XII Assignment - 6 (B.ST)

VIVEKANAND SHISHU MANDIR
HOME ASSIGNMENT -6 (2024-2025)
BUSINESS STUDIES
CLASS –XII
m.m- 50marks
General instructions:
• Attempt all the questions.

• Section (A) contains 1 marks questions, Section-B contains 3 marks questions,
Section-C contains 4 marks questions, Section-D contains 6 marks questions.
SECTION -A
1. The spoken part of brand is known as

a) brand
b) brandmark
c) brand name
d) trademark
2. the price is related to
a) high competition
b) low competition
c) both (A) & (B)
d) none of of above
3. …………..is also called as silent salesman.
4. the brand name should be easy to ………..
5. selling concept focuses on…………..
6. People think that it is the ‘product’ only that can be marketed. But something
else can also be marketed, example visit Kerala for Health tourism .’ Identify
what is being marketed here.
7. Define marketing mix.
8. ‘Buy get one free’ is printed on the label of package of mosquito repellent. State
the labeling function being performed by the statement.
9. what is standardization and grading?
10. The carrier of information is called
a) Packaging
b) labelling
c) Branding
d) Goodwill
11. Somya Patel, 35, or fitness trainer, who’s about a popular consumer durable
brand saying that “They show a lot of advertisement for their products on
television, but you go to the store, and you find these things out of stock all the
time. Then why should the company put advertisement when they can’t meet the
demand,” she questions.
In the context of above case
a) Identify the tool of promotion makes being referred in the above lines
b) Which element of marketing mix is being overlooked by the company why
is it considered as an important element?
12. Explain the features of marketing.
13. Ranger India limited is an automobile manufacturer in India. It makes 1.5 million
family cars every year. That’s one car every 12 seconds. It has a sales of network
company approved retailers that spread across 600 cities. Identify and explain
the type of channel of distribution adopted by the company.
14. What are the qualities of good brand name?
15. Explain the factors to be kept in mind while fixing the price of a commodity or
service.
16. The research and development Department of Health production limited has
decided to diversify from manufacturing health drinks to cereals made from
millets. They are well aware of the fact that company will have to communicate
to the people the benefit of eating millets. for this purpose, they plan to sponsor
various events like marathons and encourage people to switch to healthy eating
through news letters.
a) Identify and Explain the promotional tool being discussed above
b) Also explain any two other promotional tools that can be used by the
company apart from the one discussed above.
17. Explain the following functions:
a) Gathering and analyzing market information
b) product designing and development
18. As a global leader in consumer electronics and entertainment industry, Sony
has set forth ‘Road to zero environmental plan’, to achieve A0 environmental
effect by the year 2050 by producing world class products in the manner that
both protects and promotes a healthy and sustainable planet.
a) identify the market philosophy being implemented by the company.
b) outline the main focus and ends of the relevant marketing philosophy.
19. Rupali intends to start an enterprise that produces chocolate. Initially, in order
to assess the taste and preference of the people about chocolates. She used me
the social media and online surveys. Thereafter, she prepared a detailed SWOT
analysis offer enterprise to devices strategy that will give her an edge over the
competitors. Based on her analysis of the market, she decided to launch sesame
and jaggery based chocolates under the brand name ‘Desi Delight’. She has
decided to fix up the price of chocolate relatively at lower level in the beginning
and later as on the demand picks up she may revise the prices.
In the context of above case
a) identify the element of marketing mix being taken into consideration by
Rupali
b) Explain briefly the function of marketing being highlighted here .
c) Do you think she has selected an appropriate brand name for her product.
why or why not ? Give reason for your answer.
20. Write the difference between advertising and personal selling?

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VIVEKANAND SHISHU MANDIR

HOME ASSIGNMENT -6 (2024-2025)

• Attempt all the questions.

1. The spoken part of brand is known as

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