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G3. Case Study 3.

Krishnamurthy, plant manager of frame manufacturing company, is the chairperson of the ad


hoc committee for space utilization. The committee is made up of various departmental heads
of the company. The general manager of the company has given MURTHY the responsibility for
seeing whether the various office, operations and warehouse facilities of the company are
being optimally utilized. The company is beset by rising costs and the need for more space.
However, before Okaying an expensive addition to the plant, the general manager wants to be
sure that the currently available space is being utilized properly MURTHY opened up the first
committee meeting by reiterating the charge of the committee. Then MURTHY asked the
members if they had any initial observations to make. The first to speak was the office manager.
He stated “well I Know we are using every possible inch of room that we have available to us.
But when I walk out into the plant I see lot of open spaces. We have people piled on top of one
another, but out in the plant there seems to be plenty of room.” the production manager
quickly replied, “We do not have a lot of space. You office people have the luxury facilities. My
supervisors don’t even have room for descend a file cabinet. i have repeatedly told the plant
manager we need more space. After all, our operation determines whether this plant succeeds
or fails, not like you people in the front office pushing paper around.’ MURTHY interrupted at
this point and said, “Obviously we have different interpretations of the space utilization around
here. Before Further discussion I think it would be best if we have some objective facts to work
with. I am going to ask the industrial engineer to provide us with some statistics on plant and
office layouts before our next meeting. Today’s meeting is adjourned1

Questions :

1. WHAT PERCEPTUAL PRINCIPLES ARE EVIDENT IN THIS CASE?

In this case, several perceptual principles are evident:

 Selective perception: The perceptual principles evident in this case are selective perception
and confirmation bias. The office manager perceives there to be plenty of room in the plant
because he sees open spaces, while the production manager perceives a lack of space because
he doesn't have enough room for his operations. Both managers have selectively perceived the
space utilization based on their own perspectives and biases.
 Perspective bias: Both the office manager and production manager are focusing on the
areas within their respective departments and not considering the overall space
utilization within the company. This bias is leading to a misunderstanding of the actual
space situation

2. WHAT CONCEPT WAS BROUGHT OUT WHEN THE PRODUCTION MANAGER LABELLED THE
OFFICE PERSONNEL A BUNCH OF "PAPER PUSHERS"?

The concept brought out when the production manager labeled the office personnel as "paper
pushers" is that of stereotyping. Stereotyping involves categorizing individuals based on broad
generalizations or assumptions about their roles, characteristics, or behaviors. By using the
term "paper pushers," the production manager is making a derogatory generalization about the
office personnel, implying that their work is less significant or demanding compared to the
production staff.

3. DO YOU THINK THAT MURTHY'S APPROACH TO GETTING "OBJECTIVE FACTS" FROM


STATISTICS ON PLANT AND OFFICE LAYOUT WILL AFFECT THE PERCEPTIONS OF THE OFFICE
AND PRODUCTION MANAGERS?

Yes, Murthy's approach to obtaining objective facts from statistics on plant and office layout is
likely to affect the perceptions of the office and production managers. By gathering empirical
data and statistics, Murthy aims to provide an objective basis for evaluating space utilization,
which may help in dispelling subjective perceptions and biases.

The collection and analysis of objective data can lead to a more informed and fact-based
discussion, potentially challenging the preconceived notions held by the office and production
managers. It may also help in identifying specific areas of improvement and addressing the
concerns raised by both parties. However, it's important for Murthy to ensure that the data
collection process is thorough, transparent, and inclusive of input from all relevant stakeholders
to effectively address the differing perceptions and concerns related to space utilization.

Reference

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