Avinash College of Commerce

HTN
B.Com(BA) – II Semester
Course Title: Data Analytics Essentials – Credits: 5
A.Y. 2023-2024
OU Course Code: DSC 203 Course Title: Data Analytics Essentials

Semester: II Course Type: Theory+Practical Credits: 5(3T+2P)

Program – B.Com(BA)
Course Leader: Ms D Hymavathi, M Narasimha Reddy
Email id:[email protected],[email protected]

Course Description
Core curriculum of the Data Analytics Essentials course covers foundational concepts and major skills and
tools required to excel as a data analyst. Students will quickly learn all the prerequisites required for
fundamentals of data analytics, such as Excel, R Programming, Descriptive and Inferential Statistics.
Program Specific Objectives (PSO):
1. PSO 1: This programme equips the students with business perspectives and imparts theoretical knowledge
on data science tools
2. PSO 2: This programme enables the students to become well versed with analytical tools, explore careers
as data analyst, quantitative analyst, research analyst etc.
Course Objectives (CO):
1. Data Analytics is designated to introduce the concepts of statistical analysis skills to undergraduate
students.
2. The course introduces basic statistical concepts in enough detail to support their use in business data
analysis and better decision-making using Probability.
3. Signify the importance of statistical results in drawing appropriate conclusions in a study using
sampling and distributions
4. Choosing the correct statistical test to analyze results for interpreting the various types of
distributions and detect anomalies and skewness in data
5. The course also aims at providing basic knowledge in the use of R language as a statistical tool.
LEARNING OUTCOMES
On completion of this course, student should be able to
 Equip themselves with fundamental concepts and tools needed to understand the emerging role of
data analytics in organizations
 Learn how to apply business analytics tools in a spreadsheet environment such as Microsoft Excel
and R
 Learn how to effectively use and interpret analytic models and results for better business decisions
 Acquire the knowledge of inferential statistics and use them for research decisions and findings
 Present and summarize data using Statistical programming languages like R and GUIs like MS-Excel
Session Plan

S. Unit / Topic to be CO/LO PO Bloom’s Pedagogy Additional learning material

No. Module Discussed/Assessment taxonomy Tools
to be conducted* - planned**
Broad Learning Areas
Unit I
1
Determine the nature
CO1
of variables in data PSO1 B2 Lecture
analysis
Topic
2 1
CO1 Graphical
Types of variables PSO1 B2
Representation

3 Differentiate between
Topic numerical and CO1 Group dis
PSO2 Example data sets will be given
2 categorical. B2 cussion
Variables
Distinguish between
Topic CO1 MCQs through Google forms
nominal and ordinal PSO2 B4 Quizzes
3
variables
5 Differentiate between
Topic CO1 MCQs through Google forms
interval and ratio PSO2 B4 Quizzes
4
variables
6 Distinguish between
Topic CO1 MCQs through Google forms
continuous and PSO2 B4 Quizzes
5
discrete variables
Unit II

7 Essential Statistics
Topic PSO
Data Analytics CO2 B1 Lecture
1 2
Introduction
8 Concept of Frequency
Topic
Tables and CO2 PSO2 B2 Lecture
2
Classification
9 Central Tendency of PSO2
Topic Data: Identify the
CO2 B1 Lecture
3 components of central
tendency
10 Calculate mean CO2 PSO2 B2 Lecture

11 Topic Calculate Median CO2 PSO2 B2 Lecture

4
12 PSO2 Lecture
Calculate Mode CO2 B2

13 Topic PSO2 Lecture

Weighted AM CO2 B2
5
14 Topic PSO2 Lecture
Geometric Mean CO2 B2
6
15 Topic PSO2 Lecture
Harmonic Mean CO2 B2
7
16 Topic Calculation of PSO2 Lecture
CO2 B2
8 Weighted HM and GM
17 PSO2 Make the students understand the
Topic Importance of importance of summary measures
CO2 B2 PPT
9 Measures of Variablity that describe the amount of
variability or spread in a set of data
18 Topic Calculate CO2 PSO2 B2 Lecture
10 Range,Coeffcient of
range
19 Calculate Quartiles PSO2 Lecture
CO2 B2
and IQR ,QD
20 Topic Calculate variance and PSO2 Lecture
CO2 B2
9 Standard Deviation
21 Role of Permutation PSO2
CO2 B2 PPT
and Combinations
Topic
22 Analyze Permuatations PSO2
10
with and without CO2 B Lecture
repititions
Unit
III
23 Introduction to the role PSO2
Topic
of Probability in Data CO2 B3 PPT
1
Analytics
24 CO2 PSO2
Basic Terminologies
Topic
of Probability and B1 PPT
2
Uses of Probability
25 Topic CO2 PSO2
Calculate Probability B4 Lecture
3
26 Probability and Ven CO2 PSO2
Diagramming:
B4 Lecture
Analyze “this” OR
Topic “that” diagram -
27 4 Analyze “this” AND CO2 PSO2
“that” diagram ,
B4 Lecture
Analyze exclusive
diagram
28 Joint probability , CO2 PSO2 B4 Lecture
Topic
Conditional
5
probability
29 Topic Calculate P using a CO2 PSO2 B4 Lecture
6 contingency table
30 Topic CO2 PSO2 B4 Lecture
Calculate P from trees
7
31 Topic Calculate Bayes’ CO2 PSO2 B4 Lecture
8 theorem
32 Calculate the mean in CO2 PSO2 B4 Lecture
Topic terms of probabilities
9

