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    Master of Business Administration

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    Dharm Baraiya
    The document discusses the four processes of social learning theory: attention, retention, production, and motivation. [1] It explains that attention involves paying attention to a model's behavior, retention requires storing the observed behavior in memory, production means being able to physically reproduce the behavior, and motivation refers to being encouraged to demonstrate the observed behavior. [2] The four processes - attention, retention, production, and motivation - are key components in observational learning according to social learning theory. [3]

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    Master of Business Administration

    Uploaded by

    Dharm Baraiya
    17 views4 pages
    The document discusses the four processes of social learning theory: attention, retention, production, and motivation. [1] It explains that attention involves paying attention to a model's behavior, retention requires storing the observed behavior in memory, production means being able to physically reproduce the behavior, and motivation refers to being encouraged to demonstrate the observed behavior. [2] The four processes - attention, retention, production, and motivation - are key components in observational learning according to social learning theory. [3]

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    The document discusses the four processes of social learning theory: attention, retention, production, and motivation. [1] It explains that attention involves paying attention to a model's behavior, retention requires storing the observed behavior in memory, production means being able to physically reproduce the behavior, and motivation refers to being encouraged to demonstrate the observed behavior. [2] The four processes - attention, retention, production, and motivation - are key components in observational learning according to social learning theory. [3]

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    17 views4 pages

    Master of Business Administration

    Uploaded by

    Dharm Baraiya
    The document discusses the four processes of social learning theory: attention, retention, production, and motivation. [1] It explains that attention involves paying attention to a model's behavior, retention requires storing the observed behavior in memory, production means being able to physically reproduce the behavior, and motivation refers to being encouraged to demonstrate the observed behavior. [2] The four processes - attention, retention, production, and motivation - are key components in observational learning according to social learning theory. [3]

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    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
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    Master of Business Administration

    First Semester assignment

    MB0038Management process and organisation behavior

    From : Baraiya Dharmesh n.

    Q-1Explain the four processes of Social Learning Theory Social learning theory extends behaviourism. Both behaviourism and social learning theory agree that experience is an important cause of learning. They also include the concepts of reinforcement and punishment in their explanation of behaviour. Furthermore, they agree that feedback is important in promoting learning (Eggen and Kaucak, 2007). Observational Learning Most of the principles of the social learning theory were developed by Bandura (Papalia, Olds & Feldman, 2007). Social learning theory believes that students learn by observing or watching and imitating other people. This process is called modelling or observational learning. According to Hinrichs, Observational learning is so common and so powerful Hinrichs, 2004 One of the most important examples is the effect of watching violent media has on Figure

    The newer version of social learning theory is called the social cognitive theory. The change is due to a greater emphasis on cognitive processes in learning. According to Bandura; There are 4 processes involved in observational learning. These include attention, retention, production, and motivation Process 1- Attention
    Before students can imitate a models behavior, they must pay attention to what the model is doing or saying. For example, seeing a teacher writing from the same perspective as the student see their own makes observational learning easier.

    Process 2- Retention
    To produce a models action, students must be able to store the models action in their memory for future retrieval. Students retention will be improved when a teacher gives vivid, logical, and clear demonstrations.

    Process 3- Production
    To attending and remembering, students must be physically capable of reproducing the models action. Here, the students need a lot of practice, feedback, and coaching before they can reproduce the models action

    Process 4 Motivation The students must be motivated to demonstrate the models action. Reinforcement can be use to encourage observational learning. For example, a teacher can use direct reinforcement such as saying Good work! Alternatively, a teacher may want to use vicarious reinforcement. In this case, a student may simply see other students being reinforced for a particular behavior and then he increases his own production of that behavior.

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