SCRIPT

1.0 Real Estate

A COLD CALL LEADS

Hi First Name, This is Cameron. How are you doing today?

(Wait for the response)

You are a real estate agent, right?

(Wait for response)

Ok, great!

Mate, we help 400+ real estate agents from Remax, Redfin, Keller Williams, and others to get 20+ listing
leads per month on a guaranteed basis using our AI follow-up system. (Small pause)

I wanted to see when you are free for a Zoom call where we can show you the AI-Based Lead
Generation System with Voice Agents that 400 other agents are using to get 20+ listing leads
guaranteed every month. (Pause)
(Wait for response)

When can I schedule a Zoom call with our strategists?

(If they ask more about what you do:)

Our proven system generates 20+ listing leads per month on a guaranteed basis, along with an AI
follow-up system.

On the call, we will show you our AMAZING system used by 400+ agents from Remax, Redfin, Keller
Williams and others. (Pause)

We create attractive image & video ads promoting your brand on social media platforms like Facebook,
Instagram, and Google. Then we qualify those leads using our AI voice agents and also nurture those
leads using our AI lead Management System and get you qualified leads. So we get AI to do the heavy
lifting for you.

With these, we can get your business name in front of 20,000 local prospects per month, helping to
brand you in the local area and increase your online visibility and customer inquiries. We also create a
One Page Website (Landing Page) to qualify all the leads. (Pause)

We include an AI-Based automated follow-up system to nurture the leads and convert them into clients.
Based on results we’ve generated for 400+ clients, we can guarantee you a minimum of 20+ listing leads
every month. (Pause)

All of this starting at ONLY $1,000 to $1,500 a month.

Let’s book a time to show you the exact process we use to get these results over a Zoom call.

Would you have some time maybe tomorrow or day after for our zoom call?
(once day is selected offer 2 time options)
Which timezone are you in Easterm, Central or Pacific?
We have X and X time available for XXX day? Which would you prefer?

I've got a calendar invite I could send to you— do you mind if I grab your email?

Questions
(To ensure that they are a quality meeting, ask them the following questions and put it in notes in
xpress automations main account. (don’t put this note while booking the appointment, but it after it’s
booked)

Just to make the call more valuable for you, can I ask you a few more questions to research about your
business before our call? (Wait for a ‘Yes’ answer)

Q1) How long have you been in business for?

Q2) What would be a target number of listings that you would like in the next 12 months?

Q3) How do you get most of your clients now?

Q4) Do you think you can achieve your goal using the current way to get leads or do you need a new and
better system to get more online visibility and more inquiries?

Q5) What is your current team size? How many people work in your team?
Q6) What would you be interested to see in the meeting ? Voice Bot, Lead Generation, AI Software,
Managing Social Media Campaign, or SEO

Q7) If you're spending around $1000 to $1500 per month, how many leads would you need to generate
to achieve a return on investment?

Q8) Lastly, If we are able to show you a system that can guarantee you your desired number of
listings/Clients then how soon would you be looking to implement such a system in your business? Soon

(What is Voice Bot) - Voice robot can call your entire database to get more seller appraisal leads,
you can qualify your buyers by calling all of them and make sure that all your inbound and outbound
communication, review generation and your referral lead generation can be managed using the AI voice
bot )
So in summary the audit is about showing you when someone searches for X services in your area,
how do you stack against your competitors and what actions should be taken on your Google profile,
socials and website to make your customers choose you.
Thanks for all the info. We look forward to showing you our Guaranteed AI based Marketing System on
(appointment date and time).
I would request you to be in front of a computer for the meeting so you can see the presentation more
clearly and as our expert will be exclusively waiting for you on the zoom call, for mutual professional
respect of time kindly be available for your booked call or let us know if there is any change.

Alright Thanks, have an AMAZING day ahead.

NOTE - LISTING lead means a person who wants to sell a house and hence they are called SELLER leads.
They are completely different from BUYER leads who want to buy a house. PLEASE UNDERSTAND THE
DIFFERENCE

ANSWERS TO COMMON OBJECTIONS BY CLIENTS

Conversion rate
1.0 What’s the conversion rate?
Answer this For REAL ESTATE and Mortgage
The conversion of these leads into paying clients totally depends upon the ability of each agent. Some
agents close 2 to 3 deals in a month but there are agents who can’t even close 1 deal in 6 months. In
most cases 70% of our clients get at least 1 listing in the first 3 months. and if you would like to know an
average, like any online leads, the conversion rate can be around 3% to 5%.
Lets book a zoom call to show you the exact results that our 400+ clients are getting right now.

Companies

2.0 Question

This should be your reply to when clients ask you who you work for, give me some names of other
franchises or agents or companies that you work for.

