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II Sem Merged

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0% found this document useful (0 votes)
17 views22 pages

II Sem Merged

Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Department Management Studies Programme: MBA

Semester Second Course Category Code: FUC *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P23MST201
L T P C CAM ESE
TM
Course Name FINANCIAL MANAGEMENT 3 1 - 4 50 100* 100

Prerequisite Basic finance concepts


On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Understand the foundations of finance and concepts in valuation of shares and debentures K2
Outcome
CO2 Determine capital structure and evaluate various financing options K3

CO3 Examine various methods of capital budgeting and their appropriateness in decision situations K4

CO4 Estimate working capital needs of a firm and use of various tools of working capital components K5
CO5 Measure the impact of dividend policy of a business on its share prices K5
UNIT-I FOUNDATIONS OF FINANCE Periods: 12
Meaning, Scope and Importance of Finance – Financial Management: Meaning, Objectives and Scope – Importance and Tools of Financial
Management. Concepts in valuation: Time Value of Money – Valuation of Shares and Debentures. Concepts and Measurements of Risk and CO1
Return – Trade-off between Risk and Return in Finance. Practical Problems.

UNIT-II CAPITAL STRUCTURE AND FINANCING DECISIONS Periods: 12


Financial Planning: Need and Significance – Estimating capital requirements – Capitalisation. Capital Structure: Meaning and Patterns – CO2
Determination of Capital Structure. Leverages: Meaning and Types – Operating, Financial, and Combined Leverages. EBIT-EPS Analysis –
Financial Break-Even Point – Point of Indifference in financing options. Capital Gearing and Trading on Equity. Sources of Financing – Long-
term, Short-term and Spontaneous Sources of Financing. Practical Problems.

UNIT-III LONG-TERM INVESTMENT DECISIONS Periods: 12


Cost of Capital – Concept and significance – Component Costs of capital – CAPM and Weighted Average Cost of Capital – Capital Budgeting
– Features and Importance – Methods of selecting long-term investment proposals – Pay-Back Method, Accounting Rate of Return Method, Net CO3
Present Value Method, Benefit Cost Ratio, Internal Rate of Return method – Capital Rationing Decisions – Practical Problems.

UNIT-IV WORKING CAPITAL DECISIONS Periods: 12


Working Capital: Concepts, Need, and Types – Working Capital Financing – Estimating Working Capital Requirements of a Firm. Management CO4
of Cash – Tools – Cash Budget, Playing on Float, Lock Box system. Management of Inventory – Tools and Techniques of Inventory Management
– ABC Analysis, VED Analysis, EOQ Analysis, Perpetual Inventory system, Maintenance of Stock Levels. Management of Receivables – Cost
of maintaining receivables – Factors affecting size of receivables: Credit Policies, Credit Terms, Cash Discount, Collection Policies – Aging
Schedule – Practical Problems.

UNIT-V DIVIDEND POLICY AND DECISIONS Periods: 12


Dividend – Concept and Types. Dividend Decision: The irrelevance of Dividend – MM Hypothesis – Relevance of Dividends: Walter’s model,
Gordon’s Model – Practical problems. Determinants of Dividend Policy: Dividend Pay-Out Ratio – Stability of Dividends – Legal, Contractual CO5
and Internal constraints and Restrictions – Owner’s considerations – Capital market considerations – Inflation.
Lecture Periods :45 Tutorial Periods : 15 Practical Periods: - Total Periods: 60
Text Books
1. M.Y. Khan and P.K. Jain. Financial Management. Tata-McGraw Hill Publishers, New Delhi, 2019
2. I.M. Pandey. Financial Management. Vikas Publishing House, New Delhi, 2015

Reference Books
1. James C. Van Horne and John M. Wachowicz, Jr. Fundamentals of Financial Management. Prentice Hall – Financial Times, New York. (Latest
available edition)
2. Eugene F. Brigham and Joel F. Houston. Fundamentals of Financial Management. Cengage Learning, New York. (Latest available edition)
3. Eugene F. Brigham and Michael C. Ehrhardt. Financial Management: Theory & Practice. Thomson Western Learning, New York. (Latest available
edition)
4. Vishwanath. S.R. Corporate Finance: Theory and Practice. Sage Response, New Delhi. (2015 or later edition)
5. Bhabatosh Banerjee. Fundamentals of Financial Management. Prentice-Hall of India, New Delhi. (2015 or later edition)
Web References

1. https://study.com/academy/topic/money-banking-and-financial-markets.html

2. https://www.khanacademy.org/economics-finance-domain/core-finance/interest-tutorial
3. https://www.yourarticlelibrary.com/financial-management/capital-structure/top-4-theories-of-capital-structure-with-calculations/65449

4. https://efinancemanagement.com/financial-management/capital-budgeting-techniques-with-an-example
5. https://www.extension.iastate.edu/agdm/wholefarm/html/c5-240.html

* TE – Theory Exam, LE – Lab Exam


*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs Mapping
Program Outcomes (POs)
COs
PO1 PO2 PO3 PO4 PO5
1 2 1 - 2 1
2 2 1 - 2 2
3 2 2 3 1 1
4 3 3 3 1 1
5 3 1 3 - 1
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End Semester
Assessment Model Assessment Examination Total Marks
CAT 1 CAT 2 Attendance (ESE) Marks
Exam Activities#

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department Management Studies Programme: MBA
Semester Second Course Category Code: FUC *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P23MST202
L T P C CAM ESE TM
Course Name Marketing Management 3 - - 3 50 100* 100

