INDUSTRIAL TRAINING REPORT

MGT666

AM SEEMA WORLDWIDE
(1/3/2021 – 13/8/2021)

NAME: SYAZANA BINTI AHMAD KHAIRI

STUDENT ID: 2018216946
PROGRAM: BA242
ADVISOR NAME: DR. CHEN JEN EEM
TITLE: SWOT ANALYSIS OF AM SEEMA WORLDWIDE
SUBMISSION DATE: 28 JULY 2021
EXECUTIVE SUMMARY
This report highlights the experience and skills I gained during my six months of Internship
Practical at Am Seema Worldwide, from March 1st to August 13th, 2021, under the supervision of
the director, Puan Norhasima Binti Mohd Ibrahim.

The purpose of the project is to fulfil the core requirements for the award of a Bachelor in
Business Administration (BBA) Finance Degree by providing students with a practical aspect of
the theoretical work that they have studied at the university, as well as to allow students to gain
experience working in a workplace.

During my period of this internship, I learned a lot of new things. This company provides
multitasking to their intern. As a result, I learned not only about finance, but I also learn about
various things such as documentation, human resources, marketing, and others.

This report discusses the SWOT analysis of Am Seema Worldwide as well as skills
acquired and experience gained during the training period, thereby justifying the scheme's
relevance in providing students with the professional abilities required to thrive in the real world.

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TABLE OF CONTENTS

EXECUTIVE SUMMARY ........................................................................................................ i

LIST OF FIGURES.................................................................................................................. iii
ACKNOWLEDGEMENT ....................................................................................................... iv
1.0 UPDATED RESUME.......................................................................................................... 1
2.0 COMPANY’S PROFILE............................................................................................... 2
2.1 NAME ................................................................................................................................ 2
2.2 LOCATION ....................................................................................................................... 2
Table 1: Address of Am Seema Worldwide ................................................................................ 2
2.3 BACKGROUND ............................................................................................................... 3
2.4 VISION, MISSION, OBJECTIVE AND GOAL .............................................................. 4
2.5 ORGANIZATIONAL STRUCTURE ............................................................................... 4
2.6 SERVICES ......................................................................................................................... 5
3.0 TRAINING’S REFLECTIONS .................................................................................... 7
3.1 Specific date for internship ................................................................................................ 7
Table 2: Working day and time ................................................................................................... 7
3.2 Position during Industrial Training .................................................................................... 7
3.3 Task during Industrial Training ......................................................................................... 8
3.4 Gains ................................................................................................................................ 13
4.0 SWOT Analysis ............................................................................................................ 15
5.0 DISCUSSION AND RECOMMENDATION ................................................................. 16
5.1 STRENGTHS .................................................................................................................. 16
5.2 WEAKNESSES ............................................................................................................... 18
5.3 OPPORTUNITIES ........................................................................................................... 20
5.4 THREATS........................................................................................................................ 22
6.0 CONCLUSION .................................................................................................................. 24
7.0 REFERENCE .................................................................................................................... 25
8.0 APPENDICES ................................................................................................................... 27

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LIST OF FIGURES

Figure 1: Updated resume ............................................................................................................... 1

Figure 2: Logo of Am Seema Worldwide....................................................................................... 2
Figure 3: Location of Am Seema Worldwide ................................................................................. 2
Figure 4: Organizational structure of Am Seema Worldwide ........................................................ 4
Figure 5: Quarterly report ............................................................................................................... 8
Figure 6: Documentation Manpower .............................................................................................. 9
Figure 7: Poster quotes.................................................................................................................. 10
Figure 8: Conduct training ............................................................................................................ 11
Figure 9: Marketing and services video ........................................................................................ 12
Figure 10: SWOT Analysis........................................................................................................... 15
Figure 11: Charity event ............................................................................................................... 27
Figure 12: Training at Takehara Chemical Sdn Bhd .................................................................... 28
Figure 13: Training at Takehara Chemical Sdn Bhd .................................................................... 28
Figure 14: Training at Top Glove Ipoh ......................................................................................... 28

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2.0 COMPANY’S PROFILE

2.1 NAME

Figure 2: Logo of Am Seema Worldwide

Figure 3: Location of Am Seema Worldwide

2.2 LOCATION
This company is located in Meru, Ipoh, Perak.

Table 1: Address of Am Seema Worldwide

Address:
24A, Jalan Meru Bestari A4/1, 31200, Ipoh, Perak.

