RM Iat I QP
RM Iat I QP
Department of MBA
Academic year 2024-2025 (ODD) Semester III
Regulation 2021 Duration: 3hrs
BA4008/RETAIL MARKETING
Degree/Branch: MBA IAT - I
Marks:100
1. Define retailing.
2. List the importance of retailing for consumers.
3. Explain demographic environment.
4. What is global retailing?
5. Give the recent trend of FDI in multi brand retail.
6. What are specialty stores?
7. Give a detailed account on web or electronic retailing.
8. Differentiate organised retailing from unorganised retailing.
9. Explain multi-channel retailing.
10. Define service retailing.
12.a) Discuss the factors affecting global retailing and major reasons for going global.
(or)
(or)
13.b) Bring out the positive and negative implications of FDI in retail sector.
14.a) What is mean by organised retail formats? List out its characteristics and importance
(or)
14.b) Give a detailed account on Franchising. Discuss its advantages and disadvantages.
15. a) Explain what is Direct marketing with its advantages and disadvantages.
(or)
PART-C 1*15=15
16.a) What are the challenges and opportunities in global retailing?
(or)
16.b) Write an detailed note on the various basis of classification of retailers and give suitable instruction.
All the very best