Assignment Evs
Assignment Evs
1
Introduction
In today's rapidly evolving world, the intersection of business and environmental sustainability
has become a paramount concern. As the detrimental effects of climate change become
increasingly evident, there is a growing realization that traditional business models must adapt
to a more eco-conscious paradigm. This shift has given rise to the concept of green business,
where companies are not only profit-driven but also environmentally responsible. Within this
transformative landscape, the human-centric approach emerges as a guiding principle, placing
people and their well-being at the heart of green business initiatives.
At its core, the human-centric approach recognizes that individuals, communities, and societies
are integral stakeholders in the pursuit of sustainable business practices. It emphasizes the
importance of understanding and meeting the needs of people, both within and outside the
organization. This approach goes beyond profit margins and focuses on creating positive social
impacts, fostering inclusivity, and enhancing the overall quality of life. By prioritizing human
well-being, green businesses can establish meaningful connections with their employees,
customers, and communities, fostering a sense of shared purpose and collective responsibility.
In the realm of green business, a human-centric approach translates into initiatives that not only
reduce environmental impact but also empower individuals and communities. Whether through
the creation of green jobs, education and awareness programs, or community engagement
efforts, businesses can contribute significantly to building a sustainable future. By embracing
this approach, companies can not only mitigate their ecological footprint but also inspire
positive change, driving a collaborative effort towards a greener, more equitable world.
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Objective
A human-centric approach in the context of green business objectives refers to putting people
at the centre of environmental sustainability efforts. It means considering the needs, well-being,
and perspectives of individuals and communities while designing and implementing green
business strategies. Here's how a human-centric approach can be applied to achieve green
business objectives:
1. Community Engagement:
Local Partnerships: Collaborate with local communities and NGOs to address
environmental challenges collectively.
Employment Opportunities: Create jobs within the community through green
initiatives, fostering economic sustainability.
4. Social Innovation:
Support for Start-ups: Provide support and funding for startups and entrepreneurs
focusing on innovative green solutions.
Crowdsourcing Ideas: Engage the community to generate innovative ideas for
sustainable practices through contests and initiatives.
METHODOLOGY
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METHODOLOGY
The methodology for this research aims to investigate and understand the implementation and
impact of a human-centric approach in the field of green business. It seeks to uncover how
businesses prioritize and engage with human well-being, sustainability, and environmental
responsibility.
Data collection
1. Primary source
A primary source of data is an original, first hand, or direct piece of information or evidence
that is created or produced at the time of an event or by individuals who have direct knowledge
or personal experience of the subject matter.
The primary source being used for this project is a questionnaire.
A. Questionnaire
- is a structured set of written or printed questions designed to gather information, opinions, or
data from individuals or groups of people
Our questionnaire is divided in 4 sections
1. General Information
(Business information such as business name, type, number of employees and annual
revenue)
2. Sustainability practices
(Sustainability practices and policies implemented by the firm and following of corporate
social responsibility)
3. Human-Centric Approach
(Promoting a culture of sustainability among employees)
4. Green Product/Service Offerings
Offering green product/services
These questions seek to gather information about a business's sustainability efforts, employee
engagement, green products/services, and partnerships with suppliers and partners. The
answers will help assess and understand the company's commitment to environmental
responsibility and sustainability.
2. Secondary Source
A secondary source of data is information that is derived or collected from existing primary
sources or other previously published materials.
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The secondary sources used for this project include books like
• Natural Capitalism
The book proposes a new form of capitalism, referred to as "natural capitalism," which
emphasizes the importance of investing in natural resources, energy efficiency, and
environmental sustainability. The book also discusses the importance of redesigning
products and processes to minimize environmental impact and promote long-term
sustainability.
It outlines strategies and examples of how businesses can operate in ways that are both
environmentally friendly and economically beneficial. The authors advocate for a shift
from a linear, wasteful industrial system to a more circular and sustainable economy.
