1

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

Scheme of Teaching and Examination – 2018-19
M.Tech: Master of Engineering Management(MEM)
Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
I SEMESTER
Teaching Hours /Week Examination

Total Marks
Duration in

SEE Marks
CIE Marks
Assignment

Credits
Field work/
Sl.

Theory

Practical/

hours
Course Course Code CourseTitle
No

Mathematical Methods In
1 PCC 18MEM11 Engineering
04 -- 03 40 60 100 4
2 PCC 18MEM12 Marketing Management 04 -- 03 40 60 100 4
Quantitative Techniques in
3 PCC 18MEM13 04 -- 03 40 60 100 4
Decision Making
4 PCC 18MEM14 Organizational Behaviour 04 -- 03 40 60 100 4
5 PEC 18MEM15 Managerial Economics 04 -- 03 40 60 100 4
18MEML1 Management Tools Lab
6 PCC - 04 03 40 60 100 2
6
PCC Research Methodology and
7 18RMI17 02 -- 03 40 60 100 2
IPR
TOTAL 22 04 21 280 420 700 24
Note: PCC: Professional core, PEC: Professional Elective.
Internship: All the students have to undergo mandatory internship of 6 weeks during the vacation of I and II semesters and /or II and
III semesters. A University examination shall be conducted during III semester and the prescribed credit shall be counted forthe same
semester. Internship shall be considered as a head of passing and shall be considered for the award of degree. Those, who do not take-
up/complete the internship shall be declared as failed and have to complete during the subsequent University examination after
satisfying the internship requirements.
 2

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

Scheme of Teaching and Examination – 2018-19
: Master of Engineering Management (MEM)
Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
II SEMESTER
Teaching Hours /Week Examination

Total Marks
Duration in

SEE Marks
CIE Marks
Course Title

Assignment

Credits
Field work/
Sl.

Theory

Practical/

hours
Course Course Code
No

1 PCC 18MEM21 Project Management 04 -- 03 40 60 100 4

Human Resources
2 PCC 18MEM22 04 -- 03 40 60 100 4
Management
Supply Chain
3 PCC 18MEM23 04 -- 03 40 60 100 4
Management
18MEM24 Professional Elective-1
4 PEC 04 -- 03 40 60 100 4
X
18MEM25
5 PEC Professional Elective -2 04 -- 03 40 60 100 4
X
18MEML2 Statistical Tools Lab
6 PCC -- 04 03 40 60 100 2
6
7 PCC 18MEM27 Technical Seminar -- 02 -- 100 -- 100 2
TOTAL 20 06 18 340 360 700 24
Note: PCC: Professional core, PEC: Professional Elective.
Professional Elective 1 Professional Elective 2
Course Code Course title Course Code Course title
under under 18MEM25X
18MEM24X
18MEM241 Operations Management 18MEM251 Simulation Modelling and Analysis
18MEM242 Advertising and Publicity 18MEM252 Product Life Cycle Management
18MEM243 Knowledge Management 18MEM253 Robust Design

Note:
1. Technical Seminar:CIE marks shall be awarded by a committee comprising of HoD as Chairman, Guide/co-guide, if any, and a
senior faculty of the department. Participation in the seminar by all postgraduate students of the same and other semesters of the
programme shall be mandatory.
The CIE marks awarded for Technical Seminar, shall be based on the evaluation of Seminar Report, Presentation skill and Question
and Answer session in the ratio 50:25:25.
2. Internship: All the students shall have to undergo mandatory internship of 6 weeks during the vacation of I and II semesters and
/or II and III semesters. A University examination shall be conducted during III semester and the prescribed credit shall be counted in
the same semester.Internship shall be considered as a head of passing and shall be considered for the award of degree. Those, who do
not take-up/complete the internship shall be declared as failed and have to complete during the subsequent University examination
after satisfying the internship requirements.
 3

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

Scheme of Teaching and Examination – 2018-19
: Master of Engineering Management (MEM)
Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
III SEMESTER
Teaching Hours /Week Examination

Total Marks
Duration in

SEE Marks
CIE Marks
Assignment

Credits
Field work/
Sl.

Theory

Practical/

hours
Course Course Code Course Title
No

Modern Trends in 04 -- 03 60
1 PCC 18MEM31 40 100 4
Management
2 PEC 18MEM32X ProfessionalElective3 04 -- 03 40 60 100 4
3 PEC 18MEM33X Professional Elective 4 04 -- 03 40 60 100 4
Evaluation of Project -- -- --
4 Project 18MEM34 02 100 100 2
Phase -1
(Completed
during the
intervening
Intens
5 18MEMI35 Internship vacation of I and 03 40 60 100 6
hip
II semesters
and /or II and III
semesters.)
TOTAL 12 02 12 260 240 500 20
Note: PCC: Professional core, PEC: Professional Elective.
Professional elective 3 Professional elective 4
Course Code Course title Course Code Course title
under under 18MEM33X
18MEM32X
18MEM321 Industrial Marketing 18MEM331 Product Design and Development
18MEM322 Quality and Reliability 18MEM332 Product Data Management
Engineering
18MEM323 Industrial Design and Ergonomics 18 MEM333 Product Planning and Marketing

Note:
1. Project Phase-1:Students in consultation with the guide/co-guide if any, shall pursue literature survey and complete the
preliminary requirements of selected Project work. Each student shall prepare relevant introductory project document, and present a
seminar.
CIE marks shall be awarded by a committee comprising of HoD as Chairman, Guide/co-guide if any, and a senior faculty of the
department. The CIE marks awarded for project work phase -1, shall be based on the evaluation of Project Report, Project
Presentation skill and Question and Answer session in the ratio 50:25:25.
SEE (University examination) shall be as per the University norms.
2. Internship: Those, who have not pursued /completed the internshipshall be declared as failed and have to complete during
subsequent University examinations after satisfying the internship requirements.
Internship SEE (University examination) shall be as per the University norms.
 4

VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI

Scheme of Teaching and Examination – 2018-19
: Master of Engineering Management (MEM)
Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
IV SEMESTER
Teaching Hours
Examination
/Week

Credits
Total Marks
Duration in

CIE Marks
Sl.

Assignment

SEE Marks
Field work/
Course Course Code Course Title

Theory

Viva voce
Practical/

hours
No

1 Project 18MEM41 Project work phase -2 -- 04 03 40 60 100 20

TOTAL -- 04 03 40 60 100 20

Note:
1. Project Phase-2:
CIE marks shall be awarded by a committee comprising of HoD as Chairman, Guide/co-guide, if any, and a Senior faculty of the
department. The CIE marks awarded for project work phase -2, shall be based on the evaluation of Project Report subjected to
plagiarism check, Project Presentation skill and Question and Answer session in the ratio 50:25:25.
SEE shall be at the end of IV semester. Project work evaluation and Viva-Voce examination (SEE), after satisfying the plagiarism
check, shall be as per the University norms.
 5

SEMESTER – 1

MATHEMATICAL METHODS IN ENGINEERING

Course Code : 18XXX11 CIE Marks: 40

Contact Hours/Week : 04 SEE Marks: 60
Total Hours: 50 Exam Hours: 03
Semester : I Credits: 04
(4:0:0)

Course Learning Objectives: This course will facilitate the students:

 Understand the idea of accuracies in numerical computations.
 To learn the statistical methods for testing the hypothesis and ANOVA.
 To acquire the knowledge of solving system of linear equations using numerical
methods.
 Learn numerical methods for solving ODE’s and PDE’s, required for the general
applications of mechanical engineering sciences.