Prerequisite Basic rules and regulations


On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Analyse the impact of the environment on marketing function. K4
Outco
me CO2 Build suitable marketing strategies in light of the marketing environment. K3
CO3 Build a suitable Product and Pricing mix for an organisation. K3
CO4 Identify a suitable strategy for Place and Promotional mix. K3
CO5 Relate the latest trends in marketing and utilize it for the growth of the organisation. K2
UNIT- I INTRODUCTION Periods: 9
Introduction to Marketing Management - Core concepts of Marketing - Importance of Marketing Management -Marketing
Environment - Ethical and Social Responsibility of Marketing Management. CO1

UNIT-II CONSUMER BEHAVIOUR AND MARKETING STRATEGY Periods: 9


Understanding Consumer behaviour and buying decision process – Online buyer behaviour – Strategic Marketing - Market CO2
Segmentation, Targeting, Positioning and Competitive Strategies. 4 P’s of Marketing
UNIT-III PRODUCT AND PRICING MIX Periods: 9
Product classifications - Product Life cycle - Strategies for managing Product Life cycle – New Product Development –
Packaging – Labelling – Pricing objectives – Pricing strategies CO3

UNIT-IV PLACE AND PROMOTION MIX Periods: 9


Distribution Channel and Physical distribution - Channel design decisions – Classification of distribution Channels – CO4
Objectives of Promotion – Types of Promotion – Introduction to IMC -

UNIT-V TRENDS IN MARKETING Periods: 9


Marketing Information Systems - Emerging trends in Marketing; Customer Relationship Management - Neuro Marketing -
CO5
Experiential Marketing - Mobile Marketing - Digital Marketing – Inbound marketing - Marketing Analytics.

Lecture Periods: 45 Tutorial Periods: - Practical Periods: - Total Periods: 45


Text Books
1. Keller & Kotler, Marketing Management, 15th Edition, Pearson Education Limited, 2017.
2. V. S. Ramaswamy and S. Namakumari, 06th Edition, Sage Publications India Pvt Ltd, 2018.

Reference Books
1. Carl McDaniel, Charles W. Lamb, Dheeraj Sharma,Joe F, Marketing: A South-Asian Perspective with CourseMate - Published by
Cengage Learning India, 2016.
2. R.L. Varshney , S.L. Gupta, Marketing Management: Text & Cases, Sultan Chand and Sons, 2014.
3. S.Kala, R.S.N.Pillai and Bagavathi, Modern Marketing, S.Chand, New Delhi.2016.
4. Pride and Ferrell: Marketing-Concepts and strategies, 7th Edn, Cengage learning; 2016
5. Ramesh Kumar. S: Case Studies in Marketing Management, Pearson Education Limited: 2012

Web References
1. http://www.aaa.org/
2. http://indianjournalofmarketing.com/
3. http://www.publishingindia.com/ijamm/
4. https://swayam.gov.in/nd2_imb20_mg36/preview
5. https://swayam.gov.in/nd1_noc20_mg61/preview
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs Mapping
Program Outcomes (POs)
CO
s PO1 PO PO3 PO4 PO5
2
1 2 2 1 3 1
2 2 2 1 1 1
3 2 1 - 2 2
4 2 1 - 2 2
5 - - 1 2 2
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End
Semester Total
Assessment Model Assessment
CAT 1 CAT 2 Attendance Examination Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department Management Studies Programme: MBA
Semester Second Course Category Code: CC *End Semester Exam Type:TE

Periods / Week Credit Maximum Marks


Course Code P23MST203
L T P C CAM ESE TM

Course Name Human Resource Management 3 - - 3 50 50 100


Prerequisite Organizational Behavior
On completion of the course, the students will be able to BT Mapping
(Highest
Course Level)
Outcome CO1 Understanding of the concept of human resource management and its relevance in K2
organizations
CO2 Analyze the strategic issues and strategies required to select the manpower resources K4
CO3 Develop the strategy and address the issues in developing human resources K4
CO4 Acquiring the knowledge of HR concepts concerning work quality K4
CO5 Understand the components of HRM i.e., Industrial relations, employee grievance K2
handling, etc.
UNIT-I INTRODUCTION Periods: 8
Human Resource Management: Environment - Concepts and perspectives. Human Resource Planning: Objectives - Process
and Techniques - Job Analysis and Job Evaluation. Strategic HRM and Human resource information system. Recent trends in CO1
HR practices.
UNIT-II ATTRACTING THE TALENTS Periods: 7
Recruitment: Concept - Process and Methods. Employee Selection: Selection process - basic testing concepts - selection tests CO2
and techniques. Job Interview: Designing and conducting an effective interview.
UNIT-III TRAINING AND DEVELOPMENT Periods: 10
Training and Development: Concept – Methods - Process and Techniques. Career Planning - Coaching - Mentoring. Orienting
the employees - Training via the internet. Management Development: Concept and methods. Performance and Potential CO3
Appraisal, Career planning and development.
UNIT-IV COMPENSATION AND MANAGING WORK QUALITY Periods: 10
Wage and Salary Administration: Concept - Elements and Methods. Incentive Plans and Fringe Benefits. Quality of work-life – CO4
Health - Safety and Employee Welfare - Social Security - Work Stress - Counseling - Competency Mapping.

