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Exam : Data-Cloud-Consultant
Title : Salesforce Certified Data
Cloud Consultant
Vendor : Salesforce
Version : DEMO
1
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NO.1 Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have
purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within
the last week.
What should the consultant use to remove the recent customers?
A. Batch transforms
B. Segmentation exclude rules
C. Related attributes
D. Streaming insight
Answer: B
Explanation:
The consultant should use B. Segmentation exclude rules to remove the recent customers.
Segmentation exclude rules are filters that can be applied to a segment to exclude records that meet
certain criteria. The consultant can use segmentation exclude rules to exclude customers who have
made purchases within the last week from the segment that contains customers who have purchased
within the past 6 months. This way, the segment will only include customers who are eligible for the
promotional campaign.
The other options are not correct. Option A is incorrect because batch transforms are data processing
tasks that can be applied to data streams or data lake objects to modify or enrich the data. Batch
transforms are not used for segmentation or activation. Option C is incorrect because related
attributes are attributes that are derived from the relationships between data model objects. Related
attributes are not used for excluding records from a segment. Option D is incorrect because
streaming insights are derived attributes that are calculated at the time of data ingestion. Streaming
insights are not used for excluding records from a segment. References: Salesforce Data Cloud
Consultant Exam Guide, Segmentation, Segmentation Exclude Rules
NO.2 A consultant is integrating an Amazon 53 activated campaign with the customer's destination
system.
In order for the destination system to find the metadata about the segment, which file on the 53 will
contain this information for processing?
A. The json file
B. The .zip file
C. The .txt file
D. The .csv file
Answer: A
NO.3 What is Data Cloud's primary value to customers?
A. To create a single source of truth for all anonymous data
B. To create personalized campaigns by listening, understanding, and acting on customer behavior
C. To connect all systems with a golden record
D. To provide a unified view of a customer and their related data
Answer: D
Explanation:
Data Cloud is a platform that enables you to activate all your customer data across Salesforce
2
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applications and other systems. Data Cloud allows you to create a unified profile of each customer by
ingesting, transforming, and linking data from various sources, such as CRM, marketing, commerce,
service, and external data providers. Data Cloud also provides insights and analytics on customer
behavior, preferences, and needs, as well as tools to segment, target, and personalize customer
interactions. Data Cloud's primary value to customers is to provide a unified view of a customer and
their related data, which can help you deliver better customer experiences, increase loyalty, and
drive growth. References: Salesforce Data Cloud, When Data Creates Competitive Advantage
NO.4 Which information is provided in a .csv file when activating to Amazon S3?
A. An audit log showing the user who activated the segment and when it was activated
B. The activated data payload
C. The metadata regarding the segment definition
D. The manifest of origin sources within Data Cloud
Answer: B
Explanation:
When activating to Amazon S3, the information that is provided in a .csv file is the activated data
payload. The activated data payload is the data that is sent from Data Cloud to the activation target,
which in this case is an Amazon S3 bucket1. The activated data payload contains the attributes and
values of the individuals or entities that are included in the segment that is being activated2. The
activated data payload can be used for various purposes, such as marketing, sales, service, or
analytics3. The other options are incorrect because they are not provided in a .csv file when
activating to Amazon S3. Option A is incorrect because an audit log is not provided in a .csv file, but it
can be viewed in the Data Cloud UI under the Activation History tab4. Option C is incorrect because
the metadata regarding the segment definition is not provided in a .csv file, but it can be viewed in
the Data Cloud UI under the Segmentation tab5. Option D is incorrect because the manifest of origin
sources within Data Cloud is not provided in a .csv file, but it can be viewed in the Data Cloud UI
under the Data Sources tab. References: Data Activation Overview, Create and Activate Segments in
Data Cloud, Data Activation Use Cases, View Activation History, Segmentation Overview, [Data
Sources Overview]
NO.5 A consultant is reviewing a recent activation using engagement-based related attributes but is
not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
A. The related engagement events occurred within the last 90 days.
B. The activations are referencing segments that segment on profile data rather than engagement
data.