MODULE No.of
Hrs
MODULE-I :
Approximations and round off errors: Significant figures, accuracy and
precision, error definitions, round off errors and truncation errors. Mathematical
10 Hrs
modeling and Engineering problem solving: Simple mathematical model,
Conservation Laws of Engineering
(RBT Levels: L2 & L3)
MODULE-II:
Sampling theory: Testing of hypothesis: Chi square test and F-test. Analysis of
Variance (ANOVA): one way classification, Design of experiments, RBD. 10 Hrs
(RBT Levels: L2 & L3)
MODULE- III:
System of Linear Algebraic Equations And Eigen Value Problems: Gauss-
Jordan Method, Cholesky Method, Partition method, Bounds on Eigen Values,
Givens method for symmetric matrices, Householder’s method for symmetric 10 Hrs
matrices. (RBT Levels: L1 & L2)
MODULE IV:
Roots of Equations by numerical methods: Secant Method, Newton- Raphson
method, Horner’s Method.
Numerical solution of one dimensional wave equation, heat equation and 10 Hrs
Laplace equation by finite differential schemes.
(RBT Levels: L2 & L3)
MODULE-V: Engineering Applications on :
i) Finding terminal velocity by mathematical modeling (Ref.3)
ii) To access the significance of possible variation in the performance of 10 Hrs
the study by various students (Page No: 1013, Ref. 5)
iii) Composition of reflections and rotations in the plane (Article No:3.8,
P.No: 269, Ref.)
iv) vibrating string (Article No:4.5, P.No:147, Ref.2)
 6

(RBT Levels: L2 & L3)

Course Outcomes: On completion of this course, students are able to:
1. Acquire the idea of significant figures, types of errors during numerical computation.
2. Understand statistical and probabilistic concepts required to test the hypothesis and
designing the experiments using RBD.
3. Learn various numerical methods to solve system of linear equations.
4. Understand the roots of algebraic/transcendental equations and solve PDE’s numerically.
5. Analyze and solve PDE’s related to wave equation arising in vibration
analysis.
Question Paper Pattern:
 The SEE question paper will be set for 100 marks and the marks scored will be
proportionately reduced to 60.

· The question paper will have ten full questions carrying equal marks.
· Each full question consisting of 20 marks.
· There will be two full questions (with a maximum of four sub questions)
from each module.
· Each full question will have sub question covering all the topics under a module.
· The students will have to answer five full questions, selecting one full question
from
each module.

Text Books:-
1. Erwin Kreyszig ,”Advanced Engineering Mathematics”, 10th Edition , Willely India, 2016.
2. Theory of ordinary differential equations, Coddington E., Levinson N., McGraw-Hill
publishing
Company, TMH Edition, 9th Reprint, 1987.
3. M. K. Jain, S.R.K Iyengar, R K. Jain, Numerical methods for Scientific and engg
computation, New Age International, 2003.

Reference Books:-
1. R.E, Walpole, R.H.Myres, S.L.Myres and Keying Ye, “Probability and Statistics for
Engineers
and Scientists”, 9th Edition, Pearson, 2012.
2. K Shankar Rao, “Introduction to Partial Differential Equations” Prentice -
Hall of India Pvt. Lt. ,
3rd Edition, 1995.
3. Steven C Chapra and Raymond P Canale, “Numerical Methods for Engineers,” 7th Ed.,
 7

McGraw-Hill Edition, 2015.

4. B.S. Grewal: Higher Engineering Mathematics, Khanna Publishers, 44th Ed., 2017.
5. C. Ray Wylie and Louis C Barrett, “Advanced Engineering Mathematics”, 6th Edition,
McGraw-Hill, 2012.

Web links and Video Lectures:

1. http://nptel.ac.in/courses.php?disciplineId=111
2. http://www.class-central.com/subject/math(MOOCs)
3. http://ocw.mit.edu/courses/mathematics/

MARKETING MANAGEMENT

Sub Code : 18MEM12 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

Module-1
Introduction: Role of marketing in today’s organizations – core concepts of marketing –
management – the evolution of marketing management concept.
Marketing Environment – Marketing system – actors in the company’s Micro and Macro
Environment.
10 hours

Module-2
Consumer Markets and Buying Behaviors – a Model of consumer behavior – Major
factors influencing consumer behavior – the buying decision process.
10 hours

Module-3
Organizational Markets and Buying Behavior – the industrial market – the reseller market
– the government market.
10 hours

Module-4
Market Segmentation – Market testing – market positioning – the marketing plan.
Concept of Product life cycle and new Product development process.
10 hours

Module-5
Pricing Decisions and Channel decisions, Product branding, packing and service,
advertisement and media management, Communication and promotion mix decision.
10 hours

REFERENCE BOOKS:
 8

1. Marketing Management, Analysis, Planning and Control – Philip Kotler – PHI -

1999.
2. Marketing Management– Willam J Stanton – John Wiley – Sales Force Chicago,
Irwin – 1993.
 9

QUANTITATIVE TECHNIQUES IN DECISION MAKING

Sub Code : 18MEM 13 CIE Marks : 40

No. of Lecture Hrs/week : 03 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

Module 1:
Introduction: Statistics and managerial decisions, statistical data and Operations Research
techniques. Fundamentals of Statistics, probability and probability distributions:
Measures of central tendency and location, Measure of dispersion, skewness and kurtosis,
Probability and rules of probability, Random variables and probability distributions –
Binomial, Poisson, Hyper geometric and Normal. 10 Hours

Module 2: Decision Making under Uncertainty: Alternative criteria for decision under
uncertainty, Bayesian approach and Incremental analysis. Linear Programming Problem:
Formulation of L.P.P., Solution of L.P.P. by graphical method, Solution of L.P.P. by simplex
method, Concept of duality and solution of dual problems, Solution of L.P.P. by dual simplex
method and Sensitivity analysis. 10 Hours
Module 3: Transportation and Assignment Problems: Structure of transportation
problem and various methods to find LB.F.S, Optimality test of transportation problems by
MODI method, Solution of degeneracy and unbalanced transportation problems, Assignment
problems and solution by Hungarian method and Traveling Salesman problem.
10 Hours
Module 4: Theory of Games: Two person zero sum game, Minimax&maximin strategies,
Solution of game by dominance rules, arithmetic and algebraic methods, Solution of game by
graphical method and method of matrices,
10 Hours

Module 5: Network Analysis: PERT and CPM, Network construction and determination
of critical path, Calculation of ES, EF, LS, LF, TF, FF and IF, Crashing of a project,
Scheduling of a project and resource leveling. Waiting Line: Basic structure of queuing
systems and characteristics, Expressions for M/M/l queuing model. Simulation of
Management systems: Simulation and Monte Carlo method, Waiting line and inventory
simulation models
10 Hours

Text Books:
1. Quantitative Techniques for managerial decisionsm – SrivastavaU.K. – New Age
International Private Limited –ISBN Number: 8122401899.
2. Operations Research – H. Taha– Prentice Hall India – 8 Edition.

REFERENCE BOOKS:

1. Operations Research: An Introduction – Gupta and Heera – S.Chand and Company

– 2002
2. Introduction to Operations Research – Hillier and Liberman– McGraw Hill
International. – ISBN 10: 0072321695
 10

ORGANIZATIONAL BEHAVIOUR
Sub Code : 18MEM 14 IA Marks : 40
No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

Module-1
The Foundations of Organizational Behavior: Historical Background, Research
Methodology, Theoretical, Frameworks. OB in global context, Role of Information
Technology, TQM, Learning Organizations. 10 hours
Module-2
Individual Behavior: Biographical Characteristics, Ability, Personality, Learning,
Implications for Performance and Satisfaction. Perception and Individual Decision –Making
Values, Attitudes and Job Satisfaction. 10 Hours
Module-3
Basic Motivation Concepts: Work Motivation Approaches – Content and Process
Theories of Work Motivation – Contemporary Theories of Work Motivation – Motivation
through Job Design, Quality of Work Life, Goal Setting. 10
Hours

Module-4
Foundations of Group Behavior: Communication and Group Decision Making –
Leadership Styles and Skills – Power and Politics – Conflict and Inter – group behavior. 10
Hours
Module-5
Organization Culture: Organizational Change – Organizational Development
Organizational Climate – Work Stress.
10 Hours

Text Books
1. Organizational Behavior – Stephen. P. Robbins – Prentice Hall, India. - 9th edition
2001.
2. Organizational Behavior – Fred Luthans – McGraw Hill – 1997.

