Estratégia - Senior

Contato
+55 31 99414-7359 (Mobile)

Phillipe Bento
[email protected] Growth Hacking | Marketing Digital | Gestão de Processos | Funil de
Vendas | Estratégia Digital | Data Science
www.linkedin.com/in/phillipe-
Contagem, Minas Gerais, Brasil
bento-75453461 (LinkedIn)
mastertrafego.com.br/ (Company)
Resumo
Principais competências With more than 7 years of experience in the digital market, I have a
Planejamento de mídia solid track record in leadership and strategic positions. I am a highly
Google Analytics qualified and versatile professional, with skills in Growth Hacking,
Processo de venda
Digital Marketing, and Project Management. Currently, I lead efforts
to develop and execute growth processes, using advanced Growth
Certifications
techniques to achieve scalable and impactful results.
AI for Leaders
AI for Leaders
My expertise spans various areas of marketing, including Branding,
Digital Performance, Copywriting, Growth, Web Analytics, SEO,
Publications
Business Intelligence, Web Development, Influencer Marketing, and
Guia definitivo para aumentar as
projects focused on Customer Experience. I am adept at creating
suas vendas usando o ChatGPT-4
and leading high-performance, multidisciplinary teams.
Throughout my career, I've worked on e-commerce projects for

major market players, developing launch strategies for digital and
physical products. Additionally, I coordinated website and app
development squads, enhancing my ability to manage complex and
high-impact projects.
I have extensive knowledge in B2B and B2C sales, specializing

in product pipeline creation, scalable sales funnels, marketing
automations, and frameworks for lead acquisition experimentation
processes. I am passionate about sales and completely fascinated
by Marketing and all its endless possibilities.
My mantra is: "Simple marketing with real results". I am always

seeking innovations and effective strategies to exceed expectations
and deliver tangible results.
Connect with me on Instagram: @bentoads and let's explore

the world of Digital Marketing and reach new heights of success
together!
Page 1 of 5
Experiência
Senior Village Eco Resort
Head of Growth
fevereiro de 2022 - Present (1 ano 5 meses)
As the Head of Growth at Senior Village Eco Resort, I leverage all the
skills and knowledge I have acquired throughout my career. In addition, I
have deepened my expertise in Data Science, Google Analytics 4, and the
development of specific strategies to boost sales in the hospitality industry.
Responsibilities: Development and implementation of growth strategies,

tailored to the needs and objectives of the business in the hospitality industry;
Use of Data Science and data analysis to identify growth opportunities,
optimize campaigns, and make informed decisions; Mastery of Google
Analytics 4, enabling in-depth analysis of user behavior and identification of
relevant patterns and trends; Creation and optimization of digital marketing
campaigns to promote the resort and attract new customers; Collaboration
with multidisciplinary teams, including sales, marketing, and operations, to
ensure the alignment of strategies and maximization of results; Continuous
monitoring and analysis of the performance of marketing and growth actions,
adjusting strategies as needed to achieve the set objectives. In my current
position at the Senior Village Eco Resort, I continuously seek innovations
and opportunities to expand the resort's presence in the market and drive its
success.
Grupo Gatti
Estrategista digital
setembro de 2021 - abril de 2022 (8 meses)
Belo Horizonte, Minas Gerais, Brasil
During my tenure at Grupo Gatti, I played a key role as a Digital Strategist and
Traffic Manager. In my journey, I worked closely with clients and internal teams
to create effective and customized marketing solutions.
Responsibilities: Development of customized sales funnels, catering to the
specific needs of each client; Formulation of branding processes and concepts
for a wide range of clients, strengthening their brand identities; Coordination
and leadership of teams, providing creative direction for high-impact online
campaigns; Development of sales pipelines for B2C clients, optimizing the
sales process and increasing conversion; Creation of contingency frameworks
for Facebook Ads, ensuring the continuity of campaigns and mitigating risks;
Execution of sales funnels on various platforms, such as Facebook Ads,
Page 2 of 5
TikTok Ads, LinkedIn Ads, Google Ads, YouTube Ads, Taboola, Outbrain,
Twitter Ads, and Pinterest Ads; Management of campaigns across various
traffic sources, maximizing exposure and return on investment; Management
of marketing automation platforms, optimizing campaign efficiency and reach;
Formulation of specific sales funnels for digital products, boosting customer
acquisition and engagement. With my experience at Grupo Gatti, I have honed
my skills in digital strategies, traffic management, and team leadership. I am
eager to apply this knowledge and contribute to the success of future projects.
Master Trafego
Gestor de Tráfego
março de 2019 - abril de 2022 (3 anos 2 meses)
Belo Horizonte, Minas Gerais, Brasil
During my tenure at Master Tráfego, I played a significant role as a Strategic

