Ingoude Company

STARTUP
PITCH DECK
www.reallygreatsite.com [email protected] 123 Anywhere Street., Any City
TODAY'S
AGENDA
1 Introduction 6 Direct & Indirect Competitor

2 Problem Statement 7 Problem Statement

3 Our Innovative Solutions 8 Our Innovative Solutions

4 Discover Our Services 9 Discover Our Services

5 Size of Market 10 Size of Market

INTRODUCTION
We're your dedicated partners in propelling startups toward success. With
a blend of expertise and innovation, we offer comprehensive solutions
tailored to meet the specific needs of each venture we work with.

From strategic guidance to brand development and digital

marketing, we're committed to empowering startups to thrive in
competitive markets. Our collaborative approach ensures that
we're not just service providers but invested advocates for your
growth. Let us be the catalyst for your startup's journey, guiding
you towards achieving your goals and beyond.
 Lack of Brand Differentiation

Startups often find it hard to make their brand unique in a

crowded market. Without a clear way to stand out, they
struggle to catch the eye of potential customers and lose out to
bigger competitors.

Inconsistent Brand Messaging

inconsistency in brand messaging across various marketing

channels confuses potential customers and dilutes brand
perception. Startups often face challenges in maintaining a
cohesive message that effectively communicates their value

PROBLEM proposition and resonates with their target audience.

STATEMENT Keeping Up with Trends

The market changes fast, and startups need to keep up. But
without a big team or resources, it's tough to stay on top of the
latest trends and adapt their marketing strategies accordingly.
 OUR INNOVATIVE
SOLUTIONS

Find Unique Selling Point Brand Messaging Guidelines Agile Marketing Approach

Help startups figure out what makes Make sure all of the startup's marketing Help startups adapt quickly to changes
them special and build their brand materials send the same message. This in the market. This means keeping an
around it. This involves learning about means having clear guidelines for how eye on what's happening, analyzing
their competitors and target audience, they talk about themselves and making data, and being willing to try new things
then creating a clear message that sets sure everyone sticks to them. to keep their marketing strategy fresh
them apart. and effective.
 DISCOVER OUR SERVICES

BRAND BUILDING DIGITAL MARKETING

We create a strong brand identity, including We develop effective online marketing

logos and design elements, to help startups strategies using channels like social media,
stand out and gain trust. email, and ads to reach potential customers.

MARKETING ANALYTICS PR SUPPORT

We provide insights and reports on marketing We help startups get media coverage and build
performance to help startups make informed relationships with relevant journalists and
decisions. influencers.
SIZE OF
MARKET

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t: 4 8
Understanding the market size is important for us. In the US,

ke
rv

ar
there are about 32 million small businesses. We're aiming at

Se
ic e e M
a ble b l

.6 M
industries like technology, e-commerce, and professional a
O b tain
services, which are about 30% of all small businesses. That

t: 9
means we're looking at around 9.6 million potential

ke
customers. Our goal is to get about 5% of them, which would

ar
M
be roughly 480,000 businesses. This helps us know who to Ser s a ble
s

2M
target and plan our growth strategy. vic e a r e
ble A d d

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et
rk
a
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s a ble
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T otal A dd
DIRECT COMPETITOR INDIRECT COMPETITOR

Offers similar services or products to ours. Provides different services or products that solve
Targets the same customer base and market similar customer needs or problems.
segments. Targets overlapping or adjacent market segments but
Competes directly with us in terms of pricing, may not directly compete with us.
features, and positioning. Might offer complementary products or services that
Can be easily identified and recognized as a could substitute or supplement ours.
competitor by customers and industry analysts. Can include companies from different industries or
sectors that indirectly impact our market.

Ingoude Company
 KEY COMPETITIVE
ADVANTAGES

Expert Team Customer Focus

Our skilled team brings specialized We prioritize building strong relationships
knowledge and experience to provide top- and understanding our clients' needs,
notch solutions tailored to our clients' leading to long-term partnerships based on
needs. trust and satisfaction.

Cutting-Edge Technology Proven Success

We use the latest tools and technology to With a track record of successful projects,
stay ahead, ensuring efficient and effective we've earned a reputation for reliability and
services. excellence, setting us apart from the
competition.
50

TRACTION
40
This matrix provides a snapshot of various success
metrics for our company, including revenue growth,
customer satisfaction, market share, employee
30
retention, innovation, and brand reputation.

20
20% annual revenue growth

10 90% maintain customer satisfaction ratings

0 15% market share in key segments

Item 1 Item 2 Item 3 Item 4 Item 5
 REVENUE MODEL

Basic Plan Standard Plan Premium Plan

Pricing 135$/ month 175$/ month 220$/ month

Limited features More features Full features

Features Basic support Standard support Priority support
No customization Some customization Full customization

Usage Limited usage Increased usage Unlimited usage

Limits Limited storage More storage Unlimited storage

Additional Optional add-ons available for Premium support and consulting

No additional services included
Services purchase included
ACCOMPLISH
MENTS DATE

2021 2023 2025 Present

In our first year, we We expanded into new We secured funding for We achieved profitability,
successfully launched a markets, improved growth, refined our expanded our product
new product/service, operational efficiency, and offerings based on line, and strengthened our
received positive saw an increase in customer feedback, and brand reputation through
feedback from early users, customer satisfaction. formed strategic positive customer
and formed partnerships partnerships. feedback.
with key industry players.
 USE OF FUNDS Our plan for using funds generated from investors is straightforward. We'll
allocate 40% towards further developing our products, ensuring they stay
competitive and meet customer needs. 30% will go into marketing and
D sales efforts to attract new customers and drive revenue growth. 20% will
10%
be invested in infrastructure and operations to support our expanding
business and improve efficiency. Finally, 10% will be set aside for strategic
initiatives like market expansion and partnerships to fuel long-term growth.

C A
20% 40%
A. 40% Product Development

B. 30% Marketing and Sales

C. 20% Infrastructure and Operations

D. 10 % Expansion and Growth Initiatives

B
30%
 Ingoude Company

THANK YOU
for your time and attention

www.reallygreatsite.com [email protected] 123 Anywhere Street., Any City