EVALUATE:

Up to now,Btaskee has offered 12 services divided into 6 Main Services to

meet the everyday needs of customers, emphasizing convenience and quality.
1. Home Cleaning Services:
- Cleaning-on demand: includes basic house cleaning :dusting,
vacuuming, mopping,tidying up,washing dishes,dumping trash,… and other
house cleaning activities
 Reliable scheduling
 Standardized cleaning procedures

- Deep Cleaning: includes basic house cleaning (cleaning, sweeping,

mopping, ...), cleaning smallest details in your home such as ceilings, glasses,
vents, cabinets, furniture and hidden corners. All will be done by taskers
following a specialized procedure.
Requires at least 2 taskers to perform the task in comparison to the normal
Home cleaning service. There will be a team leader in charge of assigning,
evaluating and making sure the task is finished on time
 For those times when your home needs a thorough cleanse
 Suitable for large houses
 Saving time: complete a large amount of work in a short time
specialized equipments used
 Detailed cleaning checklist
 Quality assurance process

- Upholstery Service: Periodic cleaning of sofas, curtains, mattresses and

carpet
 Quick booking
 Modern cleaning machinery
 Cleaning agents have clear, guaranteed origin
 The process of chemical treatment, mold removal is in accordance with
international standards
 Transparent pricing

2. Care And Support Services

-Child Care: Support children to play, transport children to school, personal
hygiene, eating according to parents' notes and requests.
 Quickly find a professional babysitter
 Absolutely safe for your baby ( They need to go through a full rigorous
selection process and thorough background checks.)
 Timely monitoring and support (bTaskee will regularly update
information through the application, call to visit bTasker and parents
regularly)

-Elderly Care: Care for the elderly with a team of reputable and professional
experts
 Flexible and suitable for all family schedules.

 Timely detect unusual signs when the elderly get sick through easily
recognizable symptoms.-> minimize the risks
 Save time, effort and travel costs.

-Patient Care: Taking care of the patinet

 Relieve the care burdern
 ->Transparent pricing
 Improve mental health for patients
- Patients are monitored and cared

3. Advanced Utility Services

- Cleaning Supcription: (pay one time use entire month)
 Save maximum time spent on scheduling
 Flexible arrange a fixed task schedule that suits your schedule

- Laundry:
- Washing and Ironing: Btaskee taskers can wash, fold, and iron your
clothes, making your wardrobe fresh and ready to wear without the hassle.
- Special Care Items: For delicate fabrics or special garments

 Reasonable Price
 Fast Door-To-Door Delivery
 Suitable for busy people
  Suitable for customer who have a large amount of clothes to do the
laundry

- Cooking Services:
- Meal Preparation:Btaskee can prepare meals based on your dietary
preferences
- Event Catering: For planning a special occasion,Taskers can help with
catering, ensuring your event has tasty options that impress your guests.
 Saving time for people who have busy schedule
 People who don’t know how to cook but want to eat homecook
 Transparent price (You only need to pay the exact shopping fee
indicated on the receipt and service fee displayed on the app)
 Guarantee best service quality (Grocery assistants will directly select
each type of food, with good quality and deliver to you)

- Grocery Assistant : Btaskee’s Grocery Assistant can handle shopping,

ensuring you get quality products while you focus on other tasks.
Simply by share your preferences or dietary needs, and the taskers will select
the best items for you
 Saving time
 Personalized Shopping (Just write down the items, its quantity, notes
and book service. You do not need to look for each listed item, not
being dependent on the list of goods available on the application)
 Quick booking - fast delivery(immediately 1 hour after booking, the
grocery assistant will purchase and deliver the goods to you)
 Professional assistant
 Flexible for change (If any unexpected situation arises: the need to buy
goods changes, the location of the market is out of stock, you can
communicate directly with the assistant through the free call and text
message on the app.)
- Disinfection Service
 ->Reduce virus infection risk
 ->Exterminate germs with safe and non-toxic procedure
 ->Enlisted by Vietnamese Ministry of Health as a necessary service
4. Electrical Maintenance Services
-A/C Service

-Water Heater Service

 Reduce power consumption
 Expand longevity
 ->Improves efficiency

5.Home Moving: Btaskee can make the home moving process smoother by
arranging and packing belongings
 Time-Saving
 Energy-Saving
 Clear and Resonable price
 Preserving belongings
 Work progress tracking

6.Services For Business:

- Office Cleaning

- Glass Door Cleaning

- Office Carpet Vacuuming

 For office areas from 100-900m2
 Quickly schedule appointments
 Professional cleaning team
 Creating a clean,fresh,comfortable working space
 Safeguarding the health of employees

-House Keeping: Cleaning solution for owners of hotel and homestay

systems
 Transparent Pricing
 Quick, time-saving
 Service quality (bTaskee housekeeping staff must have at least 1 year
of experience working at a 3-star hotel or higher.)
 Professional team
  Note
* Service fee can be automatically reviewed depending on the region, peak
hours, holidays

* For peak hours (before 8:00 and after 19:00) , on Saturday and Sunday, the
hourly service rate increases by 20%.

Peak hour availability issues

# Detailed evaluation of Btaskee's services:

1. Core Cleaning Services

a) Regular Home Cleaning

Strengths:
- Consistent service quality
- Well-trained staff
- Standardized cleaning procedures
- Reliable scheduling

Weaknesses:
- Limited customization options
- Peak hour availability issues
- Varying quality between providers
- Price higher than traditional services

b) Deep Cleaning
Strengths:
- Comprehensive service coverage
- Professional equipment used
- Detailed cleaning checklist
- Quality assurance process

Areas for Improvement:

- Long duration (5-6 hours)
- Higher cost might deter some customers
- Limited availability of specialized teams
- Need for better equipment standardization

2. Service Quality Analysis

a) Provider Performance
Positive Aspects:
- Trained professionals
- Background-checked staff
- Uniformed personnel
- Professional conduct

Issues:
- Inconsistency between providers
- Language barriers with some staff
- Time management variations
- Skill level differences

b) Service Standards
Strong Points:
- Standardized cleaning procedures
- Quality control measures
- Safety protocols
- Insurance coverage

Gaps:
- Need for more specialized training
- Equipment standardization
- Service customization options
- Quality monitoring system

3. Booking & Customer Experience

a) Booking Process
Advantages:
- Easy mobile app booking
- Real-time availability
- Instant pricing
- Multiple payment options

Challenges:
- Peak hour unavailability
- Last-minute booking limitations
- Cancellation policies
- Schedule flexibility

b) Customer Support
Strengths:
- Responsive support team
- Multiple contact channels
- Issue resolution process
- Feedback system

Weaknesses:
- Response time during peak hours
- Complex complaint resolution
- Language support limitations
- Follow-up process

4. Additional Services Evaluation

a) Move-in/Move-out Cleaning
Pros:
- Comprehensive service
- Experienced teams
- Detailed checklist
- Professional equipment

Cons:
- Limited availability
- Higher pricing
- Time-consuming process
- Coordination challenges

b) Post-Construction Cleaning
Strengths:
- Specialized equipment
- Trained teams
- Thorough cleaning process
- Safety measures

Areas to Improve:
- Limited service areas
- Scheduling constraints
- Price competitiveness
- Equipment availability