UNIT-V EMPLOYEE RELATIONS Periods: 10


Industrial Relations and Trade Unions: Objectives - approaches and significance of Industrial Relations - Trade Union activities
- Collective Bargaining: Issues and Strategies - Employee Grievances and their Resolution procedures- Employee relations CO5
from an international perspective. .
Lecture Periods: 45 Tutorial Periods: - Practical Periods: - Total Periods: 45
Text Books
1.Varkkey, B., & Dessler, G. Human Resource Management 15th Edition (Revision), P Prentice-Hall of India Pvt. Ltd. Pearson. 2018.
2.David A. DeCenzo, Stephen P. Robbins. Fundamentals of Human Resource Management. 13th Edition. John Wiley & Sons Inc, 2018.
3.Armstrong, M., & Taylor, S. Armstrong's handbook of human resource management practice. 15th Edition. Kogan Page Publishers,
2020

Reference Books
1. Raymond A. Noe, John R. Hollenbeck, Gerhart, B., & Patrick M. Wright. Fundamentals of human resource management. 6th Edition,
McGraw-Hill Higher Education, 2015
2. Rao, V. S. P., & Krishna, V. H. Human Resource Management: Text and cases. 3rd Edition. Excel Books India, 2010
3.Sparrow, P., Brewster, C., & Chung, C. Globalizing human resource management. Routledge, 2016
4. Uday Kumar Haldar and Juthika Sarkar. Human Resource management. Oxford Press. 2012
5. Gary Dessler, Biju Varrkey. Human Resource Management Fifteenth Edition, Pearson Education.2017

Web References
1.https://swayam.gov.in/nd1_noc20_mg15/preview
2.http://www.sciencepublishinggroup.com/j/jhrm
3.https://journals.sagepub.com/home/hrm
4.https://www.hrdguru.com/
5.https://www.citehr.com/

* TE – Theory Exam, LE – Lab Exam


*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs/PSOs Mapping
Program Outcomes
Cos (Pos)
PO1 PO2 PO3 PO4 P
O
5
1 2 2 1 3 1
2 3 3 1 3 2
3 2 2 2 3 1
4 3 3 1 2 1
5 2 2 3 2 2
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End
Semester Total
Assessment Model Assessment
CAT 1 CAT 2 Attendance Examination Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 10
0
*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department Management Studies Programme: MBA
Semester Second Course Category Code: FUC *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P20MST204
L T P C CAM ESE TM
Course Name OPERATIONS MANAGEMENT 2 - 2 3 50 50 100

Prerequisite Basic Knowledge about business Concepts, Production and Quality Management
On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Apply the facility location and layout analysis techniques in modern operations processes K3
Outcome
CO2 Understand the basic models of Inventory and apply them in Industry to solve the Inventory
K2
problems.
CO3 Apply the scheduling techniques and strategies in the significant industrial flow shop
K3
scheduling process.
CO4 Understand the concepts involved in quality control and its techniques to maintain standard
K2
quality in the organization.
CO5 Associate the importance of operational paradigms and how they are integrated together in
K4
managing operations including TQM, and Lean.
UNIT-I Introduction To Operations Management Periods: 12
Operations Management- Nature, Scope - A Systems Perspective- Manufacturing Trends in India- Production Design and Process
Planning-Types of Production Processes- Capacity Planning- Make or Buy Decisions, Plant Location: Factors to be considered in CO1
Plant Location- Location Analysis Techniques, Layout of Manufacturing Facilities: Principles of a Good Layout, Layout Factors-
Basic Types of Layouts- Principles of Materials Handling.
UNIT-II Inventory Control and Maintenance Periods: 12
Basic Inventory Models- Economic Order Quantity- Economic Batch Quantity- Reorder Point-Safety Stock- Inventory Costs- CO2
Classification and Codification of Stock- ABC Classification. Material Requirement Planning: Product Structure/Bill of Materials
(BOM), MRP-II. - Maintenance: Objectives-Types- Procedure for Maintenance. Basic Concept of Supply Chain Management.
UNIT-III Aggregate Planning Periods: 12
Line Balancing: Concept of Mass Production System, Objective of Assembly Line Balancing, Rank Positional Weight Method. Nature
of Aggregate Planning Decisions, Aggregate Planning Strategies-Master Production Schedule/Plan, Scheduling; Loading - CO3
Sequencing – Monitoring, Flow Shop Scheduling: Introduction, Johnson’s Problem, and Extension of Johnson’s Rule.
UNIT-IV Design Of Work Systems and Quality Control Periods: 12
Work Study: Objectives- Procedure- Method Study and Motion Study- Work Measurement -Time Study - Performance Rating- CO4
Allowance Factors - Standard Time- Work Sampling Techniques. Quality Control: Importance-Classification- -Acceptance
Sampling-Six Sigma. Quality Circle. Benchmarking. Control Charts for Variables and Attributes.
Unit-V Modern Production Tools Periods: 12
Just In Time. Total Quality management. Lean Manufacturing’s 9000 Series. Basic Concepts of Kaizen, Poka Yoke and KANBAN.
ERP: Modules – Implementation. CO5