Tel: 05-5250267
Fax: 03-3281 2625
Website: amseemaworldwide.com

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2.3 BACKGROUND

Am Seema Worldwide is a leading business effective and financially profitable. The

company provides the best practices business optimization and organizational improvements. Am
Seema Worldwide facilitates, enhanced competitiveness through multifaceted interventions
leading to business Improvement through consulting, people, process and solutions to implement
address process, technology helping organizations to be significantly more efficient, process
improvement and management consulting firm, operational assessments, benchmarking and
resource provisioning through Quality Outsourcing. Am Seema Worldwide carefully select our
consultants in order to offer the customers foremost quality of expertise together with extensive
experience of industry practices.

The company consultant has substantial track record of executing major consulting
assignments involving organization wide deployment, multi geography, and on the advisory mode
for continuous process improvement. Am Seema Worldwide also provide professional
environmental services using state of the art equipment and innovative methods as the company
strives to exceed their customer expectations, professionally and personally.

Am Seema Worldwide started as networking business with the intention of creating

connection to form a strong institution through provision of health supplements that could give
back the society. The company was founded by Puan Norhasima Binti Mohd Ibrahim as the solo
owner of the company on 5th August 2015. The company started with only 3 staffs. The name of
the company which is Am Seema Worldwide is the director’s name, Puan Norhasima.

The addition of this field as one of the company’s main business component is believed to
be one of the fields with the highest potential of growth morally and economically. The company
has earned the reputation as a trusted partner in professional development and management
education that improves immediate performance as well as provides long-term results for
individuals and organizations.

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2.4 VISION, MISSION, OBJECTIVE AND GOAL
Vision – Taking business beyond four walls.

Mission:

1) Lead professionally and high achieving management teams.

2) Unique, healthy and active rivalry
3) Production and Research on high quality and unique
4) Build prospects for local and international markets
5) Fair and stable construction of marketing plans
6) Bonus program for new generations
7) Support from international team in marketing

2.5 ORGANIZATIONAL STRUCTURE

DIRECTOR
NORHASIMA BINTI
MOHD IBRAHIM

ASSISTANT
DIRECTOR
NUR SYAFRINA FARHANA
BINTI NOR AJMAD FAIZUL

BUSINESS HUMAN
MANAGEMENT RESOURCES
AHMAD FARHAN BIN NURUL AZWANA BINTI
NOR AHMAD FAIZUL AZMAN

Figure 4: Organizational structure of Am Seema Worldwide

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2.6 SERVICES

One of the services provided by Am Seema Worldwide is training. There are more than 20
training that has been conducted by this company. The specialty of the training by Am Seema
Worldwide is client can choose any topic module they want. There is various module for the
training which are Soft Skills, Safe and Environment, Food Safety, ISO Management System and
many more. It is also HRDF Claimable. An HRDF claimable training provider (TP) allows an
employer to deduct training costs from their payroll. An HRDF-registered employer can claim
training costs incurred for upskilling an employee. This service offers professional training and
seminar at a promising price on a face-to-face discussion regarding the objectives of training
required which is deemed to increase the rate of training efficiency and outcome through
innovative training approaches planned in advance.

In addition, Am Seema Worldwide’s service is environmental. The company ventured into

environmental services field later, committed to provide high quality and efficient services based
on requirement by Department of Environmental (DOE), Department of Occupational Safety and
Health (DOSH) and Malaysia Standards. There are three types of environmental services which
are disposal services that reflect the natural environment's functions as an absorptive sink for
residuals, productive services that reflect the economic functions of providing natural resource
inputs and space for production and consumption.

