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33 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering B
frequently asked questions. .

Which field of Al is most suitable for this scenario? E

A. oO Matural language processing

B. Computer vision
Predictive analytics
[a]

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32 of 40. A financial institution plans a campaign for preapproved credit cards. bx

How should they implement Salesforce’s Trusted Al Principle of Transparency?

AD Flag sensitive variables and their proxies to prevent discriminatory lending practices. E
B. Incorporate customer feedback Into the model's continuous training.
[2 Communicate how risk factors such as credit score can impact customer eligibility.

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31 of 40. Which Einstein capability uses emails to create content for Knowledge articles? b
LT
A. © Generate
B. Discover E
C. Predict

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Time Remaining : 00:29:02 he

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30 of 40. Cloud Kicks wants to use an Al model to predict the demand for shoes using historical data on sales and regional characteristics. b
EH
What is an essential data quality dimension to achieve this goal?

A. Age E
B.Q Reliability
oA Volume

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29 of 40. What are the key components of the data quality standard?
A. Maming, Formatting, Monitoring )
B. Reviewing, Updating, Archiving E
racy, Completeness, Consistency

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28 of 40. Which best describes the difference between predictive Al and generative AI? br
SE
A. Predictive AI and generative Al have the same capabilities but differ in the type of input they receive; predictive AI receives raw data whereas
generative Al receives natural language. E
B. (eo) Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and
original output for a given input,
EC. Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al does not use machine learning to generate
its output.

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Salesforce Certified AI Associate

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27 of 4D. What is a potential source of bias in training data for Al models?

A. 0 The data is skewed toward a particular demographic or source,

B. The data is collected in real time from source systems. E
C. The data is collected from a diverse range of sources and demographics.

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Time Remaining : 00:29:10 he

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26 of 40. What can bias in Al algorithms in CRM lead to? be

SE
A. Advertising cost increases
B. Personalization and targeted marketing changes E
C. (] Ethical challenges in CRM systems

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25 of 40. Why is it critical to consider privacy concerns when dealing with AI and CRM data? =
A. Confirms the data is accessible to all users i
B. Increases the volume of data collected E
iC. (o] Ensures compliance with laws and regulations

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24 of 40. Cloud Kicks learns of complaints from customers who are receiving too many sales calls and emails. br
8
Which data quality dimension should be assessed to reduce these communication inefficiencies?

AD Consent E
B. Usage
[ 24 Duplication

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23 of 40. What should be done to prevent bias from entering an Al system when training it? br
ac

A. 0 Import diverse training data.

B. Include proxy variables. E

{=i Use alternative assumptions.

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22 of 40. The Cloud Kicks technical team is assessing the effectiveness of their Al development processes. b
sz
‘Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted Al solutions?

A. Ethical Al Practice Maturity Model E

B. Ethical Al Prediction Maturity Model

co Ethical Al Process Maturity Model

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Time Remaining : 00:29:23 he

21 of 40. A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.

Which AI applications should the BA use to meet their needs?

AQ Lead scoring, opportunity forecasting, and case classification

B. Machine learning models and chatbot predictions
C. Sales data deansing and customer support data governance

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Comments:

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Salesforce Certified AI Associate

Time Remaining : 00:29:25 he

20 of 40. How does a data quality assessment impact business outcomes for companies using AI?

A. Accelerates the delivery of new Al solutions

B. 0 Provides a benchmark for Al predictions E
C. Improves the speed of AI recommendations

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Salesforce Certified AI Associate

Time Remaining : 00:29:28 he

19 of 40. A system admin recognizes the need to put a data management strategy in place,

What is a key component of a data management strategy?

A. Naming Convention
B. Color Coding
C.Q Data Backup

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18 of 40. In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve? br
EH
A : Empower users to contribute to the growing body of knowledge of leading AI research.
B. . Empower users to solve challenging technical problems using neural networks. E

C 0 Empower users of all skill levels to build Al applications with dicks, not cede.

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Comments:

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Salesforce Certified AI Associate

Time Remaining : 00:29:32 he

18 of 40. In the context of Salesforce's Trusted Al Principles, what does the principle of Empowerment primarily aim to achieve?