5. Service Enhancement Recommendations

a) Short-term Improvements
- Implement better quality monitoring
- Enhance provider training
- Improve scheduling system
- Expand service customization options

b) Long-term Development
- Introduce new service categories
- Develop specialized teams
- Invest in better equipment
- Enhance technology integration

6. Competitive Analysis of Services

a) Market Position
Strengths:
- Professional image
- Technology integration
- Quality standards
- Insurance coverage

Challenges:
- Premium pricing
- Service area limitations
- Peak hour capacity
- Provider availability

b) Service Differentiation
Positive Elements:
- Professional staff
- Quality assurance
- Mobile app convenience
- Customer support

Areas for Enhancement:

- Service customization
- Pricing flexibility
- Value-added services
- Loyalty programs

7. Customer Satisfaction Metrics

a) Service Quality
Current Status:
- Average rating: X/5
- Completion rate: X%
- Customer retention: X%
- Referral rate: X%

Improvement Areas:
- Provider consistency
- Service customization
- Time management
- Communication

b) Value Proposition
Strengths:
- Professional service
- Reliable booking
- Quality assurance
- Insurance coverage

Weaknesses:
- Premium pricing
- Service limitations
- Availability issues
- Customization options

8. Operational Efficiency
a) Service Delivery
Positive Aspects:
- Standardized procedures
- Quality control
- Professional staff
- Safety measures

Areas for Improvement:

- Resource allocation
- Time management
- Equipment standardization
- Provider training

b) Technology Integration
Strengths:
- Mobile app functionality
- Real-time booking
- Payment integration
- Service tracking

Enhancement Needs:
- AI implementation
- Automation features
- Data analytics
- Customer insights

9. Future Service Development

a) Expansion Opportunities
- New service categories
- Specialized offerings
- Premium packages
- Corporate services

b) Innovation Areas
- Smart home integration
- Eco-friendly services
- Customization options
- Value-added features#

IMPROVEMENTS:
Customer Care:
To improve Btaskee's customer care:
1. AI-Powered Chatbot: Develop an AI chatbot that
can handle common inquiries and issues 24/7,
providing instant responses for basic questions and
escalating to human agents when needed.
2. Tasker Profiles with Ratings: Introduce detailed
profiles for each tasker, including customer ratings,
reviews, and response times, allowing customers to
choose based on their preferences.
3. In-App Support Ticket System: Create a support
ticket system within the app where users can submit
issues, track progress, and receive updates on
resolutions.
4. Dedicated Hotline for Urgent Issues: Establish a
dedicated phone line for urgent issues that require
immediate attention, staffed by trained
representatives.
5. Personalized Follow-Up Calls: After a task is
completed, initiate follow-up calls to gather feedback
and address any concerns directly, ensuring a
personal touch.
6. Customer Care Knowledge Base: Develop a
comprehensive online knowledge base with articles,
video tutorials, and troubleshooting guides for
common problems.
 7. Regular Customer Surveys: Conduct quarterly
surveys to gather insights on customer satisfaction
and areas for improvement, using the data to
implement changes.
8. Live Virtual Assistance: Offer live video assistance
for complex issues, allowing customers to
demonstrate problems to customer care agents for
real-time support.
9. Reward System for Feedback: Implement a
reward system where customers receive discounts or
credits for providing detailed feedback after service
completion.

To improve Btaskee's customer care

staff training and implement a rewards
and accountability system, consider the
following:
Training Improvements

1. Comprehensive Onboarding Program: Develop a structured

onboarding program that covers customer service skills,
conflict resolution, product knowledge, and communication
techniques.

2. Role-Playing Scenarios: Incorporate role-playing exercises

that simulate various customer interactions, allowing staff to
practice and receive feedback in real-time.

3. Ongoing Training Workshops: Schedule regular workshops

on topics such as empathy, active listening, and problem-
solving to keep skills sharp and address new challenges.
4. Mentorship Program: Pair new staff with experienced
mentors for guidance and support during their initial months,
fostering a culture of learning.

5. Customer Experience Case Studies: Analyze past customer

interactions, both positive and negative, to identify best
practices and areas for improvement.

6. Feedback Loops: Encourage customer care agents to

provide feedback on training materials and processes,
allowing for continuous improvement of the training program.

Rewards System

1. Performance Bonuses: Implement a tiered bonus system

for staff who meet or exceed customer satisfaction targets,
encouraging excellence in service.

2. Recognition Programs: Create a "Employee of the Month"

program that acknowledges outstanding service, with
rewards such as gift cards or additional time off.

3. Professional Development Opportunities: Offer

opportunities for further education or training in customer
service or related fields for top performers.

4. Team Celebrations: Organize team events or outings when

the customer care team collectively meets performance
goals, fostering camaraderie.

Accountability Measures

1. Performance Metrics: Establish clear performance metrics,

such as response times, resolution rates, and customer
satisfaction scores, and regularly review them.
2. Coaching and Improvement Plans: For staff who
consistently underperform, implement structured coaching
sessions to identify challenges and set improvement goals.

3. Progress Reviews: Conduct regular performance reviews to

assess progress, provide constructive feedback, and set clear
expectations.

4. Consequences for Negligence: Outline a clear policy for

addressing repeated performance issues, which could include
additional training, temporary probation, or ultimately
reassignment.

Service Quality:
To address feedback regarding theft concerns and
enhance customer property protection, Btaskee
could implement the following solutions

1. Enhanced Background Checks

- Implement thorough background checks for all service
providers, including criminal history and reference checks, to
ensure trustworthiness.

2. Service Provider Training

- Provide training programs focused on ethics, customer
service, and the importance of respecting customer property,
reinforcing accountability.

3. Customer Reviews and Ratings

- Establish a robust review and rating system for service
providers. Encourage customers to leave feedback, which can
help identify and address issues with specific providers.

4. Property Security Measures

 - Encourage customers to secure valuables before a service
visit. Btaskee could send reminders through the app or offer
tips on how to prepare their homes.

5. Insurance Coverage
- Offer optional insurance or guarantees that cover theft or
damage caused by service providers, giving customers peace
of mind.

6. Incident Reporting System

- Develop a straightforward process for customers to report
incidents of theft or misconduct, ensuring prompt
investigation and resolution.

7. Monitoring and Supervision

- Introduce random audits or customer feedback checks
post-service to ensure providers adhere to company policies
and maintain high standards.

8. Customer Verification
- Implement customer verification processes to ensure
service providers are entering the correct properties,
minimizing confusion and potential theft.

9. Clear Communication Channels

- Maintain open lines of communication for customers to
express concerns before, during, and after service, allowing
for immediate resolution of any issues.

10. Partnerships with Local Authorities

- Consider partnerships with local law enforcement or
security companies for advice on best practices in theft
prevention and to foster community trust.

Training Quality:
To address the issue of Btaskee taskers lacking
familiarity with certain machines or equipment, the
following solutions can be implemented:

1. Comprehensive Training Programs

- Develop a standardized training curriculum that includes
detailed modules on using various machines and equipment
commonly found in customer homes. This could include video
tutorials, manuals, and hands-on training sessions.