33 Calculate the variance CO2 PSO2 B4 Lecture

and standard deviation
Topic
in terms of
10
probabilities

34 Topic Calculate conditional CO2 PSO2 B4 Lecture

11 probability
Unit
IV
35 Introducttion to PSO2
Topic
Distributions and their CO3 B2 Lecture
1
types
36 Topic CO3 PSO2 Lecture
Discrete distributions B3
2
37 Topic CO3 PSO2 Lecture
Binomial distributions B3
3
38 Topic Poisson distributions CO3 PSO2 B3 Lecture
4

39 Calculate Continuous PSO2 B3 Lecture

Topic
Distributions CO4
5
40 Topic Identify cumulative CO4 PSO2 Lecture
B2
6 distributions
41 Topic Calculate normal CO4 PSO2 Lecture
B3
7 distributions
42 Topic Compare quartiles and CO4 PSO2 Lecture
B4
8 normal distributions
43 Topic CO4 PSO2
Identify skew B5 Lecture
9
Unit V
44
Topic
Introduction To R CO5 PSO1 B1 Lecture
1

45 R CO5
Topic
Environment,Variables PSO1 B1 Lecture
2
in R
46 Topic Data types and vectors CO5
PSO1 B2 PPT
3 in R
47 Topic CO5 PPT
Data Frames in R PSO1 B2
4
48 Topic Importing data from an CO5 Hands On
PSO1 B3
5 external file in R
49 Apply CO5 Hands On
mean/median/standard PSO1 B3
deviation in R
50 Topic CO5 Hands On
6 Use Normal B3
distribution function in
PSO1
R,Use Poisson
distribution function in
R
51 Apply Scatter plot in R CO5 Hands On
Topic
,Apply Histogram in R PSO1 B3
7
, Apply Box Plot in R
52 Fraud Detection Case CO5
Group
Study: Apply scripts in PSO1 B6
Topic discussion
R
8
53 Create reusable, user CO5 Hands On
defined function in R PSO1 B6

54 Topic Use Bayes' Theorem in CO5

PSO1 B3 Hands On
9 R

Daily Schedule (Theory)

Lectu Unit / Topic to be Discussed/Assessment to be Tentative Date of Actual Date of
re No. Module conducted* - Broad Learning Areas Completion Completion
Unit I
1
Determine the nature of variables in data analysis
Topic 1
2 Types of variables
3
Differentiate between numerical and categorical.
Topic 2
Variables

Distinguish between nominal and ordinal

Topic 3
variables

4 Topic 4 Differentiate between interval and ratio variables

Distinguish between continuous and discrete
Topic 5 variables
 Unit II
5 Essential Statistics Data Analytics
Topic 1
Introduction

Topic 2 Concept of Frequency Tables and Classification

6 Central Tendency of Data: Identify the

Topic 3
components of central tendency
7 Topic 4
Calculate mean
Topic 5
Calculate Median
Topic 6 Calculate Mode
Topic 7 Weighted AM
8 Topic 8 Geometric Mean
Topic 9 Harmonic Mean
Topic 10 Calculation of Weighted HM and GM
9 Topic 11 Importance of Measures of Variablity
Topic 12
Calculate Range,Coeffcient of range
10
Topic 13 Calculate Quartiles and IQR ,QD

11
Topic 14 Calculate variance and Standard Deviation

12 Topic 15 Role of Permutation and Combinations

13 Analyze Permuatations with and without
Topic 16
repititions
Unit III
14 Introduction to the role of Probability in Data
Topic 1
Analytics
Basic Terminologies of Probability and Uses of
Topic 2
Probability
Topic 3 Calculate Probability
15 Probability and Ven Diagramming: Analyze
Topic 4
“this” OR “that” diagram -
16 Analyze “this” AND “that” diagram , Analyze
Topic 5
exclusive diagram
17 Topic 6 Joint probability , Conditional probability
18 Topic 7 Calculate P using a contingency table
Topic 8 Calculate P from trees
19 Topic 9 Calculate Bayes’ theorem
20 Calculate the mean in terms of probabilities
Topic 10

Calculate the variance and standard deviation in

Topic 11 terms of probabilities

Unit IV
21
Topic 1 Introduction to Distributions and their types
22 Topic 2 Discrete distributions
Topic 3 Binomial distributions
23 Poisson distributions
Topic 4
Calculate Continuous Distributions

