Text

- A simple and flexible format of Slab Serif

presenting information or conveying
- Carries a solid or heavy look to text. This
ideas whether hand-written, printed or
font can be used for large advertising
displayed on-screen.
sign on billboards.
Formal text-based materials
Script
- Created and distributed by established
- Draws much attention to itself because
institutions and go through a rigorous
of its brush-like strokes. This must be
process of editing or evaluation and are
used sparingly and not to be used in
usually governed by censorship of the
large body text.
state.
Decorative
Informal text-based materials
- Display or decorative- caters to a wide
- Come from personal opinions or views
variety of emotions (such as
on different issues, processes, etc.
celebration, fear, horror, etc.) or
Text as Visual themes (such as cowboys, circus,
holidays, summer, kiddie, etc.)
Typeface
Design Principles and Elements
- refers to the representation or style of a text
in the digital format. 1. Emphasis - refers to the importance or
value given to a part of the textbased
- Comprised of alphabets, numbers, content.
punctuation marks, symbols and other special
characters. 2. Appropriateness - refers to how fitting or
suitable the text is used for a specific
Types of Typeface audience, purpose or event.
Serif 3. Proximity - refers to how near or how far
- Connotes formality and readability in are the text elements from each other.
large amount of texts. This font is 4. Alignment - refers to how the text is
usually used for the body text of books, positioned in the page.
newspapers, magazines and research
publication. 5. Organization - refers to a conscious
effort to organize the different text
Sans Serif elements in a page.
- Brings a clean or minimalist look to the 6. Repetition - concerns the consistency of
text. This font is used for clear and elements and the unity of the entire design.
direct meaning of text such as road
signage, building directory or nutrition 7. Contrast - creates visual interest to text
facts in food packages. elements. Contrast is achieved when two
elements are different from each other.
 feeling of smoothness or roughness in
object.
Visual media
5. Color
- Visual Media is information in the form - Determined by its hue (name of color),
of visual representations. It includes not intensity (purity of the hue), and value
just graphics but also videos and (lightness or darkness of hue)
photos. 6. Form
- A figure having volume and thickness.
Examples of visual media An illusion of a 3-dimensional object
1. Photography can be implied with the use of light and
- The art or practice of taking and shading.
processing photographs.
2. Video
- is an electronic medium for the
recording, copying, playback,
broadcasting, and display of moving
visual media.

Visual Design Elements

1. Line
- Describes a shape or outline. It can
create texture and can be thick or thin.
Lines may be actual, implied, vertical,
horizontal, diagonal, or contour lines.
2. Shape
- Usually a geometric area that stands
out from the space next to or around it,
or because of differences in value,
color, or texture. Shape may also be
organic.
3. Value
- The degree of light and dark in a design.
It is the contrast between black and
white and all the tones in between.
Value can be used with color as well as
black and white. Contrast is the
extreme changes between values.
4. Texture
- The way a surface feels or is perceived
to feel. Texture can be added to attract
or repel interest to a visual element.
Visual texture is the illusion of the
surfaces peaks and valleys, resulting in a
Audio Elements of sound design

- It is a term used to describe any 1. Dialogue

dimension of sound in a range the
- speech, conversation, voice-over.
human ear is capable of hearing.
2. Sound Effects
Audio Information and Media
- any sound other than music or dialogue.
- Media communication that uses audio
or recordings to deliver and transfer 3. Music
information through the means of
sounds. - vocal or instrumental sounds (or both)
combined in such a way as to produce beauty of
Types of Audio Information Media form, harmony, and expression of emotion.
1. Radio Broadcast - live or recorded audio sent 4. Silence
through radio waves to reach a wide audience.
- absence of audio or sound.
2. Music - vocal and/or instrumental sounds
combined in such a way as to produce beauty of Principles of sound design
form, harmony, and expression of emotion. It is 1. Mixing - the combination, balance and
composed and performed for many purposes, control of multiple sound elements.
ranging from aesthetic pleasure, religious or
ceremonial purposes, or as an entertainment 2. Pace - Order of events: linear, non-linear, or
product. multi-linear.

3. Sound recording - recording of an interview, 3. Stereo Imaging - Using left and right channel
meeting, or any sound from the environment. for depth.

4. Sound clips/effects - any sound, other than 4. Transitions - How you get from one segment
music or speech, artificially reproduced to or element to another.
create an effect in a dramatic presentation, as Types of transitions:
the sound of a storm or a creaking door.
a. Segue - one element stops, the next begins
5. Audio Podcast - a digital audio or video file or ("cut" in film).
recording, usually part of a themed series, that
can be downloaded from a website to a media b. Cross-fade - one element fades out, the next
player or computer fades in, and they overlap on the way.