A. Empower users to contribute to the growing body of knowledge of leading Al research.

B. Empower users to solve challenging technical problems using neural networks. E

. (o] Empower users of all skill levels to build AI applications with clicks, not code.

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Time Remaining : 00:29:33 he

17 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support.

Which capability should they use?

A, Dashboard of Current Leads and Cases

B. Sales Path and Automated Case Escalations
C. (o] Einstein Lead Scoring and Case Classification

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Comments:

lease Provide Feedback arg

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17 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support. be
sé
Which capability should they use?
A, Dashboard of Current Leads and Cases E
B. Sales Path and Automated Case Escalations
co Einstein Lead Scoring and Case Classification

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Comments:

; — 7 — 11:40
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17 of 40. Cloud Kicks wants to use Al to enhance its sales processes and customer support. be
ac

Which capability should they use?

A, Dashboard of Current Leads and Cases t

B. Sales Path and Automated Case Escalations
C. (o] Einstein Lead Scoring and Case Classification

Mark this item for later review.

Comments:

Please Provide Feedback arg

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17 of 40. Cloud Kicks wants to use Al to enhance its sales proc

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Time Remaining : 00:29:39 he
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16 of 40. A marketing manager wants to use Al to better engage their customers, br

SE
Which functionality provides the best solution?
E
AD Journey Optimization
B. Einstein Engagement
C. Bring Your Own Model

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Time Remaining : 00:29:41 he

15 of 40. Which action should be taken to develop and implement trusted generative Al with Salesforce’s safety guideline in mind?

A. 0 Create guardrails that mitigate toxicity and protect PII.

B. Be transparent when Al has created and autonomously delivered content. E

C. Develop right-sized models to reduce our carbon footprint.

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Time Remaining : 00:29:42 he
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14 of 40. What is a potential outcome of using poor-quality data in Al applications? be

sz
AQ AI models may produce biased or erroneous results.
B. Al model training becomes slower and less efficient. E
C. Al models become more interpretable.

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Comments:

— » — 11:40
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Salesforce Certified AI Associate

Time Remaining : 00:29:43 he

13 of 4D. What is an example of ethical debt?

A. Violating a data privacy law and failing to pay fines
B. Delaying an Al product launch to retrain an AI data model E

C. (o] Launching an Al feature after discovering a harmful bias

Mark this item for later review.

Comments:

: - : = - 11:40
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12 of 40. What role does data quality play in the ethical use of AI applications? be
ac

A. (o] High-quality data is essential for ensuring unbiased and fair Al decisions, promoting ethical use, and preventing discrimination.

B. High-quality data ensures the presence of demographic attributes required for personalized campaigns. E
C. Low-guality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.

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Comments:

1se Provide FE 3

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Time Remaining : 00:29:44 he

13 of 4D. What is an example of ethical debt? By

A. violating a data privacy law and failing to pay fines a
B. Delaying an Al product launch to retrain an Al data model E
C. (eo ] Launching an Al feature after discovering a harmful bias

Mark this item for later review.

Comments:

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Salesforce Certified AI Associate

Time Remaining : 00:29:45 he

12 of 40. What role does data quality play in the ethical use of AI applications?
A. 0 High-quality data is essential for ensuring unbiased and fair Al decisions, promoting ethical use, and preventing discrimination.

B. High-quality data ensures the presence of demographic attributes required for personalized campaigns. E
C. Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.

Mark this item for later review.

Comments:

11:40
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Time Remaining : 00:29:48 he

11 of 40. What is the most likely impact that high-quality data will have on customer relationships?

A. 0 Improved customer trust and satisfaction

B. Increased brand loyalty E
C. Higher customer acquisition costs

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Comments:

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10 of 40. A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone number. be
sg
‘Which feature should they use to accomplish this?

