SEARCH ENGINE OPTIMIZATION

PROPOSAL

www.indiawebsitesolutions.com
OVERVIEW
Dear Sir,

Thank youfor considering India Website Solutions for yoursearch

engine optimization needs. We are glad that we had the opportunity
to connect so that we could get a clear understanding of what exactly
you want.

We can provide the level of quality and experience you deserve with the
individualized attention that you would not receive from larger digital
firms. We will work one-on-one with you to optimize your website.

We appreciate the opportunity to work with you. If you have any ques-
tions, please don’t hesitate to get in touch.

Thank you.
OBJECTIVE & SCOPE OF WORK
India Website Solutions willbe doing following below stuff specifically.

Our SEO Program

Our SEO Program is designed to address search engine algorithms of all
main search engines. The scope of the SEO Program is customized ac-
cording to the needs of the website, the target audience it addresses
and the online competition associated withit.

GOALS:
Rank in Organic Search Increase Website Traffic
Your website is currently low in We want to help potential cus-
ranks in Google searches for key- tomers find your website when
words. Our top goal will be to searching for motivational
push those rankings up to the speaker services. Our goal is to
first page. drive as much qualified traffic to
your website as possible
GOALS:
Increase Website Engagement
In addition to overall traffic, it’s important to increase time on site, pages
per visit and decrease bounce rate. These are simple metrics that show
quality user interactions.

Build Domain Equity

Over time great SEO will improve the overall authority of your website
with search engines. Increased authority = increased rankings.

Increase Brand Awareness

We will create value added content and publish them on various
online platforms and rank them in Google. This will help build your
brand as an authority in the market.

Our SEO process is divided into the following 6 Stages:

Stage I - Evaluation &

Planning Stage II - Execution

Stage III - SEO Implementation

Stage IV – Completion

Stage V – Off-page optimization

Stage VI – Monitoring
STAGE I - EVALUATION & PLANNING PHASE
Current site stats recording (Link Popularity, PR etc.)

Search Engine Friendliness Analysis (In-depth)

Keyword Research (draft)

Keyword selection (based on your feedback)

Keyword finalization (based on your

selection) Pre-optimization Search Engine

rank recording Content

writingrecommendations

Selection of Webpages for optimization

STAGE II - EXECUTION PHASE

Optimization data creation (to be used later in SEO implementation)

SEO rule recommendation

STAGE III SEO IMPLEMENTATION PHASE

Page Title - The page title plays an important role in on-page
SEO. Search engines use page title information as the
headline snippet for an organic result.

Page Description - Page description is also used in a web

page’s search engine result. It’s shown as the gray text lines that
give more insight into what your page is about.
Canonical URL - Now we’re getting a bit more technical. The canonical URL tag
directs traffic to a preferred web page.

Open Graph Tags - Open Graph tags provide data for your web pages on social
media platforms. When sharing your page on a social platform, OG tags will es-
sentially turn that link into a rich object.

Headers - A page header introduces content to a user and is the most

prominent text on a web page. Because headers typically encompass an entire
page’s con- tent,optimizing for atargetkeywordisn’ttoodifficult.
Sub-headers - Subheaders breaks your content down into digestible sections.
It’s also a good idea to drop your target keyword in your sub-headers when
pos- sible.

Alt Image Tags - Images do a lot for your web page. They explain key ideas of
your page, convey a tone or message and act as a visual break in content.
And yes, optimizing images plays a big role on-page SEO.

Internal Links - Internal links are links that go from one page on a domain to a
different page on the same domain. These types of links are useful for users to
navigate a website and help spread link juice (ranking power) around web-

Site Speed Optimization - Recent research found that 47% of your target audi-
ence expects your website to load in under two seconds. What’s more, slightly
more than half of all U.S. online shoppers won’t buy from a site if it loads slowly.

URL Structure: The URL – Universal Resource Locator – is the address of the web
page on your site. It’s an important SEO best practice.

Google Search Console - This service offered by Google that helps you monitors
and maintains your site's presence in Search results. You don't have to sign up
for Search Console for your site to be included in search results but doing so
can help you understand how BOT views your site and optimize its
performance in search results.
Crawl Error Resolution - In the process of doing on-page user optimization to
attract the attention of search engine spiders, there may be a crawl error
en- countered.

Structured Data Markup - Structured data clarifies for the search engine what
content on your page is about. Specifically, it helps the search engines
under- stand what type of informationyou’re presenting.
Creating Content That Drives Search Traffic - Content is the backbone of a thriv-
ing business. You’ve probably heard the saying, “content is king.” But, there is
way more to successful content marketing than just “content.” You have to
publish the kind of content that will drive traffic and grow your business.

Other On-page Activities

STAGE IV – ON PAGE SEO COMPLETION
Final site re-submissions to free search engines

Completion report

We only build “tier 1” links on high quality domains. When we say

“quality”, we look at a number of metrics:
Relevance: While there is some Page Authority: Unlike Domain Au-
debate as to the weight relevance thority, Page authority is a Moz metric
carries when calculating the value of that applies only to an individual
a link, our link targets should still be page rather than an entire domain.
other websites that are related to Measured on a scale of 1 to 100, Page
your own expertise. Google’s Authority also uses MozRank, Trus-
algorithm is now particularly tRank, and several other factors to
efficient at matching link relevance. determine the likelihood of how well
an individual page might rank.

