Exposicion Ingles

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Introduction:

sharom: The Maybelline story is an inspiring tale that reminds us that beauty can be
accessible to all.

Amira: Its origins lie in the audacity of a young girl who sought to enhance her natural
beauty, and the ingenuity of her brother who turned that quest into a makeup empire.

Sharom: It all started with a daring young woman who wanted to glamorously
highlight her eyes. In 1915, Mabel Williams combined charcoal powder with petroleum
jelly and used it to amplify her eyelashes and eyebrows. Her brother, a pharmacist,
saw the potential of this mixture and developed an eyelash beautifier called Lash-
Brow-Ine. This would be Maybelline's first product, a name that merges Mabel's name
with the word vaseline (“vaselline” in English), and was initially marketed by mail
order.

Sharom: The original mascara formula was prepared at home by mixing charcoal
powder with petroleum jelly to a thick paste. It was applied with a small brush and
allowed to dry. The result was a mascara that lengthened and darkened the lashes,
giving Mabel a more intense and attractive look.

Amira: In the 1920s, Maybelline began marketing in variety stores, proving its
popularity and its ability to reach a wider audience. By 1940, Maybelline New York had
already earned its place as one of America's leading mass market makeup brands.
The initial success of the “Maybelline Cake Mascara” fueled Maybelline's expansion,
which led to the creation of a wide range of makeup products, from foundations and
lipsticks to eye shadows and nail polishes.

Sharom: The brand has remained true to its promise of offering high-quality products
at affordable prices, making makeup accessible to women of all ages and
backgrounds.

Amira: Maybelline has proven that beauty does not have to be a privilege, but a right
for all women. Her story reminds us that innovation, boldness and the search for
beauty can transform the world, one makeup touch at a time.

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