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    Dairy Innovation Hub Brand Standards LR 2

    Uploaded by

    parthivc310

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Dairy Innovation Hub Brand Standards LR 2

    Uploaded by

    parthivc310
    3 views6 pages

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    Copyright:

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    Download as pdf or txt
    3 views6 pages

    Dairy Innovation Hub Brand Standards LR 2

    Uploaded by

    parthivc310

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Branding

    Bran
    Guidelines.
    These guidelines describe the
    visual elements that represent
    Dairy Innovation Hub’s identity.
    This includes our name, logo
    and other elements such as
    color, type and graphics. Photo
    by Jeff Miller/UW–Madison.
    Our Logo
    We require that you follow these guidelines to PRIMARY LOGOS
    ensure that our brand always looks its best. Our
    logo is the combination of a simple and modern
    wordmark with an icon.

    Horizontal
    Vertical

    DAIRY INNOVATION HUB BRAND GUIDELINES


    LOGO MARK EXCLUSION ZONE

    The logo and the icon’s exclusion zone is equal to half the Width of the icon
    (marked as × in the diagram).

    The Dairy Innovation Hub Gray logo pictured top left, is our primary logo colorway, and it should
    only be used with white, light and visually appropriate photography backgrounds.

    The black logo should be used on light colored backgrounds.


    The white logo should be used on dark colored backgrounds.

    MINIMUM SIZE
    Establishing a minimum size ensures that the legibility of the logo is not compromised.

    The horizontal logo should The vertical logo should The DIH logo icon should
    never be smaller than never be smaller than never be smaller than
    122px in digital or 1.7in in print. 58px in digital or .8in in print. 24px in digital or .325in in print.

    DAIRY INNOVATION HUB BRAND GUIDELINES


    Secondary
    Campus Logos
    Our secondary campus logos follow the same
    guidelines as the primary logo but contain their
    own unique colorways.

    UW SYSTEM MADISON PLATTEVILLE RIVER FALLS

    DAIRY INNOVATION HUB BRAND GUIDELINES


    Logo Misuse
    Dairy Innovation Hub
    It is important that the appearance of all
    Dairy Innovation Hub logos remain consistent.
    Do not change the typeface
    The logo should not be misinterpreted, modified NO nor recreate or manipulate the icon. NO Do not rotate the logo.

    or added to. No attempt should be made to alter


    the logo in any way. Its orientation, color and
    composition should remain as indicated in this
    document — there are no exceptions.

    Do not resolve the logo in Do not use the wordmark


    NO two different colors. NO without the icon.

    Do not change the logo color or tone


    NO Do not distort or warp the logo in any way. NO outside of the DIH approved colors.

    Do not apply a gradient to Do not outline or create a keyline


    NO the icon or wordmark. NO around the logo.

    DAIRY INNOVATION HUB BRAND GUIDELINES


    Brand Colors
    & Typography
    PRIMARY PRIMARY UW SYSTEM MADISON PLATTEVILLE RIVER FALLS
    CMYK : C 29 M 96 Y 66 K 18 CMYK : C 3 M 100 Y 66 K 12 CMYK : C 100 M 57 Y 0 K 40 CMYK : C 16 M 100 Y 87 K 7
    Dairy Innovation Hub uses two percentages of black CMYK : C 0 M 0 Y 0 K 80 CMYK : C 0 M 0 Y 0 K 50
    Pantone : 194 C Pantone : 193 C Pantone : 7687 C Pantone : 186 C
    as our official colors: 80% Black and 50% Black. These Pantone : 80% Black Pantone : 50% Black
    RGB : R 160 G 40 B 57 RGB : R 205 G 21 B 67 RGB : R 0 G 69 B 124 RGB : R 194 G 32 B 50
    tones will be used throughout all primary branding. RGB : R 88 G 89 B 91 RGB : R 27 G 55 B 104
    HEX (web) : #A02843 HEX (web) : #CD1543 HEX (web) : #00447C HEX (web) : #C22032
    HEX (web) : #58595B HEX (web) : #939598
    Use them as the dominant color palette for all
    internal and external visual presentations of the
    company.

    We have identified the font Poppins, to distinguish GRAY TONES


    and accentuate our brand. This font is available for
    free download as a Google font.

    For alternatives, we recommend the use of Lato (sans


    serif), Montserrat or Open Sans (sans serif) which are 100% 80% 50% 30% 10% WHITE

    available for free download as Google fonts. These


    fonts come preinstalled on most computers.

    RECOMMENDED TYPOGRAPHY

    POPPINS REGULAR use for body copy


    ABCDEFghijklmnopqrstuvwxyz12345678

    POPPINS ITALIC use for emphasis


    ABCDEFghijklmnopqrstuvwxyz12345678

    POPPINS SEMI BOLD use for headlines and subheads


    ABCDEFghijklmnopqrstuvwxyz12345678
    DAIRY INNOVATION HUB BRAND GUIDELINES

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