Reference books:
3. Human Behavior at work– Keith Davis – Prentice Hall India – 2007.
4. Organizational Psychology – Robin, Kolb, etc – 1996
 11

MANAGERIAL ECONOMICS

Sub Code : 18MEM 15 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 Exam Marks : 60

Module-1
Demand Analysis: Demand Theory, Preference and Choice, Empirical Demand Curves,
Goods Characteristics Approach.
Production & Cost: Production Theory and Estimation: Organization of Production and the
Production Function, Production Function with two variable inputs, optimal combination of
inputs returns to scale. Empirical production functions. Cost Components – Cost functions,
Empirical Cost functions. 8 hours

Module-2
Market Structures: Perfect Competition: Meaning characteristics and importance, price and
output determination in the short run and long run. Derived demand for inputs, shortcomings
of perfect competition. 8 hours
Module-3
Monopoly: Meaning, characteristics and importance, comparison with perfect competition,
short run and long run analysis evaluation.
Monopolistic Competition: Meaning, Characteristics and Importance short run and long run
analysis.
Oligopoly: Meaning, characteristics and importance, Non-Collusive Oligopoly and the
kinked demand curve, Collusive Oligopoly, efficiency implications of oligopoly. 8
hours

Module-4
Pricing in Practice: Cost-plus pricing, Evaluation of cost plus pricing, Incremental Analysis
in pricing. 8 hours
 12

Module-5
Capital Budgeting: Meaning and Importance, Protecting Cash Flows, Present Value and
Internal Rate of Return, Comparison of NPV and IRR. Economic Growth, Development
and planning economic aggregates and economic relationships. 8 hours

TEXT BOOKS:

1. Economics: Principles, Problems and Policies – Campbell R. McConnell –

McGraw Hill – 2005.
2. Theory and Problems of Micro Economic Theory – Dominic Salvator, McGraw
Hill – 1991.

REFERENCE BOOKS:
3. Managerial Economics – Joel Dean – PHI – 2005.
4. Managerial Economics – Dominic Salvator, McGraw Hill – 1995.
 13

MANAGEMENT TOOLS LAB

Sub Code : 18MEML 16 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 Exam Marks : 60

1. Introduction to OR Packages

2. Building Linear Programming Models (Formulation of LPP) and performing

sensitivity analysis.

3. Building Transportation Models.

4. Exercise on Assignment and Traveling salesman problems.

5. Building network models

- Construction of PERT/CPM networks

- CPM –Determination of critical path, Time duration and floats
- PERT –Determination of project duration and variance.

6. Building simulation model for

- Inventory
- Layout
- Banking transactions
- Simple manufacturing system.

Suggested Software Packages:

LINDO / Quantitative System Analysis (QSA)/ TORA software / M.S. Projects/ARENA

 14

M.Tech Name of the programme (XXX)

Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
SEMESTER - I
RESEARCH METHODOLOGY AND IPR
(Professional Core Course) and (Common to all M.Tech Programmes)
Course Code 18RMI17 CIE Marks 40
Number of Lecture Hours/Week 02 Exam Hours 03
Total Number of Lecture Hours 25 SEE Marks 60
Credits - 02
Course objectives:
 To give an overview of the research methodology and explain the technique of defining a research
problem
 To explain the functions of the literature review in research.
 To explain carrying out a literature search, its review, developing theoretical and conceptual frameworks
and writing a review.
 To explain various research designs and their characteristics.
 To explain the details of sampling designs, and also different methods of data collections.
 To explain the art of interpretation and the art of writing research reports.
 To explain various forms of the intellectual property, its relevance and business impact in the changing
global business environment.
 To discuss leading International Instruments concerning Intellectual Property Rights.
Module-1 Teaching
Hours
Research Methodology: Introduction, Meaning of Research, Objectives of Research, Motivation in 05
Research, Types of Research, Research Approaches, Significance of Research, Research Methods
versus Methodology, Research and Scientific Method, Importance of Knowing How Research is
Done, Research Process, Criteria of Good Research, and Problems Encountered by Researchers in
India.
Revised Bloom’s L1 – Remembering, L2 – Understanding.
Taxonomy Level
Module-2
Defining the Research Problem: Research Problem, Selecting the Problem, Necessity of Defining 05
the Problem, Technique Involved in Defining a Problem, An Illustration.
Reviewing the literature: Place of the literature review in research, Bringing clarity and focus to
your research problem, Improving research methodology, Broadening knowledge base in research
area, Enabling contextual findings, How to review the literature, searching the existing literature,
reviewing the selected literature, Developing a theoretical framework, Developing a conceptual
framework, Writing about the literature reviewed.
Revised Bloom’s L1 – Remembering, L2 – Understanding.
Taxonomy Level
Module-3
Research Design: Meaning of Research Design, Need for Research Design, Features of a Good 05
Design, Important Concepts Relating to Research Design, Different Research Designs, Basic
Principles of Experimental Designs, Important Experimental Designs.
Design of Sample Surveys: Introduction, Sample Design, Sampling and Non-sampling Errors,
Sample Survey versus Census Survey, Types of Sampling Designs.
Revised Bloom’s L1 – Remembering, L2 – Understanding.
Taxonomy Level
Module-4
 15

Data Collection: Experimental and Surveys, Collection of Primary Data, Collection of Secondary 05
Data, Selection of Appropriate Method for Data Collection, Case Study Method.
Interpretation and Report Writing: Meaning of Interpretation, Technique of Interpretation,
Precaution in Interpretation, Significance of Report Writing, Different Steps in Writing Report,
Layout

M.Tech Name of the programme (XXX)

Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
SEMESTER - I
18RMI17RESEARCH METHODOLOGY AND IPR
(Professional Core Course) and (Common to all M.Tech Programmes)
Module-4 (continued) Teaching
Hours
Interpretation and Report Writing (continued): of the Research Report, Types of Reports, Oral
Presentation, Mechanics of Writing a Research Report, Precautions for Writing Research Reports.
Revised Bloom’s L1 – Remembering, L2 – Understanding, L3 – Applying, L4 – Analysing.
Taxonomy Level
Module-5
Intellectual Property: The Concept, Intellectual Property System in India, Development of TRIPS 05
Complied Regime in India, Patents Act, 1970, Trade Mark Act, 1999,The Designs Act, 2000, The
Geographical Indications of Goods (Registration and Protection) Act1999, Copyright Act,1957,The
Protection of Plant Varieties and Farmers’ Rights Act, 2001,The Semi-Conductor Integrated Circuits
Layout Design Act, 2000, Trade Secrets, Utility Models, IPR and Biodiversity, The Convention on
Biological Diversity (CBD) 1992, Competing Rationales for Protection of IPRs, Leading
International Instruments Concerning IPR, World Intellectual Property Organisation (WIPO),WIPO
and WTO, Paris Convention for the Protection of Industrial Property, National Treatment, Right of
Priority, Common Rules, Patents, Marks, Industrial Designs, Trade Names, Indications of Source,
Unfair Competition, Patent Cooperation Treaty (PCT), Advantages of PCT Filing, Berne Convention
for the Protection of Literary and Artistic Works, Basic Principles, Duration of Protection, Trade
Related Aspects of Intellectual Property Rights(TRIPS) Agreement, Covered under TRIPS
Agreement, Features of the Agreement, Protection of Intellectual Property under TRIPS, Copyright
and Related Rights, Trademarks, Geographical indications, Industrial Designs, Patents, Patentable
Subject Matter, Rights Conferred, Exceptions, Term of protection, Conditions on Patent Applicants,
Process Patents, Other Use without Authorization of the Right Holder, Layout-Designs of
Integrated Circuits, Protection of Undisclosed Information, Enforcement of Intellectual Property
Rights, UNSECO.
Revised Bloom’s L1 – Remembering, L2 – Understanding, L3 – Applying, L4 – Analysing.
Taxonomy Level