2. Onboarding Workshops
- Conduct regular onboarding workshops for new taskers,
focusing on practical demonstrations and hands-on
experience with tools and machines they will encounter
during their tasks.

3. Mentorship Program
- Pair less experienced taskers with seasoned professionals
for mentorship, allowing them to learn best practices and
machine operation directly in the field.

4. Online Resource Hub

- Create an online resource hub accessible through the app
or website, featuring instructional videos, FAQs, and
troubleshooting guides for various machines and equipment.

5. Certification Programs
- Implement a certification program for taskers who
complete training on specific machines. This could incentivize
learning and ensure a baseline level of competence.

6. Regular Refresher Courses

- Offer ongoing training sessions and refresher courses to
keep taskers updated on new technologies and best
practices.
### 7. **Feedback Loop**
- Establish a feedback mechanism for taskers to report
difficulties with machine usage. This input can inform future
training improvements and resource allocation.

8. Customer Communication
- Encourage customers to provide guidance on using
specific machines if they have unique or complex equipment,
creating a collaborative environment.

9. Task-Specific Training
- Tailor training based on the specific services offered in
different regions, addressing the most commonly used
machines in those areas.

10. Performance Monitoring

- Track taskers’ performance and machine usage
competency through customer reviews and internal
assessments, allowing for targeted training where needed.

Integrating technology into Btaskee's training

process can significantly enhance tasker
proficiency

### 1. **Virtual Reality (VR) Training**

- Develop VR modules that simulate real-world scenarios
where taskers can practice using different machines and
tools without risk. This immersive experience can improve
retention and confidence.

### 2. **Augmented Reality (AR) Support**

- Use AR applications that provide step-by-step guidance on
machine operation. Taskers can use their mobile devices to
overlay instructions directly onto the equipment.
### 3. **Online Learning Platforms**
- Create an online learning management system (LMS)
where taskers can access video tutorials, quizzes, and
interactive courses on equipment usage at their convenience.

### 4. **Mobile Training App**

- Develop a mobile app that offers bite-sized training
modules, allowing taskers to learn on the go. Include features
like progress tracking and assessments.

### 5. **Gamification**
- Implement gamification elements in training, such as
quizzes and challenges, to motivate taskers and make
learning engaging. Reward progress with badges or
incentives.

### 6. **Video Demonstrations**

- Produce a library of instructional videos showcasing the
operation of various machines. Taskers can refer to these
resources whenever needed.
Training Videos for Taskers(3D video): Produce and
share training videos focusing on customer service skills and
effective communication for taskers, reinforcing the
importance of professionalism.

### 7. **Real-Time Feedback Tools**

- Utilize apps that allow taskers to receive real-time
feedback from supervisors or experienced taskers during
their assignments, helping them improve their skills on the
job.

### 8. **Webinars and Live Sessions**

- Organize live training sessions or webinars featuring
experts who can demonstrate machine use and answer
questions in real time.
### 9. **Performance Analytics**
- Implement analytics tools to track taskers’ performance
and training progress. Use this data to identify areas for
improvement and tailor training programs accordingly.

### 10. **Community Forums**

- Create an online community or forum where taskers can
share tips, ask questions, and collaborate on learning how to
use various machines effectively.

Incorporating these technological solutions can make training

more effective, engaging, and accessible, ultimately leading
to a more skilled workforce.

About the cost

To implement technology in the training process
while managing costs, Btaskee can consider the
following strategies:

### 1. **Leverage Existing Tools**

- Use free or low-cost online platforms (like YouTube,
Google Classroom, or Moodle) to host training materials
instead of developing a proprietary system.

### 2. **Partnerships with Educational Institutions**

- Collaborate with vocational schools or universities that
may provide training resources or support at a lower cost in
exchange for practical experience or internships.

### 3. **Crowdsourced Content Creation**

- Encourage experienced taskers to create and share
training content. This can help build a library of resources
without high production costs.
### 4. **Pilot Programs**
- Start with small-scale pilot programs using affordable
technology solutions (like video conferencing tools) to assess
effectiveness before investing in larger systems.

### 5. **Phased Implementation**

- Roll out technology solutions in phases, focusing on high-
impact areas first. This allows for spreading costs over time
and adjusting based on initial feedback.

### 6. **Grants and Funding**

- Explore grants or funding opportunities aimed at
workforce development or technology integration that could
subsidize training costs.

### 7. **Utilize Open Source Software**

- Use open-source software for online training management
systems to reduce licensing fees.

### 8. **Hybrid Training Models**

- Combine in-person training with online resources to
reduce costs associated with facilities and instructors while
maintaining engagement.

### 9. **User-Generated Content**

- Foster a community where taskers can share best
practices and instructional content, reducing the need for
professional content creation.

### 10. **Return on Investment (ROI) Analysis**

- Conduct an ROI analysis to identify the most cost-effective
technology solutions that will yield significant long-term
benefits, ensuring that funds are allocated wisely.
By strategically leveraging resources and gradually
implementing technology, Btaskee can enhance training
without incurring prohibitive costs.

Collaboration
Btaskee could consider collaborating with the
following types of companies to enhance its
service offerings and operational efficiency:

### 1. **Technology Providers**

- **Learning Management System (LMS) Providers**:
Companies like **Moodle** or **TalentLMS** can help create
an effective training platform.
- **AR/VR Development Firms**: Collaborate with
companies specializing in augmented and virtual reality
training solutions.

### 2. **Home Appliance Manufacturers**

- Partner with brands like **Dyson**, **Samsung**, or
**Bosch** to provide training and resources on their
equipment, ensuring taskers are well-versed in using specific
machines.

### 3. **Cleaning Supply Companies**

- Collaborate with companies like **Procter & Gamble** or
**SC Johnson** for product training, discounts, or co-branded
cleaning solutions.

### 4. **Local Educational Institutions**

- Work with vocational schools and training centers to
provide access to training programs and resources for
taskers.

### 5. **Insurance Providers**

 - Partner with insurance companies that specialize in home
services to offer coverage for both customers and taskers,
enhancing trust and safety.

### 6. **Logistics and Transportation Companies**

- Collaborate with companies like **Grab** or **Gojek** for
efficient transportation solutions for taskers, improving
service delivery.

### 7. **Customer Feedback Platforms**

- Integrate with platforms like **Trustpilot** or
**SurveyMonkey** to gather and analyze customer feedback
effectively, helping improve service quality.

### 8. **HR and Workforce Management Solutions**

- Partner with HR tech companies like **BambooHR** or
**Gusto** for efficient workforce management and
scheduling solutions.

### 9. **Community Platforms**

- Collaborate with platforms like **Facebook Groups** or
**Discord** to create community spaces for taskers to share
knowledge and experiences.

### 10. **Marketing Agencies**

- Work with digital marketing firms to enhance Btaskee’s
online presence and customer acquisition strategies.

These collaborations can help Btaskee improve its training

processes, service quality, and customer satisfaction,
ultimately contributing to growth and success.

Policies to attract big companies

To attract collaboration with larger companies,
Btaskee can implement the following policies:
### 1. **Quality Assurance Standards**
- Establish rigorous quality standards for services that align
with industry best practices, ensuring potential partners that
taskers provide high-quality work.

