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w4-s11. Google Ads Account Structure and Organization Explanation

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21 views2 pages

w4-s11. Google Ads Account Structure and Organization Explanation

Uploaded by

Jay Yul Gaara
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Google Ads account structure and

organization explanation
In a video, you learned about Google Ads, campaigns, and Ad Groups. This reading will help you
learn how these items are organized within Google Ads.

Google Ads is Google's online advertising program. Through Google Ads, you can create online
ads to reach people exactly when they're interested in the products and services that you offer.

Google Ads account structure


The following items are presented in the order that you will experience them while creating a
campaign in Google Ads. Refer to the definitions as you follow the diagram above.

 Google Ads: Google's online advertising program. Through Google Ads, you can create online
ads to reach people exactly when they're interested in the products and services that you offer.
 Campaign: A plan of action for how a set of one or more ad groups that share a budget, location
targeting, and other settings will be distributed online. Campaigns are often used to organize
categories of products or services that you offer.
 Average daily budget: The average amount that you set for each ad campaign on a per-day
basis. It specifies roughly how much you are comfortable spending each day over the course of the
month.
 Ad Groups: The way to organize and target ads into themed groups of keywords. Each of your
campaigns is made up of one or more ad groups.
 Ad Formats: Text, videos, images, digital content ads, and more that appear alongside used to
promote products and services with Google Ads.
 Bids: The amount you're willing to spend each time a potential customer clicks your ad or calls you
is known as a bid.
 Keywords: These are words or phrases describing your product or service that you choose to help
determine when and where your ad can appear. Advertisers bid against each other, and ads are
ranked based on how high you bid and how relevant your ad is, among other factors.

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