CH3 - Coordination
CH3 - Coordination
Coordination 3
CHAPTER
Henry Fayol: "To coordinate means to 1unite and correlate all actívities .
Pearce & Robinson: "Coordination is the integration of activities of
individuals and units into a concerted effort that works towards a common
aim."
Introduction On the basis of these definitions, we can state the basic features of coordination, thus:
CHAPTEROUTLINE
1. Deliberate action: Coordination refers to deliberate blending of organisational
Coordination isthe integration of several activities to achieve unity of action. It is achieved by conscious managerial
" Introduction
Coordination vs.
orderly hole to achieve the goals of an
Itis the unification and synchronizationnof
Ipartszinattioon.an
organi
action. It does not happen by chance, but by choice.
2. Group effort: Coordination involves the orderly arrangement of group
cooperation of group members so as to offer unity of the efforts efforts.
It seeks to strike a fine balance between efforts, resources, and organisational
Need for and
significance of
pursuing common goals. Coordination,actionfact,whilise
in
essence of managerial work. It is a way of
goals. The effort, finally, must lead to productive outcomes. All people must
row the boat at the same time in order to reach the destination quickly.
coordination a fine balance between effort put in
departmental activities, organisational resourcesby stpeople,
riking Coordination lays emphasis on unity of effort and unity of action. It compels
everyone to remain focused on the enterprise as a whole instead of narrow
" Principles of
coordination and overall company goals in order to deliver resulte sectional goals.
Coordination within a timeframe (Figure 3.1). 3. Continuous activity: Coordination is not a one-shot deal. It is a never-ending
procesS Departusental Organisational process of ensuring the achievement of objectives. At each and every stage,
Techniques of
Group efforts activihes Tesaurtes Company
goals managers need to put effort on track on a daily basis in order to realize goals
within a time frame.
coordination Figure 3.1: What do you mean by Coordination2 4. Permeates all management functions: Coordination permeates the entire process
Types of of management. It is a common thread running through all the
coordination What is Coordination? management
functions (Figure 3.2).
Systems approach
to coordination In every organization, the total work is divided into
Chapter summary convenient parts. Different departmentsare creation
to process work quickly and effectively. Within each
Planning
Test questions
Skillbuilder: department, work is handled by various employees.
To deliver results according to a timeline, Controlling Organising
Where you stand managers
try to synchronize the efforts of people working
now and where in
groups in various departments on a daily basis. The
you want to be?
process by which a manager brings unity of action in
Learning exercise: an organisation is known as coordination. Leading Coordination Staffing
How to save a BOX 3.1 :DEFINING COORDINATION
sinking ship?
Case study: In Mooney and Reiley: Coordination is the
search of greener orderly arrangement of group efforts o
pastures. provide unity of action in the pursuit of a Motivating Directing
common purpose.
Communicating
Figure 3.2: Coordination is the essence of
34 management
Management Principles &
36
Applications Coordination 37
" Ifplans are not properlycOordinated, the scarce resources are putto
use. The effort proves wasteful and unproductive.
" In organising work, managers must see that no activity remains
ineffective concepts. Even when cooperation existe ifthere is no proper coordination,
the organisation fails to deliver goods required in time.
People should also not work at cross purposes. unassigned Need for coordination "{NEP)
In staffing, managers must ensure the availability of competent
to handle assigned duties. The organisation should not suffer people The need for coordinatioA arises whenever and wherever, a group of persons wOrk
inadequate or excess staff. because of together to achieve common objective. Coordination is the basic cementing forçe in
In directing organisational activities, managers must synchronise the effo an organisation. The need for coordination mainly arises because of the following
of subordinates and motivate and lead them through adequate rewards disintegrating forces:
The organisation must see that all communications--inward. ) Increase i stze and conplexity of operations: Growth in the number and
horizontal etc.--aim at one thing and help employees remain focused
overall goals.
downward, \complekity of activities is a major factor requiring coordination. In a large
srganisation, a large number of people process the work at various levels.
These people may work at cross purposes, if their efforts and activities are not
In controlling organisational activities, managers must see that activitiee properly coordinated. Size brings about the problems of communication as
are on the right path, doing right things, at the right time and in the right well. It may be difficult to communicate the policies, orders and managerial
manner. actions on a face-to-face basis. Personal contact is, rather, impossible and
Thus, coordination transcends all managerial functions. That is, why, writers like formal methods of coordination become essential. If the operations of an
Koontz,Terry called coordination as the "quintessence of management." organisation are multiple, complex and diversified, the need of coordination
isfelt everyvhere.
