Data

Culture
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Table of Contents SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

OVERVIEW CAPABILITY SCORECARDS DEPARTMENT OVERVIEW

Five Stages of Data Maturity 3 Data Architecture 9 Data Maturity Overview by Department 18

Explore the Data & Analytics Landscape 4 Data Governance 10 Department Scorecard 19

Build a Data-Driven IT Strategy 5 Data Integration 11 Responses by Department Rank 20

Data Culture Framework 6 Data Platform & Practice 12 Maturity Stage & Score by Seniority Level 21

Executive Summary 7 Data Quality Management 13 Maturity Stage & Score by Tenure Level 22

Data & Analytics Maturity 8 Data Strategy 14 RECOMMENDATIONS

ECM Lifecycle Management 15 Recommended Research 23

Master Data Management 16 Custom Recommendations 24
Reporting, Analytics & AI 17

DATA CULTURE REPORT 2024 2

 The Five Stages of Data Maturity SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

Optimize Your Data & Analytics

Environment

The data and analytics landscape comprises many

disciplines and components; organizations may find Optimized 80-100%
themselves unsure of where to start or what data topic or Fully optimized data driven culture with data used
area they should be addressing. strategically for innovation and there is continuous
improvement and data innovation within the organization.
Organizations want to better understand the components of
the data and analytics landscape and how they are
connected. Analytical 60-79%

High reliance on data driven decision-making with advanced

analytics utilization and holistic data integration for insights.

Controlled 40-59%

Comprehensive data management framework in place with

well-defined data quality and governance. Data driven
decision-making has increased within the organization.

Basic 20-39%

Data's value is recognized with a basic data governance

implemented. There is limited data utilization and analytics.

Unpredictable 0-19%

Sporadic and unstructured data practices with limited data

governance and management. Data is treated as a
byproduct.

DATA CULTURE REPORT 2024 3

 Explore the Data & Analytics Landscape SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

Recognizing interdependancy among these foundational

disciplines is the key to building your data ecosystem and
unlocking the value in data.
ACCOUNTABILITY BOTH DATA & BUSINESS BUSINESS TEAM DATA TEAM

Data & Business Team Business Team Data Team

Data Strategy Data Management 2 Data Discovery & Classification 7 Data Quality Management 9 Advanced Analytics, Machine Learning 4 Data Architecture
1 • Data Culture
3 • Master Data • Discover and Classify Your Data • Data Quality & Artificial Intelligence • Data Architecture
Diagnostic Management (MDM) • Data Quality Diagnostic • Get Started With Artificial • AI Architecture
• Data Valuation Data Governance Intelligence • Create & Manage
ECM Lifecycle Management
• Data Management • Data Governance 8 Business Intelligence & Reporting • Mitigate Machine Bias Enterprise Data
• Data Strategy • Digital Workspace • Analytics Operating Model • Establish and Analytics Models
• First 100 Days of CDO • Use Sharepoint as ECM Governance • Business Intelligence & Analytics Operating Model
(Concierge) Your Enterprise • Right Size Governance Model for Strategy • Create an Architecture for AI 6 Data Integration
• Data Strategy Review Content Management your ECM Program • Machine Bias • Drive Business Value With Off- • Data Integration
(Concierge) (ECM) • Reporting & Analytics Diagnostic: the-Shelf AI
• Metadata 5 Master Data Manangement Get Started With AI
Enterprise Content Management • Master Data Management (MDM)
Management Strategy
• ECM Strategy

DATA CULTURE REPORT 2024 4

Build a Data-Driven IT Strategy SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

An Annual Program
Building a strategy begins with understanding your current Data
and Analytics landscape by collecting data from stakeholders
across the organization. Next, build your strategy for managing &
improving your data ecosystem over the long term.

DATA CULTURE REPORT 2024 5

The Data Culture Framework SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

Understand your data culture maturity

and optimize your data and analytics Data Data Data
Architecture Governance Integration
environment.
The key to landscaping your data environment lies in ensuring foundational
Standardize the build and Establish and sustain an enabling Bring data together to break into
disciplines are optimized in a way that recognizes the interdependency among
optimization of your data framework that drives use of and silos.
the various disciplines.
environment. appetite for data.

Data Platform Data Quality Data

& Practice Management Strategy

Build the right platform to deliver Fuel trusted insights generation & Treat data as the corporate asset
data from source to analytics. evidence-based decision-making. that it is.

