International Journal of Scientific Research in Engineering and Management (IJSREM)

Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

Strategies for Creating a Strong Online Presence

Devendra Mhaiskar, Akhilesh Lalam, Rakshanda Hodekar, Satyajeet Kumar

Abstract
One of the most efficient web marketing methods is to establish a strong online presence. You may start
building an online presence, which can include videos and complete websites, once you've identified whom
you want to target and what your overall plan is. It's just as crucial to make sure that your target audience
can access your content as it is to make sure that your technology infrastructure is in place. There are some
ideas to build a good online presence. We can use these ideas to expand our business and target our audience
with the help of technology and the internet. It is very easy to reach the target audience by being online
instead of old door-to-door marketing techniques. By using some of these techniques we can generate more
sales, build a loyal following and create new business opportunities.

Digital marketing channels are an important part of a strong online marketing plan. Developing a buyer
persona, defining your target market, and creating content that appeals to them is the best method to improve
sales, regardless of your budget or company size. Several well-known kinds of internet marketing will
provide a positive return on investment.

There will be less investment involved when we do marketing on digital channels. We can reach the n number
of audience with just one click with the help of email marketing. When we use digital channels, it will save
a lot of time and effort of traveling. 700M plus people in India are using the internet for their daily things.
So, we can target them and convert them by using affiliate marketing, Google ad sense, Email marketing,
SEO optimization and by promoting our videos and reviews. Listed below are the most common ways to
market your business online.

Introduction
The first step is to figure out who your target market is. There are various ways to reach a certain audience,
and it's crucial to understand your market's demographics. It's important to understand your demographics if
you want to be successful. To select the most effective plan, consider your company's target audience. You
can also hire a marketing expert to assist you in developing a more innovative strategy. The purpose of web
marketing is to attract a big number of customers.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

It's time to establish a strategy once you've identified your target audience. It's difficult to know which
strategies will produce the best outcomes if you don't have a clear aim in mind. If you want to boost your
sales, for example, you can employ email marketing and social media. E-mail marketing will be your finest
alternative for generating leads on Facebook. Similarly, video marketing can help you increase click-through
rates.

Another important aspect of success is developing a marketing strategy. You can adopt the proper plan if you
are confident in your talents and know what you're doing. Remember that success is not easy, and if you're
doubtful, you should seek help. You'll be glad you took the time to do so! When you're ready to start growing
your business, there's no need to spend hours researching and applying various web marketing tactics.

You should be aware of your target market and select the most appropriate strategy for your company. You
can also mix a range of web marketing methods depending on your objectives. You can employ display
advertising, for example, to attract the attention of your target audience. This might assist you in reaching
out to a large number of potential clients and increasing sales. Display advertising necessitates a more in-
depth understanding of your target market. As a result, you should concentrate your efforts on expanding
your clientele.

One of the most crucial aspects of establishing an internet presence is devising a marketing strategy. You
will be able to contact millions of people as a result of this. Web marketing methods will assist you to reach
your target audience, whether you're targeting a local or global audience. These tactics will help you boost
the visibility and ROI of your website. However, it's critical to comprehend the significance of backlinks in
your SEO approach. A backlink will increase the amount of traffic to your site and help it earn credibility.

You must have a plan for your internet business, just like you would for any other form of marketing
approach. It's critical to have a marketing strategy for your website, and you should build one that will help
you achieve your objectives. The most effective online marketing strategies will focus on your target market
and your desired goals. The greater the number of individuals you can reach, the more successful you will
be. More clients and earnings will result as a result of this.

A website, blog, and social media should all be part of a web marketing strategy. Your online marketing
approach must include the creation of a website. Customers will flock to a well-designed website. Web
marketing methods will help you expand whether you're targeting local or global customers. Google, Yahoo,
and Facebook are the most popular platforms for internet enterprises. These services may be found on the

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

Internet, and you can begin a relationship with them through your website. (contentcopywriting.org,
2022)

Objectives
Our objective is to implement marketing methods can aid in the development of internet presence, brand
awareness, and reputation.

Building an online presence takes time and work, but it will pay off in the long run with greater sales and
brand exposure in your industry.