Lecture Periods: 30 Tutorial Periods: - Practical Periods: 30 Total Periods: 60


Text Books:
1.B Mahadevan, Operations Management: Theory and Practices, 2nd Edition, Pearson.
2.Panneerselvam,R., Production and Operations Management, 2nd Edition, PH Learning Pvt Ltd., New Delhi
Reference Books
1. William J. Stevenson, Operations Management Eight,2018, Tata - McGraw Hill
2. J.R. Tony Arnold, Introduction to Materials Management, Sixth edition,2008, Pearson
3. An Introduction to Management Science: Quantitative Approaches to Decision Making, David R. Anderson,14th edition
,2019,ENGAGE
Web References
1. https://www.coursera.org/learn/operations-management.
2.https://www.smartsheet.com/operations-management
3.https://global.oup.com/uk/orc/busecon/business/jones_robinson/
4.https://onlinelibrary.wiley.com/journal/18731317
5.https://onlinecourses.swayam2.ac.in/imb21_mg23/preview
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs Mapping
Program Outcomes (Pos)
Cos
PO1 PO2 PO3 PO4 PO5
1 3 3 - 1 1
2 2 3 - 3 3
3 3 3 - 3 1
4 2 2 - 2 3
5 3 2 - 3 3
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End
Semester Total
Assessment Model Assessment
CAT 1 CAT 2 Attendance Examination Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department Management Studies Programme: M.B.A
Semester Second Course Category Code: FUC *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P23MST205
L T P C CAM ESE TM
Course Name Business Research Methods 2 - 2 3 50 50 100
Prerequisite Business Statistics, Data Analytics Lab
On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Understanding of various kinds of research, objectives of doing research, research K2
Outcome process
CO2 Formulate research problem and research design K3
CO3 Understands concepts of qualitative, quantitative as well as measurement and scaling K2
techniques
CO4 Apply relevant data analysis for a given dataset K3
CO5 Develop independent thinking for critically analyzing research reports K3
UNIT-I INTRODUCTION TO BUSINESS RESEARCH Periods: 12
Research: Meaning, types, characteristics of good research, and research process, Management Problem/Objectives, Defining
the research problem, Research Hypothesis: Types of Research hypothesis, writing a research proposal, Contents of a CO1
research proposal, Research Application in business decisions.
UNIT-II RESEARCH DESIGN Periods: 12
Research Design, Types of Business Research Design: Exploratory research Design, Conclusive research Design, Descriptive CO2
Research Design, Experimental research design, Features of good research design; Statement of the problem, Review of
literature; Research gap, Framing Objectives of the study, Sampling: Concepts: Types of Sampling, Probability
Sampling and Non Probability Sampling, Determination of Sample size.
UNIT-III MEASUREMENT AND SCALING TECHNIQUES Periods: 12
Data Collection: Primary and Secondary data Primary data, collection methods: Observations, survey, Interview and
Questionnaire, Qualitative Techniques of data collection, Questionnaire design: process of designing questionnaire, Secondary CO3
data: Sources advantages and disadvantages, Measurement and Scaling Techniques: Basic measurement
scales-Nominal scale, Ordinal scale, Interval scale, Ratio scale.
UNIT-IV DATA ANALYSIS Periods: 12
Hypothesis testing: Null and alternate hypothesis, level of significance, parametric and non-parametric tests, Univariate CO4
analysis, Bi-variate analysis (Correlation, Regression, Chi-Square, ANOVA), Multivariate analysis (Multiple Linear regression,
Multiple Linear Correlation, Discriminant Analysis and Factor Analysis)
UNIT-V RESEARCH REPORT WRITING Periods: 12
Research Report Writing: Types of research reports, Brief reports and Detailed reports, Report writing: Structure of the
CO5
research report, Preliminary section, Main report, Interpretations of Results and Suggested Recommendations, Mechanics of
writing research report - Research Publications – Plagiarism, Impact Factor, Citation Database
Lecture Periods: 30 Tutorial Periods: - Practical Periods: 30 Total Periods: 60
Text Books
1. Donald R. Cooper, Pamela S. Schindler, “Business Research Methods”, 12th ed, McGraw Hill, 2014.
2. Kothari CR, “Research methodology: Methods and Techniques”, 4th ed, New Age International, 2019.

Reference Books
1. Bell E, Bryman A, Harley B, “Business Research Methods”, Oxford University press, 2018.
2. Zikmund WG, Carr JC, Griffin M, “Business Research Methods”, Cengage Learning, 2013.
3. Shajahan S, “Introduction to Business Research Methods”, Jaico Publishing House, 2014.
4. Panneerselvam R, “Research methodology”, New Delhi: PHl learning Pvt Ltd, 2013.
5. Pamela S. Schindler, “Business Research Methods”, 13th ed, McGraw Hill;2021.
Web References
1. https://onlinecourses.nptel.ac.in/noc20_mg23/preview
2. https://onlinecourses.nptel.ac.in/noc19_ge21/preview
3. https://www.researchgate.net/
4. https://journals.sagepub.com/home/jmx
5. https://www.journals.elsevier.com/journal-of-business-research
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final
computation
COs/POs/PSOs Mapping
Program Outcomes
COs (Pos)
PO1 PO2 PO3 PO4 PO5
1 3 3 1 3 2
2 3 3 1 3 2
3 3 2 1 1 1
4 3 3 1 2 2
5 3 3 2 3 3
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End
Semester Total
Assessment Model Assessment
CAT 1 CAT 2 Attendance Examination Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department Mathematics Programme : MBA
Semester Second Course Category Code : FUC End Semester Exam Type :TE
Periods/Week Credit Maximum Marks
Course Code P23MAT208 L T P C CAM ESE TM
Course Name OPERATIONS RESEARCH 2 - 2 3 50 100 100

Prerequisite Basic Mathematics


On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Find the optimum solution of Linear programming problems K3
Outcome CO2 Solve Transportation and Assignment problems K3
CO3 Design new simple models by using critical path method K3
CO4 Understand the applications of game theory K3
CO5 Know the application of Queuing theory K3
UNIT – I LINEAR PROGRAMMING PROBLEMS Periods: 12
Stages of development of Operations Research – Applications of Operations Research – Limitations of Operations – Introduction CO1
to Linear Programming – Graphical Method – Simplex Method - Duality.
UNIT – II TRANSPORTATION AND ASSIGNMENT PROBLEMS Periods: 12
Basic feasible solution by different methods - Fixing optimal solutions - Stepping stone method - MODI method - Assignment CO2
problem – Formulation – Optimal solution.

