AA2. Module 2 Transport Logistics Management44
AA2. Module 2 Transport Logistics Management44
MODULE 2
INTRODUCTION TO TRANSPORT LOGISTICS
MANAGEMENT
Transportation and logistics management are two closely related business units that
share a common objective. The primary goal is to transport inventory throughout a
company’s supply chain efficiently and effectively. While people use the terms
interchangeably, transportation management is a subdivision of logistics. It’s a
symbiotic relationship that requires care and attention. Actively managing supply
chain offers your company tremendous cost- and time-saving advantages. In other
words, you can’t afford to miss out on opportunities due to non-prioritization of this
essential service function.
Logistics refers to the receipt, production, and distribution of goods and materials in the
customer-requested amounts to its final destination. It is also the strategy that
determines how your company stores products in its warehouse, tracks orders, and
delivers products to its customers.
Simply put, logistics is the overarching business unit that oversees the entire process of
order fulfilment and matching customers expectations. It’s both an art and a science.
Transportation Concentrates on Managing Physical Delivery
Transportation within the context of commerce is the movement of goods from one
location to another. It’s considered to be a sub-unit of logistics. Companies deliver
products by land, air, or sea. Sometimes referred to as transport logistics, it’s a function
divided into three significant areas in which a business must engage:
• Operations Management
• Vehicle and Fleet Organization
• Infrastructure Administration
Now that you can see how the two activities operate on their own, it’s time to shift our
focus toward how they can work together:
Transportation is one element of the process. Logistics further provides for inventory
planning, goods storage, and demand forecasting in addition to delivery. Optimising
your supply chain’s performance means that you satisfy your customers’ needs at the
lowest cost possible.
Consider this example to better understand the relationship between transportation and
logistics: a pharmaceutical company wants to keep the least amount of inventory on
hand to mitigate its investment exposure. The company’s management team attempts
to warehouse all stock in a central location since data collection and analysis tells them
that it is the best way to achieve this goal.
How does this strategy affect transportation? Deliveries taking place outside the
geographical location of the warehouse may experience delays which can lead to
disappointed customers. There is even greater potential for revenue loss, primarily
when serving industries that deal with temperature and shelf-life issues.
Using the same example above, if the company decides to focus on delivery times and
transportation by asking customers to augment their orders, it takes the same problem
and propels it in the opposite direction. Asking customers for unreasonably large orders
can slow down the process even further. This situation is fertile ground for
dissatisfaction.
As you can see, transportation and logistics must work in tandem to fulfil customer
orders as expected at the lowest price possible. It’s one of the reasons why automation
technology is on the rise among transportation and logistics companies. Managers and
executives can systematise predictable, redundant tasks across the supply chain
network with zero error and at a fraction of the cost.
In addition to automation, data logging is on the rise as well. Both logistics and
transportation can participate in data collection and analysis separately and together.
Over the long-run horizon, it allows companies to access valuable insights about their
supply chain with circumstance monitoring information.
Why It’s Crucial to Actively Manage Your Transportation and Logistics Business
Units
Order fulfilment is only one aspect of transportation and logistics management. There
are several other reasons as to why it’s crucial to be proactive about this area of your
business. Let’s take a closer look at a few of them below:
Effectively managing your transport logistics allows your entire supply chain to run
seamlessly. You can keep your inventory lean using successful transportation
techniques. Plus, you can improve your warehouse’s operational efficiencies, reduce
lead times, and save on storage expenses.
WHAT IS THE DIFFERENCE BETWEEN TRANSPORTATION AND LOGISTICS?
Logistics and transportation are two very important parts of transportation and distribution
services, and they are different. Transportation is the movement of goods and logistics is
the management of the inward and outward transportation of goods from the
manufacturer to the end user. These terms are often used interchangeably, but they are
two extremely different part of the supply chain. Logistics and transportation deals with
getting products and services from one location to another. Although logistics and
transportation are used interchangeability, the differences are simply logistics deals with
the integration of storage, transportation, cataloging, handling, and packaging of goods.