A.) Autofill E
B. Duplicate matching rule
co Validation rule

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Comments:

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Time Remaining : 00:29:58 he
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9 of 40. Cloud Kicks wants to develop a solution to predict customers’ product interests based on historical data. The company found that employees from one region use a br
text field to capture the product category, while employees from all other locations use a picklist. =

Which dimension of data quality is affected in this scenario? E

A Completeness

B. (o] Consistency

E Accuracy

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Comments:

— . . - — 11:40
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Time Remaining : 00:30:04 he

8 of 40. A sales manager wants to improve their processes using Al in Salesforce.

Which application of Al would be most beneficial ?

A. Data modeling and management

EO Lead scoring and opportunity forecasting
gd Sales dashboards and reporting

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7 of 40. What is machine learning? bx

SE
A, Al that can grow its intelligence
B. © A data model used in Salesforce E
C. Al that creates new content

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Comments:

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Salesforce Certified AI Associate

Time Remaining : 00:30:06 he

6 of 40. How does Al within CRM help sales representatives better understand previous customer interactions? be

AQ Provides call summaries

B. Creates, localizes, and translates product descriptions E

C. Triggers personalized service replies

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Comments:

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5 of 40. What is a benefit of data quality and transparency as it pertains to bias in generative AI? be
1-13
A. Chances of bias are removed.
B. Chances of bias are aggravated. E
Cc. (o] Chances of bias are mitigated.

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Comments:

11:40
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Time Remaining : 00:30:11 he
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4 of 40. What is a key challenge of human-Al collaboration in decision-making? be

SE
A. Reduces the need for human involvement in decision-making processes
B. Leads to more informed and balanced decision-making E
Ce (o] Creates a reliance on Al, potentially leading to less critical thinking and oversight

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3 of 40. Cloud Kicks wants to use Einstein Prediction Builder to determine a customer's likelihood of buying specific products; however, data quality is a concern, br
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How can data quality be assessed quickly?

A, Run reports to explore the data quality. E

B.O Leverage data quality apps from AppExchange.
= Build a Data Management Strategy.

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A. Run reports to explore the data quality. E

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2 of 40. A service leader wants to use Al to help customers resolve their issues quicker in a guided self-serve application,

Which Einstein functionality provides the best solution?

A, (o] Bots
BE. Recommendation
C. Case Classification

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1 of 40. Which statement exemplifies Salesforce's honesty guideline when training AI models? be
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A. (o] Ensure appropriate consent and transparency when using Al-generated responses. E
B. Minimize the AI model's carbon footprint and environmental impact during training.
= Control bias, toxicity, and harmful content with embedded guardrails and guidance.

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A. Integration process of Al models with Salesforce workflows

B. Techniques for customizing Al features in Salesforce E
Cc. 0 Data's role in training and fine-tuning Salesforce Al models

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40 of 40. What is a key consideration regarding data quality in AI implementations? bx

A. Integration process of Al models with Salesforce workflows

B. Technigues for customizing Al features in Salesforce E
C. (o] Data's role in training and fine-tuning Salesforce Al models

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39 of 40. Cloud Kicks uses Einstein to generate predictions but is not seeing accurate results. be
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What is a potential reason for this?

A, Too much data E

B. The wrong product
£. (eo ] Poor data quality

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38 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

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38 of 40. Which data does Salesforce automatically exclude from Marketing Cloud Einstein engagement model training to mitigate bias and ethical risks?

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37 of 40. What is the role of Salesforce’s Trusted Al Principles in the context of CRM systems? be
A. Outlining the technical specifications for Al integration
B. Providing a framework for Al data model accuracy E
C. (o] Guiding ethical and responsible use of Al

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36 of 40. What is the role of data quality in achieving Al business objectives? :

A. Data quality is important for maintaining AI data storage limits.

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C Data quality is unnecessary because Al can work with all data types.

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35 of 40. Which type of bias imposes a system's values on others?

A. Automation
B. Association E
=Y » } Societal

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24 of 40. A consultant conducts a series of Consequence Scanning Workshops to support testing diverse datasets be
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A. Transparency E
B. Accountability
CO Ir clusivity

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33 of 40. Cloud Kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering br
frequently asked questions. a

Which field of AI is most suitable for this scenario? E

A. (] Natural language processing

B. Computer vision

E. Predictive analytics

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