Course outcomes:
At the end of the course the student will be able to:
 Discuss research methodology and the technique of defining a research problem
 Explain the functions of the literature review in research, carrying out a literature search, developing
theoretical and conceptual frameworks and writing a review.
 Explain various research designs and their characteristics.
 Explain the art of interpretation and the art of writing research reports
 Discuss various forms of the intellectual property, its relevance and business impact in the changing
global business environment and leading International Instruments concerning IPR.
 16

Question paper pattern:

Examination will be conducted for 100 marks with question paper containing 10 full
questions, each of 20 marks.
 Each full question can have a maximum of 4 sub questions.
 There will be 2 full questions from each module covering all the topics of the module
 Students will have to answer 5 full questions, selecting one full question from each
module
 The total marks will be proportionally reduced to 60 marks as SEE marks is 60

M.Tech Name of the programme (XXX)

Outcome Based Education(OBE) and Choice Based Credit System (CBCS)
SEMESTER - I
18RMI17 RESEARCH METHODOLOGY AND IPR
(Professional Core Course) and (Common to all M.Tech Programmes)
Textbooks

1 Research Methodology: Methods and C.R. Kothari, New Age International 4th Edition,
Techniques Gaurav Garg 2018
2 ResearchMethodologyastep-by- Ranjit Kumar SAGE PublicationsLtd 3rd Edition,
stepguideforbeginners. (For the topic 2011
Reviewing the literature under module 2)
3 Study Material Professional Programme Intellectual Property Rights, Law
(For the topic Intellectual Property under and Practice, The Institute of Company Secretaries of India,
module 5) Statutory Body Under an Act of Parliament, September 2013
Reference Books
1 Research Methods: the concise knowledge Trochim Atomic Dog Publishing 2005
base
2 Conducting Research Literature Reviews: Fink A Sage Publications 2009
From the Internet to Paper
 17

II SEMESTER

PROJECT MANAGEMENT
Sub Code : 18MEM 21 CIE Marks : 40
No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

Module-1
Introduction: Projects, types of projects- public and private projects, project organization,
structure and processes. Identification of Investment Opportunities, Market and Demand
Analysis – Technical Analysis – Investment Outlay.
10 Hours
Module-2
Means of Financing: Profitability and Breakeven Analysis – Cash Flows of Projects – Tax
factor in investment Analysis – Interest – Compounding and Discounting.
10 Hours
Module-3
Appraisal Criteria and Selection of Investment: Cost of Capital – Analysis of Risk –
Financial Projection, Social Cost Benefit Analysis.
10 Hours
Module-4
Manpower Management in Projects: Functional Approach to Manpower Management –
The Element of decision Process – Project Team Concepts – Field Autonomy – Policies
Governing Projects.
10 Hours
Module-5
Networks Technique in Project Management: PERT/CPM Analysis – Administrative
aspects of Capital Investment.
10 Hours

TEXT BOOKS:

1. Projects – Appraisal, preparation, budgeting and implementation-Prasannachandra –

Tata McGraw Hill.
2. Hand book of Project Management– Dennis Lock.

REFERENCE BOOKS:

3. Project Management – Harold Kerzner - PHI

4. Project Management – Dennis Lock.
 18

HUMAN RESOURCE MANAGEMENT

Sub Code : 18 MEM22 CIE Marks : 20

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 80

MODULE 1
Introduction to Human Resources: Importance of Human Resources – Human Resource
Planning, Job Analysis and Methods

Recruitment – Recruiting Sources: Recruiting Efforts with possible constraint – ability to

attract incumbents. 10 hours

MODULE 2
The Selection Process: Cost of Selection – Discrete Selection Process – The Comprehensive
Approach – Key Elements in successful Predictors – Selection Devices – Employment Tests
and Interviews – Job ‘Previews and Background Investigation – Socializing the New
Employee..

Employee Training: Determination of Training Needs and Priorities – Formal Employee

Training Methods – Methods for Training Managers Evaluating Training Effectiveness.
10 hours

MODULE 3
Career Development: Value of Effective Career Development – External versus Internal
Dimensions to a career – Career Stages.

Motivating the Employees: Different Theories and Approaches to work Motivation – Job
Design. Work scheduling and Motivation – Performance Appraisals – Rewarding the
Productive Employee. 10 hours

MODULE 4
Compensating the Work Force: Compensation Administration – Factors influencing the
Compensation Administration – Job Evaluation and Pay Structure – Incentive Compensation
Plans – Benefits and Services. 10 hours

MODULE 5
Maintaining the Work Force: Labor Relations – some Legislation governing Labour
Relations – Safety and Health of Workers – Combating Stress and Burnout Problems –
Employee Discipline – disciplinary Actions – collective bargaining process. 10 hours

REFERENCE BOOKS:
1. Principles of Personnel Management – Flippo – McGraw Hill.
2. Personnel Principles And Policies For Modern Manpower– Yoder Prentice Hall
India.
3. Personnel/Human Resource Management – Terry Leap & Michael Crinocollier
Macmillan publishers.
 19

4. Personnel and Human Resource Management – Memoria Himalaya publishing

Company.
SUPPLY CHAIN MANAGEMENT
Sub Code : 18MEM 23 CIE Marks 40
No. of Lecture Hrs/week : 03 Exam Hours : 03
Total Lecture Hrs : 40 SEE Marks : 60

Module-1
Building a Strategic Frame Work to Analyze Supply Chains: Supply chain stages and
decision phases process view of a supply chain. Supply chain flows. Examples of supply
chains, Competitive and supply chain strategies. Achieving strategic fit. Expanding strategic
scope. Drivers of supply chain performance. Framework for structuring drivers – Inventory,
Transportation, Facilities, Information. Obstacles to achieving fit.
Designing the Supply Chain Network: Distribution Networking – Role, Design. Supply
Chain Network (SCN) – Role, Factors, Framework for Design Decisions. 10 Hours

Module-2
Facility Location and Network Design: Models for facility location and capacity allocation.
Impact of uncertainty on SCN .
Planning and Managing Inventories in a Supply Chain: Review of inventory concepts.
Trade promotions, managing multi-echelon cycle inventory, safety inventory determination.
Impact of supply uncertainty aggregation and replenishment policies on safety inventory.
Optimum level of product availability; importance factors. Managerial levers to improve
supply chain profitability. 10 Hours

Module-3
Sourcing, Transportation and Pricing Products: Role of sourcing, supplier – scoring &
assessment, selection and contracts. Design collaboration.
Sourcing, Transportation and Pricing Products: Role of transportation, Factors affecting
transportation decisions. Modes of transportation and their performance characteristics.
Designing transportation network. Trade - off in transportation design. Tailored
transportation, Routing and scheduling in transportation. International transportation.
Analytical problems. Role Revenue Management in the supply chain. 10 Hours

Module-4
Coordination and Technology in the Supply Chain: Co-ordination in a supply chain:
Bullwhip effect. Obstacles to coordination. Managerial levers to achieve co-ordination,
Building strategic partnerships. 10 Hours
Module-5
Coordination and Technology in the Supply Chain: The role of IT supply Chain, The
Supply Chain IT framework, CRM, Internal SCM, SRM. The role of E-business in a supply
chain, The E-business framework, E-business in practice.
Emerging Concepts: Reverse Logistics; Reasons, Activities, Role. RFID Systems;
Components, applications, implementation. Lean supply chains, Implementation of Six
Sigma in Supply Chains. 10
Hours
 20

