SPM Final Echicha
SPM Final Echicha
SPM Final Echicha
DISUSUN OLEH :
DOSEN PENGAMPU :
UNIVERSITAS BENGKULU
2024/2025
Table of Contents
DOSEN PENGAMPU : ....................................................................................................... 1
PREFACE ............................................................................ Error! Bookmark not defined.
BAB 1 .............................................................................................................................. 3
INTRODUCTION ........................................................................................................... 3
1.1 Background ................................................................................................. 3
1.2 Objectives .................................................................................................... 3
1.3 Problem Formulation ................................................................................... 3
BAB 2 .............................................................................................................................. 4
DISCUSSION ............................................................................................................. 4
2.1 PROFILE..................................................................................................... 4
2.2 VISION and MISSION ................................................................................ 4
2.3 VALUES ..................................................................................................... 5
2.4 STRUCTURE .............................................................................................. 5
Control and Coordination Flow: .............................................................................. 7
2.5 RESPONSIBILITY CENTERS.................................................................... 8
2.6 PROFIT CENTERS ................................................................................... 10
2.7 MEASURING AND CONTROLLING ASSETS EMPLOYED ................. 11
2.8 STRATEGIC PLANNING ......................................................................... 12
2.9 Budget Preparation..................................................................................... 12
2.10 ANALYZING FINANCIAL PERFORMANCE REPORTS ....................... 13
2.11 PEFORMANCE MEASUREMENT .......................................................... 14
2.12 MANAGEMENT COMPENSATION ........................................................ 14
2.13 CONTROLS FOR DIFFERENTIATED STRATEGIES ............................. 14
2.14 SERVICE ORGANIZATION .................................................................... 15
BAB 3 ............................................................................................................................ 16
CLOSURE ....................................................................................................................... 16
3.1 CONCLUTION ..................................................................................................... 16
3.2 LITERATURE ....................................................................................................... 16
BAB 1
INTRODUCTION
1.1 Background
In order to face increasing competition, a company needs a skilled manager to run its
operations efficiently and effectively. A manager is expected to make the best use of the
company's resources to achieve the highest possible profit. Maximizing profit is the
primary goal of every company.
To reach this goal, companies usually face various internal and external factors that can
impact their business, such as issues with production costs, marketing strategies, sales,
and other challenges. To overcome these problems, a manager must be able to implement
the company's strategy well and manage the responsibility centers effectively to ensure
the company's goals are met.
1.2 Objectives
a) To learn more about the vision, mission, and goals of PT Ultrajaya Milk Industry
and Trading Company Tbk.
b) To understand the strategies used by PT Ultrajaya Milk Industry and Trading
Company Tbk. to achieve its goals.
c) To analyze the management control system implemented by PT Ultrajaya Milk
Industry and Trading Company Tbk.
d) To study how the responsibility centers are managed at PT Ultrajaya Milk
Industry and Trading Company Tbk.
DISCUSSION
2.1 PROFILE
PT Ultrajaya Milk Industry Tbk (ULTJ) is a leading company in Indonesia that
produces a variety of beverages and food products, especially liquid milk. Starting as a
simple household industry producing only milk, ULTJ has grown rapidly and now offers
more than 60 products, including UHT milk, fruit juices, health teas, cheese, butter,
powdered milk, and sweetened condensed milk. With a production capacity of 1 million
liters per day, ULTJ holds over 90% of the domestic liquid milk market share.
The raw materials for Ultrajaya's products come from the fertile and abundant land in the
rural areas of Bandung. The products are processed using Ultra High Temperature (UHT)
technology and packaged using an aseptic system, which ensures that the products last
longer while maintaining their quality. In addition, ULTJ applies strict quality control
through a series of laboratory tests at every production stage, from raw materials to
finished products, to ensure consumer health and safety.
ULTJ's success is not only due to the quality of its products but also its ability to respond
to the growing market demand both domestically and internationally. About 90% of its
production is sold in Indonesia, while the remaining is exported to countries in Asia,
Europe, the Middle East, the United States, and Australia. To support its wide
distribution, ULTJ has a network that includes 125,000 retail stores through 50
distributors across Indonesia. ULTJ's long-term plans also include building new factories
to increase production capacity by 80-90%, equivalent to 360-390 million liters per year.
To maintain its position in the market, ULTJ also focuses on product innovation that
aligns with consumer trends and preferences. Additionally, the company is committed to
environmental sustainability and has a corporate social responsibility (CSR) program that
supports local communities. With effective marketing strategies and a strong distribution
network, the company continues to expand its market share both domestically and
internationally.
Through this approach, PT Ultrajaya Milk Industry Tbk demonstrates its success as a
company that prioritizes quality, innovation, and long-term expansion while staying
responsive to the dynamic market needs.