ECM Lifecycle Master Data Reporting,

Management Management Analytics & AI

Manage your organization’s content Manage your master data; build out Generate game-changing insights
and documents across their that single stakeholder view. and fuel evidence based decision-
lifecycle. making.

ACCOUNTABILITY BOTH DATA & BUSINESS BUSINESS TEAM DATA TEAM

DATA CULTURE REPORT 2024 6

Executive Summary SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

Overall Stage of Maturity

Data Data Data
The key to landscaping your data environment lies in ensuring Architecture Governance Integration
foundational disciplines are optimized in a way that recognizes the
interdependency among the various disciplines.

Optimized Basic Optimized

Data Platform Data Quality

Data Strategy
& Practice Management

Analytical Analytical Analytical

Analytical
High reliance on data driven decision-making with advance analytics utilization
and holistic data integration for insights.

VS PREVIOUS SURVEY VS INDUSTRY

ECM Lifecycle Master Data Reporting,
-- -- Management Management Analytics & AI

Controlled Analytical Analytical

ACCOUNTABILITY BOTH DATA & BUSINESS BUSINESS TEAM DATA TEAM

STAGES OF DATA CULTURE MATURITY 1 UNPREDICTABLE 0-19% 2 BASIC 20-39% 3 CONTROLLED 40-59% 4 ANALYTICAL 60-79% 5 OPTIMIZED 80-100%

DATA CULTURE REPORT 2024 7

Data & Analytics Maturity SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

Overall Stage of Maturity by STAGE 9 CAPABILITIES IN ORDER OF STAGE MATURITY SCORE VS PREVIOUS VS INDUSTRY

Capability
Standardize the build and optimization of your data
Data Architecture environment. 82% -- 82%
The key to landscaping your data environment lies in ensuring
foundational disciplines are optimized in a way that recognizes
the interdependency among the various disciplines.
Data Integration Bring data together to break into silos. 80% -- 80%

Analytical
Data Strategy Treat data as the corporate asset that it is. 77% -- 77%
High reliance on data driven decision-making with advance
analytics utilization and holistic data integration for insights.

Data Quality Fuel trusted insights generation & evidence-based

VS PREVIOUS SURVEY VS INDUSTRY
77% -- 77%
-- -- Management decision-making.

Master Data Manage your master data; build out that single
Response Distribution 74% -- 74%
Management stakeholder view.

RESPONSE RATE RESPONSES VS PREVIOUS

100% 7 -- Data Platform & Build the right platform to deliver data from source
67% -- 67%
Practice to analytics.

Reporting, Analytics Generate game-changing insights and fuel

60
60% -- 60%
& AI evidence based decision-making.
43%
40
29%
ECM Lifecycle Manage your organization’s content and document
40% -- 40%
20 14% 14% Management across their lifecycle.

0
Establish and sustain an enabling framework that
EXECUTIVES DIRECTORS MANAGERS TEAM LEVEL Data Governance drives use of and appetite for data. 20% -- 20%

STAGES OF DATA CULTURE MATURITY 1 UNPREDICTABLE 0-19% 2 BASIC 20-39% 3 CONTROLLED 40-59% 4 ANALYTICAL 60-79% 5 OPTIMIZED 80-100%

DATA CULTURE REPORT 2024 8

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Data Architecture
We decide on new technology 86% STRONGLY AGREE Architectural design allows a company to organize its most
Standardize the build and optimization of your data acquisitions only after a careful valuable data assets to be reusable for different business
RESPONSE DISTRIBUTION
environment. architectural review of existing communities ensuring data quality for all.
systems and data strategy 14 43 43 %
DATA TEAM
objectives. Build a Data Architecture Roadmap

Overall Stage of Maturity My organization has data Machine learning and AI capabilities are crucial for
71% SOMEWHAT AGREE
management and enterprise organizations, offering enhanced decision-making, automation,
RESPONSE DISTRIBUTION
architecture capabilities to personalized experiences, predictive analytics, improved product
Optimized support machine learning and 57 29 14 % development, competitive advantage, and data-driven insights.
Fully optimized data driven culture with data used strategically for innovation artificial intelligence initiatives.
Create an Architecture for AI
and there is continuous improvement and data innovation within the
organization.