TEXT BOOKS:
1. Supply Chain Management– Strategy, Planning & Operation. Sunil Chopra &
Peter Meindl; Pearson Education Asia, ISBN: 81-7808-272-1. – 2001
2. Supply Chain Redesign – Transforming Supply Chains into Integrated Value
Systems -Robert B Handfield, Ernest L Nichols - Jr., 2002, Pearson Education
Inc, ISBN: 81-297-0113-8
3. Modeling the Supply Chain -Jeremy F Shapiro, Duxbury -Thomson Learning -
2002, ISBN 0-534-37363.
REFERENCE BOOKS:
4. Designing & Managing the Supply Chain -David Simchi Levi, Philip
Kaminsky& Edith Simchi Levi - McGraw Hill.
5. Going Backwards Reverse Logistics Trends and Practices -Dr. Dale S.
Rogers,Dr. Ronald S. Tibben-Lembke, University of Nevada, Reno, Center for
Logistics Management.
 21

PROFESSIONAL ELECTIVE -1

OPERATIONS MANAGEMENT

Sub Code : 18MEM241 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

Module-1
Operations Planning Concepts: Introduction, Operations Functions in Organizations,
Historical development, Framework for managing operations, The trend: Information and
Non-manufacturing systems, Operations management, Factors affecting productivity,
International dimensions of productivity, The environment of operations, Production systems
decisions- a look ahead. Introduction to ERP.
10 hours

Module-2
Operations Decision Making : Introduction, Management as a science, Characteristics of
decisions, Framework for decision making, Decision methodology, Decision Tree Problems,
Economic models-Break Analysis in operations, P/V ratio, Statistical models.
System Design and Capacity: Introduction, Manufacturing and service systems, Design and
systems capacity, Capacity planning. 10 hours

Module-3
Forecasting Demand: Forecasting objectives and uses, Forecasting variables, Opinion and
Judgmental methods, Time series methods, Moving Average methods, Exponential
smoothing, Trend adjusted Exponential Smoothing, Regression and correlation methods. 10
hours

Module-4
Aggregate Planning and Master Scheduling: Introduction- planning and scheduling,
Objectives of aggregate planning, Three Pure Strategies, Aggregate planning methods,
Master scheduling objectives, Master scheduling methods.
Material and Capacity Requirements Planning: Overview: MRP and CRP, MRP:
Underlying concepts, System parameters, MRP logic, System refinements, Capacity
management, CRP activities.. 10 hours

Module-5
Scheduling and Controlling Production Activities: Introduction, PAC, Objectives and
Data requirements, Loading –Finite and Infinite Scheduling methodology, priority
sequencing, capacity control Single Machine Scheduling: Concept, measures of
performance, SPT rule, Weighted SPT rule, EDD rule.
10 hours

TEXT BOOKS:
 22

1. Monks, J.G., Operations Management, McGraw-Hill International Editions, 1987.

2. Productions & operations management by Adam & Ebert.
3. Pannerselvam. R., Production and Operations Management, PHI.
4. Chase Jacobs Aquilano, Operations Management for Competitive Advantages,10th
Edition, TMH

REFERENCE BOOKS:
1. Buffa, Modern Production/Operations Management, Wiely Eastern Ltd.
2. Chary, S.N., Production and Operations Management, Tata-McGraw Hill.
3. Operations management by James Dilworth.
4. Lee J Karjewski and Larry P Ritzman, Operations Management – strategy and
Analysis, 6thEdn, Pearson Education Asia

ADVERTISEMENT & PUBLICITY

Sub Code : 18MEM 242 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

MODULE 1
Need, Importance and Scope: Advertisibility, advertisibility goals, legal, ethical and
social aspects of advertising and public relations.

Types of advertising and communications in advertising. 10 hours

MODULE 2
Advertisement Design: Copy Design, mechanics of copy preparations, essentials of a
good copy, layout design and visualization effects, advertising theme.

Media Decisions: Types of media, Media mix decisions, Criteria for evaluation of media
effectiveness. 10 hours

MODULE 3
Rural Advertising: Characteristics, Problems and Prospects.

Advertising Aids: Trade Marks, Slogan package, point of purchase, displays etc. 10 hours

MODULE 4
Measurement of Advertising Effectiveness: Methods and problems.

Advertising Agency: Functions and Usefulness, Types, Dealing with agency, advertising
Agency versus own, advertising department, advertising agencies in India. 10 hours

MODULE 5
Industrial and consumer goods and services advertising.

Advertising Planning: Timing and Scheduling, Advertisement Budget, Types and sizes.
Approaches to determining advertising budgets, limitations, advertising research. 10 hours
 23

TEXT BOOKS:
1. Advertising Management – David A. Aaker
2. Advertising in Business and Society – William M, Weil Bacher.

REFERENCE BOOKS:
1. The Systematic Approach to Advertising Creativity – Bake.
2. Advertising: The Process and Practice – Engel.

KNOWLEDGE MANAGEMENT
Sub Code : 18MEM 243 CIE Marks 40
No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

Module - 1
Knowledge Management: -KM Myths–KM Life Cycle–Understanding Knowledge–
Knowledge, intelligence –Experience – Common Sense – Cognition and KM – Types of
Knowledge – Expert Knowledge – Human Thinking and Learning, Knowledge society-from
data to information to knowledge- Drivers of knowledge management Intellectual capital-
KM and learning organizations- case studies. Strategic alignment- creating awareness-
articulation- Evaluation and strategic alignment Infrastructural development and
deployment-Leadership, measurement and refinement- Role of CKO.
10 Hours

Module- 2
Knowledge Management System Life Cycle: - Challenges in Building KM Systems–
Conventional Versus KM System Life Cycle (KMSLS), Knowledge Creation and
Knowledge Architecture – Nonaka’s Model of Knowledge Creation and Transformation.
Knowledge Architecture Analyzing business environment-knowledge audit and analysis –
designing KM team – creating KM system blue print- implementation- capture –store and
sharing, Technology components –Internet, Intranet and Groupware solutions- tools for
collaborative intelligence package choices, implementing security. 10
Hours

Module- 3
Capturing Knowledge: Evaluating the Expert–Developing a Relationship with Experts–
Fuzzy Reasoning and the Quality of Knowledge – Knowledge Capturing Techniques, Brain
Storming – Protocol - Analysis – Consensus Decision Making – Repertory Grid-Concept
Mapping –Definition – Computer based user machine system – Integrated system – Need for
a database – Utilization of models – Evolution – Subsystems – Organizational subsystems –
Activities subsystems. 10 Hours

Module- 4
Knowledge Codification: - Modes of Knowledge Conversion–Codification Tools and
Procedures – Knowledge, Developer’s Skill Sets – System Testing and Deployment –
Knowledge Testing–Approaches to Logical Testing, User Acceptance Testing – KM System
 24

Deployment Issues – User Training – Post implementation, Operating elements – Physical

components – Processing functions – Outputs – MIS support for decision making –
Structured programmable decisions – Unstructured non-programmable decisions – MIS
structure based on management activity and Organizational functions – Synthesis of MIS
structure.10 Hours

Module - 5
Knowledge Transfer And Sharing: -Transfer Methods–Role of the Internet–Knowledge
Transfer in e-world, KM System Tools – Neural Network– Association Rules –
Classification Trees – Data mining and Business Intelligence – Decision Making Architecture
– Data Management – Knowledge Management Protocols – Managing Knowledge Workers.
Data Presentation – Communication Network – Distributed systems – Logical data concepts
– Physical storage devices – File organizations – Database organization – Transaction
processing. 10 Hours

TEXT BOOKS:

1. Knowledge Management - Elias. M. Award & Hassan M. Ghaziri –Pearson Education-

2003.
2. The essential guide to knowledge management, -AmritTiwana,' Pearson education-2001.
3. Knowledge Management – Sudhir Warier, Vikas Publishing House, ISBN:81-259-
1363-7. 1st Edition,

REFERENCE BOOKS:
4. Hand book on Knowledge Management – C W Holsapple, Springer, 2003 Porter M
Competitive Advantage, Free Press, 1985.
5. Knowledge Engineering and Management - Gus Schreiber, Hans Akkermans,
AnjoAnjewierden, Robert de Hoog, Nigel, Shadbolt, Walter Van de Velde and Bob
Wielinga, Universities Press, 2001

PROFESSIONAL ELECTIVE-2

SIMULATION MODELING AND ANALYSIS

Sub Code : 18 MEM 251 CIE Marks : 20
No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 80

Module-1
Introduction to Simulation: Appropriateness of simulation tool, Advantages, Disadvantages
and Application areas of simulation, System and System Environment, Components of a
system, Discrete and continuous systems, Model of a system, Types of models, Steps in a
simulation study. 10 Hours
Module-2
Discrete Event Simulation: Concepts in discrete-event simulation, Event-driven hand
simulation – Examples on single channel queue, two server queue, and inventory systems.
Statistical Models in Simulation: Terminology and concepts, Useful statistical models,
discrete distributions, Continuous distributions. 10 Hours
 25

Module-3
Random Number Generation: Properties of random numbers, Techniques for generating
random numbers- Linear congruential method –Combined linear congruential method; Tests
for random numbers -The Kolmogorov-Smirnov test, the Chi-square test. 10 Hours

Module-4
Random Variate Generation: Inverse Transforms technique-Exponential distribution,
Uniform distribution, Weibull distribution, Triangular distribution, Empirical continuous
distributions, Continuous distribution without a closed-form inverse, Discrete distribution,
Generating approximate normal variate - Erlang distribution.
Empirical Discrete Distribution: Acceptance -Rejection technique - Poisson distribution,
Gamma distribution. 10 Hours

Module-5
Design and Evaluation of Simulation Experiments: Variance reduction techniques -
antithetic variables, Verification and validation of simulation models.
Simulation Software: Need for simulation software, Selection of simulation software,
Simulation packages (a brief note of software packages such as ARENA, AutoMod, Extend,
Flexsim, WITNESS, ProMODEL, etc.). 10 Hours

TEXT BOOKS
1. Discrete-Event Simulation – Jerry Banks, John S Carson, Barry S. Nelson, David M.
Nicol, P Shahabudeen, Pearson, Latest Edition.
2. Handbook of Simulation – Jerry Banks, Ed. John Wiley & Sons, Latest Edition.

REFERENCE BOOKS:

3. Simulation with Arena – David Kelton, Sadowski, and Sturrock , McGraw

Hill,Latest Edition
 26

Product Life Cycle Management

Sub Code : 18MEM 252 CIE Marks :40
No. of Lecture Hrs/week : 04 Exam Hours :03
Total Lecture Hrs : 50 SEE Marks :60

Module-1
Product life cycle management – Need for PLM, Components of PLM, Product Data and
Product workflow, Drivers for Change, The PLM Strategy, Developing a PLM Strategy, a
Five-step Process. 10 Hours

Module-2
Strategy Identification and Selection, Strategy Elements, Implications of Strategy Elements,
Policies, Strategy Analysis, Communicating the Strategy. 10Hours

Module-3
Change Management for PLM, Configuration management, and cost of design changes,
schemes for concurrent engineering, Design for manufacturing and assembly, robust design.
10Hours

Module-4
Modeling, Current concepts, part design, sketching, use of datum's construction features, free
ovulation, pattering, copying, and modifying features, reference standards for datum
specification, Standards for Engineering data exchange. 10Hours

Module-5
Tolerance mass property calculations, rapid prototyping and tooling, finite modeling and
analysis, general procedure, analysis techniques, Finite element modeling. Applicability of
FEM, Static analysis, dynamic analysis. 10Hours

TEXT BOOKS:
1. Product Lifecycle Management Paradigm for century Product Realization - John
Stark, Springer-Verlag, 21st, London, 3rd printing -2006. 441 pp., ISBN: 1-85033-
810-5.
2. CAD/CAM Theory and Practice -Zeid, McGraw Hill.- 1991.

REFERENCE BOOKS:
3. Computer Integrated Design and Manufacturing, - Mark Henderson & Philip
Wolfe, Bedworth McGraw hill inc.- 1991.
4. Part modeling Users Guide, Engineer - I998.
 27

ROBUST DESIGN

Sub Code : 18 MEM 253 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 60

MODULE 1
Quality by Experimental Design : Quality, western and Taguchi quality philosophy,
Elements of cost, Noise factors causes of variation, Quadratic loss function and variation of
quadratic loss functions. Robust Design : Steps in robust design : parameter design and
tolerance design, reliability improvement through experiments, illustration through numerical
examples.
Experimental Design: Classical experiments: factorial experiments, terminology, factors.
Levels, Interactions, Treatment combination, randomization, 2-level experimental design for
two factors and three factors. 3-level experiment deigns for two factors and three factors,
factor effects, factor interactions, Fractional factorial design, Saturated design, Central
composite designs, Illustration through numerical examples.
10 Hours

MODULE 2
Measures of Variability : Measures of variability, Concept of confidence level, Statistical
distributions : normal, log normal and Weibull distributions. Hipothesis testing, Probability
plots, choice of sample size illustration through numerical examples.

Analysis and interpretation of experimental data: Measures of variability, Ranking

method, column effect method and ploting method, Analysis of variance (ANOVA), in
factorial experiments : YATE’s algorithm for ANOVA,Regression analysis, Mathematical
models from experimental data, illustration through numerical examples. 10 Hours

MODULE 3
Taguchi’s Orthogonal Arrays : Types orthogonal arrays, Selection of standard orthogonal
arrays, Linear graphs and interaction assignment, dummy level technique, Compound factor
method, modification of linear graphs, Column merging method, Branching design,
Strategies for constructing orthogonal arrays.
10 Hours

MODULE 4
Signal to Noise ratio (S-N Ratios) : Evaluation of sensitivity to noise, Signal to noise ratios
for static problems, Smaller – the – better types, Nominal – the – better – type, larger – the-
better – type. Signal to noise ratios for dynamic problems, Illustrations through numerical
examples. 10 Hours
MODULE 5
Parameter Design and Tolerance Design : Parameter and tolerance design concepts,
Taguchi’s inner and outer arrays, Parameter design strategy, Tolerance deign strategy,
Illustrations through numerical examples.

Reliability Improvement Through Robust Design : Role of S-N ratios in reliability

improvement ; Case study; Illustrating the reliability improvement of routing process of a
printed wiring boards using robust design concepts. 10 Hours
28
 29

TEXT BOOKS:

1. Quality Engineering using Robust Design - Madhav S. Phadake: Prentice Hall,

Englewood Clifts, New Jersey 07632, 1989.
2. Design and analysis of experiments - Douglas Montgomery: Willey India Pvt.
Ltd., V Ed., 2007.
3. Techniques for Quality Engineering - Phillip J. Ross: Taguchi 2nd edition.
McGraw Hill Int. Ed., 1996.