UNIT – III NETWORKS MODELS Periods: 12


Shortest Path Problem – Floyd’s Algorithm – Minimum Spanning Tree Problem - CPM/PERT – Crashing of a Project CO3
network.
UNIT – IV THEORY OF GAMES Periods: 12
Rectangular games - Minimax theorem - Graphical solution of 2 x n or m x 2 games - Game with mixed strategies. CO4
UNIT – V QUEUEING THEORY Periods: 12
Basic Waiting Line Models: (M/M/1):(GD/α/α) – (M/M/1):(GD/N/α) – (M/M/C):(GD/α/α) – (M /M/C):(GD/N/α)
CO5
Lecture Periods: 30 Tutorial Periods: - Practical Periods: 30 Total Periods: 60
Text Books
1. R.Pannerselvam, “Operations Research”, PHI Learning Pvt, Ltd, 2006.
2. Michael W. Carter, Camille C. Price, Ghaith Rabadi, “Operation Research – A Practical Introduction” Chapman and Hall/CRC; 2nd
Edition, 2018.

3. Jiongmin Yong, “Optimization Theory: A concise Introduction”, World scientific publishing Company, 2018.
Reference Books
1. S. Kalavathy, “Operation Research”, Vikas Publishing House,4th Edition,2015
2. A. Ravi Ravindran, “Operations Research Methodologies”, Taylor and Francis, 2019
3. Hasting, Kevin J. “Introduction to the Mathematics of Operations Research with Mathematics”, Taylor and Francis, 2019
4. A.M.Natarajan, P.Balasubramane and A.Tamilarasi, “ Operations Research”, Pearson. 2nd Edition,2014
5. Hamdy A. Taha, “Operations Research: An Introduction”, Pearson Publications, 10th Edition, 2020
Web References
1. https://www.researchgate.net/publication/313880623
2. https://nptel.ac.in/courses/117/103/117103017/
3. https://nptel.ac.in/courses/111/107111107128/
4. https://youtu.be/MrONmSYqkiE
5. https://youtu.be/4U3B5lr-MqM
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final
computation
COs/POs/PSOs Mapping
Program Outcomes (POs)
COs
PO1 PO2 PO3 PO4 PO5
1 3 2 - 2 1
2 2 3 - 2 3
3 3 3 - 2 2
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End
Semester Total
Assessment Model Assessment
CAT 1 CAT 2 Attendance Examination Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department Management Studies Programme: MBA
Semester Second Course Category Code: FUC *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P23MST207
L T P C CAM ESM TM
Course Name BUSINESS ANALYTICS 2 - 2 3 50 100* 100
Prerequisite Students should have a solid grasp of fundamental concepts of Computer, Python and MS-Excel
On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Demonstrates the applications of different types of business analytics. K2
Outcome
CO2 Illustrates data mining process. K2
CO3 Applies various data visualisation techniques using visualisation software to get K3
meaningful information from the given dataset.
CO4 Construct predictive models using relevant analytics tools and techniques to solve real K3
world Business Problem
CO5 Analyze the given business situation and prescribe optimal solutions to enhance the K3
business performance.
UNIT-I INTRODUCTION TO BUSINESS ANALYTICS Periods: 12
Introduction - Business Analytics - Role of Analytics in Industry - Domains involved in Analytics, Types of Business Analytics:
Descriptive, Predictive and Prescriptive Analytics - Types of Data: Structured, Semi-structured and Unstructured Data - Big data CO1
analytics - Framework for Data driven Decision Making.
UNIT-II DATA MINING Periods: 12
Introduction - Business Analytics - Role of Analytics in Industry - Domains involved in Analytics, Types of Business Analytics: CO2
Descriptive, Predictive and Prescriptive Analytics - Types of Data: Structured, Semi-structured and Unstructured Data - Big
data analytics - Framework for Data driven Decision Making.
UNIT-III DATA VISUALIZATION Periods: 12
Data Visualization and its types - Vlook up and HLook up - Pivot tables - Dash board - Univariate Analysis: Histograms / Dist
Plot, Box Plot, Count Plot, Line Plot, Area Plot, Pie Plot - Bivariate Analysis: Joint Plot - Hex Bin Plots, Kernel Density Estimation, CO3
Column Plot / Bar Plot, Scatter Plot, Pair Plot, Linear Regression Model Plot, Strip Plot, Swarm Plot, Box Plot, Bar
Plot, Point Plot, Multi-Panel Categorical Plot - Multivariate Analysis: Factor Plot.
UNIT-IV PREDICTIVE ANALYTICS - SUPERVISED Periods: 12
Supervised Learning - Simple Linear Regression - Multiple Linear Regression (MLR): Assumptions of MLR, Interpretation of CO4
MLR Coefficients, Statistical significance of Individual Predictors (t-Test), Overall model Validation (F-Test), MLR metric, R-
Squared and RMSE, Residual Analysis in MLR , Multi-Collinearity and Variance Inflation Factor (VIF) - Logistic Regression -
Decision trees: CART and CHAID Predictive Analytics - Unsupervised Learning - Introduction to clustering - Text Mining.
UNIT-V PRESCRIPTIVE ANALYTICS AND APPLICATION OF STATISTICS Periods: 12
Introduction to Prescriptive analytics - Linear Programming Model Building, Assumptions of Linear Programming - Roadmap
CO5
for Analytics Capability Building - Challenges in Data driven Decision Making and future - Application of Analytics in Finance,
Marketing and Human Resource Management.
Lecture Periods: 30 Tutorial Periods: - Practical Periods: 30 Total Periods: 60
Text Books
1. U. Dinesh Kumar, Business Analytics: The science of Data-Driven Decision Making, Wiley, 2017.
2. R N Prasad and Seema Acharya, Fundamentals of Business Analytics, 2nd Edition, Wiley, 2016.
3. James R. Evans, Business Analytics: Methods, Models, and Decisions. 2nd Edition, Pearson, 2015.

