely in the southern states. The size of the total packaged coffee
market is 19,600 tonnes or US$ 87 million. The urban rural split in the coffee market was
61:39 in 2000 as against 59:41 in 1995.

CARBONATED BEVERAGES AND JUICES INDUSTRY

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The total soft drink (carbonated beverages and juices) market is estimated at 284 million
crates a year or US$ 1 billion. The market is highly seasonal in nature with
consumptionvarying from 25 million crates per month during peak season to 15 million
during offseason. The market is predominantly urban with 25 per cent contribution from
rural areas. Coca cola and Pepsi dominate the Indian soft drinks market.

ALCOHOLIC BEVERAGES
Alcoholic beverages are growing industry in India. The alcoholic beverages industry in
India is generally divided into two main categories-Industrial Alcohol and Potable
Alcohol. Potable Alcohol segment comprises some categories as Beer, Country Liquor,
Indian Made Foreign Liquor (IMFL) and wine. IFML primarily comprises wine, vodka,
gin, whisky, rum and brandy. United Breweries Ltd, Shaw Wallace, MC Dowell & Co
Ltd (part of the UB Group), RadicoKhaitan, Mohan Meakins, Sula Vineyards, Mount
Shivalik, Seagram India Ltd are among the familiar names in the alcoholic beverage
industry in the country. UB accounts for nearly 40 per cent of total domestic beer sales
and controls close to 50 per cent of the brewing capacity. United Breweries (UB) Ltd, and
Millennium Alcobev Ltd (MABL), a three-way joint venture with UK's Scottish &
Newcastle (S&N) and UB group, now manage almost half of the beer sales in the world's
second most populous market. Strong beer, which has 5% of alcohol content, outsells
mild beer in India and accounts for more than 68 % of the total sales.
The Indian wine market, estimated at 5 lakh cases annually, has witnessed robust 30%
growthover the past few years. The domestic production is having a growth of about 20
per cent.

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 COMPANY PROFILE

The Coca-Cola Company

“Coke would rather be long term wiser, than being short term
smarter” AbrahamNinan

Director External Affairs,

Coca-Cola, India

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 COCA COLA ENTERPRISES INC.

TYPE : PUBLIC(NYSE:CCE)

FOUNDED : 1926
HEAD QUARTERS : ATLANTA, GEORGIA, U.S.A.
CHIEF EXECUTIVE OFFICER : MUTHER KENT
CHIEF FINANCIAL OFFICER :GRAY P. FAYARD
INDUSTRY : BEVERAGES
REVENUE : $46.854 BILLION USD(2013)

OPERATING INCOME : $10.228 BILLION USD

NET INCOME : $8.584 BILLION USD

EMPLOYEES : 1,30,600(2013)

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 NARMADA DRINKS PVT LTD

Narmada Drinks Pvt Ltd is a Private incorporated on 26 December 1985. It is

classified as Non-government company and is registered at Registrar of
Companies, ROC Chhattisgarh. Its authorized share capital is Rs. 50,000,000
and its paid up capital is Rs. 18,332,900. It is inolved in Manufacture of
beverages

Narmada Drinks Pvt Ltd's Annual General Meeting (AGM) was last held on
N/A and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on 31 March 2023.

Directors of Narmada Drinks Pvt Ltd are Navneet Garg, Ashish Kumar Sethi
and Deepak Kumar Tibrewal.

Narmada Drinks Pvt Ltd's Corporate Identification Number is (CIN)

U15549CT1985PTC003196 and its registration number is 3196.Its Email
address is [email protected] and its registered address is PLOT
NO. 6 & 7, SIRGITTI INDUSTRIAL AREA SECTOR-B , BILASPUR, Chattisgarh,
India - 495004.

Current status of Narmada Drinks Pvt Ltd is - Active.

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13
 Vision:

 To make every Indian‟s first choice of refreshment available within easy

reach.
Mission:
 To build a consumer driven, customer-focused, profitable, sustainable, and
 socially responsible business in India.
Values

 Leadership
 Empowerment
 Passion for wining
 Citizenship
 Integrity
 Accountability
 Teamwork

INDIAN BUSINESS MODEL:-

SDSDSA

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16
 ORGANISATIONAL
HIERARCHY
The Coca-Cola Company offers a wide range of products to the customers including
beverages, fruit juices and bottled mineral water. The Company is always looking to
innovate and come up with, either complete new products or new ways to bottle or pack
the existing drinks. The Coca-Cola Company has a wide range of products out of which
the following products are marketed by HCCBPL:

In Cola section
Coca Cola, Diet Coke, Thums Up

In Lemon Section
Sprite, Limca

In Orange Section
Fanta Orange

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In Juice Section

Maaza, Minute Maid PULPY ORANGE

In Soda Water and Bottled Mineral Water Section

Kinley Soda, Kinley Mineral water

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 1. Organization Structure

India Organization Structure

CEO

VP, Region Region Region Region

VP, Supply CFO Director VP VP, VP, VP,
, HR South Central
Sales Chain East North

The above illustrated figure shows the hierarchical structure of Coca-Cola Company in
India. Here CEO is the head of the company from where authority flows to sales
department, supply chain department, finance department, human resource department
and regional vice president.

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2. Region Organization Structure

Region VP

AGM/AOD Region Region Cold Region Director/

Unit 1 Finance Drink Manager
Market Execution
AGM/AOD
Region HR Region Legal Region
Unit 2
Capability
Development
AGM/AOD Region
Region
Customer
Unit 3 Microbiologist Region
Service
Channel

AGM/AOD Region
External
Unit 4 Affairs

The above figure shows the regional organizational structure and flow of
authority through regional vice president to its subordinates.

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 NARMADA DRINKS PVT LTD
Organization Structure
Direct Report to Factory Manager

PRODUCTION DEPARTMENT

The function of this department is to execute the production and production related
activities in an effective and efficient manner.

Manager Production

Manager Maintenance

Manager Quality

Factory Manager
Manager Shipping

Team Leader- Stores

Manager Human Resources

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Department Structure-2

Factory Manager

ADMI
NISTR
HOD PRDODUCTION AND ATIO
HOD QUALITY N
MAINTAINENCE
Depart
ment

4 LINE 4 QUALITY
MANAGERS EXECUTIVES

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PRODUCTION PROCESS

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Fig:Production Layout)

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BIDADI
Raw Water Plant.
LAKE WATER
TREATMENT
PLANT

SUGAR SYRUP ROOM

DUMPING

AREA

PET BOTTLING PROCESS

FILLING CHECKING WITH

PERFORMA
PROCESS VIDEO SENSOR
BLOWN

LABELLING

PALLETIZING

Figure: Bottling and Filling Process(Fig no-8)

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