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IMC A1.1 - Marking Form

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19 views4 pages

IMC A1.1 - Marking Form

Uploaded by

khanhlinhngo2000
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NATIONAL ECONOMICS UNIVERSITY

INTERNATIONAL SCHOOL OF MANAGEMENT AND ECONOMICS

HIGHER NATIONALS
BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS (RQF)

Unit Code, Number and L/508/0535 - Unit 23: Integrated Marketing Communications
Title
Semester and Academic Semester 1, Academic year 2021-2022
Year
Le Thi My Linh/ Pham Hai Chung/
Unit Assessor(s) Nguyen Quynh Trang/ Hoang Thu Phuong

Assessment Number and IMC A1.1: Individual Assignment (Assessment 1 of 2)


Title
Issue Date September 23rd, 2021
Submission Date 10:00, Friday, Oct 22nd, 2021

IV Name Trinh Thu Giang

IV Date September 19th, 2020

Student name

NEU Student
Pearson ID
ID

Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who
break the rules, however innocently, may be penalised. It is your responsibility to ensure that you
understand correct referencing practices. As a university level student, you are expected to use
appropriate references throughout and keep carefully detailed notes of all your sources of materials
for material you have used in your work, including any material downloaded from the Internet. Please
consult the relevant unit lecturer or your course tutor if you need any further advice.

I certify that the assignment submission is entirely my own work and I


Student declaration fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.

1
Student name / Signature Date: Friday, Oct 22nd, 2021

Learning Outcomes and Assessment Criteria


Achiev Achieve Achieve
Learning ed d d
Pass Merit Distinction
Outcome (ticked (ticked (ticked)
) )
D1 Make valid
M1 Critically
P1 Evaluate judgements
evaluate how
different types about how
LO1 Evaluate marketing
of marketing marketing
different channels of
channels and channels add
marketing communication
how they value using
channels and are integrated x
serve   specific
how they within an
communicatio organisational
serve organisational
n objectives examples to
communicatio context to add
within an demonstrate
n objectives value and
organisational how they serve
maximise
context. communication
resources.
objectives.

2
D3 Provide
LO4
P5 Critically appropriate and
Demonstrate
evaluate a justified
the ability to
marketing M3 Critique and recommendation
critically
communicatio review the s for improving
evaluate a
ns plan in success of the the marketing
case study
relation to the monitoring and communications
involving   x
communicatio impact of the plan to maximise
communicati
n strategy, marketing revenue and
on strategy,
channel communications successfully
channel
choice, plan. meet both
choice and
creative communication
creative
content. and business
content
objectives

Formative Feedback: Assessor to Student (Overall Performance)

- Good review on communication activities


- Analysis with critical thinking about effectiveness of communication activities in relation to analysis
of target audience and communication objectives.
- The evaluation of creative content is relevant

Action Plan (how to improve)


- More critical thinking and personal judgements about effectiveness of communication activities should
be based on situation of the company, its communication objectives and audience insights
- Recommendations should be more specific with supporting arguments.

Summative Feedback: Assessor to Student (What achieved)

M achieved.

Choose The Student Is Awarded:


One
Referral PASS Grade MERIT Grade DISTINCTION
(*) Grade

Name Of Assessor: HOANG THI THU


Date Of Assessment: 17.11.2021
PHUONG

3
Re-submission Feedback:

Choose The Student Is Awarded A:


One
Referral PASS Grade
(*)

Name Of Assessor: Date Of Assessment:

Feedback: Student to Assessor

Signature & Date:

* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed at the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.

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