The company expanded to tourism and food and beverages fields through various notable
clients and opportunities. There are various menus that is provided for food and beverages which
is suitable for any kind of events, charity, catering and others. The company also implement new
menu in order for the customer to have various choices. Therefore, this will increase customer
satisfaction.

The company took the challenge on extending the company’s vision by diving into labor
supply field. Manpower Supply (Management) represents the availability of manpower to perform
management-related tasks. They can work for Manpower Supply (Management), counting payroll,
sourcing accommodation, management, meet and greet, and location and event trainings. Am
Seema providing highly qualified skilled laborer to provide the best level of workforce in the short,
medium, and long term. There are two main cores for the business in terms of manpower supply.
The first step is human resource management, which includes contract recruitment, direct hire

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search and select, executive search, and retained search. The second component is management,
in which Am Seema Worldwide's management will prepare payroll, source and manage
accommodation, meet and greet with the manpower, and introduce them with the location and
event.

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3.0 TRAINING’S REFLECTIONS

3.1 Specific date for internship – Starting from 1st March 2021 until 13th August 2021

Table 2: Working day and time

Days Working hours Rest Working hours

Monday – Thursday 9.00am – 12.00pm 12.00pm – 13.00pm 13.00pm – 18.00pm

Friday 9.00am – 13.00pm 13.00pm – 14.00pm 14.00pm – 18.00pm

Saturday Work from home

Sunday Holiday

3.2 Position during Industrial Training

In Am Seema Worldwide, I was given a multitask work such as work as admin, editing
video marketing and managing office files as well as making documentation if there are any
projects. In, addition, I was given a job as a leader to lead other internship students to be better and
knowledge throughout our internship days.

I had my responsibility as I manage the manpower. For the work, I have to make sure to
double check others’ work on manpower like ticket, product quantity book, invoice, acceptance
letter, summary claim, feeding record, khantan and also logbook to make sure the work is done
without mistake. Not only that, but I was also responsible to reply email regarding claim problem
as I am the person in charge of Manpower. Therefore, any related to manpower is under my
responsibilities.

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3.3 Task during Industrial Training

a) Quarterly report

Figure 5: Quarterly report

This task is an individual task proposed by me in order to help the company. This task is based
on what course are we taking and as for me, a student from Bachelor Business Administration
Hons. In Finance I do this quarterly report. I was assigned to do quarterly report for this company
for the year 2020 until early 2021. In this quarterly report, it includes monthly statement of Am
Seema Worldwide. In addition, this report contains four quarter and each quarter followed with an
analysis and how to overcome the problem. For example, if the 1st quarter is encountered a loss,
the action needed for next quarter not facing the same problem is to reduce the cost expenses and
try to gain client’s trust in order to increase the sales. Therefore, the profit of the company will
increase as the sales also increase.

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 b) Documentation Manpower

Figure 6: Documentation Manpower

This documentation is my second task as this task will make it easier for other people to know
about Manpower Supply from A to Z. This documentation includes all the flows, problems arise
and solution for all those problems. For example, there is one problem happened during claim
which is the Purchase Number on Invoice is wrong. Therefore, the solution that need to be taken
is to send the amended Invoice for both hardcopy and softcopy to Hume Cemboard.

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 c) Poster quotes for marketing purposes

Figure 7: Poster quotes

Making poster quotes is also one of my tasks as this poster quotes need to be posted on social
media such as Twitter, Facebook, and Instagram. The reason why I need to do this task is because
this is one of marketing strategies to attract people to acknowledge the company. As we posted
marketing and services video, we also need to post something new. This is due to most people
attract to new things.

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d) Conduct training

Figure 8: Conduct training

During my internship in Am Seema Worldwide, we already conducted 4 training which

are Safety and Health, Productive Workers Effective Companies, Forklift and CIDB Green
Card Course at Top Glove. During this training, I was given the responsibility as a floor
manager. One of the duties is that I manage all employee communication before and after
conferences, as well as finalize all company deals and coordinate with teams to ensure that
everything runs smoothly.

Throughout this training, we also provide indoor and outdoor games for the participant in
order to avoid them getting bored while in the training class. Not only that, before the class
started, we will do some activities like “senamria” ice breaking to make sure they can
understand what is being conveyed quickly and effectively.