VS PREVIOUS SURVEY VS INDUSTRY

Before modelling data in 89% STRONGLY AGREE Enterprise data models capture the intellectual property of an
information systems, we discuss organization and everything about its business.
-- -- and describe business concepts
RESPONSE DISTRIBUTION

and processes. Create and Manage Enterprise Data Models

29 71 %

Response Distribution

43% STRONGLY AGREE

24% SOMEWHAT AGREE

33%

33% NEUTRAL 43%

0% SOMEWHAT DISAGREE

0% STRONGLY DISAGREE

24%
0% NOT APPLICABLE

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 9

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Data Governance
The organization has a formal 20% SOMEWHAT DISAGREE A formal data governance program is required for successful
Establish and sustain an enabling framework that data governance program implementation of data initiatives, including data literacy, BI &
RESPONSE DISTRIBUTION
drives use of and appetite for data. defined by a data governance analytics, and information security & compliance.
policy and is operationalized via 100 %
BOTH DATA & BUSINESS
steering committee and working Discover and Classify your Data

groups.

Overall Stage of Maturity

Data assets are accurately and 20% SOMEWHAT DISAGREE Governance is needed to ensure data assets are accurately and
consistently described in a consistently described by comprehensive metadata.
Basic comprehensive digital data
RESPONSE DISTRIBUTION

catalog. Establish Data Governance

Data’s value is recognized with a basic data governance implemented. There is 100 %

limited data utilization and analytics.

VS PREVIOUS SURVEY VS INDUSTRY Data owners and stewards are 20% SOMEWHAT DISAGREE Know who to talk to when you have a problem with data.
-- -- identified for the corresponding
RESPONSE DISTRIBUTION Establish Data Governance
data assets in the data catalog.
100 %

Response Distribution

0% STRONGLY AGREE

0% SOMEWHAT AGREE

0% NEUTRAL

0% SOMEWHAT DISAGREE

100% STRONGLY DISAGREE

0% NOT APPLICABLE 100%

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 10

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Data Integration
Data from different sources is 80% STRONGLY AGREE Data must be integrated in order to build a complete picture of
Bring data together to break into silos. well-integrated and ready to use the business.
RESPONSE DISTRIBUTION
for reporting and analytics.
DATA TEAM
Data Integration
14 29 29 29 %

Overall Stage of Maturity

Optimized
Fully optimized data driven culture with data used strategically for innovation
and there is continuous improvement and data innovation within the
organization.

VS PREVIOUS SURVEY VS INDUSTRY

-- --

Response Distribution

29% STRONGLY AGREE

14%
29% SOMEWHAT AGREE 29%

29% NEUTRAL

0% SOMEWHAT DISAGREE 29%

0% STRONGLY DISAGREE

29%
14% NOT APPLICABLE

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 11

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Data Platform & Practice

Our data management 69% SOMEWHAT AGREE Data management platform must follow the best practices in
Build the right platform to deliver data from source capabilities are well defined, data architecture and have the capabilities required for
RESPONSE DISTRIBUTION
to analytics. architected, technology-enabled, organizational goals supported by the right technologies.
and aligned with organizational 14 29 43 14 %
DATA TEAM
strategy priorities. Build your Data Platform and Practice

Overall Stage of Maturity Our organization has defined the Staff skills must be adequate to the tools and technology in
66% SOMEWHAT AGREE
roles for managing data, such as order to extract value from the data.
RESPONSE DISTRIBUTION
Data Architect, Data Modeler,
Analytical Data Engineer, Data Analyst, 14 43 29 14 %
Build your Data Platform and Practice

High reliance on data driven decision-making with advance analytics utilization Data Scientist.
and holistic data integration for insights.

VS PREVIOUS SURVEY VS INDUSTRY

-- --

Response Distribution

14% STRONGLY AGREE

14% 14%
36% SOMEWHAT AGREE

36% NEUTRAL

0% SOMEWHAT DISAGREE
36% 36%
14% STRONGLY DISAGREE

0% NOT APPLICABLE

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 12

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Data Quality Management

I trust the quality of data that is 77% SOMEWHAT AGREE Data Quality ensures accuracy, reliability, and integrity in the
Fuel trusted insights generation & evidence-based available for my use. data to make informed decisions.
RESPONSE DISTRIBUTION
decision-making.
Build Your Data Quality Program
14 14 43 29 %
BUSINESS TEAM

Overall Stage of Maturity

Analytical
High reliance on data driven decision-making with advance analytics utilization
and holistic data integration for insights.