Transportation deals with the function of moving products from one location to another.
Logistics
Logistics is obtaining, producing, and distributing materials and products in the right
qualities and to an end user. Logistics includes the science of planning for managing
and implementing procedures for the most efficient and effective storage and
transportation of goods and services. Services and other information from the source
point to the consumer is sent through logistics channels to meet and fulfill customer
needs.
Logistics has added benefits and functions that are different from transportation
services. Logistics managers need to make decisions based on packaging,
containerization, documentation, and insurance, storage, importing and exporting,
regulations, and freight damage. They also deal with work and collaborating, claims,
managing vendors and partners, and risk mitigation.
Important tips for effective logistics management include:
Proper planning is the first step to accomplishing a task. Planning involves obtaining the
products, facilities to store the good before delivery, and transportation of products to
the end users.
Automaton plays a major role in increasing the efficiency of a transportation company.
Automation has a vital role in optimization.
Value relationships or the team is an essential aspect of a transportation organization.
The team is responsible for growth. From the delivery guy or the warehouse manager,
logistics means training employees and having a logistics manager with interpersonal
skills. Logistics requires an emergency back up plan and a reliable person who can sort
out problems and issues.
Warehouse management is part of effective logistics management. Warehouse
operations are dependent on the type of goods you are handling as well as the logistics
manager.
A good logistics network optimization needs to integrate analysis, feedback, and
measurement. When a logistic manager deploys new strategies in the system, you need
to analyze the output. Analyzation is important as it regulates the success or failure of
the industry.
Adapt the latest technology and innovative approaches to transportation and distribution
services. Effective logistics management is constantly evolving to improve the efficiency
of operations, ensuring customer satisfaction, and increasing productivity.
Transportation Services
Efficient transportation is important to the survival of a transportation and distribution
service. Efficient transportation should be analyzed for the best delivery route, as well
as cost-effective packaging that ensures low investment and safety of goods.
Transportation services include the movement of goods and services, people, and
animals from one location to another by rail, road, air, sea, cable, space, or pipeline.
Transportation services can be divided into three different areas: infrastructure,
vehicles, and operations. Transportation allows communication and trade between the
two parties.
When planning the shipment process, the method of transportation is a significant
consideration. You need to determine the costs, how important is it to get the shipment
to the end user in what period, the value of the goods as well as the size and weight of
the goods.
Corlett Express deals with road fright which is one of the most common and used of all
modes of transport. Road transportation has several advantages because of:
• Cost-effectiveness
• Flexible service
• Track and trace of cargo and the truck
As new technologies are discovered and improved, there has been an enormous impact
on transforming both the transportation industry as well as the logistics industry.
Technology has allowed real-time monitoring of flow and resources and transparency
across multiple points. Technology has provided a seamless exchange of operational
information with key performance indicators that have streamlined and organized the
industry.
In the highly competitive transportation and distribution service industry, it is imperative
that information and physical products move with efficiency and at lower costs.
Customers are demanding improved services that only technology can provide.
Successful supply chain management and logistics are the difference between surviving
and success in transportation and distribution services. As the supply chain
management, logistics system is improved, immediate benefits can be seen in terms of
lower transportation costs and optimized deliveries.
In a Supply chain, the logistics activities that take place are controlled and
influenced by some of the key components of Logistics management.
These various components define what all processes are undertaken in a Supply
chain. So it is highly essential to study these main components of Logistics
management in detail.
As we all know that Logistics service is an art and study of getting, delivering,
and distributing materials and goods in the correct spot and in legitimate
amounts. It should all be incorporated in logistics companies all through a system
of facilities.
Logistics planning serves to interface and synchronize the overall supply chain
as a constant procedure and is fundamental for powerful supply chain
connectivity.