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e) Do marketing and services video

Figure 9: Marketing and services video

Video services is a video that we need to find our own marketing idea for. This company
has provided services such as training provider, environmental coordinator, manpower supply,
and food and beverage. We must present the idea to the director before shooting the video. We
can proceed with the shoot if the director agrees with the idea we have given. This is a group
task that have three different roles which are pre-production, production and post-production.
After we have finished editing the video, we need to show it to the director and get her
feedback. After that, we must post it on all social medias.

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3.4 Gains

a) Intrinsic benefits

Intrinsic benefits are a result directly from compliance, and they are all primarily
emotional/psychological/spiritual in nature. Examples include pride, pleasure, self-actualization,
self-esteem, wisdom, and confidence. While doing practical in Am Seema Worldwide, the intrinsic
value that I got is confidence. I gain more confidence because the director which is Puan
Norhasima teach us to be independent and we need to confidence in every thing that we do. For
example, there is an orphanage charity event where we need to act in front of the child in order to
give them joy. Not everyone has the confidence to act in front of people. In addition, I gain
confidence when I was in charge for floor manager during training program. In this situation, I
need to overcome my fear and communicate with the team as much as I can so that the program
run smoothly without any mistake.

Next, self-fulfillment in which it is the ability to make yourself happy and complete through
your own efforts. In Am Seema Worldwide, I got my own self-fulfillment when my idea and
suggestion was acknowledged by the director, and I am very proud of myself and happy with what
I have accomplished. Utilization of one's own abilities to the fullest extent possible. This will lead
to a productivity work as I am comfortable with the company and have a good relationship with
director and the teams. Furthermore, I gained self-fulfillment by build a good relationship with the
team and director as we are working together a whole to achieve company’s goals. Therefore,
having a good relationship will ensure that the working environment is good.

In addition, interpersonal skills are the behaviors and tactics that a person employs in order
to effectively interact with others. The term refers to an employee's ability to work well with others
in the business world. Communication and listening skills, as well as attitude and manners, are
examples of interpersonal skills. As a practical student, I was having a hard time to communicate
well with others but now I am able to express appreciation, resolving disputes and listening well
to others. Having a good interpersonal skill will be valued by other people for the cheerful
personality and positive, a solution-oriented mindset.

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b) Extrinsic benefits

An extrinsic reward is also directly related to employee job performance, but it is not
required that employees receive a reward every time they complete a task. It is determined by
the company's policy. One of the extrinsic values that I can get from Am Seema Worldwide is
my working condition is improved. An employee spends a significant amount of time at work,
performing tasks for and on behalf of the company. Puan Norhasima, the company's director,
acknowledges such attribution and rewards the teams by providing a comfortable workspace.
For example, the director buys a new air-conditioned in order for us be comfortable working
at the office. The director also always treats the workers meals as for appreciation. This action
will increase the motivation and productivity of the worker hence, will affect the company’s
goals.

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4.0 SWOT Analysis

• Brilliant marketing strategic • The company location is

• Client loyalty and not strategic
relationship • Has little market presence

• Business is expanding • Many competitors in the same

• Competitors may be slow to industries
adapt new marketing • Global pandemic
strategies

Figure 10: SWOT Analysis

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5.0 DISCUSSION AND RECOMMENDATION

5.1 STRENGTHS

1. Brilliant marketing strategies

The term "marketing strategy" refers to a marketing logic in which the company hopes to
create value for its customers and a valuable customer partnership (Kotler et al., 2018). Due to
pandemic Covid-19, Am Seema Worldwide has brilliant marketing strategies and all of them are
online marketing strategy. There are various social media that the company engage with the
company are Tiktok, Twitter, Facebook, Instagram, Youtube and Facebook. Am Seema
Worldwide promotes their services daily in these social media platforms in order for people to
acknowledge the company’s services. One of the brilliant marketing strategies made by Am Seema
Worldwide is that the company do live on Tiktok for online marketing. This is due to attract new
client and thus people will know about the company and its services. By doing this online
marketing continuously with new content and more video services post on social medias, the image
of the company will increase. Therefore, it will also increase the number of clients thus will lead
to higher sales.