Coordination vs. Cooperation (ii) \Spegtalisation Usually, in an organisation, work is divided along functional
Tines. Thus, we have specialists taking care of manufacturing, financing,
Cooperation is voluntary in nature. It refers to the willingness of people to help personnel, marketing functions. Over a period of time, these specialists
each other. Coordination,on the other hand, is a deliberate effort of a manager to develop'tunnel visions' (inability to look beyond their own narrowand
speciality).
thereby,
put things in order and achieve common objectives. The chief distinctions between They are more interested in developing their own departments
increase their sphere of influence, in the organisation. For example, production
these concepts are summnarised hereunder: executives might be more interested in producing high-quality, high-priced
(i) Status: Coordination is a necessary function ofmanagement. It is actually, the items. In the words of Stoner and Freeman, "Without coordination, people
epitome of all management functions. It is vital to carry out all the managerial and departmentS would lose sight of their roles, within the organisation. They
functions successfully. Cooperation, on the other hand, does not enjoy the wouldpursue their own special interests, often, at the expense of organisational
status of a function of management. Cooperation is more of an attitude of an goals,"
individual and group than anything else. Cooperation, however, is essential
for successful coordination. (iii) Clash of interests: People join an organisation to fulfil their personal
goBs, i.e., their physiological (food, shelter, clothing, entertainment) and
(i) Deliberate: Coordination is the deliberate and intentional effortofthemanager. psychological (economic security, recognition for good work, freedom to
Cooperation, on the other hand, is voluntary. Management can function, even do work independently, etc.) needs. Often individuals fail to appreciate how
without cooperation, but cannot function without coordination. Coordination the achievement of organisational goals will satisfy their own goals. The
therefore, is acontrived process, whereas, cooperation is voluntary and natural environment in the organisation, organisational rules and regulations may
the
process. also frustrate their attempts to realise their personal goals. As a result,
(iii) Nature ofwork: The nature of work in every organisationis such thattit
i needs are forced to pursue their narrowpersonalinterestssacrificing organisational
avoid
to be divided, and then integrated. Coordination of all independent activities interests. They tend to Work at cross purposes. Coordination helps to
can bring
conflict between individual and organisational goals. Managers developing
is utmost essential. Coooperation does not arise out of any limitations of
about harmony between individual and organisational goals by
Structure and organisation. Tt is reauired all the time. The individuals learn incentive schemes.
to cooperate with each other even though their activities are least related. a closer contact with subordinates, by evolving attractive achieve their
(iv) Broad: Cooperation is necessary for coordination. But coordination is recognising good work and by explaining how subordinates can
goals, by achieving organisational goals.
own personal
necessary for an organisation. Coordination, therefore, is broader of these two
38 Management Principles & Applicatior
Coordinatian 39
attitudes and working style: According to Lawrence and
(iv) Difjérenceincoordination,
the needfor t
,basically, Lorsch,
arises owing tothe di fferences;sin attitudes
and different working styles of people in an organisation. Every
l2Amproves human relations: Coordination brings unity of action and direction.
has his own way of dealing with problems. The specific orientation
particular goals might be different. To sales people, product
inditovwards
idual Members begin to work in an orderly manner, appreciating the work put in
by others. They understand and adjust with each other by developing mutual
take precedence over product quality. Accountants may see cost
most imnportant to the organisation's success, while marketing
variety mayas
control,
trust, cooperation and understanding. They move closer to each other: n
shor, it improves human relations.
may regard product.design as most essential. Further, there are managers 3. áter-departmental harmony: According to Fayol, where activities are wel
in time orientation of people. For example, production
more concerned with problems that have to be solved
differences
manager may be
coordinated, each department works in harmmony with the rest. Production.
knows its target; maintenance keeps equipment and tools in good order;
immediately.
ike the members of a research and development team, may be pre-occuni
with problems that will take years to solve. Again, there may be differences
Others, Finance procures necessary funds; Security sees to the protection of goods
and service personnel and all these activities are carried out in a smooth
in formality of structure. Each type of unit in the organisation may hav and systematic manner. Coordination, thus, creates a harmonious balance
different methods and standards for evaluating progress, towards objectives between departments, persons and facilities. This, in turn, helps in meeting
and for rewarding employees. In a production department, for example. the goáls efficiently and effectively.