Traffic Consultancy Specialist, serving more than 50 clients across Brazil.
My extensive experience with Facebook/Instagram and Google Ads allowed
me to create innovative and effective strategies to drive client growth and
engagement.
My main responsibilities and achievements included:
Providing strategic traffic consulting for Facebook/Instagram and Google Ads,
ensuring that clients achieved the best possible results; Continuous analysis
and optimization of campaigns, with a focus on improving performance and
return on investment; Acting as a producer and affiliate in various market
niches, expanding my understanding of the different needs and challenges
of each sector; Developing customized marketing solutions for clients,
considering their specific goals, target audience, and budget; Establishing
strong and lasting relationships with clients, aiding them in their journey of
growth and success in the digital market. The experience I gained at Master
Tráfego significantly expanded my knowledge in strategic traffic consulting and
digital marketing. I am confident that I can apply this knowledge to generate
substantial impact and tangible results in future projects and professional
challenges.
Versatile Tec
CEO (Chief Executive Officer)
julho de 2015 - março de 2019 (3 anos 9 meses)
Contagem e Região, Brasil
Weber Automação
Automation Technician
dezembro de 2013 - julho de 2015 (1 ano 8 meses)
Page 3 of 5
Solution Engenharia de Automação
Automation Technician III
julho de 2013 - dezembro de 2013 (6 meses)
Sistema de Controle e Supervisão do Projeto Fast Track CSN- Arcos (Factory
Talk);
Gerenciamento da Equipe de desenvolvimento
Domínio pacote Rockwell
ORTENG Equipamentos e Sistemas Ltda

Automation Technician
março de 2011 - julho de 2013 (2 anos 5 meses)
• Desenvolvimento de Sistemas Supervisórios:
Sistema de Controle e Supervisão do Sistema de Energia Elétrica na MRS
Logística (Wizcon 9.3);
Sistema Supervisório da PCH Pery II – Celesc Santa Catarina. (Proficy
Cimplicity HMI 8.2);
• Desenvolvimento de IHM’s:
IHM dos Painéis de Controle da Usina PeryII (Celesc Santa Catarina);
• Programação de CLPs:
RS LOGIX 500 - Allen Bradley MicroLogix (1100 e 1200);
Proficy Machine Edition - PAC RX3i, 90-30;
• Redes:
Elaboração de Projetos de Redes;
Elaboração de cadernos detalhados de Redes;
Programação de Switches Industriais;
Programação de servidores de Domínio;
• Comissionamento e Startup:
Subestações Ferrovia do Aço – MRS
Comissionamento do Sistema de Supervisão Wizcon 9.3 – MRS;
Operação Assistida do Sistema de Supervisão Wizcon 9.3 – MRS.
Comissionamento do Sistema de Supervisão, Cimplicity HMI 8.2 e IHM’s dos
Painéis de Controle da PCH Pery II em Santa Catarina.
• Testes de Fabrica em Painéis de PLC.
Page 4 of 5
• Elaboração de documentação para os Sistemas de Automação;
• Manutenção e administração da estrutura física da rede de automação
• Acompanhamento na execução de projetos de engenharia;
Acser Automação
Consultor Externo
março de 2010 - março de 2011 (1 ano 1 mês)
Consultor especializado em sistemas Eletro-pneumáticos, e revendedor de
componentes SMC e Eaton.
Formação acadêmica
Centro Universitário UNA
Engenharia Elétrica, Mecatrônica, Robótica e Engenharia de Controle e
Automação · (2014 - 2019)
Page 5 of 5

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Contato

+55 31 99414-7359 (Mobile)

Throughout my career, I've worked on e-commerce projects for

I have extensive knowledge in B2B and B2C sales, specializing

My mantra is: "Simple marketing with real results". I am always

Connect with me on Instagram: @bentoads and let's explore

Responsibilities: Development and implementation of growth strategies,

During my tenure at Master Tráfego, I played a significant role as a Strategic

ORTENG Equipamentos e Sistemas Ltda

• Testes de Fabrica em Painéis de PLC.

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