### 2. **Training and Certification Programs**

- Develop comprehensive training and certification
programs for taskers that emphasize the use of specific
brands or equipment, appealing to manufacturers looking for
knowledgeable partners.

### 3. **Data Privacy and Security Policies**

- Implement strong data protection measures to assure
potential partners that customer and company data will be
secure and handled responsibly.

### 4. **Sustainability Initiatives**

- Adopt eco-friendly practices, such as using sustainable
cleaning products or minimizing waste, to align with
companies focused on corporate social responsibility.

### 5. **Customer Feedback Mechanisms**

- Create robust channels for gathering and analyzing
customer feedback, demonstrating a commitment to
continuous improvement and customer satisfaction.

### 6. **Flexible Partnership Models**

- Offer customizable collaboration options, such as co-
branded promotions, joint training programs, or exclusive
offers for partners.

### 7. **Technology Integration**

- Highlight plans to integrate innovative technologies (like
AI or AR) into training and service delivery, attracting tech-
oriented companies.
### 8. **Community Engagement Programs**
- Develop programs that involve local communities,
showing potential partners Btaskee’s commitment to social
impact and community development.

### 9. **Performance Metrics Transparency**

- Share performance metrics and case studies that
demonstrate successful outcomes and customer satisfaction,
providing potential partners with tangible evidence of
Btaskee's value.

### 10. **Co-Marketing Opportunities**

- Propose co-marketing initiatives that allow big companies
to reach Btaskee's customer base, creating a win-win
situation for both parties.

By implementing these policies, Btaskee can enhance its

appeal to larger companies, fostering potential collaborations
that drive mutual benefits.

Potential companies for collaboration and

tailored policies that can attract them:

### 1. **Quality Assurance Program**

- **Partner with:** **Procter & Gamble** (P&G)
- **Policy:** Develop a standardized cleaning protocol that
aligns with P&G’s product guidelines. Regularly share quality
assurance reports with P&G to demonstrate compliance and
effectiveness in using their products.

### 2. **Training and Certification**

- **Partner with:** **Bosch** or **Samsung**
- **Policy:** Create a certification program for taskers on
operating Bosch or Samsung appliances. Provide training
sessions led by representatives from these companies to
ensure proper usage and safety.
### 3. **Data Privacy Policies**
- **Partner with:** **IBM**
- **Policy:** Implement robust data security measures and
seek a partnership with IBM to enhance data protection
infrastructure, ensuring GDPR and other compliance, while
sharing security audit results with potential partners.

### 4. **Sustainability Commitment**

- **Partner with:** **Seventh Generation** or **Ecover**
- **Policy:** Use eco-friendly cleaning products from these
companies and commit to sustainability initiatives. Publish an
annual sustainability report highlighting reduced carbon
footprints and eco-friendly practices.

### 5. **Customer Feedback Loop**

- **Partner with:** **SurveyMonkey**
- **Policy:** Utilize SurveyMonkey’s tools to gather
customer feedback systematically. Share insights and
improvement plans with potential partners to demonstrate
commitment to customer satisfaction.

### 6. **Flexible Partnership Structures**

- **Partner with:** **Airbnb**
- **Policy:** Offer tailored cleaning services for Airbnb
hosts, with flexible scheduling options and co-branded
marketing materials promoting Btaskee as a recommended
service for hosts.

### 7. **Technology Integration Plans**

- **Partner with:** **Google**
- **Policy:** Propose a pilot project using Google’s AI tools
to optimize task scheduling and customer interactions.
Highlight plans to integrate smart home technology training
for taskers.

### 8. **Community Engagement Initiatives**

 - **Partner with:** **Local NGOs (e.g., Habitat for
Humanity)**
- **Policy:** Develop community service initiatives where
taskers volunteer, inviting companies to participate in joint
community improvement projects, enhancing their CSR
profiles.

### 9. **Transparent Performance Metrics**

- **Partner with:** **Salesforce**
- **Policy:** Use Salesforce’s CRM tools to track
performance metrics and provide partners with access to
dashboards showcasing service effectiveness and customer
feedback.

### 10. **Joint Marketing Opportunities**

- **Partner with:** **Home Depot** or **Lowe's**
- **Policy:** Create co-branded promotions offering
discounts on cleaning services for customers who purchase
cleaning products or equipment from these home
improvement stores.

By aligning these specific policies with well-known

companies, Btaskee can create attractive partnership
opportunities that emphasize mutual benefits and
collaborative growth.

Discount program for customers:

To develop a robust discount and voucher program
for Btaskee’s long-time customers:

### 1. **Loyalty Program**

- **Points System**: Implement a points-based loyalty
program where customers earn points for every service
booked. Accumulated points can be redeemed for discounts
on future services.
 - **Tiered Rewards**: Create tiers (e.g., Silver, Gold,
Platinum) that offer increasing benefits, encouraging
customers to engage more with the platform.

### 2. **Referral Discounts**

- **Refer-a-Friend Program**: Provide discounts to
customers who refer friends to Btaskee. Both the referrer and
the new customer can receive a voucher upon the first
booking.

### 3. **Anniversary Rewards**

- **Service Anniversary Discounts**: Send personalized
discount vouchers to customers on the anniversary of their
first booking with Btaskee, celebrating their loyalty and
encouraging continued use.

### 4. **Subscription Plans**

- **Membership Program**: Offer a subscription model
where customers pay a small monthly fee in exchange for
exclusive discounts on services and priority booking.

### 5. **Seasonal Promotions**

- **Holiday and Event Discounts**: Create special discount
campaigns during holidays or significant events, rewarding
long-time customers with exclusive offers.

### 6. **Feedback Incentives**

- **Survey Participation Rewards**: Offer discounts or
vouchers to customers who complete surveys or provide
feedback about their experiences, fostering engagement and
improvement.

### 7. **Service Bundles**

- **Discounted Packages**: Develop bundled service
packages (e.g., cleaning plus grocery assistance) at a
discounted rate, encouraging customers to try additional
services.
### 8. **Social Media Engagement**
- **Social Media Discounts**: Encourage long-time
customers to share their experiences on social media for a
chance to win vouchers or receive discounts.

### 9. **Customer Appreciation Days**

- **Exclusive Offers**: Designate specific days where long-
time customers receive special discounts or exclusive
services, reinforcing their loyalty.

### 10. **Monthly Subscription Discounts**

- **Prepaid Packages**: Offer discounts for customers who
book services in advance on a monthly basis, providing cost
savings for committed users.

Implementing these strategies can create a more engaging

and rewarding experience for long-time customers, fostering
loyalty and encouraging repeat business for Btaskee.

Discount program tailored for Btaskee’s

long-time customers:
### 1. **Points-Based Loyalty Program**
- **Structure**: Customers earn 1 point for every dollar
spent. For every 100 points, they receive a $10 voucher for
future services.
- **Bonus Points**: Offer 50 bonus points for their first
service each month or during special promotions.

### 2. **Referral Discounts**

- **Incentives**: When a customer refers a friend, both
receive a $15 discount on their next service once the friend
completes their first booking.
- **Tracking**: Use a referral code system in the app to
make it easy for customers to share and track referrals.
### 3. **Anniversary Rewards**
- **Personalized Discounts**: Send an email with a $20
discount voucher to customers on the anniversary of their
first booking, thanking them for their loyalty.

