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Digital Marketing Assignment

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58 views1 page

Digital Marketing Assignment

Uploaded by

24bch057
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Digital marketing

Assignment for internal assessment

Instructions:
a) Write any 5 questions out of 10
b) Submit the assignment on the google class room before due date
c) There will be total 25 marks for this assignment

1. Explain the key differences between traditional and digital marketing. Provide examples
of businesses that successfully transitioned from traditional to digital marketing and
discuss their strategies.
2. Select one intent-based channel (SEO or Search Advertising) and one community-based
channel (Social Media Marketing). Compare their effectiveness for a new e-commerce
business.
3. Using the 5As Framework, map out the customer journey for a consumer purchasing a
smartphone online.
4. Develop a step-by-step content marketing strategy for promoting a new online course in
data analytics. Include examples of content formats (e.g., blog posts, videos).
5. Design an email marketing campaign for a fictional retail store. Describe the type of
emails you would send and explain how you would measure the campaign's success.
6. Create a social media strategy for a small business selling handmade jewelry. Include
target platforms and proposed content types (e.g., videos, reels, stories).
7. Identify five critical factors for on-page optimization. Suggest improvements for a poorly
ranked website in your chosen field.
8. Create a sample Google Ads campaign structure for an online bookstore. Include target
keywords, ad copy, and bidding strategy.
9. Discuss the benefits and challenges of display advertising for an online clothing brand.
Propose a display ad format and message for their winter collection.
10. Research a recent trend in digital marketing (e.g., AI in marketing, influencer marketing)
and discuss its potential impact on consumer behavior.

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