So, it is a time-consuming process we have to work patiently for some months to see better results.
(contentcopywriting.org, 2022)

Literature Review

According to Mariam H. Ismail, Mohamed Khater, Mohamed Zaki, there is still a wide gap between
managers' intentions and the realization of successful digital business transformations. This article aims to
help managers through the implementation of their firms' digital transformation strategies. It also synthesizes
findings regarding the context, content and process of digital business transformation. (cambridge, 2022)

According to Nils Urbach, Paul Drews1 , Jeanne Ross, the impact on business and society is even greater
as a result of emerging technologies such as social media, big data and the internet of things. (Anon., 2022)

According to MIS Quarterly, Over the last decade, the business infrastructure has become digital with
increased interconnections among products, processes, and services. We argue that the time is right to rethink
the role of IT strategy from that of a functional-level strategy to one that reflects a fusion between IT and
business strategy. (core.ac.uk, 2022)

According to AIS Electronic Library, Uber, Turo, and Street line have formed business logics that cannot
be understood with existing types. 14 new digital business model types must be added to existing collections.
We identified and formalized new business model configurations by analysing startups in the U.S. mobility
sector.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

According to McKinsey, digital should be seen less as a thing and more of a way of doing things. Business
leaders must have a common understanding of exactly what digital means to them. Creating value at the new
frontiers of the business world and building foundational capabilities are key. (mckinsey, 2022)

Research and Methodology

Our research and implementation will be focusing on creating a digital strategy to build our strong online
presence. We will follow below-listed strategies to increase our customer base and Strong Online Presence.

1. Build an Email List:

• Creating and growing an email list is one of the most effective strategies to increase your internet
visibility.

• You can communicate with current and future customers on a daily, weekly, or monthly basis using
an email list.

2. SEO Optimisation:

• With Google's algorithms changing on a daily basis, search engine optimization (SEO) is one of
the most effective ways to increase your online visibility. We have to create Google My Business
account and use keyword planner if wants to show up on Google.
• Optimizing SEO is the first step to appearing online when people are searching. On-site SEO and
off-site SEO are the two types of search engine optimization.
• It's all about the content when it comes to on-site SEO. You should conduct keyword research,
include internal and external links, and generate instructive content that is likely to match the
search queries of your target audience.
• With off-site SEO, you'll focus on the more technical aspects of the process. For example, make
sure your site is properly set up, has simple URL structuring, and loads rapidly. Off-site SEO also
entails establishing trust through backlinks.

3. Create value:

• Providing instructive, free content on the internet is one approach to add value. This will not only
benefit your clients, but it will also help you boost your web profile.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

• Giving advice is another method to add value to your website. Guest posting, reacting to comments,
or participating in a podcast are all options. You should be answering your clients' questions wherever
they are.

4. Be Active Online:

You must be active online to appear online. This involves posting on your owned properties, such as your
website and social media pages, on a regular basis. Also, you have to engage your customer on social media.

5. Analyse your results:

• To test your results, first decide on the metrics you'll use. You might use Google to track your search
engine results if you're working on SEO.
• If you're creating an email list, on the other hand, you might keep track of the number of subscribers
as well as your open and click-through rates.

6. Adopt new forums:

• Be an early adopter of new social media or popular websites.

• Being an early adopter has numerous advantages.
• To begin with, there is less competition if you are an early adopter.
• Second, the majority of these websites are free to use and have significant levels of involvement.
• Make sure you're always "in the know" if you want to be an early adopter.
• Read the latest industry news and look into new, up-and-coming websites.

7. Have a social media presence:

In today's world, being on social media is a must. Indeed, with 3.2 billion people using social media globally
in 2019, social media is an important tool for contacting your target audience on their preferred channels.

8. Make a website:

• You must have an online presence.

• Aside from social media, your website is one of the first places people will go to learn more about
your brand.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

• Colours, typefaces, text, video, and photos can all be used to showcase your brand on your
website.
• You'll appeal to the pain areas of your buyer persona and provide a solution to their problem.

9. Produce content:

• The more stuff you create, the more chances you'll have to appear online.
• It's all about showing up in search engines, on social media, and on sites like YouTube to have
an online presence.
• Plan where you want to appear online before you start creating material.
• Do you wish to use Facebook, Instagram, YouTube, Twitter, Pinterest, Etsy, Poshmark,
Goodreads, or Amazon to promote your business?

10. Personify your brand:

• Creating an online presence is similar to creating a brand.

• Many businesses employ personification as a strategy for establishing a brand.
• When they first started in 2012, The Skimm, a daily newsletter, represented their brand.
• The Skimm Girl is a persona established by the founders.
• This was how they embodied their brand.
• They were familiar with her likes and dislikes, as well as her age, occupation, financial condition,
and sense of humour.