Reference Books
1. Thomas H. Davenport, Analytics at Work: Smarter Decisions, Better Results, Harvard Business Review, 2010.
2. Anil Maheshwari, Data Analytics, 1st Edition, McGraw Hill Education, 2017.
3. Hadley Wickham & Garrett Grolemund, R for Data Science: Import, Tidy, Transform, Visualize, and Model Data, 1st Edition,
Shroff/O’Reilly, 2017.
4. Greg Harvey, Excel 2016 All-in-One for Dummies, 1st Edition, John Wiley & Sons, 2016.
5. Dr.Anasse Bari, Mohamed Chaouchi, Tommy Jung, Predictive Analytics for Dummies, 2nd Edition, Wiley, 2016.
Web References
1. https://nptel.ac.in/courses/110/105/110105089/
2. https://nptel.ac.in/courses/110/107/110107129/
3. https://towardsdatascience.com/self-driving-cars-past-present-and-future-71532430346
4. https://data-flair.training/blogs/data-mining-architecture/
5. https://www.tableau.com/learn/articles/data-visualization
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs/PSOs Mapping

Program Outcomes (POs)


COs
PO1 PO2 PO3 PO4 PO5
1 3 3 - 1 2
2 2 2 - 1 2
3 3 3 2 3 3
4 3 3 2 3 3
5 3 3 2 3 3
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End
Semester Total
Assessment Model Assessment
CAT 1 CAT 2 Attendance Examination Marks
Exam Activities#
(ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
Department MBA Programme: MBA
Semester Second Course Category Code: GE *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P23MST209
L T P C CAM ESE TM
Course Name PROJECT MANAGEMENT 3 - - 3 50 100* 100
Course • To understand the concept of project and steps in project management.
Objectives • To familiarize with the project feasibility studies.
• To be able to schedule the project.
• To understand the risk management and project control process.
• To know about the project closure and strategies to be an effective project manager.
Prerequisite Basic principles of project
On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Interpret the different concepts and the various steps in defining a project. K2
Outcome
CO2 Examining the feasibility of a project. K3
CO3 Develop the schedule for a Project. K6
CO4 Predict the risk associated with a project and demonstrate the project audit. K2
CO5 Analyse the project team for project closure outline. K4
UNIT-I PROJECT MANAGEMENT CONCEPTS Periods: 9
Project: Meaning Attributes of a project, Project Life cycle, Project Stakeholders, Classification, Importance of project
management, Project Portfolio Management System, Different Project Management Structure, Choosing the Appropriate Project CO1
Management Structure: Organizational considerations and Project consideration - Steps in Defining the Project - Responsibility
Matrices - Causes of delay and major constraints in a project.
UNIT-II PROJECT FEASIBILITY ANALYSIS Periods: 9
Opportunity Studies, Pre-Feasibility studies and Feasibility Study: Market Feasibility, Technical Feasibility. CO2
Financial Feasibility and Economic Feasibility - Social Cost Benefit Analysis in India - Project Life Cycle and
Project constraints.
UNIT-III PROJECT SCHEDULING & NETWORK TECHNIQUES Periods: 9
Scheduling Resources: Types of project constraints, classification of scheduling problem, Resources allocation methods, Splitting,
Multitasking, Benefits of scheduling resources - Reducing Project duration: Rationale for reducing project duration, Options for CO3
accelerating Project completion - Developing and Constructing the Project Network (Problems), PERT, CPM - Crashing of Project
Network, Resource Levelling and Resource Allocation- Avoiding Cost and Time Overruns (Problems).
UNIT-IV PROJECT RISK MANAGEMENT AND PROJECT CONTROL Periods: 9

Project Risk management; Risk concept, Risk identification, Risk assessment, Risk response development, Contingency planning, CO4
Contingency funding and time buffers, Risk response control, and Change control management
Budgeting and Project Control Process, Control issues, Tendering and Contract Administration. Steps in Project Appraisal
Process, Methodology for Project Evaluation and Project Audits
UNIT-V PROJECT CLOSURE AND MANAGING PROJECT Periods: 9
Project Closure: Team, Team Member and Project Manager Evaluations. Managing versus Leading a Project:
Qualities of an Effective Project Manager, Managing Project Stakeholders, Managing Project Teams: Five Stage Team CO5
Development Model, Situational factors affecting team development and project team pitfalls.
Lecture Periods: 45 Tutorial Periods:- Practical Periods:- Total Periods: 45
Text Books
1. Erik Larson and Clifford Gray.. Project Management: The Managerial Process, 6th Edn. McGraw Hill Education; 2017.
2. Harold Kerzner. Project Management: A systems approach to Planning, Scheduling and Controlling. 12th Edn. John Wiley & Sons;
2017of Faculty
Reference Books
1. P Gopalakrishnan & VE Ramamoorthy. "Text Book of Project Management". Laxmi Publications 2014
2. Prasanna Chandra. "Projects: Planning, Analysis, Selection, Financing, Implementation, and Revie Edn. McGraw Hill Education; 2019.
3. BC Punmia by K K Khandelwal. "Project Planning and Control with PERT and CPM 4th Edm Lam
Publications Private Limited; 2016.
4. Hira N Ahuja, S.P.Dozzi, S.M.Abourizk. "Project Management". 2nd Edn. Wiley India Pvt List 2013
5. "A guide to Project Management Body of Knowledge". 6th Edn. Project Management Institut 2017

Web References
1. www.pmi.org
2. www.projectmanagement.com
3. https://www.sciencedirect.com/journal/international-journal-of-project-management
4. https://nptel.ac.in/courses/110/107/110107081/ 5.
5. psimplel.ac.in/courses/110/104/110104073/
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs/PSOs Mapping
Program Outcomes (POs)
COs
PO1 PO2 PO3 PO4 PO5
1 2 - - 2 3
2 3 1 - 1 1
3 3 3 1 - 1
4 3 1 - 2 1
5 2 - 3 2 3
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End Semester
Total
Assessment Model Assessment Examination
CAT 1 CAT 2 Attendance Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks for
final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in content
beyond the syllabus
Department Department of Management Studies Programme: MBA
Semester Second Course Category Code: CC *End Semester Exam Type: TE
Periods / Week Credit Maximum Marks
Course Code P23MST209
L T P C CAM ESE TM