Anchor Text: Anchor text helps Google Domain Authority: Developed by

determine the core subject matter of MOZ, one of the leading authorities
the page establishing a link with and on Search Engines, domain authority
should be relevant to that page. de- termines the overall strength of
Google then uses this information as a domain. Measured on a scale of 0-
part of its ranking algorithm, 100, domain authority is considered
potentially ranking your site higher for by many SEO Experts as the most
that particular key- word/s. However, comprehensive measure to estimate
excessive use of anchor text, how a domain will rank in search
results. Domain authority involves
especially, with money key- words, can
two key metrics: MozTrust and
have a negative impact on organic SEO
MozRank.
rankings.
STAGE V - OFF PAGE OPTIMIZATION (MONTHLY)

Classifieds/Craigslist Writing & Submission - Classifieds submission

cangetus direct leadsrelated toour businesses.
Social Bookmarks - Use to give a little boost to website pages on
search engines.
Slideshare Creation & Submissions - Will use slideshare to get some
backlinks from high authority websites.
PDF Submissions - Will convert the slideshare into the PDF and get
back- linksfrom PDF submissions websites.
Articles Writing & Submission - Article submission play an important
part of any search engine marketing campaign. SEO friendly articles
have tremendous benefit in driving themed or relevant traffic to your site.
Image Sharing - Image sharing is used to get image base backlinks from
authority sites like Pinterest & flickr.
Other Link Building Activities
STAGE VI - SEO MONITORING (MONTHLY)
Rank monitoring – Ranking report includes the current ranking positions
of contracted keywords on major search engines.
Analytics report– You should know the value of a single visitor to your
site. That knowledge drives every aspect of our campaign.
This report includes:
Sessions - A session is defined as a group of interactions one user takes within a
given time frame onyourwebsite.

Page Views - An instance of a page being loaded (or reloaded) in a browser.

Pageviews is ametricdefinedasthetotalnumberofpages viewed.

Avg. Session Duration - Average session duration is: total duration of all sessions (in
seconds) / number of sessions.

Traffic Sources - The search engines, social networks, ad campaigns, and other
sourc- es that send users to your property are collectively known as campaigns
and traffic sources.

Organic Searches - Traffic that arrives at your site through a search engine result
from trafficthat arrives throughother referring channels, like paid advertisement or
another site that links to yours. In your reports, this traffic segment is called organic
search traf- fic.

Referral Sources - Referral traffic is Google's method of reporting visits that came to
your site from sources outside of its search engine.

Further on page recommendations (If, needed)

TIMEFRAME AND INVESTMENT
Please find our project fees detailed below. If you have any questions about our
pricing or timeframe, please let us know.

Search Engine Optimization - services as described in scope area above

Amount: Rs 20,000/- Per Month +18% GST

NOTES:
All prices are mentioned in Indian Rupees

Minimum 6 months contract is required.

The payment will be paid 100% upfront every month.
Free limited design services are included.
Content writing will be charged separately at 6 rupees per word if required.

TERMS AND CONDITIONS

The agency reserves the right to assign subcontractors to this project
to insure the right fit for the job as well as on-time completion.
Client may be charged additional fees if it decides to make changes to
the agreed upon project scope and objectives.
The Agency will maintain as confidential information obtained under or in
connection with this agreement and will not divulge such information
to any person (except their own employees or subcontractors and then
only to those employees or subcontractors who need to know) without
Client’s prior written consent.
Invoice Payments must be paid within 7 business days of the date the
invoice is raised. Late payment will result in delaying the completion of
this agreement.
The Client may cancel the agreement anytime, by providing one month’s
written notice, provided that payment is up to date.
The Agency will respond to all requests from the Client within 8 working
hours on weekdays via email or phone, with a confirmation that the
request was received.
WHY CHOOSE US?
India Website Solutions has created compelling designs for a wide
variety of project types. As a full service web development, video and
content creation agency, we have grown from a small team, to a
collaborative design, multimedia, and marketing studio. We are strong
advocates for developing a clean and functional user experience, on
top of beautiful designs that bring out the best in our clients and deliver
effective results.

Our clients’ satisfaction is what keeps us moving, and helping you

stand out is the best way to make sure you’re completely satisfied.
We’re committed to helping your brand stand out against a busy
field of competitors.
Oh, and if you’re wondering, why would you choose us so there are so many ways
that we set ourselves different than others.

Strategy-first Agency! We start with WHY not HOW.

Updated with current industry trends for design, tech and marketing.

Best client support and communication in the market.

Professional team of 8+ years’ experience.

Over 50+ clients all around the world.

Strong testimonials.

Expertise in 360’ brand solutions.

Best process and reports in the market.

Well documented and organized.

We look forward to work with you and supporting your efforts for SEO of your web-
site. We have partnered with dozens of businesses before and we are confident
that we can meet the challenges ahead and stand ready to partner with you in
de- livering an effective solution.

If you have questions on this proposal, feel free to contact us.

Thank You!

India Website Solutions