EGB

Green behavior, encompassing actions undertaken by individuals to minimize their environmental
impact, constitutes a critical aspect of promoting sustainability. This review of related literature
examines the multifaceted factors that influence individuals' decisions to engage in environmentally
friendly practices. The review delves into the motivations underlying green behavior, explores the
barriers individuals encounter, and analyzes the strategies that can effectively encourage more
sustainable choices. By gaining a comprehensive understanding of the complexities of green behavior,
we can identify opportunities to promote a more sustainable future.
Understanding the motivations behind green behavior is paramount for promoting sustainable
practices. Individuals' values and attitudes towards the environment significantly influence their
engagement in green behavior, both in professional and personal contexts. Research suggests that
personality traits also play a role, with individuals exhibiting high levels of Honesty-Humility being less
likely to engage in environmentally harmful behaviors, while those scoring high in Openness to
Experience and Extroversion are more likely to engage in beneficial green behaviors, such as advocating
for robust pollution prevention programs. Conversely, individuals with a strong emphasis on economic
values are less inclined to participate in beneficial green behaviors and more likely to engage in
environmentally detrimental actions. These individual-level factors underscore the importance of
developing targeted strategies that resonate with diverse values and personality types.
Public concern for environmental protection has significantly increased, making individuals'
environmental knowledge and attitudes key factors in shaping sustainable economic development.
Moreover, considering the substantial energy consumption associated with domestic and personal
transportation, fostering pro-environmental habits among citizens is crucial for mitigating greenhouse
gas emissions. Promoting individual actions, such as utilizing public transportation, cycling, or walking, as
well as reducing energy consumption in domestic settings, can collectively contribute to positive
environmental outcomes. Motivation, therefore, emerges as a critical factor in initiating and sustaining
green behavior. Understanding these motivations can help us design effective interventions that
encourage individuals to embrace sustainable practices.
While individual factors are crucial, organizational initiatives also play a significant role in promoting
green behavior. Organizations are inextricably linked to climate change, both as contributors and
potential agents of change. There is a growing body of research exploring the micro- and macro-level
factors that influence employee green behavior. At the individual level, the literature emphasizes the
significance of personal values and self-concordance in shaping environmental attitudes and actions.
Conversely, at the organizational level, recent research highlights the importance of environmental
dynamic capabilities, leadership, and human resource management practices, such as training and
development programs, in fostering a culture of sustainability. However, the interplay between these
micro- and macro-level factors suggests that organizational initiatives do not operate in isolation but are
contingent upon the environmentalism of individual employees. This underscores the need for a
dynamic systems perspective when investigating employee green behavior in organizational contexts.
Empirical research provides valuable insights into the effectiveness of different strategies for promoting
green behavior. With the rise of environmentally friendly practices in businesses, the banking industry
has also started adopting green behaviors. Research investigating how motivation and green behaviors
influence the environmental performance of bank employees found that both extrinsic and intrinsic
motivations have a positive impact on employee environmental performance. Additionally, task-related
green behaviors were found to have a positive mediating effect. However, the study did not find support
for the impact of voluntary green behaviors on employee environmental performance, nor did it find a
mediating effect in this case. These findings offer new insights into how motivational factors and
behaviors influence the environmental performance of banking sector employees. This study can assist
policymakers in creating effective strategies to reward employees, leading to improved performance.
The empirical evidence from this study highlights the importance of understanding employees'
motivational needs and how they influence green behaviors, ultimately impacting employee
environmental performance.
(3rd) The study of green behavior, encompassing actions undertaken by individuals to minimize their
environmental impact, has gained significant attention within the fields of environmental psychology
and organizational behavior. Green behavior, often categorized as pro-social behavior, plays a crucial
role in promoting sustainability and mitigating the adverse effects of environmental degradation. While
research has extensively explored the factors influencing green behavior, including individual values,
attitudes, and organizational initiatives, a deeper understanding of the relationship between green
behavior and employee well-being (EWB) is crucial for fostering a more sustainable and fulfilling work
environment.
Existing research suggests that green behavior contributes to both organizational and individual well-
being. At the organizational level, green behavior reduces resource consumption, improves
environmental performance, and fosters a culture of sustainability. At the individual level, green
behavior can enhance job satisfaction, promote task rewards, and positively impact employees'
professional, physical, and mental health. This aligns with the concept of mutual benefit behavior in
social exchange theory, where individuals experience a sense of efficacy and meaning when their actions
contribute to positive change.
Furthermore, studies indicate that green behavior can positively influence self-esteem, a key indicator of
well-being. Employees who engage in green behavior and perceive their actions as valuable and
recognized by their organization experience a greater sense of self-worth and well-being. This highlights
the importance of organizational support for employee environmental efforts in fostering a positive
impact on EWB.
Promoting green behavior requires a multifaceted approach that considers individual values, attitudes,
knowledge, and motivational factors, as well as organizational initiatives and policies. Understanding the
interplay between these factors is crucial for developing effective strategies to promote sustainable
practices and achieve long-term environmental goals. By fostering a culture of environmental awareness
and responsibility through education, motivational initiatives, and supportive organizational structures,
we can collectively contribute to a more sustainable future.

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Green behavior, encompassing actions undertaken by individuals to minimize their environmental

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