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Optimize SMBrand

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22 views5 pages

Optimize SMBrand

Uploaded by

elizabethrus23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Ensuring your brand is consistent across all social platforms is

a crucial component of a successful marketing strategy.


Here are 25 tips to help you optimize your social media.

FATHOMCAREERS.COM | ©2021 Fathom Realty | 1


Social Media
Best Practices

1 It is a best practice to have your usernames (@YOURNAME) be mirrored


across your accounts (except for your Facebook personal profile). Before
updating any of your usernames, take a few moments to think through what
you want to have as your new username. This updated username will change
the URL you use to direct people to your social platforms on your website, so
make sure to update the URLs (website addresses) on your website as well.

2 If you are in the process of changing brokerages, once you have


made all the changes suggested, make several announcements that
you have switched. Schedule these out over a month or so and vary the
week’s day and the time you post them to maximize audience reach.

3 If you are changing brokerages, use this as an opportunity


to reach out to your contact list to let them know you are
with a new brokerage and that you look forward to
continuing to serve their real estate needs.

4 On all platforms, make sure you like/


follow your brokerage’s accounts
from your personal account.

FATHOMCAREERS.COM | ©2021 Fathom Realty | 2


Facebook:
Personal Profile
1 Your bio should reflect your brokerage.
2 Make sure the link in your bio directs to your personal website.
3 Add that you work for your broker in your bio (tag their page).
4 Ensure that your profile and banner images are professional and sized correctly.

Facebook:
Business Page

5 Use every avenue Facebook provides to share information about your business,
including, but not limited to: the About section of your page, a link to your
personal website, address, and any additional information to promote your business.

6 If you are changing brokerages, pin a post at the top of your business
page sharing the news you have changed brokerages.

7 Ensure that your profile and banner images are professional


and sized correctly.

8 Under the Page Info Menu, update your page name


and user name.

FATHOMCAREERS.COM | ©2021 Fathom Realty | 3


LinkedIn:
Personal Profile

9 Make sure to use your short bio to reflect your profession.


10 Update your About section to showcase your expertise.
11 Ensure that your profile and banner images are professional and sized correctly.
12 If changing brokers, update your work history, putting an end date on your previous
broker, and add your new broker in with your start date.

13 Check all website links to make sure they go to your personal website.

LinkedIn:
Business Page

14 Ensure that your profile and banner images are


professional and sized correctly

15 If you are changing brokerages, update your Business


page’s name and username to reflect your new brokerage.

16 Make sure to include a short description about who


you serve, as this might be the only information
people see on your business page before liking it or not.

17 Check all website links to make sure


they go to your personal website.

FATHOMCAREERS.COM | ©2021 Fathom Realty | 4


Instagram:
Personal Profile
18 Ensure that your profile and banner images are
professional and sized correctly

19 Make sure to use your bio to reflect your profession


and expertise.

20 Check all website links to make sure they go to your


personal website.

21 Update your Account’s name and username to be


consistent across platforms

Twitter:
Business Page

22 Ensure that your profile image is professional and sized correctly.


23 Make sure to use your bio to reflect your profession and expertise.
24 Check all website links to make sure they go to your personal website.
25 Update your Account’s name and username to be consistent across platforms.

FATHOMCAREERS.COM | ©2021 Fathom Realty | 5

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