### 4. **Membership Program**

- **Subscription Fee**: Charge a monthly fee of $5 for a
membership that grants members a 10% discount on all
services and priority scheduling.
- **Exclusive Access**: Members receive early access to
special promotions or new services.

### 5. **Seasonal Promotions**

- **Holiday Discounts**: Create a “Thanksgiving Special”
where long-time customers receive a 20% discount on
cleaning services booked in November.
- **Birthday Month Discount**: Offer a 15% discount during
the customer’s birthday month.

### 6. **Feedback Incentives**

- **Survey Rewards**: Customers who complete a feedback
survey receive a $10 discount on their next service,
encouraging engagement and continuous improvement.

### 7. **Service Bundles**

- **Package Deals**: Create bundled services like a “Home
Refresh Package” that includes cleaning and grocery
shopping at a 15% discount compared to booking separately.

### 8. **Social Media Discounts**

- **Engagement Offers**: Customers who share their
Btaskee experience on social media with a specific hashtag
receive a $10 voucher for their next service, increasing brand
visibility.

### 9. **Customer Appreciation Days**

 - **Exclusive Discounts**: Host a “Customer Appreciation
Day” once a quarter where long-time customers receive a flat
25% off all services booked that day.

### 10. **Monthly Prepaid Packages**

- **Savings Plan**: Offer a prepaid package where
customers can pay $200 for five cleaning sessions, saving
them $50 compared to booking individually.

### Implementation
- **Communication**: Clearly communicate these programs
via email newsletters, in-app notifications, and social media
to ensure customers are aware of available discounts.
- **Tracking and Management**: Use the app to track points,
referrals, and customer anniversaries seamlessly, ensuring
an easy user experience.

By implementing these specific discount programs, Btaskee

can enhance customer loyalty, encourage repeat bookings,
and create a stronger community of long-time users.

Retaining existing customers and attract

new customers
Specific policies Btaskee can implement to retain
existing customers and attract new ones:

Customer Retention Policies

1. Loyalty Rewards Program

- **Points System**: Customers earn points for every dollar
spent, redeemable for discounts or free services.
- **Tier Levels**: Introduce tier levels (e.g., Bronze, Silver,
Gold) that offer increasing benefits, such as exclusive
discounts or priority support.
2. **Personalized Communication**
- **Targeted Offers**: Use customer data to send
personalized promotions based on service history, such as
special offers on frequently booked services.
- **Anniversary Discounts**: Send automated emails with
special discounts on the anniversary of a customer’s first
booking.

3. **Feedback and Improvement**

- **Regular Surveys**: Conduct customer satisfaction
surveys post-service and implement changes based on
feedback.
- **Recognition for Feedback**: Offer discounts or small
rewards for customers who provide detailed feedback,
encouraging engagement.

4. **Flexible Scheduling Options**

- **Easy Rescheduling**: Implement a hassle-free
rescheduling policy, allowing customers to change service
times without penalties.
- **Last-Minute Booking Discounts**: Offer discounts for
last-minute bookings to fill available slots.

5. **Customer Support Enhancement**

- **24/7 Availability**: Provide round-the-clock customer
support through multiple channels (chat, phone, email) to
address concerns promptly.
- **Dedicated Account Managers**: Assign account
managers for frequent users, offering personalized service
and support.

### Customer Attraction Policies

1. **Referral Incentives**
- **Referral Bonuses**: Provide both the referrer and the
new customer with discounts (e.g., $15 off) upon the new
customer’s first booking.
 - **Trackable Referral Links**: Create a system for easy
sharing and tracking of referral links through the app.

2. **Promotional Campaigns**
- **Seasonal Discounts**: Offer targeted seasonal
promotions (e.g., back-to-school, holiday specials) to attract
new customers.
- **First-Time User Discounts**: Provide a significant
discount (e.g., 20% off) for first-time users to encourage trial.

3. **Free Trials and Introductory Offers**

- **Trial Services**: Offer a free or discounted service for
first-time customers to experience the quality of Btaskee.
- **Bundle Deals**: Introduce limited-time bundle deals
(e.g., cleaning + grocery assistance) at a discounted rate to
attract new customers.

4. **Engaging Marketing Strategies**

- **Social Media Campaigns**: Run targeted social media
ads highlighting customer testimonials and before-and-after
service images.
- **Influencer Partnerships**: Collaborate with local
influencers to promote services, sharing their positive
experiences with their followers.

5. **Community Engagement**
- **Local Events**: Sponsor or participate in local
community events, showcasing services and offering on-the-
spot discounts.
- **Partnerships with Local Businesses**: Collaborate with
local businesses to offer joint promotions or discounts,
tapping into each other’s customer base.

### Implementation Strategies

- **Technology Utilization**: Use CRM software to track
customer interactions, preferences, and feedback to tailor
communication and offers.
- **Training Staff**: Ensure that customer service
representatives are well-trained to communicate these
policies effectively and provide a positive customer
experience.
- **Regular Review**: Continuously assess the effectiveness
of retention and attraction policies, making adjustments
based on performance metrics and customer feedback.

By implementing these specific policies, Btaskee can foster

customer loyalty while attracting new clients, ultimately
driving growth and enhancing the brand’s reputation.

Strategies to enhance Btaskee's brand

awareness:
1. Digital Marketing Campaigns

a) Social Media Strategy

- Platform-specific content:
* Instagram: Visual before/after results, cleaning tips
* Facebook: Community engagement, promotions
* TikTok: Cleaning hacks, time-lapse videos
* LinkedIn: Corporate success stories
* YouTube: How-to guides, lifestyle content

b) Viral Marketing Campaigns

- "#BtaskeeChallenge":
* Before/after cleaning transformations
* User-generated content contests
* Prize incentives for sharing
* Influencer participation
* Community voting
c) Content Marketing
- Educational content:
* Cleaning tips blog
* Home organization guides
* Sustainable living advice
* Expert interviews
* Video tutorials

2. Offline Marketing Initiatives

a) Community Engagement
- Local events:
* Community cleanup drives
* Residential area demonstrations
* Shopping mall kiosks
* Property management partnerships
* Neighborhood initiatives

b) Public Relations
- Media coverage:
* Local news features
* Industry magazine articles
* Success story publications
* Expert commentary
* Award submissions

3. Strategic Partnerships

a) Real Estate Collaboration

- Partners:
* Property developers
* Real estate agents
* Apartment complexes
* Rental agencies
* Property managers
b) Corporate Partnerships
- Business solutions:
* Office cleaning services
* Employee benefit programs
* Corporate discounts
* Event collaborations
* Co-branded promotions

4. Influencer Marketing Strategy

a) Micro-Influencer Program
- Target influencers:
* Home lifestyle bloggers
* Mom bloggers
* Working professionals
* Interior designers
* Sustainability advocates

b) Content Creation
- Types:
* Service reviews
* Home transformation
* Daily life integration
* Tips and tricks
* Special promotions

5. Brand Ambassador Program

a) Customer Ambassadors
- Program benefits:
* Service credits
* Early access
* Exclusive events
* Special rates
* Referral rewards

b) Employee Ambassadors
- Internal promotion:
* Success stories
* Service excellence
* Professional development
* Community impact
* Brand values