• Green Giants
Through detailed examples and analyses, the book highlights how these companies
have embraced sustainable practices, reduced their environmental impact, and at the
same time, increased their profitability. The term "green giants" refers to these
companies' significant impact on both environmental sustainability and the business
world, demonstrating that being environmentally responsible can go together with
financial success.
Participants
The study will target a diverse sample of business organizations representing various sectors
that have adopted or expressed an interest in green business practices. Participants will include
business leaders, employees, and stakeholders who can provide insights into the human-centric
aspects of their sustainability initiatives.
The survey we conducted through google forms included participants like
Soft Green Agro Pvt. Ltd.
Invent Consultancy Services
GREENTECH
Pankaj Ice-cream Parlour
Data analysis
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1. Analysing data from a questionnaire involves a systematic process of summarizing,
organizing, and interpreting the responses to extract meaningful insights of diverse
business owners regarding concepts of green business.
2. Data analysis through books, publication and journals include selecting relevant
sources, summarising key information, identifying patterns and trends and comparing
data.
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OBSERVATION and ANALYSIS
One out of the four businesses have a well-defined strategy focusing on energy efficiency and
sustainability. They prioritize transparency by conducting environmental audits, emphasizing
the use of renewable energy, and regularly evaluating their environmental impact. They also
prioritize a human-centric approach, promoting eco-friendly practices and engaging employees
in sustainability efforts through incentives, training, and awareness campaigns.
This business also ensures a health-conscious workspace design, offers flexible work options,
wellness programs, sustainable transportation, and nutritious catering. They provide diverse
environmental sustainability training, including workshops and certifications, and involve the
business in decision-making for green initiatives. They offer both green products and services,
ensuring their quality through rigorous environmental criteria, certifications, and customer
feedback mechanisms.
Moreover, they enforce sustainable practices among suppliers through selection criteria,
regular audits, and joint initiatives, and hold multiple certifications, showcasing their
compliance with environmental regulations and dedication to sustainability. However, only one
business prioritizes collaboration with suppliers who share similar green business
commitments.
Whereas on the other hand the other companies have limited adoption of green initiatives
among small businesses in India can be attributed to factors such as budget constraints, a lack
of awareness about the benefits of sustainability, infrastructural challenges, complex
regulations, traditional mindsets, and market competition. To promote eco-friendly practices,
there is a need for increased awareness, financial support, simplified regulations, improved
infrastructure, and the promotion of a sustainable culture through education and training
programs.
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Conclusion
In summary, adopting a human-centric approach can help businesses implement more ethical
and sustainable practices. Putting human needs and wellbeing at the forefront encourages
companies to consider how their operations and products impact communities, employees, and
consumers. This involves taking a more holistic view beyond just profits.
Some keyways a human-centric focus can facilitate green business practices is by promoting
corporate social responsibility, environmental sustainability, and conscious consumerism.
Companies can integrate CSR policies to uplift suppliers, local economies, and marginalized
groups affected by their business. They can also minimize ecological harm through greener
technologies and materials, energy efficiency, and waste reduction. Additionally, appealing to
and educating green consumers can drive demand for eco-friendly and ethical products.
Through this project we conclude that there is still lack of proper awareness among firms to
move towards green business. People aren't ready to sacrifice their profit. But there is slow and
steady growth towards the human centric approach in green business
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Solutions
A human-centric approach in the context of green business involves prioritizing people's well-
being and quality of life while also considering the environmental impact of business activities.
Here are some solutions to promote a human-centric approach in green business concerns:
2. Community Engagement:
- Collaborate with local communities to address their needs and concerns related to
environmental sustainability.
- Support community initiatives that promote green practices and provide education on
environmental issues.
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LEARNING OUTCOME
Here are a few key things that can be learned from a human-centric approach in green business
projects:
- Understanding user needs and preferences is crucial. Getting input from end users early in the
design process can help ensure the sustainability solutions developed will be adopted and have
maximum impact. Surveys, focus groups, and ethnographic research can provide critical
insights.
