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Product Design Reviewer

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Jerome Ubilas Estrella
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43 views2 pages

Product Design Reviewer

Uploaded by

Jerome Ubilas Estrella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRODUCT DESIGN

5 Feature of Product Design


 Utility
 Aesthetics
 Producible
 Profitability
 Differentiable

5 Product Design Process


1. Empathize- Learn about users you’re designing for to reach a deeper understanding.
2. Define- Create opportunities based on user issues, needs, and insight collected.
3. Ideate- Brainstorm and develop creative ideas and solutions by giving the team freedom.
4. Prototype- Build prototype to test so designer know if they’re on the right track.
5. Test- Test prototype on users and get direct feedback to identify usability issues.

4 Steps in Product Design


1. Idea Development- A need is identified & a product idea to satisfy it is put together
2. Product Screening- Initial ideas are evaluated for difficulty & likelihood of success
3. Preliminary Design & Testing- Market testing & prototype development
4. Final Design- Product & service characteristics are set

1. Idea Development
 Existing & target customers- Customer surveys & focus groups
 Benchmarking- Studying “best in class” companies from your industry or others and comparing their practices &
performance to your own
 Reverse engineering- Disassembling a competitor’s product & analyzing its design characteristics & how it was
made
 Suppliers, employees and technical advances

2. Product Screening
 Operations- Are production requirements consistent with existing capacity?
 Marketing- How large is the market niche?
 Finance- What is the expected return on investment?

3. Preliminary Design & Testing


 Characteristics are translated into technical specifications
 Prototypes are built & tested
 Bugs are worked out & designs are refined

4. Final Design
Specifications are set & then used to:
 Develop processing and service delivery instructions
 Guide equipment selection
 Outline jobs to be performed
 Negotiate contracts with suppliers and distributors

Product Life Cycle


1. Introduction- Product are launched.
2. Growth- Sales start to grow rapidly.
3. Maturity- Sales now increase slowly.
4. Decline- Sales will fall

Product Development An Overview: From Idea to Product


1. IDEA 5. BRAND
2. DEFINE IT 6. FUND IT PROTECT IT
3. TEST IT 7. MAKE IT
4. DESIGN IT 8. LAUNCH IT SELL IT
SERVICE DESIGN
Definition of Service Design
 Articulates the plans for organizing the people, infrastructure, and materials used within an organization to
improve its abilities to provide their services and satisfy their customers.
 Is a holistic process that looks not only at the people involved, but also the products they use, environments
they will work in.

Concept of Service Design


The term “service design” was coined by Lynn Shostack in 1982
 A service blueprint is a diagram that visualizes the relationships between different service components —
people, props and processes — that are directly tied to touch-points in a specific customer journey.

Components of Service Blueprint


1. PROPS- Physical and digital artifacts
2. PROCESSES- Workflows, Procedure
3. PEOPLE- Anyone who creates

Service Design vs. Designing a Service


1. Service design- “experience of the employee.”
2. Designing a service- “experience of the user.”

Service Design Approach


CUSTOMER PAIN X BUSINESS IMPACT = PRIORITY

Service Design Priciples


1.User-centred – users are the centre of consideration and are to be analysed through qualitative research.
2.Co-creative – co-creative is essentially a combination of ‘Collaboration’ and ‘Iteration’.
3.Sequencing – dividing complex services of a customers journey into independent processes.
4. Evidencing – visualising the service experiences and making them real.
5. Holistic – service design rests on the principle of combining tangible and intangible services.

Service Design & Step Wise Process


Step 1: Align Vision and Goal
Step 2: Brainstorm
Step 3: Conduct a Market Analysis
Step 4: Identify Barriers and Limitations
Step 5: Establish a User Profile/Personas
Step 6: Prototype and Test
Step 7: Evaluate Users’ Experience
Step 8: Get Feedback, Improve the Service, & Evolve

Why is service design Important for Tourism?


 The tourism sector is constantly becoming more and more transparent through social media and review
websites. Nowadays, it’s the individual guest’s experience that makes or breaks the success of a tourism
product.

What makes service design critical for service industry businesses?


 Social media, and engaging with a client base that is continually connected to the wider community instantly
through the internet, has had a profound impact on the service industry. Now, bad experiences of customers
can spread lightning-fast across the various social platforms, greatly impacting the reputation of the company
and the likelihood of new customers selecting the particular business for their service needs. This can greatly
impact the success of businesses within the service industry.

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