6. Local Marketing Initiatives

a) Neighborhood Focus
- Targeted campaigns:
* Local advertising
* Community boards
* Resident promotions
* Area-specific offers
* Local events

b) Business District Presence

- Office area marketing:
* Corporate partnerships
* Lunch hour demos
* Office block promotions
* Business networking
* Service packages

7. Digital Innovation

a) Mobile App Enhancement

- Features for sharing:
* Social sharing buttons
* Referral program
* Achievement badges
* Community features
* Review integration

b) Interactive Content
- Digital engagement:
 * Virtual tours
* AR demonstrations
* Interactive calculators
* Service simulators
* Customer stories

8. Traditional Advertising

a) Targeted Placements
- Location-based ads:
* Residential elevators
* Office buildings
* Shopping centers
* Public transport
* Local magazines

b) Radio & Outdoor

- Strategic positioning:
* Rush hour radio spots
* Billboard placement
* Bus stop ads
* Mall advertising
* Local events

9. Customer Referral Program

a) Reward Structure
- Incentives:
* First-time user discount
* Referral credits
* Loyalty points
* Service upgrades
* Special access

b) Program Features
- Easy sharing:
* Mobile app integration
 * Social media links
* QR codes
* Email invites
* SMS sharing

10. Educational Marketing

a) Workshop Series
- Topics:
* Home organization
* Cleaning techniques
* Sustainable living
* Time management
* Home maintenance

b) Online Learning
- Digital content:
* Webinars
* Video series
* Expert talks
* Live Q&A
* Resource library

11. Special Events

a) Brand Experience
- Event types:
* Home expo presence
* Cleaning demonstrations
* Life skills workshops
* Community gatherings
* Launch parties

b) Seasonal Campaigns
- Targeted promotions:
* Spring cleaning
* Holiday preparation
 * New year refresh
* Festival cleaning
* Move-in specials

12. Implementation Timeline

First Quarter:
- Launch social media campaign
- Implement referral program
- Start influencer partnerships
- Develop educational content
- Initialize community programs

Second Quarter:
- Roll out offline marketing
- Expand partnership network
- Launch brand ambassador program
- Enhance mobile app features
- Start workshop series

Third Quarter:
- Scale successful initiatives
- Expand geographical presence
- Increase media coverage
- Launch seasonal campaigns
- Evaluate and adjust strategies

Success Metrics:
- Brand recognition increase
- Social media engagement
- App download growth
- Customer acquisition cost
- Referral program performance
- Media mention frequency
- Partnership effectiveness
- Customer feedback scores
- Market share growth
- Revenue impact

Potential influencers and celebrities for

Btaskee to collaborate with, categorized
by different segments and reach:
1. Vietnamese Celebrities

a) Actors/Actresses
- Tang Thanh Ha
* Known for: Clean image, family-oriented
* Reach: 2M+ followers
* Appeal: Working mothers, lifestyle enthusiasts

- Ngo Thanh Van

* Known for: Professional image, success
* Reach: 3M+ followers
* Appeal: Career women, quality lifestyle

- Hong Dang
* Known for: Family values, trustworthy image
* Appeal: Family-oriented audience
* Focus: Home organization, family life

b) TV Hosts/MCs
- Tran Thanh
* Reach: 8M+ followers
* Appeal: Mass market, entertainment
* Focus: Entertaining cleaning content

- Hua Vi Van
* Known for: Sophisticated image
* Appeal: Urban professionals
* Focus: Premium lifestyle services
2. Lifestyle Influencers

a) Home & Living

- Thuy Tien Housewife
* Content: Home organization, cleaning tips
* Audience: Homemakers, young families
* Focus: Practical home solutions

- Giang Oi
* Content: Lifestyle, home tips
* Appeal: Young urban professionals
* Focus: Modern living solutions

b) Parenting Influencers
- Minh Ha Foodie
* Focus: Family life, home management
* Audience: Young mothers
* Content: Time-saving solutions

- MC Minh Trang
* Content: Parenting, home life
* Appeal: Working mothers
* Focus: Work-life balance

3. Business & Professional Influencers

a) Entrepreneurs
- Shark Linh (Nguyen Thanh Huong)
* Known for: Business acumen
* Appeal: Professional audience
* Focus: Time management, efficiency

- Tien Nguyen
* Background: Business leader
* Appeal: Corporate professionals
* Focus: Professional lifestyle
4. Real Estate & Home Design

a) Property Experts
- Nguyen Duy (Batdongsan.com.vn)
* Focus: Property maintenance
* Audience: Property owners
* Content: Home care tips

b) Interior Designers
- Thuy Dong Design
* Content: Home styling
* Appeal: Design enthusiasts
* Focus: Space organization

5. Health & Wellness

a) Fitness Influencers
- Hana Giang Anh
* Focus: Healthy lifestyle
* Appeal: Health-conscious audience
* Content: Clean living

b) Wellness Experts
- Trang Le
* Content: Sustainable living
* Appeal: Eco-conscious consumers
* Focus: Green cleaning

6. Collaboration Strategies

a) Content Types
- How-to videos
- Day-in-life features
- Before/after transformations
- Live cleaning challenges
- Home organization tips
- Time management advice
b) Campaign Ideas
- "Clean Home, Happy Life" series
- "24-Hour Transformation" challenge
- "Working Mom's Helper" campaign
- "Smart Living Solutions" features
- "Eco-Clean Living" program

7. Implementation Plan

a) Short-term Collaborations (1-3 months)

- Micro-influencers testing
- Content pilot programs
- Initial celebrity endorsements
- Trial campaigns

b) Medium-term Partnerships (3-6 months)

- Brand ambassador programs
- Regular content series
- Themed campaigns
- Event collaborations

c) Long-term Relationships (6+ months)

- Exclusive partnerships
- Co-branded services
- Integrated campaigns
- Product development

8. Success Metrics

a) Engagement Metrics
- Follower growth
- Engagement rates
- Content reach
- Campaign impressions
- Click-through rates
b) Business Impact
- Service bookings
- Brand mentions
- Customer acquisition
- Revenue growth
- Market penetration

9. Budget Allocation

a) Celebrity Tiers
- A-List: 100M+ VND/campaign
- B-List: 50-100M VND/campaign
- C-List: 20-50M VND/campaign

b) Influencer Tiers
- Macro: 20-50M VND/campaign
- Mid-tier: 10-20M VND/campaign
- Micro: 5-10M VND/campaign

10. Risk Management

a) Reputation Protection
- Background checks
- Content guidelines
- Quality control
- Crisis management plan
- Contract clauses

b) Performance Monitoring
- Regular reviews
- Engagement analysis
- ROI assessment
- Audience feedback
- Strategy adjustment
Analysis of potential influencer collaborations for
Btaskee:

