Ce431 Topic 8 - Mode Choice
Ce431 Topic 8 - Mode Choice
Mode Choice
Mode choice is that aspect of the demand
analysis process that determines the number
(or percentage) of trips between zones that
are made by automobile and by transit.
Travel Time - The perceived time required to use a specific mode plays a
vital role in decision-making.
This method assumes that the attributes of the system are not
relevant. Factors such as time, cost, and convenience are not
considered.
They are simpler and often used for quick analysis in small-scale
projects.
Example: Direct Generation Models
Determine the number of transit trips per day in a zone which has 5000 people
living on 50 acres. The auto ownership is 40% of zero autos per household and
60% of one auto per household.
Example: Direct Generation Models
500
trips/day 250
Trip End Models
These models consider the characteristics of the trip's origin or destination.
They evaluate factors like land use, population density, or employment at the
ends of a trip.
45
27
Trip Interchange Models
In this method, system level-of-service variables are considered, including relative
travel time, relative travel cost, economic status of the trip maker, and relative travel
service. An example of this procedure is illustrated using the QRS method which
takes account of service parameters in estimating mode choice. The QRS method is
based on the following relationship:
Trip Interchange Models: Example
To illustrate the application of the QRS method, assume that the data shown in
Table 12.21 have been developed for travel between a suburban zone S and a
downtown zone D. Determine the percent of work trips by auto and transit. An
exponent value of 2.0 is used for work travel. Median income is $24,000 per year.
Trip Interchange Models: Example
To illustrate the application of the QRS method, assume that the data shown in Table 12.21 have been developed for travel
between a suburban zone S and a downtown zone D. Determine the percent of work trips by auto and transit. An exponent
value of 2.0 is used for work travel. Median income is $24,000 per year.
Trip Interchange Models: Example
Trip Interchange Models: Example
Logit Models
This form considers the relative utility of each mode as a summation of each
modal attribute. Then the choice of a mode is expressed as a probability
distribution. The utility of each mode is:
If two modes, auto (A) and transit (T), are being considered, the probability of
selecting the auto mode A can be written as
Logit Models
Logit Models