VS PREVIOUS SURVEY VS INDUSTRY

-- --

Response Distribution

29% STRONGLY AGREE

14%
43% SOMEWHAT AGREE 29%

14% NEUTRAL 14%

14% SOMEWHAT DISAGREE

0% STRONGLY DISAGREE

0% NOT APPLICABLE 43%

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 13

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Data Strategy
The organization invests in data- 74% SOMEWHAT AGREE Investment in data-related projects allows for more confident
Treat data as the corporate asset that it is. related projects that align with and effective desicsion making that supports organizational
RESPONSE DISTRIBUTION
objectives, needs and top objectives.
BOTH DATA & BUSINESS
priorities. 14 29 29 29 %
Build a Robust and Comprehensive Data Strategy

Overall Stage of Maturity The organization treats data as 77% SOMEWHAT AGREE Data that is treated as an asset fuels organizational growth.
an asset by ensuring it is readily
available, accessible, and
RESPONSE DISTRIBUTION Build a Robust and Comprehensive Data Strategy

Analytical secured. 43 29 29 %

High reliance on data driven decision-making with advance analytics utilization

and holistic data integration for insights.
I know how to find, interpret, and 80% STRONGLY AGREE Knowledge of data reduces barriers to leveraging data to
VS PREVIOUS SURVEY VS INDUSTRY
use data in my role. achieve organizational goals.
RESPONSE DISTRIBUTION

-- -- %
Data Literacy
14 14 29 43

Response Distribution I've been given the proper 77% SOMEWHAT AGREE Proper training allows anyone in the organization effectively
training on the tools and leverage data assets to support the performance of your role.
RESPONSE DISTRIBUTION
processes to access and use.
36% STRONGLY AGREE
Data Literacy
14 29 14 43 %
11%

25% SOMEWHAT AGREE

36%
29% NEUTRAL
29%
11% SOMEWHAT DISAGREE

0% STRONGLY DISAGREE

25%
0% NOT APPLICABLE

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 14

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

ECM Lifecycle Management

Records are defined, governed, 40% NEUTRAL Central location to search and find important information that
Manage your organization’s content and document and managed effectively across supports the effective operation of your organization.
RESPONSE DISTRIBUTION
across their lifecycle. the enterprise for regulatory and
business purposes. Build a Digital Workspace Strategy
BOTH DATA & BUSINESS 100 %

Critical personas can effectively 40% Optimized collaborative tools allow more cohesive teamwork
Overall Stage of Maturity leverage content (documents
NEUTRAL
across the organization.
RESPONSE DISTRIBUTION
and digital assets) related to
technology and services Effectively Use SharePoint as Your ECM Solution
100 %
Controlled personas to meet operational
Comprehensive data management framework in place with well-defined data and business requirements.
quality and governance. Data driven decision-making as increased within the
organization.

VS PREVIOUS SURVEY VS INDUSTRY

-- --

Response Distribution

0% STRONGLY AGREE

0% SOMEWHAT AGREE

0% NEUTRAL

100% SOMEWHAT DISAGREE

0% STRONGLY DISAGREE

0% NOT APPLICABLE 100%

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 15

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Master Data Management

Our organization has a program 74% SOMEWHAT AGREE Master data management ensures data can be connected both
Manage your master data; build out that single that manages our core business within and across organizations and consistently aggregated for
RESPONSE DISTRIBUTION
stakeholder view. concepts (e.g.: customer, reporting and analytics, including the use of artificial
patient, student, product, 14 29 14 43 % intelligence.
BUSINESS TEAM
program, service), which are
represented by unique master Develop a Master Data Management Strategy and Roadmap

data records and consistent

Overall Stage of Maturity classifications.

Analytical
High reliance on data driven decision-making with advance analytics utilization
and holistic data integration for insights.