Answer

We work with more than 400 clients covering several boutique businesses and franchises.

We work with agents from all biggest franchises in America like

​ Remax

Redfin

Keller Williams

(Wait for their reply)

If you want to know individual agents names then I do not have it as I am just an appointment setter. On
the zoom call my expert will be able to show you all this in detail and also show the results of our AI Lead
Gen System with Voice Agents, Social Media and Di. Kindly let me know when I can book a time for you
this week?

(if they still ask for more names then you can say this )
Can I connect you to an expert now, they will call you now and answer your queries, is that ok?

Then call any closer to help you complete the call and take it forward.

Cost
​ What's the cost?
We have different pricing options for different requirements, once you get on the zoom call
and see the system we will be able to explain it in a better way and show you the plans that
you can choose from.
“it ranges from $1,000 to $1,500 per month with a guarantee of 20+ listing leads each
month.”
We don't sell leads, we are a marketing agency and don’t charge per lead. We charge a
monthly fee for our professional services

Guarantee
​ What is the guarantee, will I get my money back if I don’t get good leads? How does the
guarantee work?
We guarantee you the result and as we are working with more than 400 agents right now we
are confident of delivering you the results. For any reason if we do not get you the promised
leads then we will work for you for free in the second month to get you the result. So you
have nothing to lose.

Quality
​ What is the quality of the lead, I don’t want junk leads. I only want qualified leads.
The quality of the leads is maintained in the process and that is exactly what we want to
show you over the zoom call.
All leads complete a detailed survey where we ask them questions about their contact
details, their property address, their intentions and reason for selling.
And we also ask them the most important question, ‘when are you planning to sell?’ They
can answer saying I want to sell now, or in 3 months or in 6 months. So you will know exactly
what their intentions are for their property. Does this sound fair enough?
Extra answer
Mate as you know there are more agents than houses that sell in your area.
(say this jokingly) So if all leads were ready to sell now then I should become a real estate
agent myself. There is no marketing agency that can give you only leads that are ALL READY
TO SELL NOW, if someone says that means they are lying. As we work with more than 400
agents we know that the leads are ALWAYS A MIXED BAG. The agent needs to nurture them
and convert them when they are ready to sell. Our role is to brand you in the local area so
you get a bigger share of the leads.
Free Leads
​ If they say send me few free leads and I’ll then think about it or pay you a commission if
they sell with me
We are an established brand helping more than 400 agents get 20+ listing leads every
month, if we were a newbie start up then we would have done what you are saying but we
have enough proof to show you over the zoom call that it will completely convince you
about working with us.
Secondly, We are a marketing agency and we do not sell leads, we sell you as a brand to your
potential clients when they see you over a period of time and start trusting and believing in
your services that’s when they will work with you. There are many agencies who sell random
leads but they are never good as the client never applied to work with you in the first place.
So our marketing brands you and then gets you the leads. And that’s why 400+ agents work
with us with confidence. And I’ll show you their actual results over the zoom call.

Reference of Agents
​ Give me reference of other agents
Sure we will on the zoom call, in fact we will not only give you references we will show you
actual results of these agents on the zoom call. When can I book you in?

Address
​ Where are you located / based?
Our office is in Dallas. (Pause, if they ask for more info then say next)

3636 N MacArthur Blvd, Irving, TX 75062

Doing Marketing
​ I already have an agency or someone managing it
Ok that’s great so how many qualified listing leads did they generate in the last month? If
they did not generate 20+ then you should just attend this call and see what you are missing
or get your team on this call as well to understand what you are missing and what your
competitors are taking away from you. I'm sure you will learn a very successful model used
by other agents in your area.
if they say they get more than 20 leads. THEN ASK THEM ABOUT THE QUALITY and
CONVERSIONS
​ Great to see that you are getting leads, so may I ask, how many of those
converted into listings for you?
​ if it isn't great, then they should attend the zoom call to understand what you
are missing and what your competitors are taking away from you. I'm sure you
will learn a very successful model used by other agents in your area.
Don’t Need Marketing
8.0 I am very busy, I have too much work, I don’t need any marketing.
That's great to hear, as your business is growing, so now your REPUTATION would be
critically important for you right? (Wait for answer)
Who manages your social media presence, like promoting all your properties and your big
win achievements on all social media platforms? Who is telling every lead, client and
contact on your database about your successes and achievements every month?
Who is remarketing and making sure that you are always present and become a local
celebrity in your local area so that you never fall short of your listing targets?
That’s what we want to help you build and strengthen using our AI AUTOMATED TOOLS
AND SYSTEMS.
We don't only help you get leads but mainly we help you save time, so you can manage
these clients better, automate your communication process and scale your business faster
by relieving you from duties related to marketing and reputation management.
If you are free for just 30 mins then I can show you exactly how we are doing this for more
than 400 businesses. Lets book a zoom call to show you this.
​ If they are managing themselves then we can tell them
​ How much time do you spend on managing your social media?
​ Wouldn't it be cheaper if you had someone else manage your social
media and you spend more time on talking to clients and converting
more listings?
​ If they say that some random office or admin staff is managing it for them then
we can tell them
​ Are you sure that person is qualified to run and manage your socials in a
dedicated manner
​ I cannot see any engagement and viral content on any of your social
platforms.
​ Most of our clients do much better when they have a PROFESSIONAL to
manage their socials. wouldn't you agree

