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Strategies For Growth

Presentation on entrepreneurial strategies for growth

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Diya 612
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25 views12 pages

Strategies For Growth

Presentation on entrepreneurial strategies for growth

Uploaded by

Diya 612
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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STRATEGIES

FOR GROWTH
PRESENTED BY: DIYA MAKKER
ROLL NUMBER: 220243

Unit 5
INTRODUCTION
Growth strategies are the tactical approaches
for expanding a business sustainably and
profitably.

Goals:
Increase market share
Increase scale and scope of operations
Enhance competitiveness sustainably
Maximise revenue streams
Improve profitability
STRATEGIES
01 M a r k e t
Penetration:Involves
increasing market share in the
existing market with an
existing set of products

02M a r k e tDevelopment: Involves


taking existing products to
new markets and regions

03P r o d u c t
Development:Involves
creating new products based
on market research in the
existing market

04D i v e r s i f i c a t i o n : I n v o l v e s
taking
new products or services to
new regions or markets
MARKET
PENETRATION
Coca-Cola introducing a
new marketing campaign
to increase sales of its
existing products in MARKET
current markets. This
could involve promotional DEVELOPMENT
offers, advertising, or
loyalty programs aimed at Apple expanding its
attracting more market reach by entering
customers or increasing new geographical
the frequency of markets. For instance,
purchases from existing launching its products in
customers. emerging markets like
Cuba or expanding its
retail presence in
countries where it has a
relatively small market
share.
DIVERSIFICATION
Amazon diversifying its
business by acquiring Whole
Foods Market, entering the
grocery retail industry. This
PRODUCT strategy involves entering
new markets with new
DEVELOPMENT products or services that
may or may not be related
Nike introducing a new line of to the company's existing
athletic shoes with innovative offerings. For Example,
features or technology. This Google venturing into
strategy involves creating new healthcare by developing
products or improving existing health monitoring devices or
ones to meet the changing software.
needs and preferences of
customers. For instance,
launching lightweight running
shoes with advanced
cushioning technology.
MERGERS
Mergers are strategic moves where two or more
companies combine to form a single entity.
Mergers are a way for companies to expand their
reach, expand into new segments, or gain market
share.

Successful integration of cultures, operations, and


management is crucial for realizing synergies and
maximizing shareholder value.

The five major types of mergers are conglomerate,


congeneric, market extension, horizontal, and
vertical.
TYPES OF MERGERS

Market
Congeneric Conglomerate Horizontal Vertical
Extension

Product Extension
Merger 2 firms that have Companies that Consolidation Companies operating
Firms operating in nothing in common sell same products between 2 or more at different levels
same market or sector Eg. Walt Disney but compete in competitors within the same
with overlapping merged with different markets offering same industry’s supply chain
factors American Eg. Eagle products or services combine their
Eg. Citigroup X Broadcasting Bancshares X RBC Eg. Diamler-Benz X operations
Travelers Insurance company Centura Chrysler Eg. AOL X Time Warner
ACQUISITIONS
An acquisition is a business combination that occurs when
one company buys most or all of another company's shares.

If a firm buys more than 50% of a target company's shares, it


effectively gains control of that company.

Acquisitions can be friendly or hostile, depending on the willingness


of the target company to be acquired.

Acquisitions can accelerate growth, expand market presence, and


acquire valuable assets or intellectual property.

Acquirers must consider cultural fit, regulatory compliance, and


potential risks to ensure the long-term success of the acquisition.
FRANCHISEE
A franchisee is a business owner who is licensed
to operate a branded outlet of a retail chain.

The franchisee pays a fee to the franchisor for the


right to sell its established products and use its
trademarks and proprietary knowledge.

The franchisee receives guidance and operational and


marketing support from the franchisor.

The franchisee is required to market and sell the


same brand and uphold the same standards as the
parent company.
MARKET
SEGMENTATION
Market segmentation involves dividing
a heterogeneous market into distinct
groups of consumers with similar
needs, characteristics, or behaviours.

By segmenting the market, companies


can better understand and target
specific customer segments with
tailored marketing strategies and
product offerings.
INTERNATIONALIZATION

Internationalization refers to the process


of expanding a company's operations and
activities beyond its domestic market to
target international markets.

It involves establishing a presence in


foreign countries through various
strategies, including exporting, licensing,
franchising, joint ventures, or wholly-
owned subsidiaries.

Advantages include economies of scale,


innovation and market growth
THANK YOU

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