REFERENCE BOOKS:

1. Quality by Experimental Design - Thomas B. Barker : Marcel Dekker Inc

ASQC Quality Press, 1985
2. Experiments planning, analysis and parameter design optimization - C.F. Jeff
Wu, Michael Hamada: John Willey Ed., 2002.
3. Reliability improvement by Experiments - W.L. Condra, Marcel Dekker:
Marcel Dekker Inc ASQC Quality Press, 1985
 30

STATISTICAL TOOLS LAB

Sub Code : 18MEML26 CIE Marks : 40

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 Exam Marks : 60

1. Creation of a database and presentation of data sets

2. Exploring Data Introduction and Describing Data - Relationships Among Variables
3. Probability Distributions Probability and Distributions -Normal and Binomial
Distributions
4. Statistical Inference Sampling and Sampling Distributions
5. Statistical Inference - Confidence Intervals
6. Statistical Inference - Hypothesis Testing
7. Analysis of Variance (ANOVA)
8. Factor Analysis
9. Regression Modelling and Analysis
10. Bivariate and Multivariate Analysis

Suggested Software Packages – SPSS, SYSSTAT, etc.

 31

III SEMESTER

MODERN TRENDS IN MANAGEMENT

Sub Code : 18 MEM 31 IA Marks : 20

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 80

MODULE 1
Just in Time ldeas: Introduction of JIT Concepts, Difference between Conventional Material
Control technique and lIT, Steps in implementing JIT, J.I.T. as a management Kaizen
concept. Feasibility of JIT concepts to Indian Industries. 10
Hours

MODULE 2
Implementing a Program for continuous Improvement: Japanese concept of continuous
Improvement. (KAIZEN mean continuous Improvement), Innovation concept of
Improvement, Need for continuous improvement, Steps in implementing continuous
improvement. 10 Hours

MODULE 3
Quality Circles: Definition of quality circles, Quality circles as a tool for problem solving,
Q.C. as a group oriented KAIZEN. 10 Hours

MODULE 4
Kanban System: Definition of KANBAN, Difference between PULL & PUSH Systems of
Material Control, KANBAN as a Push System, KANBAN as JIT concept. 10 Hours

MODULE 5
Concurrent Engineering: Definition of Concurrent Engineering. Design for Manufacturing
and Assembly (DFMA), Concurrent Engineering, Team, Advantages of concurrent
Engineering. 10 hours

TEXT BOOKS:

1. Just in Time Manufacturing - Amaldo Hernandez - PH International.

2. Just in Time - Productivity Process - David Hutehins - Jaco Publications.
 32

PROFESSIONAL EECTIVE -3

INDUSTRIAL MARKETING

Sub Code : 18 MEM 321 CIE Marks : 20

No. of Lecture Hrs/week : 04 Exam Hours : 03
Total Lecture Hrs : 50 SEE Marks : 80

MODULE 1
Introduction: The Industrial Marketing Concept Marketing System: Participant, Channels,
Contracts of Sale, Franchise Agreements Loyalty, Confidence and Reciprocity.
Demand and Product Characteristics: Market levels and product type. Derived demand;
Influence of ultimate buyer, business conditions, Financial conditions, Influence of price.
10 Hours

MODULE 2
Industrial Customer: Buyer Motives: The core variables, Quality, Service, Price,
Savings assurance of supply and buyer temperament, Buyer characteristics, Customer
types.
Marketing Strategy: The concept of strategy Mission Strategy, Operating, plans,
Organizational Plan and logistical plans; choice of strategy components. 10 Hours

MODULE 3
The Channel Component: Industrial Distributors, Geographical Distributions, Size,
Characteristics. Condition influencing channel structure, Intensive versus selective strategy.

The Price Component: Condition affecting price: Condition affecting price: Competition,
firm size product type, Direct and Indirect Costs. The nature of demand. Pricing decisions,
New Markets versus established markets pricing policies; Net pricing; Discount pricing,
trades discount, Quantity discounts and cash discounts. Legal considerations and pricing
methods. 8 hrs

MODULE 4
The Promotional Component: Advertising functions, motivating distributions sales and
message case of advertising agencies. Sales promotion and public relations promotional
letters and novelties personal selling and selling support.
8 hrs

MODULE 5
Marketing Control: Strategic goals. Identifying market opportunity. Short-term goals
expense based goals. The market and sales budget. Budgetary Control, the process of control.
Comprising standards and performance. Corrective action.
8 hrs
 33

TEXT BOOKS:

1. Industrial Marketing -Richard M. Hill.Ralph. S. Alexander and James S. Cross.

Published by AITBS, New Delhi.
2. Industrial Marketing -Phadtare, PHI Pvt., Ltd.
3. Industrial Marketing -A process of creating and maintaining exchanges-
KrishnamachryulyCsg, Lalitha R - Jaico Book House.

QUALITY AND RELIABILITY ENGINEERING

Subject Code :18 MEM322 CIE MARKS : 40

Number of Lecture Hours/Week :04 SEE Marks : 60
Total Number of Lecture Hours :50 Exam Hours :03

MODULE- 1
Basic Concepts: Definitions of quality and Reliability, Parameters and Characteristics,
Quality control, statistical Quality Control, Reliability concepts.
Concepts in Probability and Statistics : Events, Sample Space, Probability rules, Conditional
probability,Dependent and Independent Events, Application of Probability concepts in
Quality Control, Problems 10
Hours

MODULE- 2
Statistical Aspects and Probability Distributions : Statistical Tools in Quality Control, The
concept of Variation,Graphical Tools for data representation and analysis, Discrete and
Continuous Distributions, Normal, Poisson,Binomial, Weibull Distribution, Problems
Control Charts: Variable charts X chart, R chart, s chart, Attribute charts, P chart, NP chart,
C chart. 10 Hours

MODULE- 3
Failure Data Analysis : Introduction, Failure Data, Quantitative measures, MTTF, MTBF,
Bathtub Curve, MeanLife, Life Testing, Problems, Introduction to Failure Mode and Effect
Analysis.
Acceptance Sampling: Fundamentals of acceptance sampling, types of acceptance sampling,
O.C Curve, AQL,LTPD, AOQL. 10 Hours

MODULE- 4
System Reliability:Series, parallel and mixed configuration, Block diagram concept, r- out-
of-n structure solvingproblems using mathematical models.
Maintainability and Availability: Introduction, Formulas, Techniques available to improve
maintainability andavailability trade-off among reliability, maintainability and availability,
Simple problems 10 Hours

MODULE- 5
 34

Reliability Improvement and Allocation:Difficulty in achieving reliability, Methods for

improving reliabilityduring design, Different techniques available to improve reliability,
redundancy and improvement factors evaluation. 10 Hours

TEXT BOOKS:
1.The Assurances Sciences - Halpern, Seigmund - Prentice Hall International, New
Jersey, U.S.A - 1978.
2.Quality Planning and Analysis - Juran, J.M and Gryna, F.M. - Tata McGraw Hill
publishing CoimpanyLtd.,New Delhi, India – 1982.
3.Logistics Engineering and Management - Blanchard, Bejamin S. - Prentice Hall
International, New Jersey,U.S.A – 1986.

REFERENCE BOOKS:
4.Maintainability and Reliability Handbook of Reliability Engineering and Management
- Kraus, John WEditors – Ireson. W.G. and Cooms, C.F. - McGraw Hill Book Company
Inc. U.S.A – 1988.
5.Concepts in Reliability Engineering - Srinathm K.S. - Affiliated East-West Press
Private Limited, NewDelhi, India -1985.

INDUSTRIAL DESIGN & ERGONOMICS

Subject Code : 18MEM323 CIE MARKS : 40

Number of Lecture Hours/Week :04 SEE Marks : 60
Total Number of Lecture Hours :50 Exam Hours :03

MODULE 1
Introduction: An approach to industrial design - elements of design structure for industrial
design in engineering application in modem manufacturing systems.