One of the recommendations can be make for marketing strategies to be more evolving is
that the company need to constantly do content and more marketing videos related to the
company’s services. This is due to people might know the specific services that is provided by Am
Seema Worldwide. Several studies (e.g., Carpenter, 2000; Briggs and Hollis, 1997, etc.) have
found a positive relationship between customer acquisition strategies through online and brand
equity. The primary goal of all consumer brand advertising is to increase brand equity (Ambler,
1997). According to Carpenter (2000), the emergence of online communities to engage and bring
together customers who share common interests is an effective method of establishing Internet
brands and promoting loyalty.

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2. Client loyalty and relationship

Am Seema Worldwide is a company that have many services which are Environmental
Coordinator, Manpower Supply, Training Provider, Food and Beverage. For environmental
services, Am Seema Worldwide has their own client which is Takehara Chemical. Am Seema
Worldwide work as a competent and proficient environmental coordinator for Takehara Chemical.
One of the activities that had been conducted in Takehara for environmental service is Noise Risk
Assessment, Water Treatment Plant, Sludge, Chemical Health Risk Assessment and many more
over these six years. For manpower supply service, Hume Cemboard Industries Sdn Bhd is Am
Seema Worldwide’s loyal client. This service applies as the company works as a middleman to
supply worker for Hume Cemboard Industries Sdn Bhd, in this competitive market having loyal
clients is a vital strength for the company. This luxury can extend the services and even can charge
premium pricing. For Am Seema Worldwide, Takehara Chemical and Hume Cemboard is the key
for the business to run and gain sales.

According to one of the PESTEL which is environment, Am Seema Worldwide strength is

greatly impact by it. This is because the client like Takehara Chemical will consult and do an
environmental project with Am Seema Worldwide that based on the company’s pollution
workplace efficiency, environment-related laws and those related to the physical environment on
earth. Having loyal and good relationship with client will built a strong trust between two parties.
This is due to long-term relationship Am Seema Worldwide and clients that will lead to more
projects and sales. Therefore, the company will gain high profit.

Recommendation that the company can do is to expand more client trust and relationship
is to build trust with other new client in order to keep the relationship. Businesses that presume the
benefits of maintaining a relationship outweigh the costs and find that the benefits meet their
expectations are more likely to develop reciprocal obligations (Cropanzano and Mitchell, 2005).
High levels of loyalty in the form of repeat purchases, recommendations, and advocacy are
examples of such reciprocal actions (Lam et al.,2004). As a result, social exchange is applicable
in the current study to explain the outcomes resulting from high perceived value.

Furthermore, in order to build trust with client, Am Seema Worldwide can blow away their
client with the company’s services. Strong interpersonal relationships develop gradually and
incrementally over time (Brass et al., 1998). According to Dwyer et al (1987), relationship

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development process model, a relationship progresses over time from awareness to commitment,
with the latter representing the highest level of relational bonding. Business client do not simply
buy goods or services; they buy offerings that provide services that create value, resulting in a shift
in the customer's perspective toward utilisation and value (Kumar and Reinartz, 2016).

5.2 WEAKNESSES

1. Location not strategic

Am Seema Worldwide is located at 24A, Jalan Meru Bestari A4/1, Meru which is a bit far
from the city which most of the companies are located there. Due to the far location, client might
have a difficulty to deal and have to make an appointment beforehand as the location is far from
the target audience. This will limit the number of client because there are many companies with
the same services with Am Seema Worldwide. Therefore, the company will have a slow growth
that leads to lower sales. Strategic location is also important as for the business image because
people will know about the company if it is located near to other big companies. According to
Capello (2011), because of the high demand for access to central areas, there is competition
between business activities for locations closer to the market, or more broadly, closer to the city
centre.