Course Name TOTAL QUALITY MANAGEMENT 3 - - 3 50 100* 100


Prerequisite Business Statistics
On completion of the course, the students will be able to BT Mapping
(Highest
Course Level)
Outcome CO1 Understand the Total Quality Management vision, mission and policy statement of the K2
organization.
CO2 Apply quality philosophies and tools to facilitate continuous process improvement ensuring K3
customer delight.
CO3 Formulate the right strategy for applying statistical process control. K3
CO4 Tap the tools and techniques of quality management to improve quality. K4
CO5 Understand the importance of quality systems organizing and implementation of TQM quality K2
audits.
UNIT-I INTRODUCTION TO QUALITY AND QUALITY GURUS CONTRIBUTION Periods: 10
Definitions – TQM framework, benefits, awareness and obstacles; Quality – vision, mission and policy statements; Customer Focus –
customer perception of quality, Translating needs into requirements, customer retention; Dimensions of product and service quality; Cost CO1
of quality; Overview of the contributions of Deming, Juran, Crosby, Masaaki Imai, Ishikawa, Taguchi - Concepts of Quality circle -
Japanese 5S principles and 8D methodology.
UNIT-II STATISTICAL PROCESS CONTROL AND PROCESS CAPABILITY Periods: 9
Meaning and significance of Statistical Process Control (SPC) – construction of control charts for variables and attributes; Process CO2
Capability – meaning, significance and measurement; Six-sigma concepts of Process Capability; Total Productive Maintenance (TPM)
– relevance to TQM; Business Process Re-engineering (BPR) – principles, applications, reengineering process, benefits and
limitations.
UNIT-III TOOLS AND TECHNIQUES FOR QUALITY MANAGEMENT Periods: 9
7 Quality Tools - Seven new management tools, Quality Function Deployment (QFD) – Benefits, Voice of customer, information
organization, House of Quality (HOQ), building a HOQ, QFD process - Quality circles, FMEA – requirements of reliability, failure rate, CO3
stages, design, process and documentation; Introduction, loss function, parameter and tolerance design, signal to noise ratio;
Benchmarking and POKA YOKE.
UNIT-IV QUALITY SYSTEMS ORGANIZING AND IMPLEMENTATION Periods: 7
Introduction to IS/ISO 9004:2000 – Quality Management Systems, Guidelines for performance, quality management systems – CO4
guidelines for performance improvements. Organizational limitations, Process approach, PDCA cycle.

UNIT-V MANAGEMENT AND QUALITY Periods: 10


Improvements - Quality Audits - TQM culture – Leadership - Quality Council - Employee involvement - Motivation – Empowerment -
Recognition and Reward - Information Technology – Computers and quality functions - Internet and electronic communications - CO5
Information quality issues.
Lecture Periods: 45 Tutorial Periods: - Practical Periods: - Total Periods: 45
Text Books
1. Dale H.Besterfield et al.First Indian Reprints. (2004). Total Quality Management. (3rd edition). New Delhi.Pearson Education
2. Indian standard -Quality Management Systems– Guidelines for performance improvement (Fifth Revision). New Delhi. Bureau of Indian
Standards
3. Poornima M.Charantimath. First Indian Reprint (2003). Total Quality Management, New Delhi. Pearson Education.
Reference Books
1. Oakland, J. S. (2014). Total quality management and operational excellence: text with cases. Routledge.
2. Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: pearson.
3. Bergman, B., & Klefsjö, B. (2010). Quality from customer needs to customer satisfaction. Student litteratur AB.
4. Douglas C. Montgomory, Introduction to Statistical Quality Control, Wiley Student Edition, 4th Edition, Wiley India Pvt Limited, 2008.
5. Dr. V. Jayakumar and Dr. R. Raju (2014) Total quality management, 7th Edition, Lakshmi Publication.

Web References
1. https://asq.org/quality-resources/total-quality-management
2. https://study.sagepub.in/sharma_tqm
3. https://www.lucidchart.com/blog/8-total-quality-management-principles
4. https://www.cgma.org/resources/tools/essential-tools/quality-management-tools.html
5. https://www.isixsigma.com/methodology/total-quality-management-tqm/introduction-and-implementation-total-quality-management-tqm/
* TE – Theory Exam, LE – Lab Exam
*The end semester examination will be conducted for 100 marks and converted into 50 marks for final computation
COs/POs/Mapping
Program Outcomes (Pos)
Cos
PO1 PO2 PO3 PO4 PO5
1 3 2 3 3 1

2 3 3 - 2 2

3 2 2 - 2 1

4 3 3 - 2 2

5 3 2 3 3 1
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM) End Semester
Total
Assessment Model Assessment Examination
CAT 1 CAT 2 Attendance Marks
Exam Activities# (ESE) Marks

Marks 5 5 10 25 5 100* 100

*The end semester examination will be conducted for 100 marks and converted into 50 marks
for final computation.