- Behaviour change is complex. Providing information and education is usually not enough to
change habits. Human-centred design looks deeper at motivations and barriers to sustainable
behaviours and designs nudges and incentives accordingly.
- Empathy and emotion matter. Sustainability messaging that connects with people at an
emotional level and shows authentic care for their priorities is more compelling than facts and
statistics alone.
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REFERENCES
Websites
1. World Business Council for Sustainable Development (WBCSD)
https://www.wbcsd.org/
2. Global Reporting Initiative (GRI https://www.globalreporting.org/
3. The Sustainable Business Network https://sbn.co.nz/
BOOKS: -
‘The Green Collar Economy’
‘Natural Capitalism’
‘The Blue Economy’
‘Green Giants’
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
4 responses
GREENTECH
2. Type of Business
(e.g., Manufacturing, Service, Retail):
4 responses
Service business
Information Technology
Technical service
Retail
3. Number of Employees:
4 responses
150
10
4. Annual Revenue:
4 responses
3.5 cr
1 Crore plus
15000000
50,00,000
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
4 responses
No
Yes, our business has a well-defined sustainability strategy in place. Our approach focuses on
[insert key areas, such as energy efficiency, waste reduction, ethical sourcing, etc.]. By [briefly
describe specific actions or initiatives], we aim to contribute to a more sustainable and
environmentally conscious business model.
Yes
6. How does your business measure and report its environmental impact?
(e.g., carbon footprint, waste reduction, energy efficiency)
4 responses
We actively measure and report our environmental impact through a comprehensive approach
that includes assessing our carbon footprint, tracking waste reduction initiatives, and
monitoring energy efficiency measures. Our methodology involves [briefly describe your
specific measurement and reporting methods, such as third-party certifications, internal
audits, or industry standards]. This commitment to transparency ensures that we are
accountable for our environmental practices and continually strive to minimize our footprint.
Doesn’t do
Energy Efficiency
7. Have you set specific sustainability goals or targets for your business? (Yes/No)
If yes, please provide examples of these goals:
4 responses
No
Yes, we have established clear sustainability goals and targets for our business. These
objectives are designed to [mention specific areas, such as carbon emissions, waste
reduction, renewable energy adoption, etc.]. By setting measurable targets, we aim to actively
contribute to a more sustainable future and regularly assess our progress to drive ongoing
improvement in our environmental performance.
Yes
No
100%
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
4 responses
NA
By fixing their working hours, conducting activities concern with awareness of environment
conservation.
10. Do you have employee engagement programs related to sustainability and green
initiatives? (Yes/No)
If yes, please describe some of these programs:
4 responses
Green Team Initiatives: We have established a dedicated Green Team comprised of employees
from different departments. This team collaborates on implementing and promoting
sustainability initiatives within the company.
Educational Workshops and Seminars: Regular workshops and seminars are conducted to
educate employees about environmental issues, sustainable practices, and the impact of their
actions. Experts in the field are often invited to share insights and best practices.
Incentive Programs: We offer incentives and rewards to employees who actively contribute to
sustainability goals. Recognition, both internal and external, is given to individuals or teams
that demonstrate exceptional commitment to green initiatives.
No
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
11. How does your business ensure that employees' well-being and health are
considered when implementing green business practices?
4 responses
We prioritize the well-being and health of our employees in the implementation of green
business practices through a multifaceted approach:
Health-Focused Workspace Design: Our office spaces are designed to prioritize natural light,
air quality, and ergonomic considerations. Green spaces and indoor plants are incorporated to
enhance the overall well-being of employees.
Flexible Work Arrangements: We support flexible work arrangements, including remote work
options and flexible hours, to promote a healthier work-life balance. This not only reduces
commuting-related stress but also contributes to a smaller carbon footprint.