Recommendation can be made to overcome this weakness is Am Seema Worldwide can

make one small branch in the city of Ipoh. This is because according Baaij and Ferreira (2015),
choosing the right location is also a basic requirement for business success. Location as a factor
enables businesses to succeed in both the local and global markets (Akpinar et al., 2017).
Therefore, choosing the right location for business is very important in order to have competitive
advantages and to compete with other competitors.

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2. Not enough human resource

Limited human resources can include a small staff, making it difficult to complete all of
the tasks on the company's to-do list. For example, it takes time to learn new things for example
doing online marketing. In Am Seema Worldwide, the practical students have to create an idea by
making it in the storyboard and present the idea to the boss. If the boss approves the idea, it may
take a little time to edit the marketing video. But if the boss asks to change few ideas there and
then, it will take longer time to do the marketing video as everyone is still new and need a little bit
of time to study properly about online marketing. Not only that, but there are also few human
resources in the company as the practical student need to teach the practical student newcomers
all about the job scope as we will be monitored by the boss. In the company, we will have to do
multitask in a short period of time.

One of the recommendations to lessen this weakness and for the company’s own good is
that Am Seema Worldwide need to hire more permanent worker in order to monitor the practical
students on how they do their job without consume more time. This is because the quality of work
and productivity of work is high as the permanent worker can teach the practical students about
the company’s job scope as they know better, and this will lead to work can be completed promptly
and with high quality. Job satisfaction can be defined as a behavioural state that reflects all of a
person's affective feelings about their job (Spector, 1997). It is an aggregate variable that represents
satisfaction with aspects of the job such as growth, pay, co-workers, and supervisors, all of which
contribute to overall satisfaction to varying degrees (Smith, 1992). Thus, it is very important to
hire more permanent worker to make the work smooth and can lessen the mistake.

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5.3 OPPORTUNITIES

1. Business is expanding

Am Seema Worldwide is a company that is in a growing stage and the business is

expanding as there are already many people acknowledge about the company’s existence and the
services provided by the company. Business expanding meaning the company will increase sales,
form a new client, offering new services to its client, entering new markets, and others. As for Am
Seema Worldwide, the company adding few menus for food and beverage service. For food and
beverage service, the main menus are “nasi lemak ayam malbarry”, “cucur udang”, “cucur manis”,
“rojak buah”, “nasi minyak” and for the new menu added is special chicken rice. Not only that for
training service, the company open for online training due to Movement Control Order (MCO) as
it is also to reduce the transmission of Covid-19 virus. Therefore, the participants can do online
training whenever they are as they also can save cost. By doing this, surely it will attract new
clients because of not company will take order for food with minimum number of 30 pax for small
event during this pandemic.

Am Seema Worldwide can take advantage of this opportunity by generates more sales and
profits along with the company growth. According to a meta-analysis of ambidexterity, the positive
and significant organisational ambidexterity-performance relationships are heavily moderated by
contextual factors (Junni et al., 2013). Am Seema Worldwide can also reduce costs in order to
achieve the desire profit as said by Jasmand (2013), The conflict between increasing sales and
lowering costs reflects the need for FLEs to provide support services to the final consumer while
also seeking new sales opportunities. Hence, Am Seema Worldwide can grab the opportunity and
gain more clients for the company’s high profit.

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2. Competitors may be slow to adapt new marketing strategies

What differ Am Seema Worldwide with other companies is that Am Seema Worldwide
can adapt to new marketing strategies. For example, the famous social media right now is Tiktok
where everyone goes to the application at least once a day no matter how old you from young kid
to businesspeople. Businesspeople usually do marketing on Tiktok because the application has
more engagement than other social media. People loves going to Tiktok to see that trend for today
or the trend for that week. Thus, this is an opportunity for Am Seema Worldwide to promotes their
services not only on Tiktok, but also on other social medias like Twitter, Facebook, Instagram and
Youtube for competitive advantage. Some competitors might not know about this new marketing
strategies and some of them might know but does not yet implement the new strategies.

Therefore, this is a big opening for Am Seema Worldwide to show what the company has
to offer to people. The company can use this marketing strategy to other social medias as well in
order to achieve the company’s goal and can increase the sales at once. The company strategy not
only identifies how the organisation positions itself in the marketplace, but it also identifies
consumer choice criteria. Behavioural characteristics can also be used to segment the consumer
market effectively (Hassan and Katsanis, 1991). Thus, Am Seema Worldwide can gain and engage
with new client for business in the future.

