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    Vivan Dipnarine - 5m: English A Oral Presentation 2024

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    Vivan Dipnarine - 5m: English A Oral Presentation 2024

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    Vivandipnarine
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    Vivan Dipnarine - 5m: English a Oral Presentation 2024

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    1 views2 pages

    Vivan Dipnarine - 5m: English A Oral Presentation 2024

    Uploaded by

    Vivandipnarine

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Oral Presentation: The Impact of Artificial Intelligence on Marketing

    Introduction
    Good morning/afternoon, everyone. Today, I will be discussing a topic that has dramatically
    transformed the world of business—the impact of artificial intelligence on marketing. Artificial
    intelligence (AI) is no longer a futuristic concept; it is actively being used across industries to
    improve efficiency and customer engagement. In marketing, AI plays a crucial role in everything
    from data analysis to personalized advertising. My presentation will explore how AI is being
    used in marketing, the benefits it brings, and the potential challenges associated with its
    adoption.

    Body
    1. AI-Driven Personalization
    One of the most significant impacts of AI on marketing is the ability to deliver personalized
    customer experiences. AI algorithms analyze consumer data, such as browsing behavior and
    purchase history, to offer highly targeted recommendations. For instance, platforms like Amazon
    and Netflix use AI to recommend products and content tailored to individual preferences.

    This level of personalization improves customer satisfaction and retention, as people are more
    likely to engage with content or products that feel tailored to them. According to research,
    businesses using AI for personalization see up to a 10-20% increase in sales.

    2. Chatbots and Customer Service Automation


    AI-powered chatbots are revolutionizing customer service by providing immediate assistance to
    users, 24/7. These chatbots can handle basic customer queries, process orders, and even
    troubleshoot problems. By automating these processes, businesses reduce response time and
    improve overall customer experience. For example, companies like Sephora and H&M use AI
    chatbots on their websites and social media to help customers make purchasing decisions.

    This allows marketing teams to focus on more complex tasks, ensuring that the brand remains
    accessible without overwhelming human resources.

    3. Data Analysis and Predictive Analytics


    Marketing teams today have access to a vast amount of consumer data. AI helps process and
    analyze this data to identify patterns and trends that would otherwise be missed. Predictive
    analytics powered by AI can forecast customer behavior, enabling businesses to make informed
    marketing decisions. For example, AI can predict which customers are more likely to make a
    purchase, allowing companies to allocate their resources more effectively.

    In the long run, this boosts marketing ROI by ensuring that campaigns are data-driven and
    aligned with customer preferences.
    4. Programmatic Advertising

    AI has also revolutionized how advertisements are bought and placed. Programmatic
    advertising uses AI to automate the buying of ads, targeting specific audiences more efficiently.
    Through AI, brands can automatically purchase digital ads that are more likely to be seen by
    their target market. This reduces human error and ensures that ads reach the right people at the
    right time.

    As a result, programmatic advertising improves the efficiency and precision of ad spending,


    reducing costs and increasing conversion rates.

    Conclusion
    In conclusion, artificial intelligence has had a profound impact on marketing. From personalized
    experiences and automated customer service to data-driven insights and programmatic
    advertising, AI is helping businesses operate more efficiently while improving customer
    engagement. However, it is important to note that challenges, such as data privacy and ethical
    concerns, need to be addressed as AI continues to evolve. Despite these challenges, the
    benefits of AI in marketing are undeniable, and it is likely that AI will continue to play an
    increasingly important role in shaping the future of marketing.

    Thank you for listening. I am happy to take any questions you might have.

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