VS PREVIOUS SURVEY VS INDUSTRY

-- --

Response Distribution

43% STRONGLY AGREE

14%
14% SOMEWHAT AGREE

29% NEUTRAL 43%

0% SOMEWHAT DISAGREE 29%

14% STRONGLY DISAGREE

0% NOT APPLICABLE 14%

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 16

Capability Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

CAPABILITY QUESTION AVERAGE RESPONSE & DISTRIBUTION VALUE STATEMENT & RECOMMENDED RESEARCH

Reporting, Analytics & AI

We have a clearly defined 60% SOMEWHAT AGREE Reporting and analytics must be aligned with the underlying data
Generate game-changing insights and fuel evidence strategy for using reporting and in order for an organization to trust and share across the
RESPONSE DISTRIBUTION
based decision-making. analytics. enterprise.
100 %
BUSINESS TEAM
Build a Reporting and Analytics Strategy

Overall Stage of Maturity We have a clearly defined 60% SOMEWHAT AGREE A roadmap for artificial intelligence allows organizations to plan
roadmap for using artificial for automation and use of AI for advanced analytics.
RESPONSE DISTRIBUTION
intelligence to support
Get Started With Artificial Intelligence
Analytical automation and analytics in our 100 %
organization.
High reliance on data driven decision-making with advance analytics utilization
and holistic data integration for insights.

VS PREVIOUS SURVEY VS INDUSTRY

We are aware of the inherent 60% SOMEWHAT AGREE Eliminating or reducing inherent bias allows organizations to
bias issues posed by using make more objective decisions.
-- -- machine learning and artificial
RESPONSE DISTRIBUTION

intelligence. Mitigate Machine Bias

100 %

Response Distribution

0% STRONGLY AGREE

0% SOMEWHAT AGREE

100% NEUTRAL

0% SOMEWHAT DISAGREE

0% STRONGLY DISAGREE

0% NOT APPLICABLE 100%

RESPONSE LEGEND NOT APPLICABLE STRONGLY DISAGREE SOMEWHAT DISAGREE NEUTRAL SOMEWHAT AGREE STRONGLY AGREE

DATA CULTURE REPORT 2024 17

Data Maturity Overview by Department SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

Data Data Data Platform & Data Quality ECM Lifecycle Master Data Reporting,
DEPARTMENTS
BY OVERALL MATURITY STAGE Architecture Governance Data Integration Practice Management Data Strategy Management Management Analytics & AI

1 Sample 82% 20% 80% 67% 77% 77% 40% 74% 60%

STAGES OF DATA CULTURE MATURITY 1 UNPREDICTABLE 0-19% 2 BASIC 20-39% 3 CONTROLLED 40-59% 4 ANALYTICAL 60-79% 5 OPTIMIZED 80-100%

DATA CULTURE REPORT 2024 18

Department Scorecard SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

9 CAPABILITIES CAPTABILITIES OF FOCUS

Sample Data
Architecture
Data
Integration
Data Quality
Management Data Strategy
Master Data
Management
Data Platform
& Practice
Reporting,
Analytics & AI
ECM Lifecycle
Management
Data
Governance
Department
82% 80% 77% 77% 74% 67% 60% 40% 20%
Overall Stage of Maturity VS COMPANY

-- -- -- -- -- -- -- -- --

Analytical
High reliance on data driven decision-making with advance
analytics utilization and holistic data integration for insights.
3 Capabilites of Focus NA 1 UNPREDICTABLE 2 BASIC 3 CONTROLLED 4 ANALYTICAL 5 OPTIMIZED

VS PREVIOUS SURVEY VS COMPANY

Reporting, Analytics & AI ECM Lifecycle Data Governance
-- 4 Management
BUSINESS TEAM BOTH DATA & BUSINESS BOTH DATA & BUSINESS

Response Distribution
VS PREVIOUS VS PREVIOUS VS PREVIOUS
60% -- 40% -- 20% --
ANALYTICAL CONTROLLED BASIC
VS COMPANY VS COMPANY VS COMPANY
60 -- -- --