Ergonomics and Industrial Design: Introduction - general approach to the man-machine

relationship-workstation design-working position. 10 Hours

MODULE 2
Control and Displays: shapes and sizes of various controls and displays-multiple displays
and control situations - design of major controls in automobiles, machine tools etc., - design
of furniture design of instruments. 10 Hours

MODULE 3
Ergonomics and Production: Ergonomics and product design ergonomics in automated
systems-expert systems for ergonomic design, Anthropomorphic data and its applications in
ergonomic design limitations of anthropomorphic data - use of computerized database
-10 Hours

MODULE 4
 35

Visual Effects of Line and Form: The mechanics of seeing psychology of seeing, general
influences of lined and form.

Colour: colour and light - colour and objects - colour and the eye colour consistency - colour
terms - reactions to colour and colour continuation - colour on engineering equipment.
-10 Hours

MODULE 5
Aesthetic Concepts: Concept of unity - concept of order with variety - concept of purpose
style and environment - Aesthetic expressions. Style-components of style - house style,
observations style in capital goods.

Industrial Design in Practice: General design - specifying design equipment - rating the
importance of industrial design – industrial design in the design process. 10 Hours
TEXT BOOKS:

1. Industrial design for Engineers –Mayall W.H. - London Cliffee Books Ltd. – 1988.
2. Applied Ergonomics Hand Book – Brien Shakel (Edited) – Butterworth Scientific,
London – 1988.

REFERENCE BOOKS:

Hand Book of Human Factors in Engineering Design – McCormick – Tata McGrahill

 36

PROFESSIONAL ELECTIVE -4

PRODUCT DESIGN AND DEVELOPMENT

Subject Code : 18MEM331 CIE Marks :40

No. of Lecture Hours/Week : 4 Exam Hours : 03
Total No. of Lecture Hours : 50 SEE Marks : 60

Module -1
Introduction: Characteristics of successful product development, Design and development
of products, duration and cost of product development, the challenges of product
development.

Development Processes and Organizations: A generic development process, concept

development: the front-end process, adopting the generic product development process, the
AMF development process, product development organizations, the AMF organization.

Product Planning: The product planning process, identify opportunities. Evaluate and
prioritize projects, allocate resources and plan timing, complete pre project planning, reflect
all the results and the process. 10
HOURS
Module - 2
Identifying Customer Needs: Gather raw data from customers, interpret raw data in terms of
customer needs,organize the needs into a hierarchy, establish the relative importance of the
needs and reflect on the results and theprocess.

Product Specifications: What are specifications, when are specifications established,

establishing targetspecifications, setting the final specifications.

Concept Generation: The activity of concept generation, clarifies the problem, search
externally, search internally,explore systematically, reflect on the results and the process.
10HOURS

Module -3
Concept Selection: Overview of methodology, concept screening, and concept scoring,

Concept Testing: Define the purpose of concept test, choose a survey population, choose a
survey format,communicate the concept, measure customer response, interpret the result,
reflect on the results and the process.

Product Architecture: What is product architecture, implications of the architecture,

establishing the architecture,variety and supply chain considerations, platform planning,
related system level design issues. 10 HOURS

Module -4
 37

Industrial design: Assessing the need for industrial design, the impact of industrial design,
industrial designprocess, managing the industrial design process, assessing the quality of
industrial design.
Design for Manufacturing: Definition, estimation of manufacturing cost, reducing the cost
of components, assembly,supporting production, impact of DFM on other factors.

Prototyping: Prototyping basics, principles of prototyping, technologies, planning for

prototypes. 10 HOURS

Module -5
Product Development Economics: Elements of economic analysis, base case financial
mode,. Sensitive analysis,project trade-offs, influence of qualitative factors on project
success, qualitative analysis.

Managing Projects: Understanding and representing task, baseline project planning,

accelerating projects, projectexecution, postmortem project evaluation. 10 HOURS

TEXT BOOK:
1. Product Design and Development - Karl.T.Ulrich, Steven D Eppinger - Irwin
McGrawHill - 2000.

REFERENCE BOOKS:
1. Product Design and Manufacturing - A C Chitale and R C Gupta, PH1, - 3rd Edition,
2003.

2. New Product Development - Timjones. Butterworth Heinmann -Oxford. UCI -1997

3. Product Design for Manufacture and Assembly - GeofferyBoothroyd, Peter Dewhurst

and Winston Knight - 2002
 38

PRODUCT DATA MANAGEMENT

Subject Code : 8MEM 332 CIE Marks : 40

No. of Lecture Hours/Week :04 Exam Hours : 03
Total No. of Lecture Hours : 50 SEE Marks : 60

Module 1
Product Data Management : Product life cycle, Complexity in Product Development,
General Description of PDM
Basic functionality of PDM: Information architecture, PDM System architecture,
Applications used in PDM systems. Trends in PDM 10 HOURS

Module 2
Document Management Systems: Document management and PDM, Document life
cycle, Content Management, Document management and related technologies, Document
management resources on the Internet 10 HOURS

Module 3
Workflow Management in PDM: Structure Management, Engineering Change
Management, Release Management, Version Management, Configuration Management
10HOURS

Module 4
Creating Product Structures: Part centric approach, CAD centric approach, Product
Structure configuration, Managing Product Structures,PDM Tools: Matrix One,
TeamCenter, Windchill.Enovia, PDM resources on the Internet 10 HOURS

Module 5
PDM Implementation Case Studies: Sun Microsystems, Inc., Mentor Graphics
Corporation, Ericsson Radio Systems AB, Ericsson Mobile Communications AB, ABB
Automation Technology Products, SaabTech Electronics AB 10 HOURS

TEXT BOOKS
1. Implementing and Integrating Product Data Management and Software
Configuration Management - 20 - IvicaCmkovic Ulf Asklund -
AnnitaPerssonDahlqvist - Archtech HousePublishers.
2. Product Data Management - Rodger Burden - Publisher: Resource Publishing-
ISBN-10: 0970035225, ISBN-13: 978-0970035226 – 2003.

REFERENCE BOOKS
3. The AutoCAD Database Book – Accessing and Managing CAD Drawing
Information- Galgotia Publications - ThirdEdition.
 39

PRODUCT PLANNING AND MARKETING

Subject Code : 16MEM333 CIE Marks : 40

No. of Lecture Hours/Week : 04 Exam Hours : 03
Total No. of Lecture Hours : 50 SEE Marks : 60

MODULE 1
Product strategy and planning product - market evolution, successful product
development process, characteristics of successful product development

New Product Strategy: Strategic response, reactive verses proactive strategies, marketing
verses Research and Development, Comprehensive strategy.

10 HOURS
MODULE 2
Proactive new product development process - Sequential decision process, reasons for
product failure and strategies to avoid failures, cost, time, risk and expected benefit in new
product development.
10 HOURS

MODULE 3
Opportunity Identification - Market definition and entry strategy, desirable characteristics
of markets, market profile analysis, methods for market definition, target group selection
through market segmentation, market selection, idea generation – idea sources, method of
generating ideas, idea management.
10 HOURS

MODULE 4
Consumer measurement and Perceptual mapping – Consumer measurement process,
research methods,sampling, measuring instruments, attitude scaling, Consumers perceptions
of new and existing products: Perceptual positioning, Perceptual maps, Analytic Methods
used to produce Perceptual maps, Managerial review of maps.

Product positioning – Preference analysis and benefits, segmentation- Role of preference

in product positioning, proactive product positioning, Analytic preference models and
estimation methods, Benefit segmentation, managerial use of preference models.
10HOURS

MODULE 5
Forecasting sales potential – Roleof purchase potential in design process, models of
purchase potential, models of sales formation, managerial use of purchase models.

Launching the products and Strategy for Testing new products – Planning and tracking
launch of durable and industrial products, advertising testing and product quality testing
10 HOURS
 40

TEXT BOOKS:

1. Glen L. Urban. .John R. Hauser, “Design and Marketing of New products” A Prentice
Hall, Englewood cliffs, New Jersey, 1993

2. William L. Moore & Edgar, “Product Planning and Management”, A. Pessemier