Wellness Programs: We offer wellness programs that include fitness classes, mental health
resources, and initiatives that encourage healthy lifestyle choices. These programs aim to
support employees in maintaining a healthy and balanced life.
Healthy Catering Choices: Our workplace provides access to nutritious food options, including
locally sourced and organic choices. This supports both the health of employees and our
commitment to sustainable sourcing practices.
Employee Feedback and Involvement: We actively seek feedback from employees regarding
the impact of green initiatives on their well-being. Employee input is considered in the ongoing
development and refinement of sustainability programs to ensure they align with both
environmental and human needs.
By integrating health and well-being considerations into our green business practices, we aim
to create a workplace that not only contributes to environmental sustainability but also
prioritizes the holistic health of our employees.
NA
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
12. Are there training and development opportunities for employees to enhance their
understanding of environmental sustainability and green practices?
4 responses
Absolutely! We believe in continuous learning and provide various training and development
opportunities for employees to enhance their understanding of environmental sustainability
and green practices. Some of our initiatives include:
Online Learning Platforms: Employees have access to online platforms that offer courses and
resources related to environmental sustainability. This allows them to learn at their own pace
and explore specific areas of interest.
Internal Training Programs: We have developed internal training programs tailored to our
industry and specific sustainability goals. These programs provide in-depth knowledge about
our company's sustainability initiatives and how each employee can contribute.
Green Team Participation: Employees are invited to join the Green Team, where they can
actively contribute to and lead sustainability initiatives. This hands-on experience allows them
to apply theoretical knowledge in practical situations.
By investing in the education and development of our employees, we aim to create a workforce
that is not only knowledgeable about environmental sustainability but is also empowered to
drive positive change within the organization and beyond.
No
Yes
Copy
13. Does your company involve employees in decision-making processes
related to green business initiatives?
4 responses
Yes
No
25%
75%
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
4 responses
No
Yes, we are proud to offer green products and services as part of our commitment to
environmental sustainability. Here's a brief description of our offerings:
Green Products:
We have developed a range of environmentally friendly products that are designed to minimize
their impact on the environment. These products may include:
Biodegradable Packaging: We use packaging materials that are biodegradable or made from
recycled and sustainable sources.
Energy-Efficient Devices: Our electronic devices and appliances are designed to be energy-
efficient, reducing overall energy consumption and environmental impact.
Reusable and Recyclable Goods: We offer products that are designed for reuse or are easily
recyclable, encouraging a circular economy.
Green Services:
Our commitment to sustainability extends to the services we provide. Some examples include:
Energy Audits and Consulting: We offer services to businesses and individuals to assess and
improve their energy efficiency, helping them reduce their carbon footprint.
Waste Management Solutions: Our services include waste management consulting, focusing
on reducing, reusing, and recycling to minimize the environmental impact of waste.
Sustainable Design and Consulting: For clients looking to build or renovate, we provide
sustainable design and consulting services to optimize energy efficiency, use of eco-friendly
materials, and overall environmental performance.
These green products and services align with our dedication to environmental responsibility,
providing customers with sustainable choices that contribute to a healthier planet.
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
15. How do you ensure that these green products or services meet customer
expectations and environmental standards?
3 responses
Ensuring that our green products and services meet customer expectations and environmental
standards is a top priority. Here's an overview of our approach:
We establish clear environmental criteria for our products and services, considering factors
such as energy efficiency, recyclability, use of sustainable materials, and overall environmental
impact.
Certifications and Standards:
Our products and services adhere to recognized environmental certifications and standards.
This may include certifications for energy efficiency, eco-labels, or adherence to specific
environmental management standards.
Lifecycle Assessments:
We are transparent about the environmental attributes of our products and services. Clear
communication regarding sustainability features, certifications, and environmental benefits
helps customers make informed choices.
Continuous Improvement:
Our employees are trained to understand and communicate the environmental benefits of our
products and services. This ensures that customers receive accurate information and
guidance.