# Analyze, Evaluate, Create (Higher Order Thinking Skill)/ Apply and Analyze / Remember and Understand in
content beyond the syllabus
CAREER PLANNING

Department Management Studies Programme: MBA


Semester Second Course Category Code: P *End Semester Exam
Type: - LE
Periods / Week Credit Maximum Marks
Course Code P23ENP210
L T P C CAM ESE TM
Course Name Career Planning 0 0 2 1 50 50 100

Prerequisite
On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Obtain the skillsets required in industries and gain self-confidence to attend K2
Outcome interview
CO2 Excel in language fluency and attend the interview with self-reliance K3
CO3 Answer the verbal questions confidently in multitude of exams K2
CO4 Identify self-potentials and groom themselves to the expectations of corporate K2
sectors
CO5 Construct error free sentences in written and oral communication K3
List of Experiments:

Listening
1. Body Language
2. Interview Videos

Speaking
3. Group Discussion- Extempore - Theme based Conversation- Mock Interview
4. Video Resume’- Video Presentation

Reading
5. Reading Comprehension
6. Verbal Aptitude: - Verbal Reasoning - Cloze Test- Para Jumbles- One Word Substitution- Ordering of
Sentences- Synonyms and Antonyms

Writing
7. SWOT Analysis
8. Resume’ Writing and Job Application Letter
9. Writing Social Blogs

Grammar
10. Error Detection

Lecture Periods: - Tutorial Periods: - Practical Periods: 3 0 Total Periods: 30


Reference Books (Latest editions to be given)
1. Raman, Meenakshi. and Singh, Prakash. Business Communication, Oxford, 2nd Edition, 2012.
2. Sherfied, Robert, et.al. Developing Soft Skills. 4th Edition, Pearson Publication, 2010.
3. Seely, John. Oxford A-Z of Grammar and Punctuation. Oxford Publication, 2011.

Web References
1. https://www.geektonight.com/flow-of-communication/
2. https://www.aplustopper.com/email-writing-format/
3. https://novoresume.com/career-blog/soft-skills
4. https://venngage.com/blog/business-proposal/

* TE – Theory Exam, LE – Lab Exam


COs/POs/PSOs Mapping
Program Outcomes (POs)
COs
PO1 PO2 PO3 PO4 PO5
1 3 2 2 3 3
2 3 3 2 3 3
3 3 3 2 3 3
4 3 3 2 3 3
5 3 3 2 3 3
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods

Continuous Assessment Marks (CAM)

Performance in practical classes Total


Assessment Marks
Attendance (Internal)
Conduction of Record
practical work Viva

Marks 10 25 10 5 50
Department Management Studies Programme: MBA
Semester Second Course Category Code: PRACTICAL *End Semester Exam Type: - LE
Periods / Week Credit Maximum Marks
Course Code P23MSP211
L T P C CAM ESE TM
Course Name PYTHON PROGRAMMING LAB 0 0 2 1 50 0 50

Prerequisite Basic System Knowledge


On completion of the course, the students will be able to BT Mapping
(Highest Level)
Course CO1 Implement a given algorithm as a computer program (in Python) K5
Outcome
CO2 Adapt and combine standard algorithms to solve a given problem (includes numerical as K5
well as non-numerical algorithms)
CO3 Adequately use standard programming constructs: repetition, selection, functions, K3
composition, modules, aggregated data (arrays, lists, etc.)
CO4 Explain what a given program (in Python) does K2
CO5 Identify and repair coding errors in a program K5

UNIT I FOUNDATION OF ANALYTICS & MACHINE LEARNING (6 Hrs)


Learning theoretical concepts in AI and ML. Basics of Python Programming for Data Science, Learning Python: Basics of
Python, List, Functions & Packages, Numpy, Matplotlib, Control Flow, and Pandas, summarizing data using Python.

UNIT II UNDERSTANDING SUPERVISED LEARNING ALGORITHMS: CLASSIFICATION PROBLEMS (6 Hrs)

Classification Tree: Splitting the data set, building a decision-tree classifier, measuring test accuracy, understanding Ginni
impurity, and finding optimal criteria and max depth.

UNIT III ADVANCED MACHINE LEARNING (6 Hrs)


Gradient Descent Algorithm, dealing with imbalanced data, ensemble methods, random forest, boosting.

UNIT IV INTRODUCTION, SENTIMENT CLASSIFICATION (6 Hrs)


Loading dataset, exploring the dataset, models for sentiment classification, and challenges of text classification.

UNIT V TIME SERIES FORECASTING (6 Hrs)


Forecasting overview, components of time series Exponential Smoothing Methods: Moving averages, single exponential
smoothing, Holt’s linear method, Holt’s-Winters’ trend and seasonality method, Decomposing Time Series, Auto-Regressive
Integrated Moving Average Models: AR models, MA models, ARMA and ARIMA models.

Lecture Periods: - Tutorial Periods: - Practical Periods: 30 Total Periods: 30


Reference Books
1. Martin C. Brown, Python: The Complete Reference, McGraw Hill Education, 2018.
2. U Dinesh Kumar, Manaranjan Pradhan, Machine Learning using Python, Wiley, 2019.

Web References
1. https://examupdates.in/python-programming/#Python-Programming-Notes-Pdf-Download
2. https://lecturenotes.in/notes/30074-note-for-python-programming-py-by-shekharesh-barik
3. https://lecturenotes.in/download/note/31671-note-for-python-programming-py-by-palak-goel
4. https://nptel.ac.in/courses/106/106/106106182/
5. https://nptel.ac.in/courses/106/106/106106212/

* TE – Theory Exam, LE – Lab Exam


COs/POs/PSOs Mapping
Program Outcomes (Pos)
Cos
PO1 PO2 PO3 PO4 PO5
1 3 2 - 1 2
2 3 2 - 2 2
3 1 1 - 2 1
4 2 2 - 2 1
5 2 2 - 1 2
Correlation Level: 1 - Low, 2 - Medium, 3 – High

Evaluation Methods
Continuous Assessment Marks (CAM)

Performance in practical classes Total Marks


Assessment (Internal)
Attendance
Report Internal Marks Viva

Marks 10 25 10 5 50

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