standards may be quite clearly defined in terms of cost, quality and schedule Key to other functions: The importance of coordination largely lies in the fact
and a control system may exist for precise measurement of these criterione that it is the key to other functions of management like planning, organising,
In the personnel department, however, standards of performance may be staffing, directing and controlling. The different elements ofa plan, the various
quite broadly defined, such as 'upgrading the skills of field personnel'!. parts of an organisation and phases of a controlling operation must all be
coordinated. Coordinating makes planning more purposeful, organisation
Thus, the Capacity, talent and speed of people differ widely. It is, therefore. more well-knit, and control more regulative and effective.
essenti to reconcile differences in approach, timing and effort of various
deparments, with a view to secure unity of action. Principles of Coordination
(v) Independence of units: When a department depends on the activities of other
departments (or units) to carry its own activity, units are said to be inter The various principles of coordination, according to Mary Parker Follet, may be
dependent. In an organisation, various units depend upon one another for listed thus:
their successful functioning. In a restaurant, for example, the waiters, cooks, (i) Priciple of direct contact: In the first principle, Mary Parker Follet states
supervisors and cashiers are independent. To serve the customers, each must that coordination can be achieved by direct contact among the responsible
make his own contribution, in an orderly manner. The chef must cook the people concerned. She believes that coordination can be easily obtained
meal, the waiters must serve the items, and the supervisors must greet the bydirect interpersonal relationships and direct personal communications.
visitors in a systematic manner. All must move in unison, so that customers Such personal contacts bring about agreement on methods, actions, and
are satisfied. The need for coordination increases with an ultimate achievement of objectives. Direct contacts also help wither away
increase in the
interdependence between organisational units. the controversies and misunderstandings. It is based on the principle, that
coordination better achieved through understanding, not by force, order
Significance of Coordination and coefcion.
(iü)) Eary stage: Coordination should start from the very beginning of planning
Coordination is the epitome of managenment. It is
important to the success Ol y process. At the time of policy formulation and objective setting, coordination
enterprise. Ithelps an organisation in the following ways: can be sought from organisational participants. Obviously, when members
1. Ingeases efficiency: are involved in goal-setting, coordination problem is ninety per cent solved.
together. The human Coordination
as well as
pulls all the functions and activites
non-human resources are utilised in a rig It is because participative goal-setting enables agreement and commitment
manner. Activities follow a specific direction. Waste motions, overlapping ad to organisationalgoals and there is no question of conflict and incongruence
duplication of efforts, misuse of resources of goals of individuals and organisations. Coordination, if not initiated in the
enables an organisation to use its resourcesare. thus. prevented. Coordinatio
in an optimun way. The early stages of planning and policy formulation, becomes difficultto exercise
flow through productive resou in the later stages of execution of plans.
channels,
quantity of output. Efficiency paving the way for required,quality and
is, thus, improved. (iii) Reciprocalrelationship: As the third principle, Mary Follet states, that all factors
in asituation are reciprocally related. In other words, all the parts influence
and are influenced by other parts. For example,when Aworks with B and
Management Principles &
40
Applications Coordination 41
" Avariety of
techniques are pressed into service by managers
Appiin cationg Coordination 45
blend organisationallactivities--such as sound planning, simple order to an entire industry when he founded Burton Snow boards. Annie Withey poured her
structure, effective communication, sound leadership and
special coordinators. appoieorgnanitmsentationof husiness and marketing knowledge into her two famous business ventures: Smart
food and Annie's Home grown. Both products were the result of her passion for
healthful foods made from organic ingredients. As you enter the workforce, you may
Test Questions have ng idea where your career path will lead. You may be asking yourself, "How
uillI fit in?","Where will I live?", "How much willI earn?","Where will my bu_iness
1. Define coordination. Explain the important features of coordination and personal careers evolve as the world continuous to change at such a fast pace?"
Tf vou are feeling nervous because you don't know the answers to these.questions
2. What is coordination? Briefly state the principles and techniguesa vet, relax. A career is a journey, not a single destination. You may have one type
coordination. of career or several. It is likely you will work for several organisations, or you may
3 Briefly,outline the different types of coordination that exist in an organisation nunóne or more businesses of your own. As you ask yourself what you want to do
4. Write short notes on: anä' where you want to be, take a few minutes toput your thoughts in black and
white -carefullyassessing your strengths and weaknesses. (Adapted from Bateman
(i) Coordination vs. Cooperation and Snell, Management)
(i) Principles of Coordination
(ii) Techniques of Coordination Learning exercise: How to save a sinking ship?