No time for Zoom Call

​ So what do you exactly do, explain to me in short so I can understand I don’t have time for
a zoom call.
You can explain this:
“We run your ads with your photos, videos and branding on Facebook, Instagram and
Google to attract home owners who want to sell their property. We take them to a landing
page to complete a detailed survey to get them qualified and when they submit their details,
we immediately email you their details to take the ball forward. As this system uses an AI
BASED automated follow up system it guarantees a minimum of 20 listing leads every
month.”
Also, To be upfront some leads will want to sell, some will be just looking to get a price update.
So it will be a mixed bag, all that we need to get are a few golden nuggets who want to sell. And you
know that they are all worth $10,000 to $20,000 or even more in commissions
 I can have my manager call you and discuss it right now?

Email
​ Please just send me an email. I’ll go through it
I can definitely send you an email, but an email won't be able to carry all the info that I want to
show you. It will just be another unopened email sitting in your inbox which won't be able to show
you all the ads, landing pages and REAL LIVE Results of 400+ clients, this will be better explained
over a zoom call, hence i suggest if we can actually do a zoom call to explain all this to you. I can
guarantee you will learn something new and important for your business.
(if they still only want an email then take their email and send them the proposal and get a call back
time to circle back on this point)

Scammer
10.0 Are you guys a scam, I don't feel comfortable, I don’t trust you?
Yes (first.name), I totally understand and respect your reservations. Nowadays there are a lot of online
scams happening and it's good to be alert and cautious.
Be rest assured we are a local Dallas based company based in Sydney, we are registered with the Texas
State and IRS and you can see our testimonials and client results online on our google page, YouTude
And Facebook. We have more than 400 clients just like you and we help them grow their business using
digital marketing and our AI Software.
I will be more than happy to show you the results over our zoom call.

Number
11.0 Where did you get my number from?
Our company researches many successful (XX industry type) businesses in the local area and they would
have found your details online on Google and other online directories.

**If they ask too much then you can say I am just an appointment setter and I do not have that
information right now.

Listing or Listing Leads

12.0 Do you give me 20 LISTINGS or 20 Listing Leads-
Haha I understand your question, to be very clear, we get you 20+ LISTING LEADS every month. we do
not give 20 LISTINGS. Some of these leads can potentially become listings now or sometime down the
track. Our aim is to brand you, market you and get you these listing leads from your local market.
13.0 If someone replies to our cold SMS and says yes send me leads for free, or what’s the cost then
you can say this
We are a marketing agency and we do your marketing in your local area first to get you the 20+
guaranteed leads every month. I can generate leads for you but first I need to understand your
current situation, visualize your goals and find gaps if any and see if we can possibly solve your
problem. For this we suggest that we set up a free zoom call. The costing will also depend upon your
situation and requirements, can we please schedule a zoom call where my experts explain all this to
you in detail. i am sure it will add value to your business growth and you’ll be able to learn
something new in our meeting

TRUMP CARD ANSWER

14.0 If You do not know an answer to anything or asked a question that is very vague then use this
TRUMP CARD ANSWER
I am just an appointment setter in the team, I do not have an answer to that question.
Would you like my expert or manager to call you now and discuss this further or else we can book a call
and our expert will be able to answer all of this over the Zoom call.
15.0 Let's make an additional question we only have 5000 or 10,000 people in my area mine is a very
small village or a small town not many people how will you market me over
I understand you might be in a small town but nowadays even if somebody is in a small town they are
going to be using social media as a tool.
We currently help 400 plus agents and many of them are in small towns and villages where there are five
or ten thousand people only
But still they are able to get a decent number of leads when they use their Target locations and run
targeted ads in your local farm area
I'm pretty confident that I'll be able to show you results of other small towns like Townsville, Cairns,
Mackay and other regional towns too.
I am pretty sure the call will be able to show you good results and show you how to utilize social media
in your business
Let's book in a time