By integrating these measures into our product development and service delivery processes,
we aim to not only meet but exceed customer expectations while upholding the highest
environmental standards.
NA
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
16. How do you collaborate with suppliers and partners to ensure they adhere to
sustainable and environmentally responsible practices?
3 responses
We establish clear sustainability criteria for selecting suppliers and partners. This includes
evaluating their environmental policies, practices, and commitment to social responsibility.
Supplier Audits and Assessments:
Periodic audits and assessments are conducted to evaluate the environmental performance of
our suppliers. This involves reviewing their processes, resource usage, waste management,
and overall adherence to sustainable practices.
Sustainability Agreements:
We work closely with suppliers and partners to establish formal agreements that outline
expectations for sustainability. These agreements may include specific targets, reporting
requirements, and commitments to continuous improvement.
Joint Sustainability Initiatives:
Collaborative initiatives are developed to address shared sustainability goals. This may involve
joint projects, research, or investments in innovative technologies that contribute to both our
and our partners' sustainability objectives.
Education and Training:
We provide education and training resources to our suppliers and partners, helping them
understand and implement sustainable practices. This includes information on eco-friendly
materials, energy efficiency, waste reduction, and other relevant topics.
Transparent Communication:
Transparent and open communication is maintained with suppliers and partners regarding our
sustainability expectations. Regular dialogues allow for the exchange of ideas and
identification of opportunities for improvement.
Incentives for Sustainability:
Incentive programs are established to reward suppliers and partners that demonstrate
exceptional commitment to sustainability. This creates a positive reinforcement for
environmentally responsible practices.
Supply Chain Traceability:
We prioritize supply chain traceability to ensure that materials and products are sourced
responsibly. This involves mapping the entire supply chain to identify potential environmental
impacts and working collaboratively to address them.
Regular Review and Improvement:
Our collaboration is an ongoing process. Regular reviews are conducted to assess the
effectiveness of sustainability measures, identify areas for improvement, and adapt strategies
to evolving environmental standards.
By fostering strong and collaborative relationships with suppliers and partners, we aim to
create a supply chain ecosystem that is aligned with our sustainability values and contributes
to positive environmental outcomes.
NA
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10/19/23, 12:22 AM Human Centric Approach in Concern of Green Business
17. Is your business compliant with all relevant environmental regulations and
certifications (Yes/No)
If yes, please specify any relevant certifications
(e.g., ISO 14001, Fair Trade):
4 responses
No
Yes, our business is committed to compliance with all relevant environmental regulations and
holds several certifications to demonstrate our dedication to sustainable practices. Some of
the relevant certifications include:
For products in our portfolio that involve sourcing from global supply chains, we adhere to Fair
Trade standards. This certification ensures fair wages, ethical practices, and social
responsibility in our business relationships.
Energy Star Certification:
Products designed and manufactured by our company meet or exceed the energy efficiency
criteria set by the Energy Star program, contributing to the reduction of greenhouse gas
emissions.
Forest Stewardship Council (FSC) Certification:
For products that involve the use of wood or paper, we adhere to FSC standards, promoting
responsible forest management and sustainable sourcing of wood and paper products.
LEED Certification for Green Buildings:
Our commitment to sustainability extends to our physical spaces. Buildings owned or operated
by our company are designed and managed according to Leadership in Energy and
Environmental Design (LEED) standards.
Carbon Neutral Certification:
We have taken steps to measure, reduce, and offset our carbon footprint, earning a carbon-
neutral certification. This certification demonstrates our commitment to addressing climate
change and minimizing our impact on the environment.
These certifications reflect our ongoing efforts to align with the highest environmental
standards and continuously improve our sustainability practices.
NA
Copy
18. Do you prioritize working with suppliers and partners who share your
commitment to green business practices? (Yes/No)
4 responses
Yes
No
25%
75%
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