1. A-List Celebrities (High Impact)

a) Tang Thanh Ha
Profile:
- Followers: 2M+ Instagram, 1.5M+ Facebook
- Target audience: Affluent women, 25-45
- Brand image: Elegant, family-oriented, trustworthy
Collaboration Strategy:
- Campaign: "Modern Family, Smart Living"
- Content:
* Home organization series
* Time management tips
* Family-friendly cleaning hacks
* Lifestyle integration videos
Budget Range: 150-200M VND/campaign
Expected Impact:
- Brand credibility boost
- Upper-market penetration
- 30-40% engagement rate
- Potential reach: 3-4M viewers

b) Ngo Thanh Van

Profile:
- Followers: 3M+ Instagram, 2.5M+ Facebook
- Target audience: Career women, urban professionals
- Brand image: Strong, successful, quality-focused
Collaboration Strategy:
- Campaign: "Power Woman's Home Solutions"
- Content:
* Work-life balance series
* Quick cleaning solutions
* Professional home management
* Success routine features
Budget Range: 200-250M VND/campaign
Expected Impact:
- Professional market penetration
- High-end brand positioning
- 25-35% engagement rate
- Potential reach: 4-5M viewers

2. Lifestyle Influencers (Mid-Tier Impact)

a) Giang Oi
Detailed Profile:
- Followers: 500K+ Instagram, 700K+ YouTube
- Demographics: Young urban professionals, 22-35
- Content focus: Modern lifestyle, practical tips
Collaboration Plan:
- Series: "Smart Living with Giang Oi"
- Content Schedule:
* Weekly cleaning vlogs
* Monthly home tours
* Seasonal organization tips
* Live Q&A sessions
- Platform Distribution:
* Instagram: 40% content focus
* YouTube: 35% content focus
* TikTok: 25% content focus
Budget: 50-70M VND/month
ROI Metrics:
- Engagement target: 15-20%
- Click-through rate: 5-7%
- Conversion goal: 3-5%

b) Thuy Tien Housewife

Detailed Profile:
- Followers: 300K+ Instagram, 500K+ Facebook
- Demographics: Homemakers, 25-40
- Content specialty: Home organization, family life
Collaboration Plan:
- Series: "Home Harmony with Btaskee"
- Content Calendar:
* Daily cleaning tips
* Weekly organization challenges
* Monthly home transformations
* Interactive cleaning tutorials
Budget: 30-50M VND/month
Performance Goals:
- Engagement rate: 18-22%
- Save rate: 10-15%
- Share rate: 5-8%

3. Professional Influencers (Targeted Impact)

a) Shark Linh
Detailed Profile:
- Platform presence: LinkedIn (100K+), Facebook (800K+)
- Target audience: Business professionals, entrepreneurs
- Content focus: Efficiency, professional lifestyle
Strategic Approach:
- Campaign: "Executive Home Solutions"
- Content Types:
* Professional home office setup
* Time-saving cleaning strategies
* Work-life integration tips
* Productivity hacks
Implementation Timeline:
- Month 1: Launch campaign
- Month 2-3: Regular content series
- Month 4: Results analysis
Budget: 100-120M VND/quarter
Success Metrics:
- Professional audience growth
- Corporate partnership leads
- B2B service adoption

4. Micro-Influencer Program (Niche Impact)

a) Interior Design Influencers
Selection Criteria:
- Followers: 50K-100K
- Engagement rate: >5%
- Content quality: High
- Niche relevance: Strong
Target Influencers:
1. Design Blogger A
- Focus: Modern minimalism
- Budget: 15-20M VND/campaign
- Duration: 3 months
- Content: 12 posts + 4 stories/month

2. Home Stylist B
- Focus: Practical organization
- Budget: 10-15M VND/campaign
- Duration: 3 months
- Content: 8 posts + 6 stories/month

5. Campaign Integration Strategy

a) Multi-Level Content Plan

Phase 1: Awareness (Month 1-2)
- Celebrity launches
- Influencer introductions
- Platform-specific content
- Initial engagement campaigns

Phase 2: Engagement (Month 3-4)

- User-generated content
- Interactive challenges
- Live sessions
- Community building

Phase 3: Conversion (Month 5-6)

- Success stories
- Testimonials
- Special offers
- Loyalty programs

b) Content Distribution Matrix

Instagram:
- Stories: Daily tips
- Posts: Transformation showcases
- Reels: Quick hacks
- IGTV: Detailed guides

Facebook:
- Lives: Q&A sessions
- Posts: Success stories
- Groups: Community engagement
- Events: Virtual workshops

YouTube:
- Long-form content
- Tutorial series
- Behind-the-scenes
- Expert interviews

6. Budget Allocation Strategy

a) Celebrity Tier
- A-List: 40% of total budget
* Content creation: 60%
* Promotion: 30%
* Production: 10%

b) Influencer Tier
- Mid-tier: 35% of total budget
* Content series: 50%
* Engagement campaigns: 30%
* Community building: 20%
c) Micro-influencer Tier
- 25% of total budget
* Content creation: 70%
* Engagement activities: 30%

7.What makes Btaskee different from Jupviet and

GuiViet and other competitors out there?

### 1. **Service Offerings**

- **Btaskee**: Offers a wider range of services including
cleaning, laundry, cooking, and handyman tasks, appealing
to customers looking for comprehensive household support.
- **JupViet**: Primarily focuses on cleaning services, with
less emphasis on additional home-related tasks, which may
limit its appeal for customers seeking more diverse solutions.

### 2. **Tasker Training and Certification**

- **Btaskee**: Implements a rigorous training program for
taskers that includes certification on using specific cleaning
products and techniques, ensuring higher service quality.
- **JupViet**: While training is provided, it may not be as
extensive or standardized as Btaskee’s, potentially leading to
variability in service quality.

### 3. **User Experience and Technology**

- **Btaskee**: Features an intuitive app with user-friendly
booking, real-time tracking, and easy payment options. The
app also integrates customer feedback mechanisms
effectively.
- **JupViet**: While functional, its app may not offer the
same level of user experience or features, potentially
impacting customer satisfaction.

### 4. **Pricing Transparency**

 - **Btaskee**: Known for a clear and upfront pricing model,
ensuring customers understand costs without hidden fees,
which fosters trust.
- **JupViet**: May have less transparency in pricing, which
can lead to customer confusion or dissatisfaction regarding
service costs.

### 5. **Customer Support**

- **Btaskee**: Provides robust 24/7 customer support,
allowing users to address issues or questions at any time,
enhancing customer trust and loyalty.
- **JupViet**: Customer support availability may be more
limited, potentially affecting the responsiveness to customer
needs.

### 6. **Feedback and Improvement**

- **Btaskee**: Actively integrates customer feedback into
its service improvement processes, adapting training and
offerings based on user experiences.
- **JupViet**: May collect feedback but could lack a
systematic approach to implementing changes based on
customer insights.

### 7. **Brand Partnerships**

- **Btaskee**: Collaborates with cleaning product
manufacturers for specific training and promotional
opportunities, ensuring taskers are knowledgeable about the
products used.
- **JupViet**: Less emphasis on partnerships with brands,
which might limit taskers' access to specialized training and
resources.

### 8. **Community Engagement**

- **Btaskee**: Engages actively with local communities
through events and partnerships, fostering a strong local
presence and customer trust.
 - **JupViet**: May have a more generalized approach to
community involvement, potentially lacking the localized
focus that resonates with customers.

By focusing on these specific differences, Btaskee can

position itself more effectively in the competitive landscape,
emphasizing its strengths in service diversity, quality
assurance, and customer experience.

