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LPU Question Paper EMKT509

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aashu2130raj
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46 views2 pages

LPU Question Paper EMKT509

Uploaded by

aashu2130raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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RegdNo.

323101288
Assignment No. 2

Course Code: EMKT509 Registration Number: _________


Instructions:
a. Attempt all questions given below in your own handwriting. Assignment in typed format will not be
considered for evaluation.
b. The student has to complete the assignment in the allocated pages only. Any other page in case utilized
shall not be considered.

Q1. Associate concept of lifestyle with consumer behaviour? What factors determine and influence lifestyle? How
do marketers associate lifestyle with a purchase?
[10 Marks] [CO3, L2]

Signature of the Student__________________ Page 1 of 2

Note:-
CO: is the Course Outcome as per your course syllabus.
L1-L6: Learning level objectives as per Revised Bloom Taxonomy (RBT).
RegdNo. 323101288

Assignment No. 2

Course Code: EMKT509 Registration Number: _________


Instructions:
a. Attempt all questions given below in your own handwriting. Assignment in typed format will not be
considered for evaluation.
b. The student has to complete the assignment in the allocated pages only. Any other page in case utilized
shall not be considered.

Q2. Illustrate the meaning of an evaluative criteria, and on what characteristics do they diverge? What is the
relevance of an evaluative criteria?
[10 Marks] [CO4, L4]

Signature of the Student__________________ Page 2 of 2

Note:-
CO: is the Course Outcome as per your course syllabus.
L1-L6: Learning level objectives as per Revised Bloom Taxonomy (RBT).

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