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5.4 THREATS

1. Many competitors in the same industries

A competitor is a person, company, team, or organisation that competes with you or your
business. In business, we refer to a close competitor as a rival. In other words, competitors are the
same size and manufacture similar products. When two companies are market leaders in their
respective fields, we refer to them as arch-rivals. There are many companies that have the same
services especially training provider. In Ipoh, there are more than 10 companies have the same
training provider services as Am Seema Worldwide. With the same service, client have many
choices to make and who they want to deal with.

Therefore, in order to have a long-term relationship with client, Am Seema Worldwide can
build trust with new client. This is because by doing that, the clients will stay loyal and do business
with the company for a long period of time. Greater product familiarity should also result in a
stronger and more intensive network of associations (Alba and Hutchinson, 1987), selective
attention to attitudinally congruent information (Brehm, 1956), an increase in self-justification
(Sherman and Gorkin, 1980), and efforts to reduce cognitive dissonance (Festinger, 1957).

In addition, Am Seema Worldwide need to provide exceptional customer service in order

to maintain the client for a long-term. A number of product and service studies have found a direct
positive relationship between perceived value and customer service (Hellieret al., 2003; Cronin et
al., 2000). Customer service is thought to be a result of perceived value (Hallowell,1996). The
important thing to give an exceptional customer service is to be friendly. Am Seema Worldwide
are responsible for ensuring that customers have a positive experience by meeting their needs.
Customers may interact with Am Seema Worldwide’s staff in person, over the phone, or online
via email or chat services. Hence, having a good customer service

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2. Global pandemic

The COVID-19 pandemic struck the entire world in 2020 and this alone had a severe
impact on the growth of Am Seema Worldwide and other companies as well. The emergence of
this historic pandemic was so sudden and unexpected that there was no time to prepare for it. For
Am Seema Worldwide, this pandemic prevents the company to do a training on other companies
as the company always conduct at least once training for a month. During the training conducted,
the company will always prepare fun games with the participants in order to make the training
programme effective and efficient. This results on the company’s sales to dropped. Online training
is provided but it is not efficient as face-to-face training as there is a two-way communication
between the speaker and the participants. The Movement Control Order (MCO) also hold the
company’s face-to-face or direct marketing as we cannot meet people as we wish in order to reduce
meeting activities to prevents the virus to spread.

In order to deal with this problem, Am Seema Worldwide need to find other way to increase
their sales as the it keeps dropping month by month during this pandemic Covid-19. As for training,
the company should do online training in order to study whether it is efficient or not for the
participants and if so, online training can be done as it is very convenience for everyone. As the
online training is not the same as face-to-face teaching (Hampel and Stickler, 2005), it requires
training to acquire the necessary skillset to make the classes effective. The speaker of the training
program needs to be trained on how to engage with the audience through online training and make
it efficient class without the audience feeling board.

In addition, Am Seema Worldwide can implement new strategies which is promotes the
services through ads during this Covid-19 pandemic. This is because to avoid human contact, the
company need to think a new way to avoid those and increase the sales of the company. Web
traffic is increasing, but there are fewer advertisers. This means that advertisements are less
expensive. For a growing company, this is the best idea to increase the sales and thus, the company
image will also increase. Communication is less focused on acquiring new customers and more
focused on retaining existing customers. There are, however, companies that increase their
advertising investments (De Vries et al. 2017).

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6.0 CONCLUSION

In a nutshell, this internship was a fantastic and rewarding experience. I can conclude that
my work at Am Seema Worldwide has taught me a lot of good things and new experience. Even
though there were some difficulties, we can view it as a learning experience. Needless to say, the
technical aspects of the work I have done are not all that great and could be improved if I had more
time. Furthermore, the project indirectly assists me in learning to learn independently, discipline
myself, be patient, self-trust, take initiative, and solve problems. Aside from that, I believe my
communication skills have improved. When I made mistakes, I received criticism and advice from
my supervisor. However, those suggestions are extremely helpful in helping me to change my
ways and avoid making the same mistakes in the future.

