Requirement Gathering

1. Client Background & Business Objec ves

 About business: What is the market, products, services, and target audience?

 Business Objec ves: What is the objec ve of the business?

 Project goals: What does the client aim to achieve with the website

 Current online presence: Do they have an exis ng website? If so, what works and is it crea ng
impact?

 Compe tors: Who are the main compe tors, and what features do their websites have?

2. Target Audience

 Target audience: Demographics, interests and behaviors.

 User needs: What do the users expect from the website? Are they looking for informa on,
products, services, or something else?

3. Website Structure and Content

 Content requirements:

o What kind of content (text, images, videos, blogs, etc.)

o How o en will it be updated?

 Site map: Define the main pages and their structure (Us, Services, Blog, Contact, Home)

 Naviga on structure: How will the website be organized? Should it be simple or more complex
with mul ple sub-levels?

4. Design & Branding

 Brand guidelines: Any exis ng brand colors, logos, fonts, or style guides?

 Design preferences: Any par cular style or themes (minimalis c, modern, corporate, crea ve)?

e.g. Are there any reference websites that the client likes in terms of design, layout, or
func onality?

 Responsiveness: Is the design expected to be mobile-first or responsive across devices?

6. Technical Requirements

 Hos ng and domain: Any hos ng provider and domain provider preferences, or do they need
recommenda ons?

 Pla orm preferences: Any specific technology stack (WordPress, React, Laravel)?

 Third-party integra ons: Any integra ons needed with external services (CRM, email marke ng,
payment gateways, analy cs)?

 Security: What security features are required? SSL cer ficates, GDPR compliance, data
protec on?

7. Budget and Timeline

 Budget: What is the budget for the project? This will help define the scope and features that are
achievable.

 Timeline: What is the deadline for the website launch?

8. Maintenance and Support

 Ongoing support: Will the client need help with ongoing maintenance or updates a er the
website is launched?

9. Analy cs & Tracking

 Metrics: What key performance indicators does the client want to track (traffic, conversions,
sales)?

 Analy cs tools: Do they need integra on with tools like Google Analy cs, Hotjar, or other
tracking systems?

10. Legal and Compliance Requirements

 Privacy policy & terms of service: Does the website need to include these?

 Data handling: Are there specific regula ons the website needs to comply with, to industry
standards?

11. User Tes ng & Feedback

 Usability tes ng: Do you want user tes ng conducted during or a er development to ensure the
site is easy to use?
Requirement Analysis

1. Comprehension of Client Requirements

 Who:

o User: Client’s business and target audience (Demographics, needs, behavior towards the
services offered)

 What:

o Website Purpose: Promote products/services, increase brand awareness, enable e-

commerce

o Features Needed: Core features like services catalog, secondary features like blogs

 How:

o Implementa on Approach: Agile methodology, phased development, or a single

deployment.

 When:

o Timeline: Feature priori za on according to deadlines, launch milestones

2. Ra onale for Priori za on

• Immediate Value: High-priority features like homepage, contact forms, and product showcase
are cri cal for func onality and ini al user engagement. These address the ‘What’ and align with
the business goal of customer acquisi on

• User Experience: Medium-priority features like blogs and live chat focus on enhancing
engagement and customer sa sfac on, suppor ng the ‘Who’ aspect by addressing user needs
beyond basic func onality

• Business Op miza on: Low-priority features like advanced analy cs and social media feeds
focus on long-term benefits for the client’s marke ng and strategy needs, aligning with the
‘How’

3. Implementa on Timeline

Phase 1: Ini al Launch

 Core features: Homepage, Contact Form, Product/Service Showcase

 Objec ve: Ensure the website fulfills its primary purpose and can a ract and engage users

Phase 2: Post-Launch Enhancement

 Enhancements: Blog, Live Chat Support

  Objec ve: Improve user reten on and provide value-added features

Phase 3: A er Go-Live

 Op miza on: Advanced Analy cs, Social Media Integra on

 Objec ve: Op mize for insights, marke ng, and audience engagement

4. Feature Priori za on Framework

Features will be priori zed based on business impact, technical complexity, and urgency

Priority Feature Who What How When Efforts (Hours)

24
Wireframe → Phase 1:
Homepage First-time Key landing page for
High Design → Initial
Design visitors brand messaging
Development Launch

24
Backend form
Leads and Allow direct Phase 1:
integration
High Contact Form potential communication and Initial
with email
clients inquiries Launch
notifications
24
Display offerings in Phase 1:
Product/Servic Organized
High End users a clear and Initial
e Showcase catalog layout
structured way Launch

24
CMS
Returning Share knowledge, Phase 2:
integration
Medium Blog/Articles users, build SEO, increase Post-
with easy
prospects traffic Launch
authoring tools
Chatbot or 24
human- Phase 2:
Live Chat Potential Real-time query
Medium operated live Post-
Support buyers resolution
chat Launch
integration
Embed 24
Advanced Business analytics Phase 3:
Deep user behavior
Low Analytics owner/mark scripts like After Go-
insights
Integration eting team Google Live
Analytics
24
Social Media Marketing Showcase social Embed Phase 3:
Low Feeds team, end engagement directly dynamic feed After Go-
Integration users on site widgets Live