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w1-s1. Introduction To Course 4

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Jay Yul Gaara
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27 views1 page

w1-s1. Introduction To Course 4

Uploaded by

Jay Yul Gaara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as TXT, PDF, TXT or read online on Scribd
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[MUSIC] Welcome to the next course in

the Google Digital Marketing and E-commerce Certificate,


our email marketing course. Email marketing is such a valuable and
proven way to reach customers, it has been around since the very first
commercial email was sent in 1978. Since then, it's only gained popularity, it's
estimated that there are over four
billion email users in the world and email marketing has a return on investment
or ROI of $42 per every $1 spent. So if you spend $1 you'll
make an average of $42 back, you'll learn a lot more about that later. I'm Miriam,
and I'll be your guide
on all things email marketing, I've been working on email marketing
campaigns for over 10 years. And my favorite part about it is how
creative you can be while connecting with the reader on the other side. I hope that
by the time this courses
through you'll learn to love it as much as I do if you're taking these courses
in order, you've already learned so much about digital marketing and
e-commerce. First, you learned about the foundations
of digital marketing and e-commerce and then you explored two very important types
of marketing, search engine marketing and social media marketing. You're paving the
way for a successful
career in digital marketing and e commerce and
you should be really excited about that. Email marketing is the process of
sending messages to a list of existing subscribers to share information,
drive sales, or create community. In this course, you'll learn to identify
different types of email marketing and best practices for
drafting effective emails. You'll learn to measure and analyze email
marketing campaign results, to create email mailing lists, and to use email
marketing tools to automate the process. Meet me in the next video and we'll talk
about what you can expect to learn on your journey to becoming
a great email marketer.

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