The market conditions are always unpredictable and frequent situations occur
where there develops an imbalance between demand and supply. Logistics
management should ensure a constant and continuous supply of goods by the
manufacturers. For this, we need great Planning and that’s how it becomes one
of the most important components of Logistics management.
Manufacturers need to work in a highly efficient manner but due to the previously
mentioned imbalance; demand for the product is not at par with the supply of the
products. In such situations, we need storage units and warehouses to store the
surplus goods produced.
For the proper maintenance of the goods stored, the warehouses require special
storage equipment such as racks or shelving and materials handling equipment
in order to move them around and load them in and out of delivery vehicles.
Packaging not just shields the item during travel from the producer to the retailer,
however it likewise forestalls harm while the item sits on retail retires. How an
item is packed might be what pulls in the purchaser to consider buying the item.
Packaging not only protects an item or good during its movement from producer
to the retailer but it also maintains and conditions the product when it sits in the
warehouse.
How an item is packed also influences its potential consumer, therefore, many
companies invest in research on new designs, color schemes, and kinds of
packaging that are more attractive to the consumers.
Unitization or cuboidal packing is the method of how many individual items are
grouped together and packed as one unit. It helps the storage and transportation
of goods as a cube is the easiest shape to move around.
3. Inventory Control
It involved studying the demand and supply prevailing in the marker as well as
predict the demand and manage the inventories accordingly.
Since demand is variable in nature, Inventory control acts as a very useful tool to
manage the flow of goods in the supply chain even though it is not a scientific
method.
With a key plan set up, that advances the way toward directing and overseeing
stock, including constant information of stock conditions and levels,
The decisions like what stocks to store, where the stock should be located, and
how much quantity of goods are to be stored are some of the important functions
of Inventory control.
This involves studying the market condition and predicting the demand for the
goods. By having an idea about how much goods will be demanded by
consumers, it can be decided how much goods need to store. A variety of
statistical tools and mathematical techniques are employed for this purpose.
Since demand is variable in nature, Inventory control acts as a very useful tool to
manage the flow of goods in the supply chain even though it is not a scientific
method.
4. Transportation
Another key component of logistics management is Transportation which acts as
a connecting link between other logistics company activities. From the
manufacturing to the delivery of finished goods to consumers (also the returns),
transportation is required in the whole production procedures. It involves
planning, implementing, and controlling the effective and efficient forward and
reverse flow of goods in a supply chain.
Transportation serves as the link between various logistics activities. From the
manufacturing to the delivery of finished goods to consumers (also the returns),
transportation is required in the whole production procedures.
Since the transportation process involves keeping direct contact with the
customer, timely management of the delivery of goods is highly important.
Constant late delivery of goods will lead to a negative impact on the customer.
Better the performance, better customer satisfaction.
Information and control also have a major role in determining the possible
demand of goods by analyzing the market conditions which in turn is useful in
determining the number of goods that need to be stored in the warehouses.
It improves the efficiency and performance of activities in a supply chain and thus
makes it one of the key components of logistics management.
This is part of order levels that decide which orders are to be picked when and
from which warehouse. The whole transportation system also gets organized in
this process.
The aim is also to improve business efficiency and also eliminate and reduce
waste making it sustainable logistics. This is why information and control become
one unavoidable key component of Logistics management.
On one hand, information and control help in the functioning of the traditional
management process but on the other, it is a modern tool that helps in the
concentrate on the achievement of strategic goals.
Inventory Control
Transportation
Price
Place
Promotion
Track shipments
Logistics has been ped around the world for ages and yet man is trying to find out better
ways to improve it in order to achieve increased productivity and profit. This calls for the
need to analyze and understand the major components of Logistics management
thoroughly.
The 5 key components of logistics management have been jotted down and discussed
in depth. Conduct thorough research on each of them and also explore other aspects of
logistics as well as it is one of the most dynamic and challenging areas of Supply Chain
Management