Chapter III
Chapter III
Analysis
Six Steps in Decision Making
1. Clearly define the problem at hand.
2. List the possible alternatives.
3. Identify the possible outcomes or states of nature
4. List the payoff (typically profit) of each combination of alternatives
and outcomes.
5. Select one of the mathematical decision theory models.
6. Apply the model and make your decision
Types of Decision-Making Environments
The types of decisions people make depend on how much
knowledge or information they have
about the situation. There are three decision-making
environments:
1. Decision making under certainty
2. Decision making under uncertainty
3. Decision making under risk
TYPE 1: Decision Making Under Certainty
In the environment of decision making under
certainty, decision makers know with certainty the
consequence of every alternative or decision choice.
Naturally, they will choose the alternative that will
maximize their well-being or will result in the best
outcome.
TYPE 2: Decision Making Under Uncertainty
STOCKS 70 -13
MUTUAL FUNDS 53 -5
BONDS 20 20
PROBABILITY 0.4 0.6
We first draw a decision node with branches coming out of the decision node representing decision
alternatives
Next we draw the chance node or outcome node with respective states of nature or outcomes
Product A will cost ₱ 300 to develop and there’s 60% a chance it will generate
₱ 700 and 40% chance that it will loose ₱ 100.
Product B cost ₱ 500 to develop, but has a 70% chance of earning ₱ 900 for the
firm and a 30% chance of losing ₱ 200.
What is the expected monetary value of the two products? Which should your
firm invest in?
References
▪ David, A., Sweeney, D., Williams, T., Wisniewski, M. (2014). An Introduction to Management
Science. Quantitative Approaches to Decision Making.
▪ Render, B., Stair, R., Hanna, M., (2011). Quantitative Analysis in Management