C. The correct path is selected for the related attributes.
D. The activated profiles have a Unified Contact Point.
Answer: A C
Explanation:
Engagement-based related attributes are attributes that describe the interactions of a person with an
email message, such as opens, clicks, unsubscribes, etc. These attributes are stored in the
Engagement data model object (DMO) and can be added to an activation to send more personalized
communications. However, there are some considerations and limitations when using engagement-
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based related attributes, such as:
* For engagement data, activation supports a 90-day lookback window. This means that only the
attributes from the engagement events that occurred within the last 90 days are considered for
activation. Any records outside of this window are not included in the activation payload. Therefore,
the consultant should review the event time of the related engagement events and make sure they
are within the lookback window.
* The correct path to the related attributes must be selected for the activation. A path is a sequence
of DMOs that are connected by relationships in the data model. For example, the path from
Individual to Engagement is Individual -> Email -> Engagement. The path determines which related
attributes are available for activation and how they are filtered. Therefore, the consultant should
review the path selection and make sure it matches the desired related attributes and filters.
The other two options are not relevant for this issue. The activations can reference segments that
segment on profile data rather than engagement data, as long as the activation target supports
related attributes. The activated profiles do not need to have a Unified Contact Point, which is a
unique identifier for a person across different data sources, to activate engagement-based related
attributes. References: Add Related Attributes to an Activation, Related Attributes in Data Cloud
activation have no values, Explore the Engagement Data Model Object
NO.6 Northern Trail Outfitters uses B2C Commerce and is exploring implementing Data Cloud to get
a unified view of its customers and all their order transactions.
What should the consultant keep in mind with regard to historical data ingesting order data using the
B2C Commerce Order Bundle?
A. The B2C Commerce Order Bundle ingests 12 months of historical data.
B. The B2C Commerce Order Bundle ingests 6 months of historical data.
C. The B2C Commerce Order Bundle does not ingest any historical data and only ingests new orders
from that point on.
D. The B2C Commerce Order Bundle ingests 30 days of historical data.
Answer: C
Explanation:
The B2C Commerce Order Bundle is a data bundle that creates a data stream to flow order data from
a B2C Commerce instance to Data Cloud. However, this data bundle does not ingest any historical
data and only ingests new orders from the time the data stream is created. Therefore, if a consultant
wants to ingest historical order data, they need to use a different method, such as exporting the data
from B2C Commerce and importing it to Data Cloud using a CSV file12. References:
* Create a B2C Commerce Data Bundle
* Data Access and Export for B2C Commerce and Commerce Marketplace
NO.7 Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and
work phone as three separate fields for its customers on the Contact record. The company plans to
use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?
A. Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the
Contact Point Phone data map object from the Contact data stream.
B. Ingest the Contact object and use streaming transforms to normalize the phone numbers from the
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Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then
map this new DLO to the Contact Point Phone data map object.
C. Ingest the Contact object and then create a calculated insight to normalize the phone numbers,
and then map to the Contact Point Phone data map object.
D. Ingest the Contact object and create formula fields in the Contact data stream on the phone
numbers, and then map to the Contact Point Phone data map object.
Answer: B
Explanation:
The most efficient approach that a consultant should take when ingesting this data to ensure all the
different phone numbers are properly mapped and available for use in activation is B. Ingest the
Contact object and use streaming transforms to normalize the phone numbers from the Contact data
stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new
DLO to the Contact Point Phone data map object. This approach allows the consultant to use the
streaming transforms feature of Data Cloud, which enables data manipulation and transformation at
the time of ingestion, without requiring any additional processing or storage. Streaming transforms
can be used to normalize the phone numbers from the Contact data stream, such as removing
spaces, dashes, or parentheses, and adding country codes if needed. The normalized phone numbers
can then be stored in a separate Phone DLO, which can have one row for each phone number type
(work, home, mobile). The Phone DLO can then be mapped to the Contact Point Phone data map
object, which is a standard object that represents a phone number associated with a contact point.
This way, the consultant can ensure that all the phone numbers are available for activation, such as
sending SMS messages or making calls to the customers.