43% RESPONSE DISTRIBUTION RESPONSE DISTRIBUTION RESPONSE DISTRIBUTION

40
29% 14 14 14 14 14 14 14 % 14 14 14 14 14 14 14 % 14 14 14 14 14 14 14 %

20 14% 14%
VALUE STATEMENT AND RECOMMENDED RESEARCH VALUE STATEMENT AND RECOMMENDED RESEARCH VALUE STATEMENT AND RECOMMENDED RESEARCH
Reporting and Analytics support managerial ECM success does not come out of the box with The amount of data within organizations is
0
DIRECTORS EXECUTIVES MANAGERS TEAM
decision-making processes by visually an ECM solution. Concerted efforts are required growing at an exponential rate, creating a need
representing historical, current, and forward- on an ongoing basis to establish, enforce, and for organizations to adopt a formal approach to
looking business perspectives created from improve standards and best practices. The governing their data. Many organizations do not
properly contextualized data assembled from volume of content in organizations continues to know how to effectively and sustainably do this.
internal and, if necessary, external data sources. grow exponentially. As a result, the need for an Data governance efforts should be directly
Then, AI leverages this information to automate ECM strategy is increasingly apparent in aligned to delivering measurable business value
decisions and provide recommendations. The organizations everywhere – in concert with their by supporting key strategic initiatives, value
path from data to BI to AI must be well managed broader data management strategy. streams, and underlying business capabilities
and governed with business/IT collaboration.
Effectively Use SharePoint as Your ECM Solution
Build a Reporting and Analytics Strategy Establish Data Governance

DATA CULTURE REPORT 2024 19

Responses by Department Rank SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

These are the responses to the open-ended question. They are ordered by most to
least mature department, based on their overall score. Additional Feedback

DEPARTMENTS BY LEVEL OF SENIORITY MATURITY SCORE DEPARTMENTS BY LEVEL OF SENIORITY MATURITY SCORE DEPARTMENTS BY LEVEL OF SENIORITY MATURITY SCORE

ELLE D A

Sample 62 %

EXECUTIVES

STEPHANIE MCINTOSH

We need to do a better job documenting our data processes, procedures, resources,

etc.

RICHA LAMA

Our data is stored in too many silos and needs to be centralized. Due to this, it's very
difficult to gather everything needed to complete work in a timely manner.

DIRECTORS

JORDAN MCLEOD

Data and Reporting cycles for review could be more frequent as the data we use
changes on a day to day basis.

MANAGERS

SARAH O'HAGAN

TEAM LEVEL

MEGAN DUNN

JOSEPH DANDENO

I would love to see us doing more work with data and getting the org educated around
how to utilize it

DATA CULTURE REPORT 2024 20

Maturity Stage & Score by Seniority SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

STAGE 9 CAPABILITIES IN ORDER OF STAGE EXECUTIVES DIRECTORS MANAGERS FRONT LINE

The following charts rank the overall maturity score and stage by
seniority level within the organization. This chart allows you to
see the spread of maturity scores related to the nine capability
Data Architecture 80% 80% 87% 82%
areas within the data and analytics landscape across executives,
directors, managers, and individual contributors.
Data Integration 90% 60% 80% 80%

60

Data Strategy 83% 65% 80% 77%

42%
40
28%
Data Quality
20 14% 14% 60% 80% 80% 87%
Management
0
EXECUTIVES DIRECTORS MANAGERS TEAM
Master Data
60% 100% 80% 73%
Management

Data Platform &

45% 80% 70% 77%
Practice

Reporting,
60% 60% 60% 60%
Analytics & AI

ECM Lifecycle
40% 40% 40% 40%
Management

Data Governance 20% 20% 20% 20%

STAGES OF DATA CULTURE MATURITY 1 UNPREDICTABLE 0-19% 2 BASIC 20-39% 3 CONTROLLED 40-59% 4 ANALYTICAL 60-79% 5 OPTIMIZED 80-100%

DATA CULTURE REPORT 2024 21

Maturity Stage & Score by Tenure SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

STAGE 9 CAPABILITIES IN ORDER OF STAGE 0-1YR 1-5YR 5-10YR 10-15YR >15YR

The following charts rank the overall maturity score and

stage by tenure within the organization. This chart
allows you to see the spread of maturity scores related
Data Architecture 100% 87% 70% 80% 83%
to the nine capability areas within the data and analytics
landscape across different tenure ranges for
employees. Data Integration 100% -- 70% 60% 90%

Data Strategy 100% 70% 78% 65% 75%

Data Quality
100% 100% 70% 80% 60%
Management

Master Data
100% 60% 80% 100% 50%
Management

Data Platform &

100% 70% 65% 80% 45%
Practice

Reporting,
60% 60% 60% 60% 60%
Analytics & AI

ECM Lifecycle
40% 40% 40% 40% 40%
Management

Data Governance 20% 20% 20% 20% 20%

STAGES OF DATA CULTURE MATURITY 1 UNPREDICTABLE 0-19% 2 BASIC 20-39% 3 CONTROLLED 40-59% 4 ANALYTICAL 60-79% 5 OPTIMIZED 80-100%

