import pandas as pd

import seaborn as sns

import numpy as np
import matplotlib.pyplot as plt

data = pd.read_csv('Diwali Sales Data.csv', encoding =

'unicode_escape')

data.shape

(11251, 15)

data.head()

User_ID Cust_name Product_ID Gender Age Group Age Marital_Status

\
0 1002903 Sanskriti P00125942 F 26-35 28 0

1 1000732 Kartik P00110942 F 26-35 35 1

2 1001990 Bindu P00118542 F 26-35 35 1

3 1001425 Sudevi P00237842 M 0-17 16 0

4 1000588 Joni P00057942 M 26-35 28 1

State Zone Occupation Product_Category Orders

\
0 Maharashtra Western Healthcare Auto 1

1 Andhra Pradesh Southern Govt Auto 3

2 Uttar Pradesh Central Automobile Auto 3

3 Karnataka Southern Construction Auto 2

4 Gujarat Western Food Processing Auto 2

Amount Status unnamed1

0 23952.0 NaN NaN
1 23934.0 NaN NaN
2 23924.0 NaN NaN
3 23912.0 NaN NaN
4 23877.0 NaN NaN

data.tail()

User_ID Cust_name Product_ID Gender Age Group Age

Marital_Status \
11246 1000695 Manning P00296942 M 18-25 19
1
11247 1004089 Reichenbach P00171342 M 26-35 33
0
11248 1001209 Oshin P00201342 F 36-45 40
0
11249 1004023 Noonan P00059442 M 36-45 37
0
11250 1002744 Brumley P00281742 F 18-25 19
0

State Zone Occupation Product_Category Orders

Amount \
11246 Maharashtra Western Chemical Office 4
370.0
11247 Haryana Northern Healthcare Veterinary 3
367.0
11248 Madhya Pradesh Central Textile Office 4
213.0
11249 Karnataka Southern Agriculture Office 3
206.0
11250 Maharashtra Western Healthcare Office 3
188.0

Status unnamed1
11246 NaN NaN
11247 NaN NaN
11248 NaN NaN
11249 NaN NaN
11250 NaN NaN

data.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 11251 entries, 0 to 11250
Data columns (total 15 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 User_ID 11251 non-null int64
1 Cust_name 11251 non-null object
2 Product_ID 11251 non-null object
3 Gender 11251 non-null object
4 Age Group 11251 non-null object
5 Age 11251 non-null int64
6 Marital_Status 11251 non-null int64
7 State 11251 non-null object
8 Zone 11251 non-null object
9 Occupation 11251 non-null object
10 Product_Category 11251 non-null object
11 Orders 11251 non-null int64
12 Amount 11239 non-null float64
 13 Status 0 non-null float64
14 unnamed1 0 non-null float64
dtypes: float64(3), int64(4), object(8)
memory usage: 1.3+ MB

data.drop(['Status','unnamed1'], axis=1, inplace= True)

data.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 11251 entries, 0 to 11250
Data columns (total 13 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 User_ID 11251 non-null int64
1 Cust_name 11251 non-null object
2 Product_ID 11251 non-null object
3 Gender 11251 non-null object
4 Age Group 11251 non-null object
5 Age 11251 non-null int64
6 Marital_Status 11251 non-null int64
7 State 11251 non-null object
8 Zone 11251 non-null object
9 Occupation 11251 non-null object
10 Product_Category 11251 non-null object
11 Orders 11251 non-null int64
12 Amount 11239 non-null float64
dtypes: float64(1), int64(4), object(8)
memory usage: 1.1+ MB

data.shape

(11251, 13)

data.dropna(inplace= True)

data['Amount'] = data['Amount'].astype('int')

data['Amount'].dtypes

dtype('int32')

Data Analysis
Gender
ax = sns.countplot(x='Gender',hue='Gender', data=data)
for bars in ax.containers:
ax.bar_label(bars)
sales_gen= data.groupby(['Gender'], as_index= False)
['Amount'].sum().sort_values(by=['Amount'],ascending= False)
sns.barplot(x='Gender', y='Amount',hue='Gender',data=sales_gen)

<Axes: xlabel='Gender', ylabel='Amount'>

From above graph we can see that most of the buyers are females and have more purchasing
power in comparison to men.