The other options are not as efficient as option B. Option A is incorrect because it does not normalize
the phone numbers, which may cause issues with activation or identity resolution. Option C is
incorrect because it requires creating a calculated insight, which is an additional step that consumes
more resources and time than streaming transforms. Option D is incorrect because it requires
creating formula fields in the Contact data stream, which may not be supported by the CRM
Connector or may cause conflicts with the existing fields in the Contact object. References: Salesforce
Data Cloud Consultant Exam Guide, Data Ingestion and Modeling, Streaming Transforms, Contact
Point Phone
NO.8 A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and
Contact Point Address DMO but gets an error.
What should the consultant do to fix this error?
A. Map additional fields to the Contact Point Address DMO.
B. Make sure that the total account records are high enough for Identity resolution.
C. Change the cardinality to many-to-one to accommodate multiple contacts per account.
D. Map Account to Contact Point Email and Contact Point Phone also.
Answer: C
Explanation:
Relationship Cardinality: In Salesforce Data Cloud, defining the correct relationship cardinality
between data model objects (DMOs) is crucial for accurate data representation and integration.
1-to-1 Relationship Error: The error occurs because the relationship between Account DMO and
Contact Point Address DMO is set as 1-to-1, which implies that each account can only have one
contact point address.
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Solution:
* Change Cardinality: Modify the relationship cardinality to many-to-one. This allows multiple contact
point addresses to be associated with a single account, reflecting real-world scenarios more
accurately.
* Steps:
* Go to the data model configuration in Data Cloud.
* Locate the relationship between Account DMO and Contact Point Address DMO.
* Change the relationship type from 1-to-1 to many-to-one.
Benefits:
* Accurate Representation: Accommodates real-world data scenarios where an account may have
multiple contact points.
* Error Resolution: Resolves the error and ensures smooth data integration.
References:
* Salesforce Data Cloud Documentation: Relationships
* Salesforce Help: Data Modeling in Data Cloud
NO.9 A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?
A. Use an S3 Private Key Certificate.
B. Use an S3 Encrypted Username and Password.
C. Use a JWT Token generated on S3.
D. Use an S3 Access Key and Secret Key.
Answer: D
Explanation:
To use the Amazon S3 Storage Connector in Data Cloud, the consultant needs to provide the S3
bucket name, region, and access key and secret key for authentication. The access key and secret key
are generated by AWS and can be managed in the IAM console. The other options are not supported
by the S3 Storage Connector or by Data Cloud. References: Amazon S3 Storage Connector - Salesforce,
How to Use the Amazon S3 Storage Connector in Data Cloud | Salesforce Developers Blog Learn more
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developer.salesforce.com
NO.10 A Data Cloud consultant is working with data that is clean and organized. However, the
various schemas refer to a person by multiple names - such as user; contact, and subscriber - and nee
d a standard mapping.
Which term describes the process of mapping these different schema points into a standard data
model?
A. Segment
B. Harmonize
C. Unify
D. Transform
Answer: B
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Explanation:
Introduction to Data Harmonization:
* Data harmonization is the process of bringing together data from different sources and making it
consistent.
NO.11 A customer notices that their consolidation rate is low across their account unification. They
have mapped Account to the Individual and Contact Point Email DMOs.
What should they do to increase their consolidation rate?
A. Change reconciliation rules to Most Occurring.
B. Disable the individual identity ruleset.
C. Increase the number of matching rules.
D. Update their account address details in the data source
Answer: C
Explanation:
Consolidation Rate: The consolidation rate in Salesforce Data Cloud refers to the effectiveness of
unifying records into a single profile. A low consolidation rate indicates that many records are not
being successfully unified.
Matching Rules: Matching rules are critical in the identity resolution process. They define the criteria
for identifying and merging duplicate records.
Solution:
* Increase Matching Rules: Adding more matching rules improves the system's ability to identify
duplicate records. This includes matching on additional fields or using more sophisticated matching
algorithms.
* Steps:
* Access the Identity Resolution settings in Data Cloud.
* Review the current matching rules.