In addition, I believe that throughout this industrial training, I have discovered that several
things are important, such as critical and analytical thinking, time management, goal management,
colleague interaction and so on. Next, goal management is essential because it is better to subdivide
the goals into a few achievable tasks so that we can gain confidence by completing those tasks.

Finally, it is critical to have good coworker interaction at the workplace. Teamwork is

essential in the workplace for building a strong organization. It is critical in achieving the goals of
the organization. As a result, we should respect each other at work and collaborate as a team rather
than working alone. That way, I can confirm that we will be able to meet our objectives more
easily.

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7.0 REFERENCE

Biggs, D., & Swailes, S. (2006). Relations, commitment and satisfaction in agency workers and
permanent workers. Employee Relations, 28(2), 130–143.
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Bove, L. L., & Johnson, L. W. (2000). A customer-service worker relationship model.

International Journal of Service Industry Management, 11(5), 491–511.
https://doi.org/10.1108/09564230010360191

Busch-Geertsema, A., & Lanzendorf, M. (2015). Mode Decisions and Context Change – What
About the Attitudes? A Conceptual Framework. In Sustainable Urban Transport (Vol. 7,
pp. 23–42). Emerald Group Publishing Limited. https://doi.org/10.1108/S2044-
994120150000007012

Faia, V. da S., & Vieira, V. A. (2017). Generating sales while providing service: The moderating
effect of the control system on ambidextrous behavior. International Journal of Bank
Marketing, 35(3), 447–471. https://doi.org/10.1108/IJBM-07-2016-0094

Hoekstra, J. C., & Leeflang, P. S. H. (2020). Marketing in the era of COVID-19. Italian Journal
of Marketing, 2020(4), 249–260. https://doi.org/10.1007/s43039-020-00016-3

Jayawardhena, C. (2010). The impact of service encounter quality in service evaluation:

Evidence from a business-to-business context. Journal of Business and Industrial
Marketing, 25(5), 338–348. https://doi.org/10.1108/08858621011058106

Mitchell, V. W., & Kiral, R. H. (1998). Primary and secondary store-loyal customer perceptions
of grocery retailers. British Food Journal, 100(7), 312–319.
https://doi.org/10.1108/00070709810242109

Ramadani, V., Zendeli, D., Gerguri-Rashiti, S., & Dana, L. P. (2018). Impact of geomarketing
and location determinants on business development and decision making. Competitiveness
Review, 28(1), 98–120. https://doi.org/10.1108/CR-12-2016-0081

Rwehumbiza, D. A., & Sakijege, T. (2021). Economic benefits and the geographic aspect of
business behaviour. Management Decision. https://doi.org/10.1108/MD-06-2020-0732

Steven White, D., & Griffith, D. A. (1997). Combining corporate and marketing strategy for
global competitiveness. Marketing Intelligence & Planning, 15(4), 173–178.
https://doi.org/10.1108/02634509710185289

Teo, T. S. H., & Tan, J. S. (2002). Senior executives’ perceptions of business-to-consumer (B2C)
online marketing strategies: The case of Singapore. Internet Research, 12(3), 258–275.
https://doi.org/10.1108/10662240210430937

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Zia, A. (2020). Exploring factors influencing online classes due to social distancing in COVID-
19 pandemic: a business students perspective. International Journal of Information and
Learning Technology, 37(4), 197–211. https://doi.org/10.1108/IJILT-05-2020-0089

Zietsman, M. L., Mostert, P., & Svensson, G. (2020). A multidimensional approach to the
outcomes of perceived value in business relationships. European Business Review, 32(4),
709–729. https://doi.org/10.1108/EBR-10-2019-0258

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8.0 APPENDICES

Figure 11: Charity event

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Figure 12: Training at Takehara Chemical Sdn Bhd

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Figure 13: Training at Takehara Chemical Sdn Bhd

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Figure 14: Training at Top Glove Ipoh

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