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    The Infographic Planning Sheet

    Uploaded by

    abellr

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    The Infographic Planning Sheet

    Uploaded by

    abellr
    13 views3 pages

    Original Title

    The infographic planning sheet

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    13 views3 pages

    The Infographic Planning Sheet

    Uploaded by

    abellr

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Video infographic

    planning worksheet

    You’ve got research, data or information that’s valuable to your audiences. Only problem is, you’re
    not sure how to share the content to create the impact it deserves. Use this planning sheet to map
    out your video infographic and captivate your audience.
    These 6 questions will help you plan your infographic video and ensure you that your video delivers your objectives.
    Use it to keep you on track or as a briefing sheet to colleagues and partners.

    1. Define the objectives of your infographic video - what are you trying to
    achieve with your video?
    Objective 1:

    Objective 2:

    Top tip: make sure your objectives are specific, achievable and most importantly, measurable.

    2. Outline your target audience for the video - who do you want to see it?
    Persona (e.g. customer,
    Age: prospect, student, colleague): Geography:

    What are your


    audiences’ pain
    points?
    3. Collect and analyse your data - what do you want your audience to learn?
    Primary research:

    Secondary research:

    Research summary:

    Top tip: make sure you answer the following questions:


    • What’s the core message/trend you want to convey?
    • What do you want your audience to leave knowing?
    • Which of your results is going to grab your audience?

    4. Storyboard your infographic video


    Mapping out how your video will start, progress and end will make
    creating your video easier and ensure you don’t miss any key pieces of
    information. We’ve created a free storyboard planning template that
    you can download to help you storyboard your infographic video.

    Download the Storyboard Template >


    5. Now it’s the fun part - produce your video
    Whiteboard animation (tick boxes) Add a URL link to a video here to act as your reference point and
    inspiration:
    Animation
    Live action

    Top tip: Add in your own animated graphs and charts to display data. Find out more here.

    6. Export your video and market it


    Website video - how will you host your video?
    YouTube Sho.co (MP4)

    Vimeo QuickTime MOV

    Social media - what social channels will you promote your video?
    Facebook Instagram Linkedin

    Twitter YouTube

    Email - will you be adding your infographic video to your email?


    GIF

    The video specs for the popular social networks

    Min. 426x240px 1,200x720px 600x600px 1,280x1,024px


    Max. 3,840x2,160px

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