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    100M Offers 1

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    Florent

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    100M Offers 1

    Uploaded by

    Florent
    23 views3 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    23 views3 pages

    100M Offers 1

    Uploaded by

    Florent

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Part 1: Principles of Grand Slam Offers and Why They Are

    Essential for Business


    Alex Hormozi's Story and the Need for a Grand Slam Offer

    Before understanding the concept of a Grand Slam Offer, you have to understand how I got
    there. I wasn’t always running multi-million dollar companies. I started from the bottom,
    broke and desperate, with only one shot left to save myself. In 2017, I’d poured my life
    savings into a new business called Gym Launch, based on a methodology I'd created to fill
    gyms to capacity. At that point, I was living in my girlfriend’s parents' spare room, $120,000
    of my money was locked up by a payment processor, and I was on the verge of bankruptcy.
    But with one last credit card and a Grand Slam Offer, I went from scraping by to making over
    $100 million in the following years. That is the power of a Grand Slam Offer.

    What Is a Grand Slam Offer?

    A Grand Slam Offer is an offer so compelling that people feel stupid saying no to it. Imagine
    an offer that’s not only different from every other option out there but also so valuable that
    the customer feels they’d be missing out if they don’t take it. The goal is to remove all
    barriers and make the offer irresistible.

    As I say, “Make people an offer so good they’d feel stupid saying no.”

    Think about it like this: a good offer may get a prospect interested, but a Grand Slam Offer
    seals the deal without the need for persuasion. It creates immediate demand, pulls the
    client out of their seat, and makes them take action because it feels like they have no other
    option.

    Why It’s Critical for Business

    Without a Grand Slam Offer, your business will be forced into the grind of competing on
    price, just another player in a commoditized market. But with a Grand Slam Offer, you
    escape the commodity trap. Instead of competing with others on price, you create a
    “category of one,” where there’s no comparison. This allows you to price your offer based on
    the value it delivers, not based on what others charge. Businesses with Grand Slam Offers
    grow faster, make more profit, and develop loyal clients. And when done right, a single
    Grand Slam Offer can give you financial freedom for the rest of your life.

    As I say, “The difference between a mediocre business and a great one is the skill of creating
    offers.”

    Part 2: Pricing – Key Principles for Setting Profitable Prices


    In business, pricing is everything. If you set your price wrong, you're losing money on the
    table before you've even started. Pricing can make or break your agency, especially if you
    want to scale to $100,000 a month. Here are the critical pricing principles:

    1. Avoid the Commodity Trap

    When your offer is a commodity, you're stuck in a race to the bottom on price. It’s a
    “price-driven” purchase. In a commoditized market, the customer has no reason to pick your
    service over a cheaper alternative. To escape this, your offer must be unique –
    differentiated by immense value that only your offer delivers. The goal is to make your offer
    incomparable, so the prospect doesn’t see other alternatives as even close.

    As Steve Jobs said, “Think different.” And that’s exactly what pricing a differentiated,
    value-driven offer means.

    2. Charge What It’s Worth – Not What the Market Will Bear

    You need to understand the true value of your service to set your price right. I always say,
    “Charge what it’s worth.” Think in terms of what results your offer delivers and the pain it
    solves for the client. What would that result be worth to them? If you can create an offer
    that feels priceless to your client, they’ll pay any price to have it. Price isn’t just about
    covering costs; it’s about capturing the value you deliver.

    Here’s a simple exercise: If you’re helping a client make $50,000 more each month, why
    would you charge them $1,000? You’re giving them a huge return on investment, so price
    according to the transformation you deliver, not what competitors charge.

    3. Find the Starving Crowd

    As I share in the book, “You can sell a bad hot dog to a starving crowd faster than a gourmet
    meal to someone who’s full.” When pricing, you must target clients who need what you’re
    offering desperately. Find your “starving crowd,” the clients who have big pain points and are
    willing to pay well to solve them. Your job is to solve big problems for people who recognize
    the need and urgency for a solution.

    4. Build Value into the Price

    The biggest mistake I see entrepreneurs make is assuming their price only reflects their
    time or costs. The real value in your pricing comes from everything else you add to the
    offer: your expertise, the extra bonuses, the guarantee that makes it feel risk-free, and the
    exclusivity of the solution you provide. Build these elements into the offer so that your client
    is looking at a price packed with value – and, more importantly, feels like they’re getting a
    steal for what you’re delivering.

    5. Use Payment Plans and Premium Options


    If you want to maximize revenue, structure your pricing to make the purchase easy and
    attractive. Payment plans break down the price so that the client sees a smaller upfront
    investment, but you’re still charging a premium. Premium options also create higher
    perceived value. For example, if you offer a basic service, provide an exclusive, higher-ticket
    version that adds personalized support or advanced features. Clients who are serious about
    results will gravitate toward this option, which increases your average transaction size.

    Final Words on Pricing

    Pricing is a strategic tool. A high price says your offer is high-value, and a low price can
    sometimes undermine the credibility of your service. Think of pricing as a means to
    demonstrate your offer’s worth. If you do it right, pricing can be your strongest asset for
    reaching $100,000 a month in revenue.

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