11. Experiment with online advertising:

• Internet advertising is a quicker way to establish an online presence.

• You'll improve brand awareness and increase your online visibility if your ad appears in the top
search results.
• Search engines such as Google, Yahoo, and Bing allow you to advertise. You could also check
into social media advertising. The advertising choices on Facebook, Instagram, and YouTube are
well-known.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

12. Research influencer marketing:

• It's critical to engage with the most prominent personalities in your niche if you want to stay active
in your community.
• If you offer beauty products, for example, you might look into beauty influencers on YouTube
and Instagram.
• Before buying a product, many people look to influencers for honest reviews and marketing.

13. Be competitive:

• Remember to remain competitive when establishing an internet presence.

• Examine what your competitors are doing and consider whether or not this is a viable approach
for your company.
• You might also look at what your competitors are missing. Is there a void that they haven't filled?
What information do your customers need that your competitors don't have? Competitor research
should provide you with content and strategy ideas.
• If you don't know what your competitors are doing, you won't be able to compete with them or
one-up them.

14. Develop relationships:

• Building relationships with people in your business is a crucial part of establishing your internet
presence.
• If you have a relationship with bloggers or podcasters in your field, for example, they may include
you in their work.
• Perhaps they'll invite you to contribute a guest piece or join their podcast.

15. Show up where your audience is:

• To be seen online, you must first determine who your target audience is.
• If your target audience is on Instagram but not on Twitter, you shouldn't focus all of your efforts
there. On the contrary, Instagram should be the focal point of your content and promotion plan.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

16. Automate your process:

• Automate some of your operations to guarantee the system functions smoothly.

• For example, you may schedule your content to go live on your CMS and social media.
• You may also prepare your email marketing newsletters ahead of time and set up automatic email
sign-up buttons on your website.

Data synthesis and Qualitative analysis on Digital Transformation and

Benefits of Online Presence
Digital transformation is a relatively new notion that has gained traction among researchers and practitioners
in recent years. In this age of constant change, we are witnessing a true revolution brought about by
organizations. To completely grasp the concept of digital transformation, it is necessary first to define and
distinguish the terms digitization, digitalization, and digital transformation.

Digital transformation spending worldwide, In Trillion USD, 2017-2025

3.00 2.80

2.50 2.40
2.10
2.00 1.80
1.50
1.50 1.31
1.18
0.96 1
1.00

0.50

0.00
2017 2018 2019 2020 2021* 2022* 2023* 2024* 2025*

(statista, 2022)
In 2022, spending on digital transformation (DX) is projected to reach 1.8 trillion U.S. dollars. By 2025,
global digital transformation spending is forecast to reach 2.8 trillion U.S. dollars.

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

Benefits of social media marketing, In Percentage, worldwide 2021

100
88
90
79
80
69
70
61 60
60 56
50
50

40

30

20

10

0
Increased Increased Generated Developed Improved sales Provided Grew business
exposure traffic leads loyal fans marketplace partnerships
insight

(Social Media Examiner, 2021)

E-commerce company’s strategies to increase online sales in percentage, Italy 2020

45 40
40
35 33
30 27
25 21
19 19 18
20
14
15 11
10
5
3
0

(Casaleggio Associati, 2020)

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 International Journal of Scientific Research in Engineering and Management (IJSREM)
Volume: 06 Issue: 10 | October - 2022 Impact Factor: 7.185 ISSN: 2582-3930

Conclusion
• A profitable business thrives on increasing engagement. Throughout this state of transition, it is
critical for businesses to connect with customers and stay viable. Many consumers are becoming
increasingly familiarised to trying to find what they want available on the internet in the last decade
or so.
• Establishing an effective existence is not only beneficial to the growth of a small business—it is
totally necessary. By starting a blog, updating your website, and getting involved in social media,
you'll be able to target the
o right audience. You'll also gain customer loyalty and be able to advertise more effectively.
The best part is that you'll always be able to improve in every one of these areas.
• It is an instrument that could be used to reach out to a wider audience and promote products. However,
sustaining with the ever-changing SEO rules can be challenging. As a result, the greatest part you can
do is to be good at adapting and create a sustainable Digital Existence. Seek to facilitate a positive
customer experience, and the rest will fall into place.
(hubspot, 2022)

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