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    Airbnb Tyrus Writing An Illustration Brief

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    ivansanttus0001

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Airbnb Tyrus Writing An Illustration Brief

    Uploaded by

    ivansanttus0001
    1 views5 pages

    Original Title

    Airbnb-Tyrus-Writing-an-Illustration-Brief

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1 views5 pages

    Airbnb Tyrus Writing An Illustration Brief

    Uploaded by

    ivansanttus0001

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Template:

    Writing an
    Illustration Brief
    DELETE THIS PAGE

    If you’re starting a project, but haven’t received a brief, now’s the time
    to take matters into your own hands!

    This template, which accompanies both our Deep Dive and Warm Up
    exercises, will help you compile all relevant project details into a single,
    organized brief, so that everyone involved is aligned from kick-off to
    final creative review. Use our Email Templates to gather any informa-
    tion that may have been missing from initial communication with your
    client. You’ll also find a few prompts below (in italics) to further inform
    your follow-up conversations.

    This template came from Tyrus, a free digital toolkit from Airbnb Design.
    To learn about Tyrus and find more downloadable templates, visit tyrus.design.
    Feel free to edit this template and utilize it for your own purposes. :Belo: Tyrus
    [Add project title here]
    STAKEHOLDERS DEADLINE

    Project requester: [Add name here] [MM.DD.YY]


    Final approver: [Add name here]
    Producer / PM: [Add name here]
    [Add any other names involved in the feedback
    process here.]

    PROJECT BACKGROUND

    What’s the problem being solved?


    [Add any relevant details about larger project goals and details.]

    What are the illustration needs?


    [Add any relevant details about the illustration(s) themselves.]

    What is the associated copy?


    [Add any final or in-progress copy.]

    BRAND

    Does your company have a brand book or any documentation on the use of space, color, texture, and
    tone of voice? If so, please include a link below. If not, let’s talk more about your preferences, and the
    ways I can draw on my own personal style to strengthen the overall vision of the project.

    [Add a link to any existing brand guidelines here.]


    GENERAL MOODBOARD

    Seeing what inspires you will help me craft a well-informed approach to the
    illustration(s) I’ll eventually create. Please include any photos, art, design
    references, or color swatches that reflect the look and feel of the work you’d
    like to see.

    Place images here


    ILLUSTRATION MOODBOARD

    For further reference, please include any examples of illustrations from my


    portfolio that reflect the look and feel of the work you’d like to see.
    What about these illustrations stand out to you as relevant to the current
    project? (Color, composition, etc.)

    Place images here


    SPECS AND PLACEMENT

    This will help me get a better sense of where my artwork will appear, and what
    specifications it will need to fit to work in those contexts. Please include any
    wireframes, mocks, flows, or screenshots—any and all supporting material is
    helpful!

    • What are the specs of this illustration?

    What is the width and height of the illustration(s)?


    What should the resolution be? Is the sizing locked?

    • Context

    Will this illustration appear in a digital or physical form?


    Where will it be shown or seen?

    • Constraints

    Will this illustration live by itself or will there be other design elements
    appearing alongside it? (Is there text on top? Will it be cut off in any way
    by the design of a page?, etc.)

    • Devices

    On what devices will the illustration appear? If digital, will it need to be


    optimized for multiple sizes?

    • File Format

    What is the final output you’ll need?


    JPEG, PNG, SVG, other?

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