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    Marketing I Course Outline 24 25

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    murdy.e

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    Marketing I Course Outline 24 25

    Uploaded by

    murdy.e
    5 views2 pages

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    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    5 views2 pages

    Marketing I Course Outline 24 25

    Uploaded by

    murdy.e

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    Marketing I-Course Outline

    Description of Units of Study


    I. Orientation to Marketing Education (One Week)
    A. Class Information-Grading, Projects, Attendance, etc.
    B. Responsibilities and Rules of the Classroom
    C. DECA, An Association of Marketing Students
    D. Cooperative Education

    II. American Economic System (Six Weeks)


    A. Explain the definition of Economics
    B. Supply and Demand
    C. Competition
    D. Role of the Government
    E. Basic Principles of the System
    F. Profit and Risk
    G. Other Related Topics

    III. Introduction to Marketing and Basic Marketing Concepts (Five Weeks)


    A. Define Marketing
    B. Explain the Marketing Functions
    C. List and Define the Five Utilities
    D. Benefits of Marketing to Society
    E. Reasons for Studying Marketing
    F. Explain the Marketing Concept
    G. Define Market Segmentation
    H. Marketing Mix

    IV. Selling (Six Weeks)


    A. Explain the Definition of Selling
    B. Explain the Sales Process
    C. Explain the purpose of selling in our society
    D. Determining Needs and Product Presentation
    E. Handling Customer Objections and Questions
    F. Closing the Sale and Following up with the Customer

    V. Product Planning (Five Weeks)


    A. Explain the Product Planning
    B. Branding, Packaging, and Labeling
    C. Extended Product Features
    VI. Promotion (Six Weeks)
    A. Define Promotion
    B. Advertising Media and Internet Advertising
    C. Preparing Print Ads
    D. Visual Merchandising and Display
    E. Publicity and Public Relations
    F. Social Media

    VII. Risk Management (Three Weeks)


    A. Explain the Nature of Risk Management
    B. Discuss the various types of business risks
    C. Identify the ways businesses handle business risks

    Student Evaluation: Daily Assignments, Quizzes, Unit Tests, Research Projects, Oral
    Presentations and Demonstrations, Group Projects, and Participation.

    Grading:

     Grading scale for 2024-25 See Syllabus


     Student involvement
     Extra credit not offered
     Academic dishonesty-parent contact and discipline referral

    As a student in my class, you are responsible for your learning. If you ever have
    questions/concerns, please do not hesitate to see me! The more you put into this class
    the more you will receive in return.

    Resources: Guest Speakers, DECA Related Activities, Marketing Essentials Textbook,


    Instructor, and Videos.

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