Age
rx=sns.countplot(x='Age Group', hue='Gender', data=data)
for bars in rx.containers:
rx.bar_label(bars)
sales_age= data.groupby(['Age Group'], as_index= False)
['Amount'].sum().sort_values(by=['Amount'],ascending= False)
sns.barplot(x='Age Group', y='Amount',hue='Age Group', data=sales_age)

<Axes: xlabel='Age Group', ylabel='Amount'>

From above graph we can see the age group 26-35yrs females have spent the most money.

State
sales_state= data.groupby(['State'], as_index= False)
['Orders'].sum().sort_values(by='Orders', ascending= False).head(10)

sns.set(rc={'figure.figsize':(17,5)})
sns.barplot(x='State',
y='Orders',hue='State',palette='tab10',data=sales_state)

<Axes: xlabel='State', ylabel='Orders'>

sales_amt=data.groupby(['State'], as_index= False)
['Amount'].sum().sort_values(by='Amount', ascending= False).head(10)

sns.set(rc={'figure.figsize':(17,5)})
sns.barplot(x='State',
y='Amount',hue='State',palette='Paired',data=sales_amt)

<Axes: xlabel='State', ylabel='Amount'>

From above graphs we can see that most of the orders & total sales/amount are from Uttar
Pradesh, Maharashtra and Karnataka respectively.

px =
sns.countplot(x='Marital_Status',hue='Marital_Status',palette='tab10',
data=data)

sns.set(rc={'figure.figsize':(9,5)})
for bars in px.containers:
px.bar_label(bars)
sales_status= data.groupby(['Marital_Status','Gender'], as_index=
False)['Amount'].sum().sort_values(by='Amount', ascending= False)

sns.set(rc={'figure.figsize':(6,5)})
sns.barplot(x='Marital_Status',
y='Amount',hue='Gender',palette='tab10', data=sales_status)

<Axes: xlabel='Marital_Status', ylabel='Amount'>

From above graphs we can see that most of the buyers are married (women) and they have high
purchasing power.

Occupation
sns.set(rc={'figure.figsize':(20,5)})
ux = sns.countplot(x='Occupation', hue='Occupation',
palette='Accent',data=data)

for bar in ux.containers:

ux.bar_label(bars)
sales_occ= data.groupby(['Occupation'], as_index= False)
['Amount'].sum().sort_values(by='Amount', ascending= False)

sns.set(rc={'figure.figsize':(20,5)})
sns.barplot(x='Occupation', y='Amount',
hue='Occupation',palette='Dark2', data=sales_occ)

<Axes: xlabel='Occupation', ylabel='Amount'>

From above graphs we can see that most of the buyers are working in IT, Healthcare and
Aviation sector.

Product Category
sns.set(rc={'figure.figsize':(25,8)})
ex = sns.countplot(x='Product_Category',
hue='Product_Category',palette='GnBu', data=data)

for bars in ex.containers:

ex.bar_label(bars)

sales_prod = data.groupby(['Product_Category'], as_index= False)

['Amount'].sum().sort_values(by='Amount', ascending= False).head(10)

sns.set(rc={'figure.figsize':(20,5)})
sns.barplot(x='Product_Category', y='Amount', hue='Product_Category',
palette='Paired', data=sales_prod)

<Axes: xlabel='Product_Category', ylabel='Amount'>

From above graphs we can see that most of the sold products are from Food, Clothing and
Electronics category.

sales_ID = data.groupby(['Product_ID'], as_index= False)

['Orders'].sum().sort_values(by='Orders', ascending= False).head(10)

sns.set(rc={'figure.figsize':(20,5)})
sns.barplot(x='Product_ID', y='Orders', hue='Product_ID',
palette='RdYlGn', data=sales_ID)

<Axes: xlabel='Product_ID', ylabel='Orders'>

Conclusion
Married women age group 26-35 yrs from UP, Maharastra and Karnataka working in IT,
Healthcare and Aviation are more likely to buy products from Food, Clothing and Electronics
category