Introduction
Introduction
Macroeconomics
and Business
Environment
What is Macroeconomics
Macroeconomics is the study of the behavior of the
economy as a whole. It examines the forces that affect
firms, consumers, and workers in the aggregate
Why is it important?
Micro and Macro
Macroeconomics Microeconomics
big-picture macroeconomics, which is Little-picture microeconomics is
concerned with how the overall economy concerned with how supply and demand
works interact in individual markets for goods
and services
the subject is typically a nation—how all object of analysis is a single market—for
markets interact to generate big example, whether price rises in the
phenomena that economists automobile or oil industries are driven
call aggregate variables by supply and demand changes.
Macroeconomics is the study of the It contrasts with microeconomics ,
behaviour of the economy as a
which studies individual prices,
whole. It examines the forces that
affect firms, consumers, and workers quantities, and
in the aggregate
markets.
• Assume you are heading the international division of a company.
Ex. Wealth.
CIRCULAR FLOW OF
ECONOMIC ACTIVITY
Two sectors of the economy
•Household
•Firms
Household
Households are consumers. They may be single-individuals or group of
consumers taking a joint decision regarding consumption. They may also be
families.
Their ultimate aim is to satisfy the wants of their members with their
limited budgets. Households are the owners of factors of production—land,
labour, capital and entrepreneurial ability.
They sell the services of these factors and receive income in return in the
form of rent, wages, and interest and profit respectively.
Firms
The term firm is used interchangeably with the term producer in
economics. The decision to manufacture goods and services is taken by a
firm.
For this purpose, it employs factors of production and makes payments to
their owners. Just as household’s consumer goods and services to satisfy
their wants, similarly firms produce goods and services to make a profit.
The term ‘firm’ includes joint stock companies like DCM, TISCO etc., public
enterprises like IOC, STC, etc., partnership concerns, cooperative societies,
and even small and big trading shops which do not manufacture the
commodities they sell.
Circular flow of income( two
sector model)
Thank
s