(iv) Systems approach to Coordination
5. Explain how coordination helps to increase the
The Scenario NEP
effectiveness of management.
6. "Management involves coordination and integration of all Kishore, is the foDder of a chain of Retail stores-Mega Stores-- all over India.
resources, to
acçomplish specific results". Explain. Mega Stores offered a wide variety of items including groceries, fruits, fashion items,
clothes, electronics, etc.-under one roof at an economical rate. The stores were
7/Coordination is the very essence ofmanagement'. Do you agree? Give reasons. fairly big, brightly lit and attractively designed. The response from customers was
8. 'Coordination is the outcome of
information and cooperation'. Discuss. excellent, compelling the founder to expand recklessly-borrowing left and right
from Banks and Financial Institutions. The initial craze subsided after a while.
Skill Builder: Where you stand now and The profits were quite healthy but the servicing of debt was becoming increasingly
to be? where you want tough and impossible to manage. The losses kept on mounting up, forcing the
Founder to have a rethink about the entire business plan in recent times. They're
Your Job and Your losing money, and Tom's not sure how much longer they can keep the doors open.
Passion-You Can Pursue Both!
Your task
The 21st century offers many
challenges to every one of us, As more firms go
global, as more economies interconnect.
to communication, we and as the Web blasts away Offer a revival plan for the founder of Mega Stores, outlining the steps to be
become boundaries
means that the organizations youmore informed citizens. This taken
and specialized knowledge such work for will require you to interconnectedness
develop both genela
as speaking multiple Case Study: In Search of Greener Pastures
software applications, or
have to develop general understanding details of financial
languages, using Youvàrnowill
and thrive in a management transactions.
skills to foster your ability be self-reliant Rohit joined ABCLid., a heavy engineering unit, having aturnover of about Rs. 20
both types of changing
to
market-place.
the causes or knowledge, you may be able to
And here's the As you
exciting part: expertise
build Crores, in the junior management cadre as a direct recruit. During his tenure with
integrate
activities you care most about. OI, your with the company, Rohit proved to be a dedicated and sincere worker which earned him
you to a new passion. growing
your career adventure may
lead quick promotionsinthe organisation. Hehadmade a mark in whicheverdepartment
he had worked and his departmental heads were happy with his work. After serving
Formerpresi
their dents
management George H. W. Bush and Bill Clinton are l
well knownfor combining
the company for a period of ten years, Rohit felt that there was no scope for further
around
with
skills--running country-with
the world. Together
they
a
their passion for helping people Improvement in his positionand started applying forbetter jobs commensuratewith
his experience. He finally succeeded in gettingajob but his newemployer wanted
HIV/AIDS, and others in need.have raised funds to assist victims, those
Jake Burton disaster
turmed his love of snow sports
into nim to join within one month. To this, Rohit pleaded inability. as he was requiredto
Management Principles &
46 Applications
companyrles, Howeven
give hree month's notice to his preSent employer, as per and try to redues
he said he would discuss the matter with the personnel manager r
the period to one m
month by payingtwO month's salary in lieu of theerequirednotice.
presentemployer andrequested
Rohit accordingly, submitted his resignation to the personnelmanagerforrelievin
him:departmental
the headto recommendhis case tothe
atter one month. The departmental head, said that he would discuss the matter
him. However, the latter
with the personnel manager and try his best to help turned
down Rohit's request stating that the rules require him to give three month's noti
and that the alternative suggested by Rohit was not acceptable.
When Rohit learnt about the personnel manager's response, he approached his
prospective employer to explain his difficulty, which was beyond his control, and
requested them toextend his joining period to three months. This was acceptedby
them, as a special case.
The dep¡rtmental head took up Rohit's case withthe management and suggested
that /n future, the officers who resigned may be permitted to give one month's
noti e and two months salary in lie ofa furthertwo month's notice, if required,
SOas to ensure against any unnecessary delay in the work of the department, But
the management refused to accept this proposal,stating clearly that the company's
policy cannot be changed.
Questions
1. Did the management take a correct decision in Rohit's case under the
circumstances?
2. What steps should the departmental head take to ensure that officers who
resign do not adopt an indifferent attitude towards their work during the
three month's notice period?
3. If you were in the position of the management, how would you have handled
the situation ?