24 Topic 5 Identify cumulative distributions

Topic 6
Calculate normal distributions
25 Topic 7 Compare quartiles and normal distributions
Topic 8 Identify skew
Unit V
 26 Topic 1 Introduction To R
Topic 2 R Environment,Variables in R
27 Topic 3 Data types and vectors in R
Topic 4 Data Frames in R
28 Topic 5 Importing data from an external file in R
29 Topic 6
Apply mean/median/standard deviation in R
30
Topic 7 Use Normal distribution function in R,Use
Poisson distribution function in R
31 Topic 8 Apply Scatter plot in R ,Apply Histogram in R ,
Apply Box Plot in R
32 Topic 9 Fraud Detection Case Study: Apply scripts in R
33 Create reusable, user defined function in R
Topic 10
34 Use Bayes' Theorem in R
Topic 11
35 Topic 12 LAB Programs From 45-50

LAB-Schedule
S.No. Program number Duration Tentative date of Actual date of
completion completion
Lab 1 Program 1to 4 2Hr
Lab 2 Program 5 to 8 2Hr
Lab 3 Program 9 to 12 2Hr
Lab 4 Program 13 to 16 2Hr
Lab 5 Program 17 to 20 2Hr
Lab 6 Program 21-24 2Hr
Lab 7 Program25, 26,27 2Hr
Lab 8 Program 28,29,30 2Hr
Lab 9 Program31,32,33,34 2Hr
Lab 10 Program35,36 2Hr
Lab 11 Program 37,38,39 2Hr
Lab 12 Program 40,41,42 2Hr
Lab 13 Program 42,43,44 2Hr

Note-I: Resources (PPT and Reading Materials etc.,) related to the subject will be shared to students well in advance.
Note-II: Online Quizzes through Google forms will be arranged based on the context
Note-III: Students should work with 2 data sets in Excel or R
Note –IV: Schedule of midterm examinations will be communicated by the examinations department

Text books and REFERENCE BOOKS

1. Camm, Cochran, Fry, Ohlmann, Anderson, Sweeney, Williams- Essentials of Business Analytics,
Cengage Learning.
2. James Evans, Business Analytics, Pearson, Second Edition, 2017.
3. Albright Winston, Business Analytics- Data Analysis-Data Analysis and Decision Making, Cengage
Learning, Reprint 2016.
4. Sahil Raj, Business Analytics, Cengage Learning.
5. SAS White Paper,”Big Data meets Big Data Analytics” SAS Institute,2012
6. T.H Davenport,ed.,Enterprise Analytics, Pearson education ,2013
7. Anaytics with R ,Bharti Motwani

Suggested Websites:

1. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1819486
2. http://www-01ibm.com/software/dat/bigdata/retrieved December 1,2012
3. https://www.iiba.org
 4. https://www.batimes.com
5. http://wwww.modernanalyst.com
6. https://www.bacoach.com

Assesment Methods:
Task Task type Taskmode Weightage(%)

Problem Solving Individual Quiz Co-Scholastic

Presentations Group of 3 Collect information from web and present Co-Scholastic

in the class. Topics given from the subject

Assignments Individual NPTEL/IBM/HOTS/Research 5 Marks (5%)

Paper/Extension Activity

Internal I MCQs,Fill in the Written Examination

Blanks & SAQs
10 Marks (10%)
Internal II MCQs,Fill in the Written Examination
Blanks & SAQs

Sem end theory OU Exam-theory Descriptive 50 Marks (50%)

Examination

Practical Examination Lab Examination Practical Examination 35 Marks (35%)

ASSIGNMENT METHODS :LOTS(LOWER ORDER THINKING SKILLS)

UNIT-1

1. What is a Variable ? Differences between Variables ?

2. Types of Variables ?

UNIT-II

3. Calculate Mean /Mode/Median

4. Role of Data Analysis

UNIT-III

5. What is probability ?What are the uses in Data analysis ?

6. Standard Deviation Probabilities

Unit-IV

7. Distribution means
8. Types of Distribution

UNIT-V

9. What use of R programming language

10. Case Study

 HOTS(HIGHER ORDER THINKING SKILLS)

UNIT-I

1. Identifying Types of Data in the Dataset (Datasets provided by faculty)

2. Identifying Types Variables in the Dataset (Datasets provided by faculty)
UNIT-II
3. Consider the Continuous and Discrete data to Calculate the all three means
(Hormonic/weighted/geometric) and noted down the differences
4. Consider the Data and calculate standard deviation for both continuous and discrete
UNIT-III
5. Consider the Data and draw different Ven diagrams

6. A bag contains 10 red, 5 blue and 7 green balls. A ball is drawn at random. Find the probability of this ball
being not a blue ball
UNIT-IV
7. Show all Probability distributions in graphs by considering appropriate data
8. An average of 24 children visit an aquarium in an hour. Let us find the Poisson probability distribution
using the Poisson function for different values of x, that is, various numbers of visitors.
UNIT-V
9. Write Several Built in Function in R
10. How to import/export the various formats of data through R

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