Strengths of Btaskee’s Grocery Assistant Compared to

JupViet Mart

1. **Personalized Service**:
- **Custom Recommendations**: Btaskee’s Grocery
Assistant can offer tailored shopping recommendations based
on customer preferences, dietary restrictions, and previous
orders, enhancing the shopping experience.

2. **Integration with Cleaning Services**:

- **Seamless Experience**: Btaskee can integrate grocery
shopping with its cleaning services, allowing customers to
order groceries while also scheduling cleaning tasks,
streamlining home management.

3. **Tasker Involvement**:
- **Human Touch**: Grocery shopping can be handled by
trained taskers who understand customer preferences and
can provide additional assistance, such as choosing the best
quality items or handling special requests.

4. **Focus on Local Products**:

- **Supporting Local Businesses**: Btaskee can emphasize
sourcing from local markets and vendors, appealing to
customers who value community support and fresh produce.
5. **Flexible Delivery Options**:
- **Convenience**: Offering various delivery options,
including same-day delivery or scheduled delivery windows,
can enhance customer satisfaction and flexibility compared
to a standard shopping model.

Proposed Improvements for Btaskee’s Grocery

Assistant

1. **User-Friendly Interface Enhancements**:

- **Streamlined Shopping Experience**: Simplify the app
interface for grocery shopping, allowing for easy navigation
and quick access to frequently purchased items or
personalized lists.

2. **Enhanced Loyalty Program**:

- **Rewards for Grocery Purchases**: Introduce a loyalty
program that rewards customers for grocery shopping,
encouraging repeat purchases and engagement with the
feature.

3. **Recipe Integration**:
- **Meal Planning Feature**: Implement a meal planning
tool that allows users to select recipes and automatically
generate grocery lists, making shopping more convenient
and inspiring culinary creativity.

4. **Real-Time Inventory Updates**:

- **Stock Availability**: Provide real-time updates on
product availability, so customers can make informed choices
without encountering out-of-stock items during delivery.

5. **Feedback Mechanism**:
- **Post-Delivery Surveys**: After grocery delivery, prompt
customers for feedback on their shopping experience,
allowing Btaskee to continuously improve service quality and
address issues promptly.

6. **Collaboration with Nutritionists**:

- **Health-Focused Options**: Partner with nutritionists to
offer healthy shopping guides or meal suggestions that align
with customer health goals, adding value beyond simple
grocery shopping.

7. **Integration with Home Services**:

- **Coordinated Deliveries**: Allow customers to schedule
grocery deliveries to coincide with cleaning services, ensuring
the home is tidy and ready for new supplies.

By focusing on these strengths and improvements, Btaskee

can enhance its Grocery Assistant feature, providing a unique
and valuable service that distinguishes it from JupViet Mart
and appeals to a broader customer base.

Strategies to expand Btaskee’s

activities:
comprehensive strategy for Btaskee's
expansion in Vietnam:

1. Tier-Based City Expansion Strategy

a) Tier 2 Cities (Immediate Expansion)

- Hai Phong
* Population: 2M+
* Target areas: Urban districts
* Focus: Working professionals
* Entry strategy: Basic services first

- Can Tho
 * Market size: 1.5M+
* Target: Middle-class families
* Focus: Residential areas
* Strategy: Partnership with apartments

- Nha Trang
* Tourist hub potential
* Target: Hotels, vacation rentals
* Focus: Premium services
* Strategy: Tourism sector partnership

b) Tier 3 Cities (Phase 2)

- Binh Duong
* Industrial hub
* Target: Factory workers
* Focus: Affordable packages
* Strategy: Corporate partnerships

- Vung Tau
* Coastal city
* Target: Weekend homes
* Focus: Vacation properties
* Strategy: Real estate collaboration

2. Market Entry Strategies

a) Localization Approach
- Service Customization:
* Local pricing strategy
* Regional service packages
* Cultural preferences
* Local language support
* Area-specific promotions

b) Partnership Development
- Local Collaborations:
* Real estate developers
 * Property management companies
* Local businesses
* Community organizations
* Educational institutions

3. Operational Setup

a) Hub-and-Spoke Model
- Central Operations:
* Regional headquarters
* Training centers
* Support offices
* Equipment storage
* Quality control centers

b) Local Infrastructure:
- Essential Setup:
* Local office space
* Storage facilities
* Training facilities
* Customer service points
* Partner networks

4. Workforce Development

a) Local Recruitment
- Hiring Strategy:
* Local job fairs
* Online recruitment
* Partner referrals
* Social media outreach
* Community engagement

b) Training Programs
- Development Focus:
* Service standards
* Local customs
 * Technology usage
* Customer service
* Quality assurance

5. Marketing Strategies for New Markets

a) Pre-Launch Activities
- Market Awareness:
* Social media presence
* Local influencer partnerships
* Community events
* Educational workshops
* PR campaigns

b) Launch Campaigns
- Entry Promotions:
* First-time user discounts
* Referral programs
* Partnership deals
* Corporate packages
* Early bird offers

6. Technology Adaptation

a) Platform Localization
- Regional Features:
* Local language support
* Area-specific pricing
* Regional service options
* Local payment methods
* Cultural customization

b) Infrastructure Setup
- Technical Requirements:
* Local servers
* Support systems
* Payment gateways
 * Communication tools
* Monitoring systems

7. Service Portfolio

a) Core Services
- Basic Package:
* Home cleaning
* Office cleaning
* Deep cleaning
* Move-in/out service
* Basic maintenance

b) Specialized Services
- Premium Offerings:
* Premium home care
* Corporate solutions
* Event cleaning
* Specialized sanitization
* Customized packages

8. Growth Strategies

a) Market Penetration
- Entry Tactics:
* Competitive pricing
* Quality differentiation
* Service innovation
* Local partnerships
* Community integration

b) Market Development
- Growth Plans:
* Service expansion
* Customer base growth
* Geographic coverage
* Partner network
 * Brand awareness

9. Risk Management

a) Market Risks
- Mitigation Strategies:
* Market research
* Pilot programs
* Phased expansion
* Local advisors
* Contingency plans

b) Operational Risks
- Control Measures:
* Quality standards
* Training programs
* Monitoring systems
* Feedback mechanisms
* Crisis management

10. Implementation Timeline

Phase 1 (Months 1-3):

- Market research
- Local partnerships
- Infrastructure setup
- Initial recruitment
- Pre-launch marketing

Phase 2 (Months 4-6):

- Service launch
- Marketing campaigns
- Operations expansion
- Customer acquisition
- Quality monitoring

Phase 3 (Months 7-12):

- Service optimization
- Market penetration
- Partner expansion
- Brand building
- Performance analysis

11. Success Metrics

a) Growth Indicators:
- Market share
- Customer base
- Service coverage
- Revenue growth
- Partner network

b) Performance Metrics:
- Customer satisfaction
- Service quality
- Operational efficiency
- Brand awareness
- Profitability

12. Budget Allocation

a) Setup Costs:
- Infrastructure: 30%
- Technology: 20%
- Marketing: 25%
- Training: 15%
- Contingency: 10%

b) Operational Costs:
- Staff: 40%
- Marketing: 20%
- Operations: 25%
- Technology: 10%
- Administration: 5%