DATA CULTURE REPORT 2024 22

Recommended Research SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

ITRG Data & Analytics Research Center (See All)

Data Architecture Data Governance Data Integration

ACCOUNTABILITY WITH DATA TEAM ACCOUNTABILITY WITH BOTH DATA & BUSINESS ACCOUNTABILITY WITH DATA TEAM

Build a Data Architecture Roadmap Establish Data Governance Build a Data Integration Strategy

Create an Architecture for AI

Create and Manage Enterprise Data Models

Data Platform & Practice Data Quality Management Data Strategy

ACCOUNTABILITY WITH DATA TEAM ACCOUNTABILITY WITH BUSINESS TEAM ACCOUNTABILITY WITH BOTH DATA & BUSINESS

Build Your Data Practice and Platform Storyboard Data Quality Scorecard Build a Robust and Comprehensive Data Strategy

Data Practice and Platform Models Build Your Data Quality Program First 100 Days as CIO

Data Strategy Review

Mandate Data Valuation Before It’s Mandated

ECM Lifecycle Management Master Data Management Reporting, Analytics & AI

ACCOUNTABILITY WITH BOTH DATA & BUSINESS ACCOUNTABILITY WITH BUSINESS TEAM ACCOUNTABILITY WITH BUSINESS TEAM

Effectively Use SharePoint as Your ECM Solution Develop a Master Data Management Strategy and Roadmap Reporting and Analytics Scorecard

Break Open Your DAM With Intuitive Metadata Build a Reporting and Analytics Strategy

Embrace Information Lifecycle Management in Your ECM Program Establish an Analytics Operating Model

Build a Digital Workspace Strategy Get Started With Artificial Intelligence

Mitigate Machine Bias

DATA CULTURE REPORT 2024 23

Custom Recommendations SAMPLE COMPANY
7 RESPONSES | 100% COMPLETION RATE

9 Capabilities with Overall Maturity Stage & Recommendation

Data Architecture Data Governance Data Integration

DATA TEAM BOTH DATA & BUSINESS DATA TEAM

RECOMMENDATION RECOMMENDATION RECOMMENDATION

OPTIMIZED BASIC OPTIMIZED
The consensus indicates that there is strong maturity in The fundamentals of this area need to be reviewed/ The consensus indicates that there is strong maturity in
this area. We recommend regular analyst check-ins established. Consider an enterprise or standard this area. We recommend regular analyst check-ins
throughout the year and an annual diagnostic check-up. workshop to address this initiative. throughout the year and an annual diagnostic check-up.

Data Platform & Practice Data Quality Management Data Strategy

DATA TEAM BUSINESS TEAM BOTH DATA & BUSINESS

RECOMMENDATION RECOMMENDATION RECOMMENDATION

ANALYTICAL ANALYTICAL ANALYTICAL
We recommend regular advisory sessions throughout We recommend regular advisory sessions throughout We recommend regular advisory sessions throughout
the year to address any gaps in this area. Leverage the the year to address any gaps in this area. Leverage the the year to address any gaps in this area. Leverage the
relevant research or Guided Implementation with an relevant research or Guided Implementation with an relevant research or Guided Implementation with an
analyst to ensure you are progressing effectively in this analyst to ensure you are progressing effectively in this analyst to ensure you are progressing effectively in this
area. area. area.

ECM Lifecycle Management Master Data Management Reporting, Analytics & AI

BOTH DATA & BUSINESS BUSINESS TEAM BUSINESS TEAM

RECOMMENDATION RECOMMENDATION RECOMMENDATION

CONTROLLED ANALYTICAL ANALYTICAL
We recommend a Guided Implementation to better We recommend regular advisory sessions throughout We recommend regular advisory sessions throughout
understand and apply Info-Tech’s methodology to gain the year to address any gaps in this area. Leverage the the year to address any gaps in this area. Leverage the
optimal value. relevant research or Guided Implementation with an relevant research or Guided Implementation with an
analyst to ensure you are progressing effectively in this analyst to ensure you are progressing effectively in this
area. area.

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