2.3 VALUES
Our company’s core values are our inspiration for all behavior and activities
conducted by our people. Values such as; customer satisfaction, product quality, and
upholding business ethics form one basic guidance and symbiotic philosophy within
the company.
2.4 STRUCTURE
Advantages:
Disadvantages:
The following are the products produced by PT Ultrajaya Milk Industry & Trading
Company Tbk.:
TYPES PRODUCT TRADEMARK FLAVOR
Fullcream
Coklat
Stroberi
Ultra Milk
Mokka
Karamel
Taro
Susu Cair
Vanilla
Ultra Mimi Coklat
Stroberi
Murni
Susu Sehat Coklat
Stroberi
Jeruk
Apel
Leci
Buavita
Mangga
Minuman UHT
Jambu
Sirsak
Jus Buah Jeruk
Apel
Leci
Gogo Mangga
Jambu
Anggur
Stroberi
Blackcurrant
Teh Kotak Apel
Teh Lemon
Teh Krisantium
Teh Bunga
Teh Melati
Sari Kacang Ijo Kacang Hijau
Minuman Kesehatan
Sari Asem Asli Murni Asem
Mentega Ultra Tawar
Fullcream
Makanan Ultra Milk
Kental Manis Coklat
Cap Sapi Creamer
Lain-Lain Teh Celup Teh Kotak Teh Melati
Teh Hitam
COST CENTERS
Cost Centers are parts of the company that focus on operational efficiency without
directly generating revenue. At PT Ultrajaya, examples of Cost Centers include:
These Cost Centers help PT Ultrajaya maintain operational efficiency and uphold quality
and sustainability standards, even though they don’t contribute directly to revenue.
REVENUE CENTERS
Revenue Centers are parts of the company that focus on generating sales or income
without directly considering costs. At PT Ultrajaya, Revenue Centers include:
These Revenue Centers aim to expand the market and increase sales volume without
directly considering the production or distribution costs.
PRFIT CENTERS
Profit Centers are business units that generate both revenue and incur costs, making it
possible to measure their profitability. At PT Ultrajaya, Profit Centers include various
product divisions, such as:
A. UHT Milk Product Division : UHT milk is the company's main product and the
largest contributor to revenue, generating 7.55 trillion IDR in 2022.
B. UHT Tea and Health Drinks Division : In addition to UHT milk, PT Ultrajaya
offers UHT tea and health drinks, which also contribute significantly to revenue.
These products are processed with high technology to ensure quality and safety.
C. Food Product Division (Milk Powder and Sweetened Condensed Milk) :
Although smaller than the beverages, the food division also contributes to
revenue and has potential for further growth.
These Profit Centers allow PT Ultrajaya to analyze costs and revenues for each product
division, helping the company decide which divisions are most profitable and worth
further investment.
INVESTMENT CENTERS
Investment Centers are strategic business units responsible for managing large
investments that are expected to provide long-term benefits. At PT Ultrajaya, an example
of an Investment Center is:
These Investment Centers allow the company to manage significant investments needed
for long-term growth and improve competitiveness in the market.
FOOD SEGMENT
A. Main Products : The Food segment primarily includes products like
milk powder and sweetened condensed milk.
B. Revenue Contribution : Although smaller than the UHT Beverage
segment, the Food segment still provides an essential contribution to
overall revenue, especially since these products cater to a stable demand
for milk-based products.
C. Profit Analysis : The profitability of the Food segment depends on
factors like production costs, pricing strategies, and distribution
efficiency. Given that food products may have lower profit margins than
beverages, especially if they are less perishable, the cost structure in this
segment requires careful management. For example, products like milk
powder might have lower distribution costs due to their non-perishable
nature, while condensed milk could have different storage requirements.
D. Strategic Importance : While not the largest contributor to revenue, the
Food segment offers diversification, allowing PT Ultrajaya to balance its
portfolio and reduce reliance on UHT beverages alone. This segment
may also serve markets or consumers with specific needs, like areas with
limited access to refrigeration, where powdered or condensed products
are more practical.
The Profit Centers at PT Ultrajaya allow for a detailed look at each segment's financial
performance. This segmentation helps the company maintain a balanced portfolio,
optimize resource allocation, and ensure sustainable growth.
This analysis shows that PT Ultrajaya Milk Industry Tbk.'s management control
system effectively achieves its main goals of ensuring optimal resource use to support
profitability and sustainable growth. With a functional organizational structure, this
system enables the company to control costs through Cost Centers, increase revenue
through Revenue Centers, and maximize profit and investment efficiency through
Profit and Investment Centers.
PT Ultrajaya's success in increasing revenue and profit, supported by strict cost control
and long-term investments, demonstrates that the company's management control system
aligns with its strategic goals: maintaining financial stability, strengthening
competitiveness, and sustaining its market position. Thus, this system plays an essential
role in ensuring operational alignment with the company’s vision to continue growing
sustainably and adapting to market changes.
3.2 LITERATURE