* Add new rules that consider more fields such as phone number, address, or other unique
identifiers.
Benefits:
* Improved Unification: Higher accuracy in matching and merging records, leading to a higher
consolidation rate.
* Comprehensive Profiles: Enhanced customer profiles with consolidated data from multiple sources.
References:
* Salesforce Data Cloud Identity Resolution
* Salesforce Help: Matching Rules
NO.12 Where is value suggestion for attributes in segmentation enabled when creating the DMO?
A. Data Mapping
B. Data Transformation
C. Segment Setup
D. Data Stream Setup
Answer: C
Explanation:
Value suggestion for attributes in segmentation is a feature that allows you to see and select the
possible values for a text field when creating segment filters. You can enable or disable this feature
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for each data model object (DMO) field in the DMO record home. Value suggestion can be enabled
for up to 500 attributes for your entire org. It can take up to 24 hours for suggested values to appear.
To use value suggestion when creating segment filters, you need to drag the attribute onto the
canvas and start typing in the Value field for an attribute. You can also select multiple values for some
operators. Value suggestion is not available for attributes with more than 255 characters or for
relationships that are one-to-many (1:N). References: Use Value Suggestions in Segmentation,
Considerations for Selecting Related Attributes
NO.13 Which two steps should a consultant take if a successfully configured Amazon S3 data stream
fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers
A. Check if correct permissions are configured for the Data Cloud user.
B. Check if the Amazon S3 data source is enabled in Data Cloud Setup.
C. Check If the file exists in the specified bucket location.
D. Check if correct permissions are configured for the S3 user.
Answer: A C
Explanation:
A "NO FILE FOUND" error message indicates that Data Cloud cannot access or locate the file from the
Amazon S3 source. There are two possible reasons for this error and two corresponding steps that a
consultant should take to troubleshoot it:
* The Data Cloud user does not have the correct permissions to read the file from the Amazon S3
bucket.
This could happen if the user's permission set or profile does not include the Data Cloud Data Stream
Read permission, or if the user's Amazon S3 credentials are invalid or expired. To fix this issue, the
consultant should check and update the user's permissions and credentials in Data Cloud and
Amazon S3, respectively.
* The file does not exist in the specified bucket location. This could happen if the file name or path
has changed, or if the file has been deleted or moved from the Amazon S3 bucket. To fix this issue,
the consultant should check and verify the file name and path in the Amazon S3 bucket, and update
the data stream configuration in Data Cloud accordingly. References: Create Amazon S3 Data Stream
in Data Cloud, How to Use the Amazon S3 Storage Connector in Data Cloud, Amazon S3 Connection
NO.14 A Data Cloud consultant recently discovered that their identity resolution process is matching
individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
A. Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated
results, then adjust as needed until the individuals are matching correctly.
B. Create and run a new rules fewer matching rules, compare the two rulesets to review and verify
the results, and then migrate to the new ruleset once approved.
C. Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review
and verify the results, and then migrate to the new ruleset once approved.
D. Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and
verify the results, and then migrate to the new ruleset once approved.
Answer: C
Explanation:
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Identity resolution is the process of linking source profiles from different data sources into unified
individual profiles based on match and reconciliation rules. If the identity resolution process is
matching individuals that share email addresses or phone numbers, but are not actually the same
individual, it means that the match rules are too loose and need to be refined. The best way to
address this issue is to create and run a new ruleset with stricter matching criteria, such as adding
more attributes or increasing the match score threshold. Then, the consultant can compare the two
rulesets to review and verify the results, and see if the new ruleset reduces the false positives and
improves the accuracy of the identity resolution. Once the new ruleset is approved, the consultant
can migrate to the new ruleset and delete the old one. The other options are incorrect because
modifying the existing ruleset can affect the existing unified profiles and cause data loss or
inconsistency.
Creating and running a new ruleset with fewer matching rules can increase the false negatives and
reduce the coverage of the identity resolution. References: Create Unified Individual Profiles, AI-
based Identity Resolution: Linking Diverse Customer Data, Data Cloud Identiy Resolution.
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