Characteristics of Sounds c. V-Fade - first element fades to inaudible

before the second element begins.
1. Volume
d. Fade to Black - V-Fade with some silence
2. Tone between elements.
3. Pitch e. Waterfall - As first element fades out, the
4. Loudness second element begins at full volume. Better for
voice transitions, than for effects
Motion Media

- A form of media that has the Whiteboard animation

appearance of moving texts and
- An animation type where an artist
graphics on a display. Its purpose is to
draws a scene on a whiteboard and
communicate information in multiple
records it as an illustrative story.
ways. Motion media in essence is visual
Whiteboard animation is a unique video
media that gives the appearance of
animation technique that takes the
movement.
audience into an immersive experience,
Motion media can be produced formally and as each frame is constructed right in
informally front of the user.

- Informally produced motion media are Typography Animation

created by individuals often for
- Animated Typography or Kinetic
personal use.
Typography is a type of animation that
- Formally produced motion media are
involves moving text with effects like
created by professionals who follow
Expanding, Shrinking, or anything else
industry standards in creating, editing
that suits the scene.
and producing motion media.
Claymation
Animation
- Claymation, or Clay Animation, as the
- Animation is a method of manipulating
name suggests, is a type of stop-motion
static images and making them appear
animation that involves creating a scene
as moving images to create an illusion
in clay. Right from the characters to the
of motion. The illusion is created by the
scene, everything is made in clay.
repetitive motion of static images at
different frame rates. Stop motion animation
2D Animation - Stop Motion animation is a technique
where the objects used in the scene are
- Two-dimensional or 2D animation
physically moved in every frame and
involves creating movements using
photographed. These individual
static images in two dimensions.
photographs are edited and created
Moving images rapidly in a sequence
into a sequence to create an illusion of
creates an illusion of movement - like a
movement.
film
Traditional cel animation
3D Animation
- Cel animation is one of the oldest and
- 3D Animation brings digital objects to
most traditional forms of animation
life, creating the illusion that they are
that involves hand drawing every scene
moving in three-dimensional space.
on clear celluloid sheets. The sheets
Despite being displayed on a 2D screen,
with the painted background are placed
these animations mimic the principles
one on top of the other.
of 3-Dimension in the real world
Rotoscope animation

- Rotoscope is a type of animation that

involves tracing live-action videos and
drawing over them to make the
animation look realistic. This was
usually done by projecting the live-
action images on a glass panel, then
tracing and customizing the subject
according to the scene.

Flipbook animation

- Flipbook animation is one of the

earliest forms of animation that
involves a small book with drawings on
its pages. The pages represent the
frames of the video. When the pages
are flipped rapidly, the series of pictures
animate and convey the story

Puppetry animation

- Puppetry animation, as the name

suggests, uses puppets as the video’s
primary subjects instead of any other
objects.

Steps in Animation Production

1. writing the story - writers and directors

create the storyboard.
2. script is written and dialogue is
recorded
3. animators sketch major scenes;
inbetweeners fill in the gaps
4. background music and background
details are added
5. drawings are rendered
Manipulative Media - Multiplayer games allow two or more
players to play with one another or play
- Items or tools used to aid in hands-on
together.
learning. They can be physical objects
or computer programs which users can Role-playing games (RPG)
manipulate in order to grasp ideas and
- a game in which players assume the
gain understanding or mastery of the
roles of characters in a fictional setting.
given concept.
Players take responsibility for acting out
Interactive Media these roles within a narrative, either
through literal acting or through a
- Interactive Media – a method of
process of structured decisionmaking or
communication in which the program's
character development
outputs depend on the user's inputs,
and the user's inputs in turn affect the Massively Multiplayer Online Role Playing
program's outputs Game (MMORPG)

Types of Manipulative /Interactive Media - any storydriven online video game in

which a player, taking on the persona of
Traditional/ concrete manipulative
a character in a virtual or fantasy world,
- real objects, models and field trips. interacts with a large number of other
players.
Digital/ virtual manipulative
Interactive websites
- computer applications
- (polls, surveys, exams, exercises)
Platforms of Interactive Media
Virtual reality and immersive
Mobile Apps environments
- a software application developed - the computer-generated simulation of a
specifically for use on small, wireless three-dimensional image or
computing devices such as smartphones environment that can be interacted
and tablets, rather than desktop or within a seemingly real or physical way
laptop computers. by a person using special electronic
3D TV equipment.

- a television display technology that Virtual reality and immersive

enables a three-dimensional effect, so environments
that viewers perceive that an image has - the computer-generated simulation of
depth, height, and width, similar to a three-dimensional image or
objects in the real world. environment that can be interacted
Video games (multi-player) within a seemingly real or physical way
by a person using special electronic
- a game played by electronically equipment.
manipulating images produced by a
computer program on a television Social media
screen or other display screen.
- websites or online services where users
(actual people) are the creators and
consumers of the content, and where
social interactions (commenting, liking,
posting, talking) are the main features
of content