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RM Iat I QP

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0% found this document useful (0 votes)
42 views2 pages

RM Iat I QP

Uploaded by

maanasi.mbaamcet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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ANNAI MIRA COLLEGE OF ENGINEERING & TECHNOLOGY ARAPAKKAM Date:24/09/2024

Department of MBA
Academic year 2024-2025 (ODD) Semester III
Regulation 2021 Duration: 3hrs
BA4008/RETAIL MARKETING
Degree/Branch: MBA IAT - I
Marks:100

Part A Answer All the Questions 10*2=20

1. Define retailing.
2. List the importance of retailing for consumers.
3. Explain demographic environment.
4. What is global retailing?
5. Give the recent trend of FDI in multi brand retail.
6. What are specialty stores?
7. Give a detailed account on web or electronic retailing.
8. Differentiate organised retailing from unorganised retailing.
9. Explain multi-channel retailing.
10. Define service retailing.

Part B Answer all the questions 5*13=65


11.a) Explain the scope and factors affecting retailing in India.
(or)
11.b) Explain retail marketing mix. Elaborate its elements.

12.a) Discuss the factors affecting global retailing and major reasons for going global.

(or)

12.b) Write a detailed note on drivers of retail change in India

13.a) Discuss Indian retail scenario vs. Global retail scenario.

(or)

13.b) Bring out the positive and negative implications of FDI in retail sector.

14.a) What is mean by organised retail formats? List out its characteristics and importance
(or)
14.b) Give a detailed account on Franchising. Discuss its advantages and disadvantages.

15. a) Explain what is Direct marketing with its advantages and disadvantages.

(or)

15.b) Explain non store retailing and its types in detail.

PART-C 1*15=15
16.a) What are the challenges and opportunities in global retailing?

(or)

16.b) Write an detailed note on the various basis of classification of retailers and give suitable instruction.
All the very best

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